Design Book
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Transcript of Design Book
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Grace Wade
[email protected] 615.319.3300 30-19 48th Street, Apt.1 Astoria, NY 11103
EXPERIENCEPRE PRESS PRODUCTION ARTISTwww.4over4.com, Astoria, New YorkJune 2009-PresentDesign post cards, business cards, flyers, and brochures for clients, preflight, prepare and press check all files, make type corrections, do art touch-ups and color matching, create proofs for web and print use
EDITORIAL PRODUCTION COORDINATORWoman’s Day magazine, New York, New YorkDecember 2007-April 2009Established and maintained editorial workflow deadlines, created templates, checked and tweaked approved layouts to assure style conformity, attached copy to layouts, organized art database, sent out art for editing and placed high/ low resolution images on pages, packaged and shipped files for print, maintained archival repositories of all magazine issues
CREATIVE DIRECTOREvolve magazine, Knoxville, Tennessee January 2007-July 2007Planned overall publication design concept and oversaw execution, designed cover and well story layouts, coordinated and edited content with designers and artists, worked with art vendors and photographers for visual content, supervised editorial and design staff
GRAPHIC DESIGNERPhoenix literary arts magazine, Knoxville, Tennessee August 2006-May 2007Worked with editorial staff to organize content, created visual theme and designed accordingly
DESIGN EDITORThe Daily Beacon, Knoxville, TennesseeMay 2004-August 2006Laid out pages and advertisements of daily newspaper including special sections and issues, designed graphics, templates, feature pages, headlines and photo placements, managed a staff of five production artists working to achieve daily deadlines, packaged pages and send to print, organized and archived past issues and created disk libraries for each
PRODUCTION ARTISTThe Daily Beacon, Knoxville, Tennessee January 2004-May 2004Laid out page content according to approved templates
EDUCATIONBachelor of Science in Journalism and Visual Communications The University of Tennessee Knoxville, TennesseeMay 2007
SKILLSFluent in Photoshop, InDesign, InCopy, Illustrator, Quark Xpress, NewsEdit Pro, MS OfficeBasic knowledge of Dreamweaver, HTML/XHTML, File Maker Pro, Acrobat
QUALIFICATIONSStrong visual organization skills with an eye for typography and color, quick learner, self starter with the ability to multi-task several projects simultaneously, detail oriented, passionate about design and turning what is boring into that which is interesting
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marketing & advertising
These are a postcard and event flyer for a silent auction for a non-profit organization called The Open Space Alliance for North Brooklyn. It was done in a partnership with an artist organization called TRUST ART to benefit parks in Brooklyn. I used both organizations’ logos for the design inspiration and focal point.
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marketing & advertising
makeup who you are.
Guerilla Palette is a cosmetics company. The brand of makeup has a demographic of 13 through 30 year olds with a bold, wild feel to it. Guerilla art and urban graffiti art were my inspiration for the packaging. I made the logo to resemble a makeup palette that was untraditional or uneven.
These are two postcards (same back) made to promote a website. Patch.com is a national website for local journalism that has separate sites for different communities within New York, New Jersey and Connecticut. Their brand look is a very clean design that utilized lots of white space, so I tried to keep with the same theme when designing the cards. I also came up with the text content.
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THEWORLDGIVINGTREE
marketing & advertising
THE WORLD GIVING TREE
The World Giving Tree
THE WORLD GIVING TREE
These are a variety of logo and branding ideas for a non-profit agency called
The World Giving Tree. The client wanted something
using green and a tree with an approachable
feel to it. The agency did not want something that
“resembles Earth Day.” The corresponding business
card shows the logo and color scheme that the
client decided to go with.
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editorial
READYIs our campus
for the ?READYWorldWorldHow UT plans to go international without ever leaving Knoxville
EVOLVE’S
EIGHT!A glimpse at some alums you may or may not recognize
great
A Motley
CREW:From a biker-business professor toan award-winning bus driver, ourfaculty and staff offer a diverse as-sortment of anecdotes. (Good thingwe copied some of them down.)
PLUS:SMOKEYAND DAVYAn inside scoop on the dynamic duo
Fall 2006/Spring 2007
This is the cover of a 200+ page, glossy magazine. The figure is a well-known statue located on The University of Tennessee campus, thus representing the “campus” for the issue’s theme, “Is our campus ready for the world?”. I chose the cover design concept and created it accordingly.
This is the cover of an advertorial insert that
went into a newspaper. I designed it with a vintage,
French bistro theme in mind. It was also printed on
newsprint, which gave it an excellent matte finish to
add to the vintage feel.
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editorial
PhoenixLiterary Arts Magazine
Fall 2006The University of Tennessee
This is the front and back cover of Phoenix magazine which showcases fine art, essays and poems. My design theme was to use areas of color juxtaposed with hard angles and fine lines. I used this combination in some form or another throughout the book. I also used a modern, sanserif font for the majority of the body copy.
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web
Two small banner ads for the company, 1-800 Groomer, that could be placed on any Purina or Meow Mix website and attract the attention of all animal lovers. A pet groomer who comes to you...who could ask for anything more?
That’s the end. Thanks for looking!