Design context book
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Transcript of Design context book
‘Simplicity is the ultimate form of sophistication.’
Heather BradleyDesign Context
Simplicity:Introduction
‘Simplicity is the ultimate form of
sophistication.’
- Leonardo Da Vinci
Focussing on branding, publication
and exhibition design, this book
sets out to prove that less really is
more and that simplicity in design
really can add to the sophistication
and success of a project.
There are, of course, different
elements of design to consider and
for that reason this book is split into
5 sections; concept, layout, colour,
pattern and finish.
This is not only an investigation, but
a large showcase of design that I
aspire to and so therefore will be
something that I find helpful and
can refer back to for inspiration in
the future.
Section 1:
Concept
Category:Concept
This section contains a selection
of work showing how the use of
a simple concept can create an
exciting and successful piece of
design.
Concepts can sometimes be
overthought and therefore not
always realised by the viewer. This
chapter proves that the simple, and
sometimes literate approach, can
create better results.
Design:The Consult
Origin:Leeds, UK
Client:Stack Architects
Brand IdentityStationery
CategoryConcept
Design:Moving Brands
Origin:London, UK
Client:All About Tea
Brand IdentityStationery
CategoryConcept
Design:Hampus Jageland
Origin:Paris, France
Client:Edgeboard
Brand IdentityStationeryExhibition
CategoryConcept
Design:Province Studio
Origin:Tomsk, Russia
Client:Emelyanovsky
Brand IdentityBusiness Card
CategoryConcept
Design:Believe In
Origin:Exeter, UK
Client:Believe In
Brand IdentityStationery
CategoryConcept
Design:Estudio Mentaw
Origin:Valencia, Spain
Client:Sandra Boils
Brand IdentityBusiness Cards
CategoryConcept
Design:Manual
Origin:San Francisco,California
Client:Slice
LogoBrand IdentityExhibition
CategoryConcept
Client:One
Brand IdentityStationerySignage
CategoryConcept
Design:DeparturesDesign
Origin:Cardiff, UK
Section 2:
Layout
Category:Layout
This section contains a selection of
work showing how simple grids and
clever use of typography can make
successful design.
Design:The Consult
Origin:Leeds, UK
Client:Willow Club
Brand IdentityStationery
CategoryLayout
Design:Made Thought
Origin:London, UK
Client:Grafik
PublicationEditorial
CategoryLayout
Client:SEE
PublicationBinding
CategoryLayout
Design:Kutchibok
Origin:Cardiff, UK
Design:Studio Newwork
Origin:New York
Client:Fiftytwo
Publication
CategoryLayout
Design:Design Project
Origin:Leeds, UK
Client:Robert Horne Group
Publication
CategoryLayout
Design:The Consult
Origin:Leeds, UK
Client:Willow Club
Brand IdentityStationery
CategoryLayout
Section 3:
Colour
Category:Colour
This section contains a selection
of work showing how the limited
use of colour can add to the
effectiveness of the design.
Colour can be overpowering, but
using it well can create a high
impact.
Client:Wordley
Brand IdentityStationery
CategoryColour
Design:Kutchibok
Origin:Cardiff, UK
Design:Lundgren & Lindqvist
Origin:Gothenburg, Sweden
Client:Loft
Brand IdentityStationery
CategoryColour
Design:Lundgren & Lindqvist
Origin:Gothenburg, Sweden
Client:Lundgren & Lindqvist
Brand IdentityStationery
CategoryColour
Design:Peter & Paul
Origin:Sheffield, UK
Client:Jefferson Sheard Architects
Brand IdentityStationery
CategoryColour
Design:Flink
Origin:Antwerp, Belgium
Client:Stack Architects
Brand IdentityBusiness Cards
CategoryColour
Design:Made Thought
Origin:London, UK
Client:Design MiamiExhibition
PromotionExhibition
CategoryColour
Design:Studio Newwork
Origin:New York
Client:Robert Geller
Brand IdentityBusiness CardPromotionLook Book
CategoryColour
Design:Mind Design
Origin:London, UK
Client:Tea
Brand IdentityStationeryInterior Design
CategoryColour
Client:Mobilrabatten
Brand IdentityStationery
CategoryColour
Design:Lundgren & Lindqvist
Origin:Gothenburg, Sweden
Design:Anti-ink
Origin:Oslo, Norway
Client:Dist
Brand IdentityStationery
CategoryColour
Section 4:
Pattern
Category:Pattern
This section contains a selection
of work showing how the use of
simple patterns can add something
special to a design.
Design:The Consult
Origin:Leeds, UK
Client:Willow Club
Brand IdentityStationery
CategoryPattern
Design:Campo Studio
Origin:Säo Paulo,Brazil
Client:Vermelho
Brand IdentityStationeryPromotion
CategoryPattern
Design:Campo Studio
Origin:Säo Paulo,Brazil
Client:Vermelho
Brand IdentityStationeryPromotion
CategoryPattern
Section 5:
Finish
Category:Finish
This section contains a selection
of work showing how the use of
specialist finishes can make a piece
of design.
Design:The Consult
Origin:Leeds, UK
Client:Stack Architects
Brand IdentityStationery
CategoryFinish
Design:Kutchibok
Origin:Cardiff, UK
Client:Fibre Arts Wales
Publication
CategoryFinish
Design:The Consult
Origin:Leeds, UK
Client:Stack Architects
Brand IdentityStationery
CategoryFinish
Design:The Consult
Origin:Leeds, UK
Client:Stack Architects
Brand IdentityStationeryPromotion
CategoryFinish
Design:The Consult
Origin:Leeds, UK
Client:Envy
Brand IdentityStationery
CategoryFinish
Design:Kutchibok
Origin:Cardiff, UK
Client:Canolfan Addysg
Brand IdentityPromotion
CategoryFinish
Design:Daniel Freytag
Origin:Edinburgh, UK
Client:London Collegeof Fashion
Brand IdentityPromotion
CategoryFinish