CONCEPT

This summer it is the Queen’s Diamond Jubilee, as well as the Olympics so there is a lot of attention surrounding London and Great Britain. Street Parties seem to be a dated idea but with the Jubilee coming up it seems like a good time to gather communities together and celebrate..The concept is to create a set that can be sold in M&S to provide people with the things they need to hold a Jubilee street party.

CONTENT

The content of the product has a wide range, there is the food and its packaging, decorations, banners, posters, cutlery, plates, invites etc. They are all going to have the same strong identity running through them so they work together as one whole product. They are also going to come in different sizes, from tea for two to street party. The advertising and in store promotion also need to be considered.

DISTRIBUTION

The products are going to be sold in M&S stores throughout the country. There will be point of sales and window displays in store to promote the product. Here are some images of exisiting products being displayed in the stores at the moment.. Also the packaging that the range is going to be sold in is important, it needs to contain all the elements of the set.