Design Development

First Preliminary Design

The first poster in which I created was influenced by the Bauhaus style. I used a number of

different shapes and text in order to put it together as shown in the following screen prints.

The screen print in which I have included on the left shows

the starting point for my Bauhaus poster which is simply a

paper background with a black circle shape. In order to put

this shape in, I used the custom shape tool which has a

variety of different shapes which is most ideal for creating a

Bauhaus poster.

I then developed this poster to include some text which is

shown in the next screen

print.

This screen print shows how I entered the text and altered it

in a way which would fit into the circle. In order to do this I

entered the text, then highlighted and put an ‘arch’ effect on

it which gives the text a curved looked and therefore fits onto

the shape perfectly.

The next step in which I took when creating this poster was

to add more shapes to make it look more appealing but also

to tie in with the countries that I chose.

As I chose Ibiza as the destination for this task, I felt it was

appropriate to add a yellow shape that in my opinion

resemble sun rays.

The final outcome for this preliminary design can be seen in the screen print below.

I decided to disregard this design as I didn’t feel that it was up

to the standard that I would have liked. I feel that the Bauhaus

style is very interesting but hard to achieve when creating a

poster. This then led to my decision to try other styles in order

to influence my poster.

Second Preliminary Design

For the next design in which I created I decided to do it landscape rather than portrait to see

what the outcome would be. I also decided

to choose two different locations for this

design that would allow me to try out

different techniques. I started off with the

New York skyline with a galaxy type affect

within it. I thought that this image would look

great within a poster and creates a wide

colour palette to choose from.

I then began to add some shapes using the

rectangle tool and used the colours blue and

black as they are simple and tie in with the

image nicely. In order to colour these shapes

I used the paint bucket tool, but before doing

so I needed to rasterize the layer. To do this I

simply right clicked on the layer and then

clicked on rasterize layer.

I then began to add some typography. For the

word ‘Florida’ I used the font ‘Rosewood std’

as I felt it looked fun and appealing which

appropriately represents Florida. I also used

white text in order to make it stand out from

the black background.

The screen print below shows the final preliminary design in which I created. As you can see

I added other different elements such as a mickey mouse clipart image in order to represent

Disneyland Florida. To add this image in I opened it in photoshop, used the magic eraser tool

to get rid of the background and then the paint bucket tool to colour the image white. I then

simply dragged the image on to the poster ad placed it appropriately beside the text. I used

the same technique in order to add the plane icons except I duplicated the layer of one, in

order to create the rest. To do this I simply right clicked on the layer and then and then went

to duplicate layer.

The final thing in which I added to the poster in order to make it look more appealing was

some effects using the paintbrush tool. I increased and decreased the size of the paint brush

I used as well as changing the colour in order to create a contrast and make the background

more interesting. I also used colours such as blue and purple so keep a consistent colour

theme with the New York skyline and throughout the poster.

Final Design

For my final design poster, I was influenced by the Dadaism style. I was most intrigued by this

style as I like how it uses a slight photo montage technique. This is a style in which brings a

number of different images together in order to create one outcome which is what I tried to

achieve when creating my poster.

The first element in which I added to my poster was the sand

at the bottom. I included this in order to represent the sunny

beaches in Ibiza. In order to include this image I simply saved

it from google, opened it in Photoshop and altered in the way

I wanted. This particular photo in which I chose was a JPEG

image which had a white background. This was an

inconvenience as I planned to place other

images behind the sand. This meant that I

needed to remove the white background

which I did in another window in Photoshop using the quick selection tool as

shown in the screen print to the right.

This tool allows you to select which part of the image you want to keep, or select the area of

the image in which you wish to delete.

Once you have done this, you simply right click and go to ‘refine edge’.

Then a dialogue box will appear, in order to get rid of the white

background I simply outputted it to a new layer and then deleted the

layer. I was then left with the sand and a transparent background that I was

able to click and drag into my poster.

This is a technique that I used throughout the process of creating my poster

in order to remove the white backgrounds on the images in which I had

planned to overlap with other images.

Another image that I used this technique on was the leaves that I included at the top of the poster.

I included this image as I felt it represents Ireland quite well

and added an aspect of colour to the design. I again, removed

the white background of this image using the quick selection

tool as I needed to add other images or backgrounds under it.

The next step in which I took when creating my poster was to add

some typography in order to let the viewer see what the destination

and starting place are. I kept the style of the font consistent between

the both the two words in order to provide a balance within the

poster. The font in which I used was Goudy Stout Regular and I chose

this font as it is bold and eye catching. Also, for this text I added a

drop shadow to add even more emphasis. In order to do this, I simply

right clicked on the layer that the text was in and then went to blending options.

After clicking on this a dialogue box appeared

which is shown in the screen print that I have

included. I then experimented with the different

settings of the drop shadow until I found the style

in which I liked and best suit my poster.

The next element in which I added to my poster was the

palm trees as you can see in the screen print to the left. I

used these palm trees as they are another aspect that gives

the viewer a feel for Ibiza. When entering these images I did

not have remove the background as the background was

already transparent when I downloaded it.

In order to flip the image however, I simply

clicked ctrl+t, then right clicked and then

went to flip horizontally.

I wanted to place a palm tree on either side of the text in order to again

create a balance within the poster and make it look quite symmetrical. I think this creates a

more visually pleasing look for the viewer.

I then added a newspaper snippet in order to tie in the

Dadaism style in which I was influenced by. In order to add

this in, I simply saved the image from google, opened it in

photoshop and used the selective tool as I used previously in

order to select the area of the image I wished to keep. I then

dragged the image over onto the poster and placed it

appropriately in the top left corner. I also needed to ensure

that the layer was below the text and leaves layer in order

for the image to appear behind these items.

The next element in which I added was the sunset as you can

see in the screen print to the right. I added this as it is a very

iconic part of Ibiza and something that many people admire

when visiting the island. For this image, I wanted to gradually

fade out the top of it and not have a refined edge. In order to

get this affect I used the eraser tool and reduced the hardness

of it to zero as shown in the screen print below. This tool

allowed me to erase part of the image in a way which left a smooth

and gradual transition rather that a straight cut edge.

After adding this image I felt that the white background was not

appropriate and needed a touch of colour in order to make it more

appealing. I decided to use a gradient blue colour as you can see in

the screen print in which I provided.

I chose the colour blue in order to provide a cool coloured

contrast to the warm colours used at the bottom of the

poster. I feel that this provides an appropriate balance within

the poster and the gradient creates a nice flow.

The screen print to the left shows the outcome of my

final design poster. As you can see the last elements in

which I added included some small typography and a

plane to symbolise the journey from Ireland to Ibiza.

In order to add the plane, I used the selective tool again

to intricately select the fine details of the plane in which

I wanted to keep. I then removed the background and

was able to place the plane in the centre of my poster.

I included some white text above the sand within the

poster which simply states how you can get from Ireland

to Ibiza. I chose white text to make it stand out against the dark background. I also included

some white text at the bottom of the poster which states some popular attractions in Ibiza. I

feel this provides a balance of white text in the poster and a contrasting element from the

other darker text.