Design Best PracticesCreating email templates, documents or any other graphics

Darby OswaldCreative Lead

• Envision some sort of “grid” to which you align graphics, text, images, etc.• Just keeping this in mind affects how it turns out if you’re unable to show a physical grid

• Line up all your content — even if you can’t see the line, imagine it• Margins• Finding verticals• Borders = boredom

Information HierarchyHighlighting the goods

• Make it loud• Play with typography

Less is MoreWhite space and you

• Clean design• Modern trend (good for the Xtend image)• Build up from the bare minimum

FontsTHE SUCCESS OF YOUR MARKETING PIECE DEPENDS ON THIS! No pressure

• Sizing• Choosing the right font — serifs vs. sans serifs• Hyphenation is for squares

TitleSubtitle

Section HeaderParagraphParagraph with really important information you want to stand out in the second lineParagraphParagraph

SUB-SET OF INFORMATION • Its relative secondary information; usually a bullet point not containing a complete sentence

Section HeaderParagraphParagraphParagraph with really important information you want to stand out in the thrid lineParagraph

SUB-SET OF INFORMATION • Its relative secondary information; usually a bullet point not containing a complete sentence

ColorsThe fun part

• Find a nice color trio• Complements• Client colors — don’t let them make you overdo it (if possible)!

Template SamplesI just Googled this, sorry everyone