Technology & quality msme for finance, subsidy & project related support contact - 9861458008
Design clinic scheme msme for finance, subsidy & project related support contact - 9861458008
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Design clinic scheme msme for finance, subsidy & project related support contact - 9861458008
Transcript of Design clinic scheme msme for finance, subsidy & project related support contact - 9861458008
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Abbreviations
AP - AssessmentPanel
DC(MSME) - DevelopmentCommissioner(MSME),GovernmentofIndia
DPR - DetailedProjectReport
GoI - GovernmentofIndia
IPR - IntellectualPropertyRights
MSME - Micro,Small&MediumEnterprises
MSME-DI - MSMEDevelopmentInstitutes,underDC(MSME)
NID - NationalInstituteofDesignAhmedabad
NMCP - NationalManufacturingCompetitivenessProgramme
PMAC - ProjectMonitoringandAdvisoryCommittee
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1.0 Introduction
1.1 AspartoftheNationalManufacturingCompetitivenessProgramme(NMCP),theofficeofDevelopmentCommissioner(MSME),MinistryofMicro,Small&MediumEnterprises,GovernmentofIndia,willbeimplementingtheDesignClinicSchemeforDesignExpertisetoMicro,SmallandMediumEnterprises(MSME)Sector(here-inafterreferredtoastheDesignClinicScheme)duringthe11thPlanPeriod.
1.2 TheobjectiveofDesignClinicSchemeistoenhancetheunderstandingandap-plicationofdesignandinnovationinMSMEs.Itaimstopromotedesignasavalueaddingactivityandintegratingthesameintothemainstreambusinessandindus-trialprocessesofMSMEs.TheschemewillbeimplementedinpursuanceofthelongertermgoalofhelpingthemanufacturingsegmentintheMSMEsmoveupthevaluechainfrom“originalequipmentmanufacturing”through“originaldesignmanufacturing”to“originalbrandmanufacturing”.
1.3 TheoverarchingapproachinimplementingtheschemewillbetobringIndianMS-MEsandthedesignexpertsonacommonplatform.ThiswillenabletheMSMEstoaccessexpertadviceandcosteffectivesolutionsfortheirrealtimedesignprob-lems,withsomefinancialsupportfromtheGovernment.Theexpectedoutcomeofsuchinterventionsarenewproductdevelopmentordiscernibledesignimprove-mentandvalueadditionforexistingproducts.ThetotalschemebudgetwillbeRs.73.58crore,outofwhichRs.49.08crorewillbeGoIassistanceandthebalanceamountwillbecontributedbythebeneficiaryMSMEs.
1.4 TheNationalInstituteofDesign(NID),Ahmedabadhasbeendesignatedasthenodalagencyforthescheme.
2.0 Overview
2.1 Designisastructuredcreativeprocess.Inmanufacturing,designiscommonlyas-sociatedwithindustrialproductdesign-specificallythe“look”ofaproduct.How-ever,theapplicationofdesignismuchbroader,forexampledesigningforaestheticappeal,foreaseofmanufactureandforsustainability.Designingmaybedoneforreliabilityorqualityorbusinessprocessesthemselves.Servicedesignsaffecthowcustomerswillexperiencethedeliveryofaservice,suchasabankorafastfoodrestaurant.
2.2 Thelargerpurposeofdesignistodothingsbetter,toimproveasituationandtomakeapositivedifference.Theroleofdesigninbusinessistocreatevalue.Acompanycanusethedesignprocesstoaddvaluetoproducts,services,andtotheorganizationitself.Awell-designedproduct,service,ororganizationismorevalu-ablethanaproduct,service,ororganizationthatisnotwell-designed.
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2.3 Design,innovationandgrowtharelinked.Innovationanddesignarenotsimplyaboutnewproductsortechnology.Theyarealsoabouthowtoimproveproductsineverydayuse,leadingtoreducedcosts,increasedusabilityandnewbusinessopportunities.DesignisrecognizedasaninnovativedisciplinethatcanhelpMS-MEstosustainandgrowinanincreasinglycompetitivemarket.
2.4 IndianMSMEsproduceadiverserangeofproducts-fromthesimpleproductstothosethataretechnicallycomplex.Withtherapidchangestakingplaceinthebusinessandtechnologicalenvironments,itiscriticalfortheIndianMSMEstokeeppacewiththesechanges.This,inter-alia,requiresaninnovativeproductdevelopmentapproachthatensuressustainability/growthbyretainingcompetitiveadvantage.ThewiderapplicationofdesignbytheMSMEsisexpectedtoincreasethevalueandcompetitivenessoftheirproducts.
2.5 TheDesignClinicschemewillhelpMSMEstoavailindependentandprofessionaladviceonallaspectsofdesign.PracticalsupportwillbeprovidedtoMSMEsthroughseminars,workshopsandone-to-oneadvicebydesignexpertsfornewproductdevelopmentaswellasenhancingexistingproductportfolio.
3.0 TheScheme
3.1 TheDesignClinicSchemewillbeguidedbythefollowingkeyprinciples:x Rigorous,yetapplicantfriendly,process;x Promotionanddisseminationofdesignconceptsinregional/locallanguagesunderstoodbytheMSMEs;
x EstablishingbenefitswithoutoverwhelmingtheMSMEs;x Learningfromothersuccessfuldesignsupportprograms;x EstablishingsystematicprocessesfordesignandproductdevelopmentinMS-MEs.
3.2 Thepurposeoftheschemeistwo-fold:* increasetheawarenessofthevalueofdesignandestablishdesignlearn-ing5inthemicro,smallandmediumsizedindustries,and
* increasethecompetitivenessofMSMEproductsandservicesthroughdesign.
3.3 ThelargerobjectiveoftheschemeistocreateasustainabledesignecosystemfortheMSMEsectorthroughcontinuouslearningandskilldevelopment,andtopromoteuseofdesignbyMSMEsfordevelopingproductsandserviceswhicharemarketled.
3.4 ThefocusoftheschemewillbeonbuildingthedesigncapabilityofMSMEstoen-ablethemtoimprovebusinessperformanceandtocompeteintheglobalmarket.
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3.5 Theschemedescriptionisdividedintwomajorparts,viz.,DesignAwarenessandDesignProjects.
3.5.1 DesignAwareness:Thiswillbedonethroughseminars,workshopsandDesignNeedAssessmentSurveyfortheparticipantmembersoftheselectedclusters.Theseactivitieswillhelpcreategeneralawarenessandsensitizationaboutthevalueandpowerofdesignforbusinesses.
3.5.2 DesignProjects:TheDesignNeedAssessmentSurveywillformthebasisforfur-therdialoguebetweenprofessionalconsultantsandindividualunits(orgroupofunits)intheclusterforthepreparationofprojectproposalsforfunding.Thefund-ingassistancewillbeprovidedtotheMSMEsforengagementofdesignconsultantsandprofessionalsandotheradmissibleitemsundertheprojectaspertheguide-lines.
4.0 DesignAwareness-SeminarsandWorkshops
4.1 ThepurposeoftheseactivitiesistosensitizeMSMEsabouttheusageofdesigninvariousfacetsoftheirindustry.
4.2 Aseminarwillcoverthedesignrelatedtopicsinabroadway,withtheintenttocommunicatetheimportanceofdesign,itsusefulnessanditsroleindeliver-ingbusinessvalue.Itwouldbedeliveredinlecture-stylebyoneormoreexpertsdeliberatingonatopic.TheseminarwillbefollowedbyaQuestionandAnswersession.Atypicalseminarwouldbeofonedayduration.
4.3 Aworkshopconnotesamorefocusedstudyondesign,withawell-defined“take-away”fortheMSMEs.Thetotaltimeallocatedforeachworkshopis3-5days.Thiswillbeginwiththeexpertsvisitingtheclusterunitsandunderstandingtheissuesconcerningthecluster.Thereafter,therewillbeatrainingondesignclinicsolutionsdeliveredbyanexpertoragroupofexpertsinaninteractivemanner.ThiswillbefollowedbypreparationofaDesignNeedAssessmentSurveyReportbythedesignatedexpert.
4.4 TheDesignNeedAssessmentSurveyreportwillreviewthepresentstateofthecluster,willidentifyareasofimprovementandwithinthatwillidentifyspecificareaswhichcouldbeservedbydesignintervention.Thereportwillpresenthowthedesignsolution(s)willfinallyconverttoabusinesssolutionsandwillspecifyapreferredsequenceofactionsforthesame.Thereportwillalsocontainthedetailsofworkshopproceedings.
4.5 Theconductofseminarsandworkshopswillbeentrustedtoindustriesassocia-tions,technicalinstitutionsorotherappropriatebodies.Theinterestedorganiza-tionsmayapplytotheDesignClinicCentre.Theapplicantorganizationmustdem-onstratetheexpertisetodeliversuchaseminarorworkshopandshouldsupportitsapplicationwithsimilarpreviousexperience.
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4.6 Onreceivingtheapprovalfromthedesigncliniccentre,theorganizationshallconducttheworkshoporseminarandshallsubmitareportoftheeventattheendofittothecentre.
4.7 MSME-DIsoftheMinistryofMSMEwillassistinorganizingtheseworkshopsandseminars.MSME-DI'sprimaryrolewillbetofacilitateidentifyingclusters,advocacywithunitsintheclusterandmotivatingthemtoattendtheseworkshopsandsemi-nars.
4.8 GoIcontriution,notexceedingRs60,000(RsSixtyThousandOnly),willbeadmis-siblefortheconductofeachseminar.
4.9 TheGoIcontributionfortheconductofaworkshop(includingpreparationoftheDesignNeedAssessmentSurveyreport)willbetotheextentof75percentofthecostincurred,theadmissiblecostsbeingrestrictedtoRs4,00,000(RsFourLakhOnly),(i.e.maximumassistancebeingrestrictedtoRs3,00,000only).Theremain-ingamountwillbecontributedbytheparticipatingMSMEs.
4.10 Thefundingprovidedfortheconductoftheseseminarsandworkshopswillcoverallorganizational,incidentalandoutofpocketexpensesrequiredforconductoftheseevents.TheGovernmentcontributionundertheschemewillbereleasedin2installmentstotheimplementingorganisation/institution.Initially,50%ofthesanctionedamountfromGoIwillbereleasedafterapprovaloftheproposal.ThebalanceGoIcontributionof50%amountwillbereleasedafterreceivingthefullcontributionfromtheprivateunitsandbasedonthereceiptoftheAudited-state-mentofexpenditure;finalreportetc.fromtheorganizationwhoconductedtheworkshop/Seminar.
4.11 NIDwillprepareastandardtemplatefortheseminarsandworkshopswithclearidentificationofdeliverables.
4.12 InadditiontoworkshopsandseminarsbeingorganizedfortheMSMEs,aboutfiveorientationworkshopswillbeorganizedforthedesignconsultants.Thedurationoftheorientationworkshopwillbeofoneday.ThepurposeoftheorientationworkshopistosensitizeandorientthedesignconsultantstowardsthepurposeofdesignclinicschemeandissuesconcerningtheMSMEs.NIDwillmakeneces-saryarrangementstoorganizetheseworkshopsfordesignerswiththeassistanceofexpertsandprofessionals.
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5.0 DesignProjects
5.1. Objectivesx TofacilitateaccessofMSMEstodesignexpertiseintheformofconsultancy;x TofacilitateMSMEstodevelopnewdesignstrategiesand/ordesign-relatedproductsandservicesthroughprojectinterventions;
x Createvisibleimpactandeffectivelydevelopthecapabilitiesofthelocalenterprise
5.2. Applicabilityx TheapplicabilityofdesignprojectfundingistoanindividualMSMEoragroupofMSMEs.Inotherwords,theschemepermitsagroupofMSMEsbasedinanindustrialclusterstocometogetherandseekprojectfundingfordesignimprovementconsultancy.Forthesakeofconvenience,herinafterintheseguidelines,thetermMSMEshallincludeagroupofMSMEsalso.
5.3. FinancialAssistance
TheDesignClinicSchemeshallprovidefinancialassistancetosupportdesignworkundertakenbyindividualMSMEs,groupofMSMEsandstudentprojects.
5.4 Thebeneficiaryunit(s)musttypicallybemicro,smallormediumenterprisesasperthedefinitioninMSMEDAct2006.Itmustbenewtousingdesignandpreferablyshouldnothaveusedinternalorexternaldesignexpertisebefore.Thedesignerthataunitemploysinthisschemeshouldbeselectedfromapoolofqualifieddesign-ersempanelledforthisscheme.
5.5 NeedAnalysis
MSMElevelneedanalysiswillhavetobeconductedeitherasafollow-upoftheclusterlevelworkshoporasastand-aloneone-to-oneexercisebyexpertandMS-MEs.TheMSMEsdesirousofdesigninterventioncouldgettheDesignNeedAnaly-sisconductedfromadesigner/designcompany/academicinstitutionapprovedbyDesignClinicCentre.Incasetheycannotlocateadesigner/designcompany/academicinstitution,theycancontacttheDesignClinicCentreforhelp.DesignClinicCentreonreceivingtheintentshallsuggestdesigner/designcompanies/ac-ademicinstitutionsfromwhichtheMSMEcanchoosefromandconsequentlyalsonotifysuggestedcompanies/institutions.AtemplatefordesignneedanalysiswillbepreparedbyNID.Theexpertsshallsubmitthereportusingthegiventemplate.
5.6. Consulting
Consultingdevelopsdetailedsolutions,andhelpstheunitstodoandtolearnbydoing.Themostimportantpartoftheconsultingaspectistoconvertdesignsolu-tionintoabusinesssolution.Nodesignactivityiscompletewithoutgoodbusinessunderstandingorinputsrelatingdesigntobusiness.Inspecificcases,anindepend-entbusinessevaluationcouldbecommissionedtoactasinputfordesignconsult-ant.Helpfrombusinessconsultant/managementstudentscouldbeincorporatedatthisjuncture.
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5.7. ProjectProposal
Basedontheneedanalysisandconsultingoutcomeadetailedprojectproposalshallhavetobeprepared.Thisproposalshallincludeallaspectsoftheproposedprojectandthefinancialdetails.TheproposalshallbesubmittedintheprescribedformatforapprovalbytheassessmentpanelofthedesignclinicCentre.
5.8. DesignprojectFundingforprofessionalsx AllapplicationsforfundingsupportfordesignprojectsundertheSchememustbeincollaborationbetweenaMSMErequiringassistanceindesignandadesigner/designcompany/academicinstitutionwhichwillprovidethatassistance.
x Thefundingsupportwillbegivenbywayofagrantuptoamaximumof60%ofthetotalapprovedprojectcostorRs.9.0Lakh,whicheverisless,incaseofaindividualMSMEoragroupofnotmorethanthreeMSMEapplicants.
x Thefundingsupportwillbegivenbywayofagrantuptoamaximumof60%ofthetotalapprovedprojectcostorRs.15Lakh,whicheverisless,incaseofagroupoffourormoreMSMEapplicants.
x TheapplicantMSME(s)intheprojectisrequiredtocontributeatleast40%oftheapprovedprojectcostasamatchingfund.
x ThematchingfundfortheprojectcontributedbytheapplicantMSME5shouldbetraceableandverifiable,suchasintheformofchequeand/orbankpay-inslip.
x Thefundinggrantwillbereimbursedin4stagesin4equalamounts.Itshallbedoneinthefollowingmanner:
* Stage1–Strategy-25%* Stage2–Concept-25%* Stage3–DetailDesign-25%* Stage4–SuccessfulImplementationandcompletionreport-25%
5.9. DesignProjectFundingforStudentsMostofthedesigneducationinthecountrybeingprojectbasededucation,aportionoffundingisearmarkedtosponsor/supportthestudentdesignprojects.Eachoftheseprojectswouldresultindetaileddocumentincludingfinaldesignspecificationsandamodel/prototype.x TheDesignClinicSchemeshallsupportdesignworkbyreimbursing75%ofexpensesincurredsubjecttomaximumofRs1.5lakhforfinalyearstudentprojectsdoneforMSMEsunderthesupervisionofparentDesignInstitutions.MSMEunitscontributionshallbe25%oftheadmissiblecost.
x Theadmissiblecost(estimatedtobeRs.2lakh)wouldincludestudentdesign-er'sstipend(whereverapplicable),conveyancerelatedtotheproject,docu-mentationandmodelmakingcosts.
x Studentsinthefinalyearundergoingfull-timeundergraduateorpostgradu-ateprogramfrominstitutionsrecognizedbydesigncliniccentreareeligibletoapplyforthisfunding.
x Thefundingshallonlybeavailableforfinalyeardissertationprojects,forunder-graduate/postgraduateordiplomacourse.
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x Thestudentwillhavetoapplyinaspecifiedformatthroughhis/heracademicinstitutionandwiththeconsentofMSMEwherehe/shewillbedoingtheproject.
x Theprojectworkmustculminateintoareportapprovedbytheparentaca-demicinstitutionofthestudentandtheMSMEforwhomtheprojectworkisdone.
x ThedeliverablesforthestudentprojectwillbespecifiedclearlybytheDesignCliniccentre.
x Thefundinggrantwillonlybereimbursedtothestudentsthroughinstitute.x Thefundinggrantwillbereimbursedin3stages,inthefollowingmanner:
* Stage1–Applicationapproval-25%* Stage2–MidStage(about50%periodcompletion)-25%* Stage3–FinalReportSubmission-50%
5.10. ProjectDurationx DesignProjectdurationwillbelessthanoneyear.
5.11. EligibleApplicantx Thelocaldesigner/designcompany/academicinstitutionandthelocal 5MSMEincollaborationareeligibletoapplyforfundingsupportasco-appli-cants.AnMSMEwiththeconsentoftheDesigncompanyoracademicinsti-tution,maysubmitanapplicationastheprincipalapplicant,subjectto thefollowingconditions:
* Thedesigner/designcompany/academicinstitutionandtheapplicantMSMEhavetobebodiesorcompaniesestablishedorincorporatedinIndiaundertheIndianLawswithon-goingbusiness;
* Theapplicantdesigner/designcompany/academicinstitutionwillberesponsibleforcarryingoutthedesignproject;
* Theapplicantdesign,designcompany/academicinstitutionandtheapplicantMSMEinaprojectapplicationmustnotbeanassociateorassociatedpersonoragentoremployeeoftheotherofthembefore5submissionoftheapplication;
* Theprojectteammembersrepresentingthedesigner/designcompany/academicinstitutionmustnotbedirectors/shareholders/managementteammembersoftheapplicantMSME.
x FollowingarethecriteriaforqualifyingtheapplicantMSMEunderDesignClinic
* TheMSMEshouldbeaprofitableentityinthelast3yearsofitsopera-tions
* TheMSMEmustdemonstrateeitheranexportperformanceorpotentialtoexport
* PMACcanstipulate/relaxcriteriaforthispurposex Followingarethecriteriaforqualifyingtheco-applicantDesigner/DesigncompanyunderDesignClinic
* TheDesignerortheDesigncompanyoracclaimedinstituteshouldhavedemonstratedexpertiseandqualificationintheproblemareathatitseekstosolvefortheapplicantMSME
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* Itshallbetheresponsibilityofthedesigner/designcompanytocom-pletetheprojectontimeandasperagreedscope.
x Iftheapplicationisapproved,theapplicantdesigncompany/academicin-stitutionwillbecometherecipientofthegrant,andboththeapplicantdesigncompany/academicinstitutionandtheapplicantMSMEhavetosignanagreementwiththeDesignClinicCentretoensurethatbothpartiesarefullyawareofthetermsandconditionsunderwhichthegrantwillbeoffered.
x Foradministrationpurpose,theMSMEwillbecalledthe“principalapplicant”andtheDesigner/DesignCompany/academicinstitutionwillbecalled“co-applicant”.
5.12. ProjectBudgetx Theprincipalapplicantisrequiredtosubmitabudgetproposedfortheproject,showingallexpenditureandtherelevantdocuments,suchasquota-tion,projectbrief,orcontract.
x Whenpreparingtheprojectbudget,theprincipalapplicantisrequiredtopro-videabriefdescriptionoftheworkstepsinvolved,andthecostbreakdownforsuchsteps.Otherinformationsuchasdurationoftimeandmanpowerrequired(e.g.inman-days)willalsobehelpful.Unspecifiedcostitemssuchasmiscellaneous,sundryandcontingencyetc.willnotbeaccepted.
x Alistofunallowablecostitemswhichcannotbechargedtotheprojectac-countissetoutinanotherpointbelow.
x Boththeapplicantdesigncompany/academicinstitutionandtheapplicantMSMEarerequiredtodeclareintheapplicationwhetheranyorbothofthemhavesoughtorareseekingfundingsupportfortheprojectfromotherpublicfundingsources.Doublesubventionwillnotbeallowed.
5.13. PlanfortheProjectOutcomex TheprincipalapplicantisrequiredtoprovideintheapplicationabriefplanonhowitwillcommercialisetheprojectdeliverablesandpreserveIPRssub-sistingintheprojectdeliverablesandotherprojectmaterialswhendischarg-ingtheproject.
5.14. ProjectCoordinatorx Ineachapplication,theprincipalapplicantshouldnominateaprojectcoordi-nator.
x Iftheapplicationisapproved,theprojectcoordinatorisresponsibleforover-seeingtheprojectgenerally;monitoringitsexpenditureandensuringtheproperusageofprojectfundsinaccordancewiththeapprovedprojectbudg-et,thisGuideandotherinstructionssetfortheprojectandansweringenquir-ies.
5.15. TimingforApplicationx TheDesignClinicSchemeisopenforapplicationsthroughouttheyear,unlessnotifiedotherwise.
5.16. ApplicationProceduresx Applicationsfortheschemecanbemadeinmultiplewaysx ApplicationcanbemadebytheMSMEwithrequestforgrantwithoutade-signcompany.InsuchcasesDesignClinicCentrewillsuggestthepossibledesignconsultantstotheMSMEfromwhichtochoosefrom.
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x ApplicationcanbebytheMSMEalongwithaDesignConsultancywhichsatisfiesthecriteriagiveninhere.
x ApplicationcanbebytheSMEalongwithanacademicinstitutionwhichsat-isfiesthecriteriagiveninhere.
x ApplicationsmaybesubmittedtotheDesignClinicCentrebywayofelec-tronicsubmissionviatheinternetatthewebsite.
x Eachapplicationcanonlycoveroneproject.x Applicationsnotfulfillingrequiredconditionwillnotbeconsidered.x Theapplicantswillbeinformedoftheassessmentresultwithin50clearwork-ingdaysafterreceiptoffullinformation.
x Itisrecommendedthattheapplicantsshouldplanaheadwhensubmittingtheirapplicationsandmakesurethatallrequisitedocumentsaresubmitted.
x Noapplicationfeewillbecharged.
5.17 ApprovalofApplicationsx Approvalofapplicationsdependsontheirindividualmerits,andthefundinglimitsetoutabove.
x ThePMACreservestherighttorejectanapplicationongroundsincluding:* apetitionispresentedoraproceedingiscommencedoranorderismadeoraresolutionispassedforthewindinguporbankruptcyoftheprincipalapplicantortheco-applicant;or
* afalseinaccurateorincompletestatementorrepresentationiscon-tainedintheapplicationorapromiseoraproposalismadeknowinglyorrecklesslythatitwillnotbeabletofulfilordeliversuchpromiseorproposal;or
* intheeventofaclaimallegingortheGovernmenthavinggroundstobelievethatanything(s)ormaterial(s)tobedesignedorconceivedorproducedaspartoftheprojectdeliverablesinfringeorwillinfringeanyIPRsofanythirdparty;or
* theprincipalapplicantortheco-applicantisindefaultofitsobligation(s)underothergrantagreementwiththeGovernmentwhetherornotinrelationtotheDesignClinicScheme.
5.18 Resubmissionx Adeclinedapplicationmayberesubmittedonlyifithasbeenrevisedsubstan-tiallyorifithasbeenabletoproduceadditionalinformationtoaddressthecommentsmadebytheAssessmentPanelinitsearlierreview.Thedifferencesoftheresubmittedapplicationshouldbesetoutclearlyvis-à-visthepreviousone.
x Anyrevisedapplicationwillbetreatedasanewapplication.
5.19. VettingProceduresx Uponreceiptofanapplication,theDesignClinicCentrewillconductapre-liminaryscreeningandmayseekclarificationorsupplementaryinformationfromboththeapplicantdesigncompany/academicinstitutionandapplicantMSME.
x Afterscreening,theDesignClinicCentrewillsubmittheapplicationtogetherwithitscommentstoanAssessmentPanelforconsideration.
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x TheAssessmentPanelwouldcompriseofficials,professionals,industrialists,businessmen,designers,academicsorotherexpertindividuals.Itsfunctionsaretoassessapplications,makerecommendations,andmonitorapprovedapplications.
x Theapplicantdesigncompany/academicinstitutionandapplicantMSMEanditsprojectteammembersmayberequiredtoattendassessmentmeetingstopresenttheirapplicationsandanswerquestions.
5.20 AssessmentCriteriax Inconsideringanapplication,dueconsiderationwillbegiventothefollow-ingfactors,whereverapplicable:
* towhatextenttheprojectcanhelpintegratedesignintobusinessproc-ess;
* towhatextenttheprojectcanhelptransformdesignactivityintotrada-bledeliverables,beitproductorservice,thatmanifestsexploitationanddeploymentintheformofintellectualproperty,whichmaycomprisepatent,copyright,know-howorindustrialdesign;
* towhatextenttheprojectcanaddvaluetotheproductsorservicesconcernedandincreasetheircompetitiveness;
* towhatextenttheprojectcanhelpcommercialisationofnewproductsorservicesandfindingpathwaystomarket;
* Whethertheapplicantdesigncompany/academicinstitutionortheapplicantMSMEhasbeenfundedbytheDesignClinicbeforeandtheamountoffundingalreadygrantedforsuchpreviousprojects.
* theoverallplanningandorganisationalstructureoftheprojectandcapabilityoftheprojectteami.e.theprojectteammembers'expertise,experience,qualifications,trackrecord,andtheresourcesavailablefortheproject;
* whethertheproposedbudgetisreasonableandrealistic,andwhethertheprojecthasbeenfundedorshouldbefundedbyothersources;
* howthedesignconsultantwillmaintainrelationshipwithMSMEafterthecompletionoftheproject;and
* anyotherrelevantfactors.x TheoverallassessmentcriteriawouldbebasedonthemeasurablepositivedifferencethatadesigninterventionwillbringtotheMSME,eitherinabsoluterevenues(indicatinghigherprofits)orinpercentageterms.
x TheAssessmentPanelwillsubmititsreporttoPMACthroughNIDgivingrec-ommendationsontheapprovalorotherwisefortheproject.PMAC'sdecisionwillbecommunicatedtotheapplicant(s)byNID.
5.21. NotificationofResultsx Theapplicantswillbeinformedoftheassessmentresultwithin50clearworkingdaysafterreceiptoffullinformation.
x Ifanapplicationisrecommendedforgrant,boththeprincipleapplicantandco-applicantconcernedwillbeinformedoftheresulttogetherwithanytermsandconditionsthatmaybeimposedbytheAssessmentPanelinadditiontothestandardtermsandconditions.Theymayneedtorevisetheirapplicationaccordinglybeforetheapplicationisapproved.
x Ifanapplicationisdeclined,reasonswillbeprovided.
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5.22. WithdrawalofApplicationx Theprincipalapplicantandco-applicantcanwritetotheDesignCliniccentretowithdrawanapplicationatanytimebeforesigningthegrantagree-ment.
5.23. GrantAgreementx Foreachsuccessfulapplication,theco-applicantdesigner/designcompany/academicinstitutionwillbetherecipientoftheapprovedgrantbutboththedesigncompany/academicinstitutionandtheapplicantMSMEhavetoenterintoagrantagreementwiththeNID.ThegrantagreementwillbesignedbetweentheNIDandtheapplicants.NIDwillprepareanappropriatelegaldocument(dulyincorporatingGFRprovisions)forthispurpose.Thegrantagreementshallcontain(a)thetermsassetoutintheapprovalletterfromtheNID;(b)thetermsandconditions;and(c)theprojectproposalintheformatattachedtotheapprovalletterfromtheNID.
x Aspartofthedocumentsrequiredtosupportanapplication,theprincipalapplicantfortheprojecthastosubmitthecontractenteredintobetweentheapplicantdesigner/designcompany/academicinstitutionandtheapplicantMSMEcertifyingthatthelatterhasengagedtheformertocarryouttheproject(“projectcontract”).Theprojectcontractshouldcontainthetermsandcondi-tionsoftheengagement.
5.24. DisbursementofApprovedGrantx Disbursementoftheapprovedgrantwillbemadeateachstagedependingupon
* thesubmissionoftheperiodicassessmentreport,* evidenceshowingthattheapplicantMSMEhasdulypaidupthematch-ingfundasrequired,
* successfulattainmentofthestageasperthecompletiondatespecifiedorsuchotherdatethattheNIDmayapproveinwriting,
* finalcompletionreportandthefinalauditedfinancialstatementinformandsubstancetothesatisfactionofNIDandcomplyingwiththere-quirementssetoutbefore,within2monthsaftertheprojectcompletiondatespecifiedintheprojectproposalorbysuchotherdateastheNIDCentremayapproveinwriting,and
* duecompliancewiththegrantagreementandtheprojectcontractbyboththeapplicantdesigner/designcompany/academicinstitutionandtheapplicantMSME.
5.25. PublicityandAcknowledgementx TheprincipalapplicantshallprovidetheNIDwithdetailsoftheprojectachievements,ifany,includingcreationofintellectualpropertyinwhichIPRssubsist,successfulmarketingandcommercialisationoftheprojectdelivera-blesandawards.TheNIDmayfromtimetotimedisclosetothepublicdetailsofsuchprojectachievementsincludingannouncingthemontheweborpub-licationsorshowcasingatexhibitionsforpublicityandreference.
x TheapplicantsshallacknowledgethefundingsupportundertheSchemeinpublicity/mediaeventsaswellasinpublicationsissuedtopromotetheproject.However,theNIDreservestherighttorequiretheprincipalapplicantand/ortheco-applicanttoimmediatelyceaseanddesistfromusinganypro-motionalmaterialsinwhichanyreferencetotheNID/GovernmentorDesignClinicSchemeisfound.
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5.26. ReportingRequirementsx Theprincipalapplicantwillberequiredtosubmit3interimreportsduringtheprojectincludingthedetailsofperformanceoftheprojectinaspecifiedformat.Specificdatesofinterimreportsubmissionshallbeidentifiedbytheapplicantinthefundingapplication,andacceptedbyNID.
x Theprincipalapplicantwillberequiredtosubmitacompletionreportinclud-ingdetailsoftheresults,performanceandevaluationoftheproject.
x Theinterimreportandcompletionreportshouldbesubmittedtogetherwith:* Afinancialstatementonaccrualbasisonthefinancialpositionoftheprojectauditedbyanauditorasarrangedbytheapplicantdesigner/designcompany/academicinstitutionbeingthefundrecipient.ThefinancialstatementshallbesubmittedinaccordancewiththeNotesforAuditorsofRecipientOrganisationsissuedbyDesignCliniccentre.Suchfinancialstatementshallcontainanauditedstatementofthetotalexpenditureandincomesoftheproject.Astandardformatwillbepro-videdandprescribedbytheDesignCliniccentre;and
* Evidenceshowingthecontributionofthematchingfundbytheappli-cantMSMEincash(intheformofchequeandbankpay-insliporotherdocumentaryevidenceacceptabletotheNID).
x Thecompletionreportandthefinalfinancialstatementandpaymentevi-dencesetoutaboveshallbesubmittedwithintwomonthsfromtheprojectcompletiondatespecifiedintheprojectproposalorbysuchotherdateasmaybeapprovedbytheDesignClinicCentre
x Theapplicantdesigner/designcompany/academicinstitutionandtheap-plicantMSMEarerequiredtomakepresentation(s)oftheoutcomeoftheirprojecttotheAssessmentPanelandtoreportthecommercialisationstatusoftheprojectdeliverables.
x Theapplicantdesigner/designcompany/academicinstitutionasthefundrecipientshallkeepallfinancialstatements,books,andrecordsoftheprojectandreceiptsevidencingexpenditurefortheprojectforatleasttwoyearsaftercompletionoftheproject,orasotherwisespecifiedbytheDesignCliniccen-trewithinthattwo-yearperiod,andallowforinspectionatanytime.
x AuditorsappointedbyDesignCliniccentremayconductanexaminationintotheeffectivenesswithwhichthefundrecipienthasusedtheprojectfunds.Theauditorsshallhavearightofaccessatallreasonabletimestoallsuchdocumentsorinformationinthecustodyandcontroloftherecipientashe/shemayreasonablyrequireforconductinganexaminationholdingorbeingaccountableforanysuchdocumentorinformation,suchinformationandexplanationashe/sheconsidersreasonablynecessaryforthatpurpose.TheauditorwillreporttotheDesignClinicCentreandtheGovernmenttheresultsofanexaminationconductedbyhim/her.
x Bothapplicantsintheprojectwillberequiredtocompleteandreturnapost-projectevaluationquestionnairefortheirprojecttoreportontheachieve-mentsoftheprojectintermsofbringingcommercialopportunitiesfortheap-plicantMSME,enhancingitscompetitivenessandaddingvaluetoitsproductsandservices.
5.27. ProcurementProceduresx Thefundrecipientshallensurethatallprocurementsforgoodsandservicesfortheprojectwillbecarriedoutinanunbiasedandfairmanner.Allquota-tionsshallbekeptfortheDesignClinicCentre'sinspection,ifnecessary.
14
5.28. ProjectVariationx Anapprovedprojectisrequiredtobecarriedoutstrictlyinaccordancewithitsproposalappendedtothegrantagreementandtheprojectcontract.Anymodification,amendmentoradditiontotheprojectproposalortheprojectcontract,includingchangeoftheprojectcommencementorcompletiondates,keyprojectstaff,scope,methodologyandbudget,willrequirepriorspecificwrittenapprovalbyDesignCliniccentre.FailuretocomplywiththeprojectproposalandtheprojectcontractwillentitletheNIDtoabstainfromreleasingthegrantmoneytotheapplicantdesigncompany/academicinstitu-tionregardlessofwhetheritortheMSMEapplicantorbothareatfault.
6.0 SchemeImplementation
6.1. AllowableCostsTheallowablecostfordesignworkwillgenerallyapplicabletothefollowingitemsx NeedAnalysis/Research–Internal/externalagency/travel&stay/datarecordingresources/manpower/recruitingrespondents
* Product* Market* User* Trend
x Workshops/Seminars–travel&stay/datarecordingresources/team/skills/refreshments/infrastructure/time/processintegration
* Generatenewproductideas* Tapnewmarkets
x Conceptsanditerations–Stationary/team/skills/infrastructure/time/soft-ware&hardware
* Sketching* Renderings
x Softmockups–Time/infrastructure/skills/team/materials* Quickmockupsforconceptrefinements
x Engineering–Time/Software&hardware/skills/team* Datagenerationforprototypingandmanufacturing
x Prototyping–Vendor/engineeringsupport/team/skills/time/printing/transportation/materials
* Simulatefunctioningoftheactualproduct
6.2. UnallowableCostsx Ingeneral,granttobemadeavailablebytheGovernmentthroughDesignClinicshallonlybeexpendedbytheapplicantdesigncompany/academicinstitutionincarryingouttheprojectinaccordancewiththebudgetsetoutintheprojectproposal.Thegrantmoniesshallnotbeusedtocover:
* generaladministration,officeandoverheadexpensesnotdirectlyre-latedtotheproject;
15
* productioncostotherthanforprototypefordemonstrationpurposeonly;
* otherincidentalexpenses,e.g.videoconferencing,local/overseastrav-elling,photocopying;
* entertainmentexpensesandanyprizes,eitherinformofcashorothertypesofsouvenir;
* costsrelatedtoprior/subsequentyear(s)/period(s)adjustment(s);and* capitalfinancingexpenses,e.g.mortgageandinterestonloans/over-drafts.
x ThefundrecipientsshouldconsultDesignClinicCentreiftheyhaveanydoubtsaboutwhethergrantmoniesshouldbeappliedindischargeofapar-ticularexpenditure.
6.3. ApexBody
AnapexbodyProjectMonitoringandAdvisoryCommittee(PMAC)willbeformedwithAS&DC(MSME)asChairperson.Inaddition,expertswillbedrawnfromareasincludingacademia,VCs,financialinstitution,management,administration,concernedgovernmentdepartments,etc...Theapexbodywillcompriseofper-sonswhoarenotlikelytobethebeneficiariesofthisprogram.PMAC,ingeneral,willhavethefollowingconstitution:-
I. AS&DC(MSME),Chairmanii.JointSecretary,MSME,Memberiii.JointSecretary,NMCC,Memberiv.JointSecretary/DirectorDIPP,Memberv.Director,NID,Membervi.RepresentativesfromIITs,DesignandotherInstitutions,vii.Membersfromdesignerfraternity,viii.RepresentativesfromIndustry,ix.Officerin-chargeoftheScheme,inofficeofDC(MSME),MembeSecretary
ThebroadrolesandresponsibilitiesofPMACwillbe:a) ToreviewandapprovetheproposalsofNIDforthesettingupof
designcentreandregionalcentres,b)ToapprovedetailedprocedureandstrategypreparedbyNIDforthe
implementationofvariouscomponentsofthescheme,c) ToapproveproposalssubmittedbyNIDforconductingseminars
andworkshops,d)Toreviewandapprovepanelofdesigners/designconsultants/de-
signinstitutionsaspertherecommendationsofNID,e) ToconstituteAssessmentPanel(s),f) ToreviewandsanctiondesignprojectsforindividualMSMEs/group
ofMSMEs/students.g)ToreviewandapproveNIDsproposalsinrespectoforientation
16
workshopfordesigners/consultants,studyofbestpractices,adver-tisementandpublicity,etcunderthescheme.
h)Todiscussandapproveplanofactionrequiredforachievingtheobjectiveofthescheme.
6.4. NodalAgencyx Foreffective,efficientandinformedimplementationofthescheme,NationalInstituteofDesign,AhmedabadhasbeendesignatedastheNodalagencyforthescheme.
6.5. RoleofNationalInstituteofDesign(NID),Ahmedabadx NIDwillbetheNodalagencyfortheschemeandwillfunctionasalinkbetweentheMSMEsandtheGovernment(officeoftheDC(MSME).ItwouldalsoactasasinglepointofcontactfortheofficeoftheDC(MSME).
x NIDwillsetupdesigncliniccentreatDelhi,fortheeffectiveimplementationofthedesignclinicscheme.Thecentrewillfunctionastheheadquartersandaninitiatorofallactivitiesunderthescheme.
x NIDwillfacilitatesettingupof4regionalcentresinassociationwithsuitabletechnicalinstitutions/agenciesfordeliveryofthescheme.
x TheprimaryroleoftheNIDwouldbetospreadawarenessandfacilitatematchmakingbetweentheDesignCompanies/ConsultantsandMSMEs.
x NIDwillempaneldesigners/designcompanies/academicinstitutionsandsubmitthesametoApexBodyforapproval.
x NIDwouldreceivetheapplicationsfromtheindividualMSMEsandgroupofMSMEsanditwouldputitupfortheconsiderationoftheapexbodyalongwithitsrecommendations.
x NIDwillrecommendnominationsforassessmentpanelforconsiderationandapprovaloftheapexbody(Projectmonitoring&advisorycommittee)underthechairmanshipofAS&DC(MSME).
x NIDwillalsoorganizeorientationprogrammefordesignconsultants,ifde-cidedbyPMAC.
x ThefunctionariesworkingaspartofDesigncentres&RegionalcentresfortheimplementationoftheschemeshallbegovernedbytheGovernmentofIndiaRulesforthepurposeofTA/DA/Boarding/lodgingetc.
x ThetravelsmadebyNIDorotherfacultyrelatedtothisschemewillbeap-proved&monitoredbyaProjectImplementationcommittee,PIC(tobesetupundertheChairmanshipofDirector/NID)whichwillhaveamemberfromof-ficeofDC(MSME)also.TheexpenditureapprovedbyPICwillthenberatifiedinthenextPMACmeetingonregularbasis.
x NIDshallnotdivertanypartofthegranttoanyactivityotherthanforwhichithasbeensanctioned.
x NIDwillprepareillustrativepromotionalmaterialinEnglishandinregionallanguagesforthescheme
x NIDwillsetupaninteractivewebsitefortheschemex NIDwillprovideanintermediationplatform.Itwillestablishlinkageswithindustryinitiatives,governmentinitiativessuchasGITA,TIFAC,UniversityIndustryCouncil,etc
x NIDwillhandleethicalissuesconcerningwiththedesignclinics.Itwillremainunbiasedanddevelopexcellentunderstandingofdesignandotherindustryissues.
17
x NIDwouldsubmitbi-monthlyreportstotheapexbodyonoverallprogressofthescheme.Itwouldalsoraiseexceptionreports,ifany,asregardstoanynon-responsivebehaviorornon-satisfactoryperformanceofanyofthebenefi-ciariesandthedesigners.
x ForfacilitatingthesmoothandfasterrolloutoftheschemeatNationallevelthetotalamountofGoIgrantenvisagedundertheschemewillbeperiodicallytransferredtoNIDontherecommendationofthePMACafterassessingtheprogressofthefundsalreadyreleasedandrequirementsubmittedbytheNID.
x NIDwouldberesponsibleformaintainingaseparateledgeraccountoffundsofthescheme.ThisaccountshallbeopenforinspectionbytheC&AGofIndia,internalauditbyPAOofMinistryofMSMEoranyofficerappointedbytheofficeofDC(MSME)forthispurpose.
x NIDwouldreleasethefundsdirectlytothebeneficiaries/designersagainstthereportsonthebasisofprogressofimplementationoftheschemeandonthesatisfactoryperformanceoftherespectiveDesigners.Itwillalsosubmitnecessaryutilizationcertificateinprescribedformat(GFR–19-A)totheofficeofDC-MSME.
x NIDwillfunctionasabodyinpublicdomainandobservenecessaryeconom-icmeasuresaspertheGovernmentofIndiadirectives.
x NIDwillprepareadetailedannualreportthatclearlydemonstratesvaluecreation,andalsolistsdownaccuratelythebeneficiariesandthefundsde-ployedforeachproject.
x NIDwilldocumentallcommunications,results,reports,learningsproperlyforfutureuse.
x NIDwillalsotakeupanyotheractivityrelevanttotheschemeimplementa-tionasdecidedbyPMAC.
x NIDshallendeavourtoachievethequantifiedandqualitativetargetsasap-provedbythePMAC.
6.6 DesignCliniccentrex Thedesigncliniccentrewillbeestablishedfortheeffectiveimplementationofthedesignclinicscheme.Thecentrewillfunctionastheheadquartersandaninitiatorofallactivitiesunderthescheme.
6.7. DesignRegionalCentersx Fournos.regionalcenterswillbeestablishedbyNIDinitiallyforthepurposeofadministeringDesignClinics.
x Theregionalcenterstobesetup,willbedecidedbythePMAC,keepinginviewtheproximityofMSMEclusterspotentialforDesignInterventions.
x TheseregionalcenterswillbeoperatedbyNationalInstituteofDesignthroughcompetenttechnicalinstitutes/agencies.
x TheregionalcenterswillworkundertheguidanceofDesignClinicCentreandwillbemonitoredbytheDesignClinicCentre.
x Thespecificroleoftheregionalcenterswillbeasgivenbelow* tocreategeneralawarenessandsensitizationabouttheimportanceofdesign
* toconductseminarsfortheMSME's* toconductspecifictrainingprograms/workshopsfortheMSME's* tofacilitateandguideMSME's/DesignCompanies/Academicinstitu-tionswiththedesignclinicapplicationprocess
18
6.8. AssessmentPanelx Anassessmentpanelwillbeformedbythedesigncliniccentrex Thetenureofeachassessmentpanelwillbe1year.x FromthesecondyearonwardsofDesignClinictheassessmentpanelshallalsocompriseofpeoplefromtheearlieryearbeneficiaries.
x TheAssessmentPanelwouldcompriseofdesignersandIndustryexperts.x Itsfunctionsaretoassessapplications,makerecommendations,andmonitorapprovedapplications.
x Theassessmentpanelwillhavemembers/expertsandtheymaybepaidhonorarium,etc.aspertheGovt.directivesasapprovedbyPMAC.
ENDOFGUIDELINES
19
ANNEXURE–1
APPLICATIONFORDESIGNCLINICSCHEMEFUNDINGASSISTANCE(To expedite processing of your application, please ensure that the application form is filled up completely. Where information is not available or applicable, please indicate accordingly. Please enclose all supporting documents as requested in the form).
PARTI–MSMEDATA1. General
(a) Registerednameofcompany:___________________________________________
_____________________________________________________________________
(b) CorrespondenceAddress&Tel:_________________________________________
_____________________________________________________________________
(c) Registeredas(pleasetick):
SoleProprietorship_____ Partnership_____
PrivateLimited_____ Others(pleasespecify)_____
(d) BusinessActivity:______________________________________________________
_____________________________________________________________________
(e) StaffStrength&BriefBackgroundofKeyExecutives:________________________
_____________________________________________________________________
2. Sales&Profits
(a) SalesTurnover&Profitforlast3years(PleaseattachacopyofFinancialState-
ments):______________________________________________________________
_____________________________________________________________________
(b) ProjectedSales&Profitfornext3years(excludingcurrentyear):_____________
_____________________________________________________________________
3. ContactPerson
(a) NameandDesignation:________________________________________________
_____________________________________________________________________
(b) ContactDetails(Address,Email,TelephoneNumber,MobileNumber):________
_____________________________________________________________________
4. HastheMSMEbeengrantedanyfinancialsupportfromDesignClinicbefore?If
yes,pleaselistallprojectreferencesandamountoffundinginvolved.Pleasealso
listotherDesignClinicapplicationsoftheMSMEpendingapproval.__________
_____________________________________________________________________
20
5. Hastheowner/partner/directoroftheMSMEbeengrantedanyfinancialsupport
fromDesignClinicinthenameofanotherMSME?Ifyes,pleaselistallproject
references.___________________________________________________________
_____________________________________________________________________
6. Pleaseprovideanyothersupportinginformation(ifany).____________________
_____________________________________________________________________
21
PARTII–DESIGNCOMPANY/ACADEMICINSTITUTEDATA
1.General
(a)Name:________________________________________________________________
_____________________________________________________________________
(b)CorrespondenceAddress&Tel:___________________________________________
_____________________________________________________________________
(c)Business/AcademicActivity:_____________________________________________
_____________________________________________________________________
(d)StaffStrength&BriefBackgroundofKeyExecutives/AcademicResources:______
_____________________________________________________________________
2.DesignExpertise
(a)Experience&Expertise:_________________________________________________
_____________________________________________________________________
(b)Suitabilityofexpertisetotheappliedproject:_______________________________
_____________________________________________________________________
3.ContactPerson
(a)NameandDesignation:_________________________________________________
_____________________________________________________________________
(b)ContactDetails(Address,Email,TelephoneNumber,MobileNumber):_________
_____________________________________________________________________
4.Name&DesignationofConsultant(s)(PleaseencloseCVofeachconsultant)
(a)______________________________________________________________________
(b)______________________________________________________________________
(c)_______________________________________________________________________
22
PARTIII–DETAILSOFPROJECT
1. TitleandDescriptionofProject(Pleaseattachacopyofconsultant'sproposal
andadditionalinformationifnecessary):__________________________________
_____________________________________________________________________
2. Objective(s)ofEmbarkingonProject:_________________________________
_____________________________________________________________________
3. MarketingPlansfornewProduct:_____________________________________
_____________________________________________________________________
4. CommencementDate:________________________(dd/mm/yy)
5. Duration:__________________________(mandays)
6. Pleaseprovideabriefdescriptionoftheworkstepsinvolvedandthecostbreak-
downforsuchsteps.Otherinformationsuchasdurationoftimeandmanpower
required(e.g.inman-days)willalsobehelpful.Relevantdocuments,suchas
quotation,projectbrief,orcontractshouldbeprovided:_____________________
_____________________________________________________________________
7. Pleaseprovideabriefplanonthecommercializationoftheprojectoutcome:___
_____________________________________________________________________
8. Pleaseindicateintentiontoseekintellectualpropertyrightoftheprojectout-
come(e.g.patent,registereddesign,copyright,trademark,etc.):
Yes:No:
FormofIntellectualProperty:___________________________________________
9. BudgetrequiredandCostbreakdown:
EstimatedExpenditureindetail:__________________________________________
_____________________________________________________________________
ContributionbyMSME:________________________________________________
_____________________________________________________________________
NetAmountRequested:________________________________________________
_____________________________________________________________________
23
PARTIV–DECLARATION
Iherebydeclarethat
(a) Allfactualinformationprovidedinthisapplicationaswellastheaccompanying
informationreflectsthestatusofaffairsasatthedateofsubmission.Ishallinform
theDesignClinicCentreimmediatelyifthereareanysubsequentchangestothe
aboveinformation;and
(b) Theproposedprojectoftheapplicationisoriginalandwithoutanyconstitutedor
potentialactofinfringementoftheintellectualpropertyrightsofotherindividu-
alsand/ororganizations.
Principalapplicant
________________________ ________________________
AuthorizedSignaturewith NameofSignatory
Organization/CompanySeal
________________________
Position
________________________ ________________________
NameofApplicant Date(dd/mm/yy)
(Organization/Company)
Co-applicant
________________________ ________________________
AuthorizedSignaturewith NameofSignatory
Organization/CompanySeal
________________________
Position
________________________ ________________________
NameofApplicant Date(dd/mm/yy)
24
PARTV–DECLARATIONBYDESIGNCONSULTANT
Ideclarethat:
(i) (Forconsultantwhoisanindividual,includingsoleproprietorships)
IamathirdpartyconsultantandIamnotintheemployoftheapplicantorany
companyaffiliatedtotheapplicantoranyjointventurepartneroragentofthe
applicant.
(ii) (Forconsultantwhichisapartnership/company)
Weareaconsultingbusinessthatisunrelatedtotheapplicant.Noneofourpart-
ners/directorsorshareholdersorourconsultantshaveanyinterestinorareinthe
employoftheapplicantoranycompanyaffiliatedtotheapplicantoranyjoint
venturepartnerorprincipaloragentoftheapplicant.
(iii) Thefactsstatedinthisapplicationandintheaccompanyingmaterialswithre-
gardtotheproposedconsultancyprojectaretothebestofmyknowledge,true,
completeandaccurateandnomaterialfactshavebeenwithheldordistorted.
(iv) I/Wehavenotgivenanymonies,rebates,discounts,refunds,liquidateddamages
oranyotherpayment,whetherincashorinkind,totheapplicantoritsdirectors
orshareholdersoranyotherpersonrelatedtotheaforesaidpersons,inconnec-
tionwiththeproposeconsultancyproject,andthereisnointentiontogivesuch
monies,rebates,discounts,refunds,liquidateddamagesorpayments.
________________________ ________________________
SIGNATUREOFSOLE COMPANYSTAMP
PROPRIETOR/PARTNER/COMPANY
DIRECTOR/MD/CEO*
________________________ ________________________
NAME DATE
25
PARTVI–DECLARATIONBYMSME
Ideclarethat:
(i) thecompanyhasnotapplied,obtainedorwillbeobtaininganyothertax/finan-
cialincentivesfortheproposedconsultancyproject;
(ii) thecompanyisfreefromanylitigationtotheproposedproject;and
(iii) thefactsstatedinthisapplicationandtheaccompanyinginformationaretrue
andcorrecttothebestofmyknowledgeandthatIhavenotwithheld/distorted
anymaterialfacts.
________________________ ________________________
SIGNATUREOFSOLE COMPANYSTAMP
PROPRIETOR/PARTNER/COMPANY
DIRECTOR/MD/CEO*
________________________ ________________________
NAME DATE
26
ANNEXURE–2
DESIGNCLINICSCHEME
PROGRESSREPORTOFAPPROVEDPROJECT
PARTI–BasicInformation
1.1 SubmittedBy(RecipientOrganization/Company):_____________________
_____________________________________________________________________
1.2. ProjectTitle:_________________________________________________________
_____________________________________________________________________
1.3.ProjectReference:___________________________________________________
_____________________________________________________________________
1.4.ReportPeriod:
From:________________________ To:_________________________
27
PARTII–ProjectInformation
2.1.ConsultantName/ContactPerson:____________________________________
_____________________________________________________________________
2.2. ProjectCoordinator(Name/Tel/Email/Mobile):________________________
_____________________________________________________________________
2.3.CommencementDate: ________________(DD/MM/YYYY)
2.4.Originaltargetcompletiondate:________________(DD/MM/YYYY)
2.5.Revisedcompletiondate: ________________(DD/MM/YYYY)
2.7.Actualcompletiondate: ________________(DD/MM/YYYY)
Iftheactualcompletiondateisdifferentfromtheoriginaltargetcompletion
date(orrevisedcompletiondate,ifany),pleaseprovideexplanations
2.8.Updatedabstractoftheproject:_______________________________________
_____________________________________________________________________
28
PARTIII–ProjectAccount
3.1.FinancialPosition:
3.1.1.ManpowerExpenditure:
3.1.2.Equipment:
3.1.3.Otherdirectcosts:
3.2.ContributionbyMSME:______________________________________________
_____________________________________________________________________
3.3.FundReceived:_____________________________________________________
_____________________________________________________________________
3.4.Balancerequired:___________________________________________________
_____________________________________________________________________
Items
Items
Items
BudgetExpenditure
BudgetExpenditure
BudgetExpenditure
ActualExpenditureforthisreportperiod
ActualExpenditureforthisreportperiod
ActualExpenditureforthisreportperiod
Remarks
Remarks
Remarks
29
PARTIV–ProjectProgress
4.1.ProjectProgresstodate
(Pleaseprovidedetailsontheprogressregardingdeliverablesassetoutin
yourproposal):_______________________________________________________
_____________________________________________________________________
4.2.Feedbackfrombeneficiariesoftheproject
4.2.1.ForMSME:___________________________________________________________
4.2.2.ForConsultant:_______________________________________________________
4.3.Problemsencounteredinimplementingtheproject(ifany):_________________
_____________________________________________________________________
4.4.CommentsandSuggestions:____________________________________________
_____________________________________________________________________
30
ANNEXURE–3
DESIGNCLINICEVALUATIONFORMTheevaluationcriteriaaredividedin4phasesviz.
x Strategy,x Concept,x DetailDesign,andx Implementation
Thephasesareinaccordancewiththedesignstages.Evaluationateachofthisstageisessentialaseachofthestepinformsthenextstep.Thephasesareidenti-
fiedwiththepaymentscheduleofthedesignclinicprojectassistance.
PHASE1:Strategy
Sr.no
1.
4.
/15
/5
/5
2.
5.
/15
/20
3.
6.
/20
SectionA-ProblemIdentify
SectionB-StrategicVision
Item
Research(existingproducts/ma-terialsergonomic/anthropomet-rics/kinesiology,markettrendssociological/psychological
ResearchAnalysis
DesignBriefcriteria/needsmethodologygoals/challenges
Product'sscopeandmarketseg-ment
Marketsegment,svalues• cultural,moralandaestheticvalues
Marketstrength• Isthisproductfillingthemar-ketgap?
• AddressableMarketsize&growth
• ProjectedMarketshare• Currentinvolvementofbusi-nesswiththemarket
Comments Rating/MaxRating
31
PHASE2:Concept
Sr.no
1./15
/15
/15
/15
/15
2.
3.
4.
5.
Item
Originality• Shapeofformofconcept• Inventiveideasandconcept
Aesthetics• Beautiful• Meaningful
Ergonomics• hazardandhumanerrorelimi-nation;
• complywithhumanlimitations(physicalandperceptual);
• anthropometricalsuitability(positionsandmovements);
• wayofuse-conspicuousfromformalelements;
• completecompatibilitydis-plays-controls;
• reduceofannoyancecausedbylights,noiseorsmell
Functionality• Nottechnicalfeaturesoftheproduct
• Contributionofelementsofproductlanguagetotheproperfunctioningoftheproduct
• Listofperformanceparametersfromtheproductlanguage(shape,texture, colour,soundetc.)pointofview
Marketability• thefinalscope• themarketsegmentforwhichtheproductisaddressedfor
• Marketingstrategy• Resourcesforcommercialproduction
Comments Rating/MaxRating
32
Sr.no
6./15
/10
/100
7.
8.
Item
Manufacturability• Product'sformalelementsfromamanufacturingpointofview
Category• NewProductforNewMarket• NewProductforKnownMar-ket
• KnownProductforNewMar-ket
• KnownProductforKnownMarket
OverallRating
Comments Rating/MaxRating
33
PHASE3: DetailDesign
Sr.no
1.
/10
/10
/02
/02
/03
/03
/03
2.
3.
6.
5.
4.
7.
Item
Functional-designobject'sstateofbeingcapabletofunctionatrequiredqualityparameters.
Significance-propertyofdesignobjecttotransmitbyproductlan-guageamessageaboutitself
Human-scaled-propertyofdesignobjectofhavingasizecomparabletoahuman.
Balance-stateofperfectorgani-zationofdesignobjectaroundacenter
Proportion-ratioofshape'sdi-mensions
Direction-directionofthemaxi-mumdimensionofobject
Formalcoherence-propertyoftheproduct'sformalelementstodisplayconcordanceatseverallevels:size,shape,texture,pat-tern,coloretc.
Comments
functional/non-functional
“highquality”,“itsuitsme”,“luxu-rious”,“cheap”,“expensive”,“cleverdesign”etc.
minuscule/human-scaled/enormous
well-balanced/ill-balanced
proportionate/disproportionate
horizontal/verti-cal/neutral
formalcoherent/formalincoherent
Rating/MaxRating
34
Sr.no
8./05
/05
/05
/03
/02
/02
/10
/10
9.
10.
13.
12.
11.
14.
15.
Item
Prominence-propertyofformtostandoutinitsenvironment
Compactness-propertyofformtoencloseaminimumvolume,integratingallformalelements.
Complexity-degreeofformaldifferentiation.
Elegance-propertyofdesignobjectofpossessingasimple,yetexpressive,shapeandcolorpalette.
Accent-product'sfeaturethatstandsout,bycontrast,fromtheoverallappearance.
Rhythm-repetitionofsimilarele-mentsthatgivestheimpressionofmovement
Detailfinish-qualityofsurfaces,coveringsandjoints
FormoriginAbstractNatural
Comments
prominent/non-prominent
compact…dis-perse
minimal…com-plex
elegant/simple/shabby
[listofaccentedfeatures]
[listofrhythmicelements]
first-rate/rough
geometric/or-ganic
nature-copied/stylized/nature-suggested
Rating/MaxRating
sourceusedbydesignerforfor-malconceptionofhis/herproduct
35
Sr.no
16.
/02
/03
/15
/05
/100
17.
18.
20.
19.
Item
Temporalorientation-theperiodtakenasreferenceindevelop-mentofindustrialdesign.
Designer'sattitude-thewaythedesignerexpresseshis/herinten-tions,expectationsandfeelingsabouthis/hercreation.
Originality-stateofdesignob-jectofbeingdistinctinitsclassofobjects
Familiarity/noveltyratio-factorforproduct'ssuccess.Itsvaluevariesfordifferentclassesofproducts
OverallRating
Comments
avant-gardist/actual/traditional/retro
“sportive”,“pa-rodical”,“playful”etc.
original/unorigi-nal
[bestvalueac-cordingtoclass]
Rating/MaxRating
36
PHASE4: Implementation
Sr.no
1.
/40
/20
/40
/100
2.
3.
4.
Item
Prototype• Userresearch/markettest• TechnicalTesting,Manufac-turingPlan,
• MarketIntroductionPlanProjectAssessmentObjectivesvs.realizationCategory Newtotheworldproduct, NewProduct, Improvementtoexisting product, Additiontoexistingprod uct, Costreduction, Re-positioningDesignSuccess• Hardmeasurescouldincludeprofits,salesfigures,contractssecuredornumberofunitsproduced
• Softmeasurescouldincludecustomerandsupplierfeed-back,shiftsintheconsumers'perception,changesinmarketpositioning,competitors'reac-tionsandgeneralreactionstothedesigns
OverallRating
Comments Rating/MaxRating
37
ANNEXURE–4
DESIGNCLINICSCHEMECOMPLETIONREPORTOFAPPROVEDPROJECT
PARTI–BasicInformation
SubmittedBy(RecipientOrganization/Company):_________________________________________________________________________________________
ProjectTitle:______________________________________________________________________________________________________________________
ProjectReference:__________________________________________________________________________________________________________________
ReportPeriod:
From:________________________To:_________________________
38
PARTII–ProjectInformation
ConsultantName/ContactPerson:___________________________________________________________________________________________________
ProjectCoordinator(Name/Tel/Email/Mobile):_________________________________________________________________________________________
CommencementDate: ________________(DD/MM/YYYY)
Originaltargetcompletiondate:________________(DD/MM/YYYY)
Revisedcompletiondate: ________________(DD/MM/YYYY)
Actualcompletiondate:________________(DD/MM/YYYY)
Iftheactualcompletiondateisdifferentfromtheoriginaltargetcompletiondate(orrevisedcompletiondate,ifany),pleaseprovideexplanations
39
PARTIII–ProjectAccount
Pleaseattachthefinalauditedfinancialstatement
Expenditure:________________________________________________________________________________________________________________________
ContributionbyMSME:_______________________________________________________________________________________________________________
FundReceived:_____________________________________________________________________________________________________________________
Balancerequiredorreturned:__________________________________________________________________________________________________________
Achievement&Deliverables:__________________________________________________________________________________________________________
Feedbackfrombeneficiariesoftheproject
ForMSME
_________________________________________________________________
ForConsultant
_________________________________________________________________
Problemsencounteredinimplementingtheproject(ifany)
_________________________________________________________________
PostProjectactions(ifany)
(Pleaselistoutanypost-projectactionthatisrequired)
_________________________________________________________________
CommentsandSuggestions
_________________________________________________________________
