SEEINGDESIGNBY

PORTFOLIO

of:Brooks Hassig

more at:designbyseeing.com

An Infinite LoopTOTO

LEARNSEESEELEARN

Seeing represents my pursuit of that which is the most reduced – the purest form of answer to the question: what is this?

In this case, the subject of this question is me. What is this person, & what does he have to offer?

Distillation reveals a continuum.

See in order to learn & learn in or-der to see.

The process is the answer, & so I offer you that process.

CONTENTS

1. Mission Motors

2. Pip Pop

3. The Skeleton Key

4. The Senior Show

5. Seeing Labs

6. The OC

1.

3.

5.

2.

4.

6.

MISSIONMOTORS

Help a start up full of engineers maintain an image that is clean, cool, and exciting.

GOAL

Developed a custom type solution for the logotype, designed the lock up, & consulted on the design of the symbol.

Logotype design for the Mission R. Consulted on fairing colors & graphic placement.

NOT SO STATIC ELECTRICITY.

RACING THE FUTURE.

WE ONLY HAVE AN ON SWITCH.

Copy writing for everything from trade show signage to print collateral & even twitter posts.

@MissionMotors - Twitter strategy & support.

MissionEVT’s liquid-cooled motor controller is both power-dense and efficient. The unit's advanced digitally-controlled IGBT switches allow for efficient and reliable operation.

MissionEVT’s motor control software dynamically optimizes drive-cycle efficiency by matching powertrain performance to real-time driving conditions. Mission’s advanced control system also gives access to features such as adjustable regenerative braking, adjustable throttle maps, and automatic traction control.

Inside of the motor controller also lives MissionEVT’s vehicle management software. Architected on a Linux-based platform, running a safe real-time operating system, and utilizing CANBus communications, MissionEVT software seamlessly runs client hardware, or combinations of client hardware and MissionEVT technology.

Dimensions� � � 325 x 225 x 71 mmWeight� � � 6.3 kgPeak / Constant Power� 100 / 70 kWInput Voltage, max� � 450VIP Rating� � � IP-67

STATS

Defining electric performance in the new era of transportation. Mission Electric Vehicle Technology delivers integrated electric powertrains to power the next generation of electric vehicles.

MissionEVT Offers: Energy Storage / Drive Systems / Software Intelligence / System IntegrationMissionEVT.com

100kW Motor Controller

Trade show cards for each of MissionEVT’s 4 technologies & the Mission R.

Press kit giveaway.

Mission Motors is an electric vehicle company creating the most advanced electric motorcycles in the world while developing leading EV powertrain technology through its MissionEVT division.

Headquartered in San Francisco, California, the company’s elite team of engineers draws from expertise in the powersports, automotive, robotics, battery and software industries to develop technologies that maximize the potential of the electric drivetrain.

The concept is simple: Redefine the world of electric vehicle performance.

For Media Inquiries, email Press@ridemission.com

For high-resolution photos, please visitwww.flickr.com/photos/missionmotors

About Edward West FOUNDER & PRESIDENTedward@ridemission.com / m. 415.225.7335 / f. 801.346.99601177 Harrison St. San Francisco, CA 94103 / www.ridemission.com

About Mission Motors

Mission Motors is an electric vehicle company creating the most advanced electric motorcycles in the world while developing leading EV powertrain technology through its MissionEVT division. Headquartered in San Francisco, California, the company’s elite team of engineers draws from expertise in the powersports, automotive, robotics, battery and software industries to develop technologies that maximize the potential of the electric drivetrain. The concept is simple: Redefine the world of electric vehicle performance.

INTRODUCING

SPECIFICATIONS

ridemission.com

PURE ELECTRIC PERFORMANCEIntroducing the Mission R, the new factory race bike from Mission Motors. The Mission R is the ultimate electric racing motorcycle. With components and software from MissionEVT, a revolutionary electric motorcycle chassis design by James Parker, and Industrial Design by Tim Prentice of Motonium Design, the Mission R is compact, nimble, intelligent and downright fierce. MotoGP spec components from Ohlins, Brembo, and Marchesini round out this built-for-racing package.

BRISTLING WITH MissionEVT INNOVATIONSEnergy and power dense MissionEVT battery modules put more energy into a smaller space. This gives the Mission R the ability to turn lap after high-speed lap. And the AC Induction motor produces 115 ft lbs of torque and 141 Hp, rocketing the bike from a standstill to over 160 mph, all in one gear. Power is managed by the MissionEVT 100kW motor controller, with customizeable regenerative braking maps, throttle maps, and traction control, enabling a new level of vehicle control.

BUILT TO RACEThe Mission R is optimized for the track, with even more energy on board in our all-new race-specific pack, and a hot-swappable pack architecture. Putting our superbike technology on the track is the ultimate R&D crucible. Mission’s advances in chassis tuning, throttle mapping and traction control maps all come from an obsession with lower lap times.

WHY WE RACEMission Motors is not just racing to win. Mission Motors is racing to advance the state of the art of electric powertrains. Pushing the envelope for what is possible with electric drive shapes not only the future of motorsports, but the future of transportation.

Motor – 141 horsepower liquid-cooled 3-phase AC induction

Torque – Crank: 115 ft-lb (0 – 6400RPM)

Top Speed – 160+ mph

Energy Storage – MissionEVT battery modules with integrated Battery Management System

• Sealed carbon fiber casing • Swappable architecture • 14.4 kW·h total energy storage

Power Control – MissionEVT 100kw controller with integrated Vehicle Management System

• Adjustable throttle mapping • Regenerative braking • WiFi & 3g data connectivity

Transmission – Single speed, gear-driven primary reduction

Chassis – RADD-designed Quad-Element Frame – Billet aluminum and chrome-moly – Power-Unit as fully-stressed member – Battery box as semi-stressed member

Front Suspension – Öhlins FGR-000 TTX25 Gas Charged Fork – Adjustment for preload, ride height, high and low speed

compression and rebound

Rear Suspension – Single-sided billet aluminum swingarm with linear wheelbase/chain adjustment

– Öhlins TTX36 Shock and linkage system – Adjustment for preload, ride height, high and low speed

compression and rebound

Wheels – Marchesini forged magnesium 10-spoke. • Front: 17” x 3.5” • Rear: 17” X 6.5”

Tires – Rear: 190/60 ZR17 Superbike Slick – Front: 120/70 ZR17 Superbike Slick

Front Brake – 2 Brembo 320 mm narrow-band racing stainless rotors – 2 Brembo 2-piece billet 4-piston 30/34 mm differential bore

radial-mount calipers

Rear Brake – 245 mm stainless rotor – Brembo HPK 2-piston 34 mm caliper

For Media Inquiries, contactPress@ridemission.com

For high-resolution photos, please visitwww.flickr.com/photos/missionmotors

Embroidered shirts, hats, and jackets. Art for graphic T’s.

Trade show posters for SEMA & IMS shows

PIPPOPPOPCORN

Position Pippop as a premium all-natural popcorn brand while exploring an unconventional shelf presence.

GOAL

One for me & one for...you? The packaging speaks directly to each viewer.

The structure encourages exploration. Different views reveal unexpected messages.

Smell it, touch it, turn it, choose it. Interacting directly with the package is helpful & fun.

The unique shape stands apart from other pillowed popcorn packages. Semitransparent material reveals its contents, & the graphics allude to its aesthetic origins

THE SKELETON KEY

Package mischief.GOAL

Fortune Favors the Bold.This hand drawn map holds the secrets of the city.

Hand built & stained box. Used recycled wood & added distressed details to create a sense of history.

There is no visible way to open the box. You have to know the secret.

Contents:

MapLog bookPaint penWatch w/ compassRed lens flash lightCarabinerFake moustacheLock pickMultitoolSuper glueCrowbarRope

The top slides open to reveal removable shelves.

The first containing a map and a log book. The second has all the objects necessary for a night of urban mischief.

THE SENIOR SHOW

Design a portfolio show’s aesthetic that doesn’t interfere with its content, but is conceptually born from that content’s commonality.

http://thewesterndesigners.com

The show’s statement:

We each possess a common creative core, a prism, through which the force of creativity is refracted in unique ways. Similarly, our program cultivates an individual approach to design.

Thus, although we are one class, we are far from the same, we are Many.

GOAL

SITE

Window graphics for the show space.

Designed the Senior Book, a compilation of our resumés & selected works.

Postcard invitations came in 4 variations.

Wayfinding for the interior & exterior of the show.

The shapes represent each student in the program.

They are a consistent circular transformation, highlighting both our individuality & relationship with to other.

SEEINGLABS

Create a platform for design experimentation that can improve & uplift people’s lives. Collaboration with Alex Grande.

Using the Recognize app, users send their Facebook friends fun, funny, or congratulatory badges that they feel describe them.

PROJECTS

- Recognize: complete

- Try Air Dry: coming soon

- Sticker Mission: ...

GOAL

SITE

SEEING LABS

http://seeinglabs.com

“Sexy Beast”, “Thug Life” & “Optimist” are a few of the growing collection.

The landing page features our latest projects.

Project pages allow users to read about and/or use the project.

THE OUTDOORCENTER

Update the most well known brand at Western Washington University with a cohesive & recognizable system, & identify specific brand DNA to base that system upon.

Before & after rebranding.

Promotional sandwich board.

GOAL

The tone of The OC is purposefully relaxed & exciting - a clean break from other campus organizations.

TAKING IT OUTSIDE SINCE 1969.

The exterior of The Outdoor Center.

EssentialCharacteristics

Learning

The Environment

Mad Skills

Dope

Helpful

Friendly

Technical

Adventure

Down-to-Earth

Experiences

Responsibility

Exploration (personal & worldly)

Diversity (personal & worldly)

Exciting

Fun

Summer & Fall

Winter

Spring

Top bar

Base bar

Event info

Event- specificbackgroundimage

For disAbility accommodations, please call (360) 650 - 7677

WWU STUDENT GUESTS

*BOSS ROUTES*MA NY LOCATIONS*SUNSHINE

CLIMBING TO THE SUN

MA R 19-23FRIDAY - TUESDAY

SIGN UP EARLY AT THE OC TO GUARANTEE SPOT.

COST IS T.B.A.Join the OC for one or both of our fantastic spring

climbing extravaganza that takes advantage of the

weather we will journey to locations between Smith Rocks in Oregon and Squamish, BC, climbing at all of the quality locations along the way. Passports may be required.

WWU STUDENT GUESTS

*POW -POW*DAW N-DUSK*SHRED THE GNAR

SPRINGCORN

MA R 25-28THURSDAY - MONDAY

SIGN UP EARLY AT THE OC TO GUARANTEE SPOT.

COST IS T.B.A.The second trip will be a 3-night backcountry ski/snowboard tour. We will travel to the lightest

from dawn till dusk. Must be comfortable on Black Diamond terrain.

SPRINGBREAK TRIPS

PRINRIPKTRIP

TOG TUN

OTOUSD

H

TE

TT.

A

UA

AY

P N

SPRITTRIPTRK TKK KAKA

OO OTOOTOCCT

Poster template

Non-templated poster thatdoes something differentwhile maintaining consistency

Safe-for-Webs

Logo treatments as explained in the Branding Guide. Seasonal applications, screen printing & limited color break downs.

The Guide included everything from DNA to language tone to image treatment.

30°

These kiosk teaser ads play off each other to promote their respective organizations in a unique & unprecedented way.

Excerpts from The Guide that detail alternate promotional strategies.

Detail shots from a Winter Quarter display in the AS Bookstore.