Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India...
-
Upload
candace-ariel-green -
Category
Documents
-
view
220 -
download
2
Transcript of Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India...
![Page 1: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/1.jpg)
Design Education in Cultural Context
Pradyumna VyasDirector
National Institute of Design, India UNESCO ‘09
![Page 2: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/2.jpg)
India – a culturally diverse nation
It is probably the only country in the world where stone age and space age coexist even today!
• A more than 5000 year old civilization
• Population over 1.2 billion
• 17% of the world’s total population
• 325 languages are effectively used in India
• 35 states with different cultures, languages, customs & traditions
UNESCO ‘09
![Page 3: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/3.jpg)
Cultural Milieu of India
UNESCO ‘09
![Page 4: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/4.jpg)
The artisans & craftsmen - Creators of ProductsUtilitarian Decoration Socio-Cultural
Spiritual Ceremonial Religious
Objects of Veneration & Objects Venerated
Values reflected in the Life-Cycle of products
Human Values – Product ValuesUNESCO ‘09
![Page 5: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/5.jpg)
Materials Shape Minds&Mind Shapes Products
Potter – pliable, adaptable, humble Blacksmith – rigid, specific, firm, male dominatedCarpenter - specific, not so rigidGoldsmith – preciseWeaver – methodical Farmers- sharing
UNESCO ‘09
![Page 6: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/6.jpg)
The Agrarian Ethos... the spirit of culture
UNESCO ‘09
![Page 7: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/7.jpg)
Indian Culture & Its Values
ToleranceAdaptabilitySharingEvolutionCelebrationTogetherness
UNESCO ‘09
![Page 8: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/8.jpg)
Family & its Values
Tolerance Adaptability Concern Sensitivity
Togetherness We – together
We Share what We Have
UNESCO ‘09
![Page 9: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/9.jpg)
Globalized Economy – Culture Loss
Speed Economical
QualityCompetitiveness
Service
The New Baggage
UNESCO ‘09
![Page 10: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/10.jpg)
Multiplicity - Replaceability - Replicability
Multiply - Mass production
Replace - Substitute Better Cheap
Dispose - Throw away – Dispense – No-use
Disassociation– association of the product with the organization, and brand
Industrial Ethos – Cultural Shift
UNESCO ‘09
![Page 11: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/11.jpg)
Product Imposition
Creates Imbalance
SocietyFamily
Individual
Lacks contextu
al relevance
Eco Concern – Energy Consumption and Depletion
UNESCO ‘09
![Page 12: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/12.jpg)
Societal balanceFamily balance
Individual balance
Product Creation
ContextualIngenuity
Eco & Resources – Balance
UNESCO ‘09
![Page 13: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/13.jpg)
50 Years of 'India Report' 1958...2008
After an in-depth study of Indian handicraft and industrial sectors, eminent designers from USA, Charles and Ray Eames said:‘ … the search of forms demands an investigation into values and qualities that Indians hold important to life.. and that there be close scrutiny of those elements that make up a standard of living’
1960s: Seeding Design in India21st Century: Creative Economy….Role of Design
UNESCO ‘09
![Page 14: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/14.jpg)
Quality of Life
Academic InstitutionNID
Catalyst of Change
Innovative Solutions
StructuredKnowledge
Tacit Knowledge
Craftsmen, Grassroot Innovators
GovernmentInstitution
Enhanced Design Knowledge
Improvement in Quality of
Life
Design Education in Cultural Context
UNESCO ‘09
Role of Academic Institution
![Page 15: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/15.jpg)
Design Education in a Cultural Context
UNESCO ‘09
![Page 16: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/16.jpg)
Design Education to Address the Issues of…Emphasis of Culture in /and design
Understanding local needs local solutions, local material to bring characteristics and identity
Identify characteristics of user -- individual and society– heterogeneity
Use of contemporary knowledge and technology
Sustain tradition and modernity
UNESCO ‘09
![Page 17: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/17.jpg)
Contemporary Adaptationof Heritage & Culture
Celebration of
Identity
UNESCO ‘09Garment by Rahul Mishra
![Page 18: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/18.jpg)
UNESCO ‘09Garments designed by Rahul Mishra using traditional fabrics of Kerala
![Page 19: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/19.jpg)
Integrationof TraditionalCrafts
Artisan Orientation
UNESCO ‘09
![Page 20: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/20.jpg)
Global Appeal
Garments Showcased at Australian Fashion Week 2007-08
UNESCO ‘09Collection of Rahul Mishra & Samar Firdos
![Page 21: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/21.jpg)
• A Collaborative Initiative between India & South Africa to mark the centenary of Mahatma Gandhi’s independence movement
• To Rejuvenate the Village industries with an active integration of traditional crafts of both the countries
Confluence of Two Cultures
A Case Study
The Afrikhadi Project
UNESCO ‘09
![Page 22: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/22.jpg)
UNESCO ‘09
![Page 23: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/23.jpg)
UNESCO ‘09
![Page 24: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/24.jpg)
Research on
International Trends &Generating Design
Directions
UNESCO ‘09
![Page 25: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/25.jpg)
UNESCO ‘09
![Page 26: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/26.jpg)
UNESCO ‘09
Design Intervention for Handloom Clusters – Tamil Nadu
![Page 27: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/27.jpg)
Product Development & Diversification – Bamboo Crafts
UNESCO ‘09
![Page 28: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/28.jpg)
Culture as Inspiration
ArchitectureScriptsBeliefsMaterial cultureArts & CraftsTraditional Objects
UNESCO ‘09
Titan’s Heritage Collection
Image Courtesy: Mr Abhijit Bansod, Titan Industries Ltd.
![Page 29: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/29.jpg)
UNESCO ‘09Image Courtesy: Mr Abhijit Bansod, Titan Industries Ltd.
![Page 30: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/30.jpg)
International Centre for Indian Crafts at NID
NID in collaboration with Development Commissioner, Handicrafts, Govt. of India has set up 'International Centre for Indian
Crafts' (ICIC) at NID campus for capacity building, design-technology orientation and skill up-gradation of artisans and craftsmen.
Proposes a “National Crafts University” in India for 11th Plan Period (2007-2012)
UNESCO ‘09
![Page 31: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/31.jpg)
Documentation: “Handbook of Handicrafts”
1st Volume consists of 600 Pages, Approx. 140-150 researchers involved, 6 Zones in India,102 Meta Clusters, 600 Craft Clusters, 600 Crafts in Locations, 3500 colour photographs & 140 maps UNESCO ‘09
![Page 32: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/32.jpg)
Future: Art + Technology
UNESCO ‘09
![Page 33: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/33.jpg)
Shifting Paradigm: Design + Technology + ContextUNESCO ‘09
![Page 34: Design Education in Cultural Context Pradyumna Vyas Director National Institute of Design, India UNESCO ‘09.](https://reader038.fdocuments.in/reader038/viewer/2022103100/56649f305503460f94c4bc84/html5/thumbnails/34.jpg)
Streams of Wisdom
“Earth provides enough to satisfy every man’s need, but not any man’s greed” - M. K. Gandhi
UNESCO ‘09