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DESIGN ANDBRAND GUIDELINES

Simpkins Edwards Corporate Brand Guidelines

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INTRODUCTION

These guidelines describe the visual and verbal elements that represent Simpkins Edwards s corporate identity. This includes our name, logo and other elements such as colour, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our organisation.

These guidelines reflect Simpkins Edwards s commitment to quality, consistency and style.The Simpkins Edwards brand, including the logo, name, colours and identifying elements, are valuable brand assets.

Each of us is responsible for protecting the firm’s interests by preventing unauthorised or incorrect use of the Simpkins Edwards name and marks.

THE DESIGN GUIDELINES

01 THE CORPORATE LOGO & MARK02 CORPORATE FONT & TEXT HIERARCHY03 CORPORATE COLOUR SYSTEM04 CORPORATE STATIONERY05 PRINTED MARKETING COLLATERAL06 OUTDOOR MARKETING COLLATERAL07 SIGNAGE 08 IMAGES & PHOTOGRAPHY STYLE09 SUMMARY AND CONTACT

CONTENTS

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our firm name

– they have a fixed relationship that should never be changed in any way.

THE CORPORATE LOGO SIGNAGE

The Logo IntroductionThe Logo ApplicationThe Logo ElementsClearspace and computationIncorrect Logo Applications

01

1 2

3


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1) The Logomark

2) The Logotype

3) The Logo

THE CORPORATE LOGOAND TYPOGRAPHY

THE PRIMARY LOGOTYPES

The Simpkins Edwards Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a representation of the S with middle bar also forming the E.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style.

The typeface is Futura Bold and Book also chosen to complement and balance perfectly with the logo symbol.

The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Blue and Red. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.

UsageThe main logo is the dark blue logo used on white or light coloured backgrounds.

This logo is also to be used where enough horizontal space is present.

For darker backgrounds you will find an alternative on the following pages.


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1 2

3

1) The Logomark

2) The Logotype

3) The Logo


THE SECONDARY LOGOTYPE

UsageThe secondary logo is also the dark blue used on white or light coloured backgrounds.

This logo is also to be used where horizontal space is at a minimum.

For darker backgrounds you will find an alternative on the following pages.


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ALTERNATIVE LOGOTYPES

UsageThis logo is also the dark blue used on white or light coloured backgrounds.

This logo is also to be used primarily on social media, pens , bags, mugs etc.

UsageThis logo is also to be used where the S takes over the page as a background, thus allowing the small S to be dropped from the logo.


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APPLICATION ON A BACKGROUND

FOR ALL LOGOTYPES

CORRECT Usage

A) CMYK Logo Dark Version To be used in full colour applications and when the background colour/image is light.

B) CMYK Logo Light Version To be used in full colour applications and when the background colour/image is dark.

C) PANTONE Logo Dark Version To be used in 2 colour applications and when the background colour/image is light.

D) 1 Col Logo Dark Version To be used in 1 colour applications and when the background colour/image is light.

E) 1 Col Logo Light Version To be used in 1 or full colour applications and when the background colour/image is dark.

F) CMYK Logo Light/Block Version To be used in full colour applications and within coporate blue block.

Recommended formats are:.eps | .ai | .png | .jpg | .pdf

Attention:Use of any stylised, animated, hand drawn or other versions of the official logo are not permitted. This undermines the logo system and brand consistency. Please consult with Simpkins Edwards marketing if you have any questions or need further help.

LOGO ACMYK Dark Version

LOGO DBLACK Version

(with and without white keyline S)

LOGO CPANTONE Version

(with and without white keyline S)

LOGO BCMYK Light Version

LOGO FCMYK Light Version/Block

LOGO EWHITE Version


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FOR ALL LOGOTYPES

INCORRECT Usage

Do not place on backgrounds where the colour will obscure the logo.

Do not alter the corporate colors or distort the relative dimensions of the logotypes in any way.

LOGO ACMYK Dark Version

LOGO BCMYK Light Version


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PRIMARY LOGO FOLDERS


PRIMARY LOGO AFOLDER 1

Primary Logo A

PRIMARY LOGO CFOLDER 3

Primary Logo C

PRIMARY LOGO EFOLDER 5

Primary Logo E

PRIMARY LOGO BFOLDER 2

Primary Logo B

PRIMARY LOGO DFOLDER 4

Primary Logo D

PRIMARY LOGO FFOLDER 6

Primary Logo F


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SECONDARY LOGO FOLDERS


SECONDARY LOGO AFOLDER 1

Secondary Logo A

SECONDARY LOGO CFOLDER 3

Secondary Logo C

SECONDARY LOGO EFOLDER 5

Secondary Logo E

SECONDARY LOGO BFOLDER 2

Secondary Logo B

SECONDARY LOGO DFOLDER 4

Secondary Logo D

SECONDARY LOGO FFOLDER 6

Secondary Logo F


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ALTERNATIVE LOGO 1FOLDERS


ALTERNATIVE LOGO 1 AFOLDER 1Alt Logo 1 A

ALTERNATIVE LOGO 1 CFOLDER 3Alt Logo 1 C

ALTERNATIVE LOGO 1 EFOLDER 5Alt Logo 1 E

ALTERNATIVE LOGO 1 BFOLDER 2Alt Logo 1 B

ALTERNATIVE LOGO 1 DFOLDER 4Alt Logo 1 D

ALTERNATIVE LOGO 1 FFOLDER 6Alt Logo 1 F


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ALTERNATIVE LOGO 2FOLDERS


ALTERNATIVE LOGO 2 AFOLDER 1Alt Logo 2 A

ALTERNATIVE LOGO 2 CFOLDER 3Alt Logo 2 C

ALTERNATIVE LOGO 2 EFOLDER 5Alt Logo 2 E

ALTERNATIVE LOGO 2 BFOLDER 2Alt Logo 2 B

ALTERNATIVE LOGO 2 DFOLDER 4Alt Logo 2 D

x

x

1/2 x1/2 x

1/2 x

1/2 x1/2 x

x

1/2 x1/2 x

1/2 x1/2 x


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It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any

other graphic element or message can be positioned in relation to the mark, of the symbol itself and our company name – they have a fi xed relationship that should never be changed in any way.

LOGO CONSTRUCTION, CLEAR SPACE AND COMPUTATION

CLEAR SPACE

Full Logo

Defi nition-Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

Computation-To work out the clear space take the height of the logo and divide it in half. (Clear space = Height / 2).

CLEARSPACE

Logo Symbol

0.5 x

0.5 x

0.5 x

1.5 x

40 mm 30 mm 20 mm

15 m

m

10 m

m

5 m

m


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LOGO AColoured Version

LOGO BLight Version

LOGO EWhite Version

LOGO FRed/White Version

MINIMUM LOGO SIZES

Full LogoMinimum Size: 20mm x 3.77 mm

Logo SymbolMinimum Size: 5 mm x 5 mm


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Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information.

Typographic hierarchy creates contrast between the elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Simpkins Edwards layouts.

THE CORPORATE FONT &TEXT HIERARCHY

The Corporate FontsPrimary FontSecondary FontFont Hierarchy

02


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THE FONT

Gotham is a family of widely used geometric sans-serif digital typefaces designed by American type designer Tobias Frere-Jones in 2000.

Developed for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display.

THE CORPORATE FONTSAND TYPOGRAPHY

PRIMARY FONTGOTHAM

-G O T H A M

Black

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z


TYPE EXAMPLESGOTHAM0 1 2 3 4 5 6 7 8 9 0

Special Characters

Figures

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘

« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç


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THE FONT

It is available in eight weights and four widths.

PRIMARY FONTGOTHAM

-G O T H A M Medium

Book

Light


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

BODY TEXT

SUB TEXT

HEADLINES

Copy Text

Copy Text

Headlines Copy Text

Titles

Simpkins Edwards Type

-

Gotham Book 5 pt Type / 6 pt Leading / -25 Kerning

Simpkins Edwards Type- Gotham Book8 pt Type / 10 pt Leading / -25 Kerning

Simpkins Edwards Type- Gotham Medium 10pt Type / 14pt Leading / -25 Kerning

SIMPKINS EDWARDS TYPE- Gotham Bold - Capita l Letters 20pt Type / 23pt Leading / +100 Kerning

SIMPKINS EDWARDS TYPE- Gotham Bold - Capital Letters 28pt Type / 30 pt Leading / +100 Kerning

THE HEADER- Gotham Black - Capital Letters 48pt Type / 48 pt Leading / +100 Kerning

Big Headlines and Title

Title for Marketing


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GREAT NEWS FOR EXPERTS IN THEIR FIELD

WE’RE EXPERTS IN OURS

Gotham Medium All in upper case

ALL Headings/Titles/Adverts/PostersMUST use a Rule. 3 letters long and

halfway between the next lines, 6pt in thickness

Gotham Black All in upper case

Leading approx 80%–85% of font

size rounded up or down – example font size 102pt,

leading would be 83pt.

Tracking +100 Kerning set to optical (if not

already manually kerned) +100pt

43pt

41pt




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EXAMPLE TEXT LAYOUT AND HIERARCHY FOR A3 POSTER

-


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Colour plays an important role in the Simpkins Edwards corporate identity program. The colours below are recommendations for various media. A palette of primary colours has been developed, which comprise the ‘one voice’ colour scheme. Consistent use of these

colours will contribute to the cohesive and harmonious look of the Simpkins Edwards brand identity across all relevant media. Check with your designer or printer when using the corporate colours to ensure they will be always be consistent.

CORPORATE COLOUR SYSTEMTHE PRIMARY COLOUR SYSTEM AND COLOUR CODES

The Corporate ColoursPrimary Colour System

03


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PRIMARY COLOURBLUE

-

COLOUR CODESCMYK : 90 90 32 21 Pantone : 5265 RGB : 56 51 101 Web : #383365

PRIMARY COLOUR RED

-

COLOUR CODESCMYK : 3 94 89 0 Pantone : 180 RGB : 231 53 50 Web : #e73532

PRIMARY COLOUR SYSTEM-

Usage:Use them as the dominant colour palette for all internal and external visual presentations of the firm.

Explanation: The Simpkins Edwards Firm has two official colours: blue and red. These colours have become a recognisable identifier for the firm.

COLOUR TONES COLOUR TONES100 % 100 %60 % 60 %

THE GRADIENT THE GRADIENTBlue Gradient Red Gradient

80 % 80 %40 % 40 %20 % 20 %


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Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. This section illustrates approved layouts for the A series paper as defined by the ISO 216 standard.

It includes specifications for typography, colour, printing method, paper stock, word processing stationery and brand guidelines.

CORPORATE STATIONERYSTANDARD PAPERSTATIONERY

LetterheadBusiness CardsFranking EnvelopeComp SlipsFolder

04


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LETTERHEADS-

Usage:The letterhead will be used for all official communication that is going out of Simpkins Edwards firm.

Explanation: This shows the approved layouts with the primary elements of the Simpkins Edwards stationery system for the front and continuation sheet of the letterheads.

Dimensions 210mm x 297mmISO A4

Weight 120g/m Uncoated white

Print OffsetCMYK

PARAMETER

with compliments

EXETERMichael HouseCastle StreetExeter EX4 3LQ01392 211 233

BARNSTAPLEMillennium HouseBrannam CrescentRoundswell Business ParkBarnstaple EX31 3TD01271 342 233

HEATHFIELDPullman HouseBattle RoadHeathfield TQ12 6RY01626 200 124

HOLSWORTHY12 The SquareHolsworthy EX22 6DL01409 253 620

HONITONUnit 3The Treshing BarnWoodhayes FarmHoniton EX14 4TP01392 211 233

OKEHAMPTON4 Fore StreetOkehampton EX20 1AD01837 524 85

simpkinsedwards.co.uk


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COMPLIMENT SLIPS-

Explanation: This shows the approved layout with the primary elements of the Simpkins Edwards stationery system for compliment slips.

Dimensions 210mm x 99mmISO DL


Print OffsetCMYK

BUSINESS CARDS-

Usage:The business cards will be used for all official contact and communication of Simpkins Edwards.

Explanation: This shows the approved layouts with the primary elements of the Simpkins Edwards stationery system for business cards.

PARAMETER

Dimensions 85mm x 55 mm


Print CMYK

CHARTERED ACCOUNTANTS | BUSINESS ADVISERS | TAX CONSULTANTS

Mary Jane Campbell FCCA CTAPartner

Simpkins EdwardsMichael HouseCastle StreetExeterDevon EX4 3LQ

[email protected]

Telephone01392 211 233

Mobile07793 908 459



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FRANKING ENVELOPES-

Explanation: This shows the approved layout with the primary elements of the Simpkins Edwards stationery system for franking envelopes.

Dimensions 45mm x 22mm

Print 1 Col

Simpkins EdwardsMichael HouseCastle StreetExeterDevon EX4 3LQ

Michael HouseCastle StreetExeter EX4 3LQ

SimpkinsEdwards


Millennium House Brannam CrescentRoundswell Business ParkBarnstaple EX31 3TD

Pullman HouseBattle RoadHeathfield TQ12 6RY

12 The SquareHolsworthy EX22 6DL

Unit 3 The Treshing BarnWoodhayes FarmHoniton EX14 4TP

4 Fore StreetOkehampton EX20 1AD

CONVERTED TO OUTLINES CAN’T EDIT

CAN’T EDIT

PLEASE REMOVE BOX KEYLINEON ALL

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards


Millennium House Brannam CrescentRoundswell Business ParkBarnstaple EX31 3TD

Pullman HouseBattle RoadHeathfield TQ12 6RY

12 The SquareHolsworthy EX22 6DL

Unit 3 The Treshing BarnWoodhayes FarmHoniton EX14 4TP

4 Fore StreetOkehampton EX20 1AD

CONVERTED TO OUTLINES CAN’T EDIT

CAN’T EDIT

PLEASE REMOVE BOX KEYLINEON ALL

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards

SimpkinsEdwards


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simpkinsedwards.co.uk grow with confidence

FOLDERS-

Usage:The folder will be used for all official communication that is going out of Simpkins Edwards company.

Explanation: This shows the approved layouts with the primary elements of the Simpkins Edwards folders.

Dimensions 420mm x 297mm flat210mm x 297mm closedISO A3

Weight 120g/m Uncoated

Print Offset

PARAMETER


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grow with confidence


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PRINTED MARKETINGCOLLATERALPostersLeafletsMagazinesPull Up BannersAdverts

05


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POSTERS-

Usage:The posters will be used to communicate Simpkins Edwards services, internally and externally.

Explanation: This shows the approved layouts with the primary elements of the Simpkins Edwards posters.

Dimensions210mm x 297mmISO A4

420mm x 297mmISO A3

420mm x 594mmISO A2

Weight120g/m Silk

PrintDIGITAL

PARAMETER


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• TAX PLANNING• SUCCESSION• DIVERSIFICATION• ACCOUNTS & VAT• TAX CREDITS• FARMLAND AND PROPERTY• FREE INITIAL CONSULTATION

Contact our Heathfield Office to find out how we can help you 01626 200 124

HANDS-ONEXPERIENCEOF THEAGRICULTURALSECTOR

GROW WITHCONFIDENCE

grow with confidence

EXETER OFFICE Michael House Castle Street Exeter EX4 3LQ 01392 211 233


OPEN EVERY FRIDAY

9.30AM – 1 .00PM

DOWN TO EARTH ADVICE

HELPS ME GROW WITH CONFIDENCE


LEAFLETS-

Usage:The leafl ets will be used to communicate Simpkins Edwards services.

Explanation: This shows the approved layouts with the primary elements of the Simpkins Edwards leafl ets.

Dimensions148mm x 210mmISO A54pp - 8pp

Weight120g/m Uncoated white

PrintOff setCMYK

PARAMETER


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PROBATE MADE SIMPLE

LOOKING AFTER YOU AND YOUR FAMILYS FUTURE


ABOUTSIMPKINSEDWARDS

SERVICES, PARTNERSAND OFFICES



DIGITAL ACCOUNTING MADE SIMPLE

ACCESS YOUR FINANCIAL DATA, ANY PLACE, ANY TIME

-

EXETER01392 211 233

BARNSTAPLE01271 342 233

HEATHFIELD01626 200 124

HOLSWORTHY01409 253 620

HONITON01392 211 233

OKEHAMPTON01837 524 85


Simpkins Edwards is a Limited Liability Partnership registered in England and Wales with number OC352993. It is registered to carry out audit work in the UK and Ireland, regulated for a range of investment business activities and licensed to carry out the reserved legal activity of non-contentious probate in England and Wales by the Institute of Chartered Accountants in England & Wales. Details of our probate accreditation can be viewed at icaew.com/probate under reference number C002500802. The term partner is used to refer to a member of Simpkins Edwards LLP. Registered office: Michael House, Castle Street, Exeter, Devon, EX4 3LQ. VAT No. 141691769

Like most accountancy practices, we now use email for most client communication. It’s quick and easy, but we do worry about the security of sensitive data.

With the ever increasing use of electronic communication and the increased threats of hacking/cyber attacks, Simpkins Edwards have invested in a secure portal for communicating with clients.

The Portal off ers much more than a traditional document exchange system and makes it easy for us to collaborate online with clients.

The benefi ts of the portal are as follows:-

SecurityThe portal uses the highest available, military grade 256-bit Advanced Encryption Standard.

And the same security protocols widely used by internet banks are applied to give the visible reassurance of an https website address and familiar closed padlock icon.

Effi ciencyAllows clients to access key documents 24/7, eliminating postal

delays. These documents remain in the Portal to be accessed at any time should clients require copies of accounts/tax returns in future, thus avoiding the need to search for paper copies.

Electronic approvalThe portal allows electronic approval of documents such as tax

returns and accounts. Electronic approval is backed with a full audit trail. It can also deal with multiple approvers i.e. where there is a set of accounts that needs approval by more than one person.

To access the portal, All clients need is an email address. With this we can issue an invite for you to set up your portal account.

Where clients have an e mail address the portal will be our preferred method for obtaining approval of documents such as accounts and tax returns. If you would like to register for the portal please email us at [email protected] Alternatively when we come to prepare your tax return or accounts and you have not registered for the portal we will ask if you wish to deal with the document approval via the portal and register you for this.

SIMPKINS EDWARDS CLIENT PORTAL


LANDLORDS MADE SIMPLE

TAX AND ACCOUNTING UPDATE


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The death of a loved one is a diffi cult and emotional time. This is compounded by the need to sort out administrative and fi nancial issues, for which a grant of probate or letters of administration is often required from the probate registry (commonly known as obtaining probate).

PROBATE AND ESTATE ADMINISTRATION Grant Of Probate

The grant allows the executors/administrators of the estate to collect in, administer and distribute the deceased’s assets in accordance with the will or intestacy rules as appropriate.

Probate work is a reserved legal service and Simpkins Edwards are licensed by the ICAEW to undertake this work.

Where we already act as your accountants our existing knowledge of your historic and current fi nancial and tax aff airs can save time and help the executors/administrators considerably.

We have tax specialists who can ensure that taxes are minimised as far as possible. We can also help the family with structuring and managing fi nancial and tax matters moving forward.

The support we can provide includes some or all of the following, as required:

• Compiling asset and liability details

• Organising professional valuations

• Preparing business and share valuations

• Dealing with the inheritance tax forms

• Obtaining probate

• Gathering in or selling assets

• Settling debts and taxes

• Tax advice

• Tax returns

• Paying legacies and distributing assets

• Preparing estate accounts

FIND OUT WHY OUR CLIENTS ARE HAPPY TO RECOMMEND US.

At Simpkins Edwards we bring together the expertise of a

larger practice with the hands-on involvement of a local fi rm.

You can be confi dent that we have a thorough understanding of your particular requirements, and can off er you a complete range of services covering all elements of your fi nancial aff airs.

We can take care of the routine compliance work traditionally associated with accountants or advise on the complexities of corporate taxation. From personal tax planning to accounts preparation, audit to fi nancial management, corporate fi nance to business development – however you choose to work with us, we endeavour to exceed expectations with a focused and friendly service.

Many new contacts come to us as a result of recommendations. The strong personal links our partners and staff forge with our clients are a fundamental part of what we do, enabling relationships to prosper.

about us • why simpkins edwards | 3

ABOUT SIMPKINS EDWARDS

2 | about us • why simpkins edwards

CHANGES TO TAX RELIEF FOR BUY TO LET OWNERS

STAMP DUTYLAND TAX - 3% SURCHARGE

Some test here to keep continuity would be goodSome test here to keep continuity would be good

Restrictions on tax relief for fi nance costs from April 2017.The restrictions are being phased in over four years and by 2020/21, relief for all fi nancing costs (i.e. mortgage interest and arrangement fees) incurred will be given as a basic rate tax reduction only. Therestriction will not apply to landlords of furnished holiday lettings or purchases made using a limited company.

How much extra tax will you have to pay?From 2020/21, a higher rate taxpayer will, obtain only 20% relief for interest paid rather than 40%. So if the mortgage interest paid is £10,000 p.a. the extratax liability will be £2,000. Most basic rate taxpayers will be unaff ected by these changes but if property ‘profi ts’ (ignoring

fi nance deductions) pushes their taxable income above the higher-rate tax threshold (currently £45,000) they too may be facing a higher tax bill.

What action can be taken to improvethe position?The new rules do not apply to companies; however there are a number of issues you will need to think about carefully if you intend to use a company. It may be possible to transfer assets to a lower-earning spouse or make additional pension contributions to mitigate the tax increase. If you are thinking about making a new investment in residential properties you need to consider impact of the new tax rules.

Purchasers of an additional residential property (such as a buy-to-let property or second home) are now subject to a 3% SDLT surcharge.

The residential SDLT rate of 2% for the £125k - £250k band becomes 5% for the purchase of an additional residential property and so on for the other existingrates.

For example: If an individual purchases a second residential property as a buy-to-let investment for £200,000 the SDLT payable is now £7,500. Under the old rules this SDLT payable would have been£1,500 – an increase in SDLT of 400%!

The higher rates will apply to most purchases of additional residential properties where, following a purchase, an individual owns two or more residentialproperties and is not replacing their main

residence. The higher rates will also apply to purchases of residential property by companies.

The vast majority of transactions, such as fi rst time buyers purchasing their fi rst residential property or home owners moving from one main residence to another, are unaff ected. In the case of joint purchasers, the higher rates do not apply where each purchaser only owns one residential property.

An HMRC calculator is available to calculate the amount of SDLT due on purchases of additional residential property www.tax.service.gov.uk/calculate-stamp-duty-land-tax

Although we believe face to face contact with our clients is important, we understand that you may not have hours to spare for phone calls and meetings. That is why it is important for us to provide services that can be accessed online in your own time and at your own pace.

BE PREPARED TO GET DIGITAL

Online AccountingGives you access to your fi nancial data from any device, be it desktop, laptop, tablet or mobile phone, on any internet connection at any time!

Real Time Support And AssistanceYou can give us immediate and secure access, working collaboratively with us – for monthly or end of year reports, chasing debts or a regular health check, spotting potential problems much earlier.

Cloud accountingEliminates the hidden costs associated with traditional accounting software, such as installation, upgrades, printing or data exchange of fi les, and backups. Just sign up, set up a monthly payment and off you go!

Hands-on supportAdvice from our team of accredited and trained advisers.

We can also off er the following services:-

• Advice on the best fi nancial software package for your business

• Supply software and assist with transferring data from accounting packages

• Give tailored training to get you up and running

• On-going support and annual review of data prior to your year end

• Assistance with VAT returns

• Review/production of management reports and information for your bank

Moving your accounts online is much simpler than you think and the benefi ts are huge, just call us on 01392 211 233 for a FREE no obligation consultation.


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MAGAZINES-

Usage:The magazine will be used to communicate Simpkins Edwards news, events, information and services, produced quarterly.

Explanation: This shows the approved layouts with the primary elements of the Simpkins Edwards leafl ets.

Dimensions148mm x 210mmISO A58pp

Weight120g/m Uncoated white

PrintOff setCMYK

PARAMETER

Addition

+

issue 39 • Summer 17

SPOTLIGHT ON CORPORATION TAX

TRIVIAL BENEFITS

RURAL GRANTS

LIFETIME ISA’S

SALARY SACRIFICE

CLIENT FOCUS

Chartered Accountants | Business Advisers | Tax Consultants simpkinsedwards.co.uk

MAKING TAX DIGITALTHE MOVE TO DIGITAL IS COMMING

DOWNLOAD OUR APP

CONNECT WITH US ON

NEWSLETTERS

Current and back issues of Addition and Agricultural Addition can be found on our website.

ON-LINE ACCOUNTANCY PACKAGE

Like most accountancy practices, we now use email for most client communication.

It’s quick and easy, but we do worry about the security of sensitive data.

With the ever increasing use of electronic communication and the increased threats of hacking/ cyber attacks that go hand in hand with this Simpkins Edwards have invested in a secure portal for communicating with clients.

The Portal offers much more than a traditional document exchange system and makes it easy for us to collaborate online with clients.

The benefits of the portal are as follows:-

SecurityThe portal uses the h ighest ava i l ab le , military grade 256-bit Advanced Encryption

Standard. On top of this the same security protocols as internet banks are applied to give the visible reassurance of an https website address and familiar closed padlock icon.

EfficiencyAllows clients to access key

documents 24/7 , el iminating postal

delays. These documents remain in the Portal to be accessed at any time should clients require copies of accounts/tax returns in future, thus avoiding the need to search for paper copies.

Electronic approvalThe portal allows electronic approval of documents such

as tax returns and accounts. Electronic

approval is backed with a full audit trail. It can also deal with multiple approvers i.e. where there is a set of accounts that needs approval by more than one person.All that clients need to use the portal is an email address. With this we can issue an invite for you to set up your portal account.

Where clients have an e mail address the portal will be our preferred method for obtaining approval of documents such as accounts and tax returns. If you would like to register for the portal please email us at portal@s i m p k i n s e d w a r d s . c o . u k

Alternatively when we come to prepare your tax return or accounts and you have not registered for the portal we will ask if you wish to deal with the document approval via the portal and register you for this.

Essential sites for business ownersexportingisgreat.gov.ukInformation and advice for businesses seeking to export.

www.cityam.comUp-to-date information on all the latest tax, financial and business news.

www.tax-news.com

The latest tax news from around the world.

visual.ons.gov.uk/find-out-the-gender-pay-gap-for-your-job New tool to allow individuals to calculate the gender pay gap for their profession.

Simpkins Edwards is a Limited Liability Partnership registered in England and Wales with number OC352993. It is registered to carry out audit work in the UK and Ireland, regulated for a range of investment business activities and licensed to carry out the reserved legal activity of non-contentious probate in England and Wales by the Institute of Chartered Accountants in England & Wales. Details of our probate accreditation can be viewed at icaew.com/probate under reference number C002500802. The term partner is used to refer to a member of Simpkins Edwards LLP. Registered office: Michael House, Castle Street, Exeter, Devon, EX4 3LQ. VAT No. 141691769.

SIMPKINS EDWARDS CLIENT PORTAL

Agricultural Addition can be found on our website.

Simpkins Edwards is a Limited Liability Partnership registered in England and Wales with number OC352993. It is registered to carry out Simpkins Edwards is a Limited Liability Partnership registered in England and Wales with number OC352993. It is registered to carry out Simpkins Edwards is a Limited Liability Partnership registered in England and Wales with number OC352993. It is registered to carry out

WEB WATCH

Addition

+

issue 39 • Summer 17

FARM MEDIATION

PROPERTY REVIEW

MAKING TAX DIGITAL

WHAT IS ANNUAL TAX ON ENVELOPED DWELLINGS (ATED)?

GROWTH PROGRAM GRANTS

RESIDENCE NIL RATE BAND

Chartered Accountants | Business Advisers | Tax Consultants simpkinsedwards.co.uk

BREXITDO YOU KNOW WHAT TO EXPECT?

A G R I C U LT U R A L


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ADVERTS & ROLL UP BANNERS-

Usage:The adverts will be used to communicate Simpkins Edwards news, events, information and services.

Explanation: This shows the approved layouts with the primary elements of the Simpkins Edwards adverts.

DimensionsVarious

PARAMETER


• TAX PLANNING• BOOKKEEPING, PAYE & VAT• ACCOUNTANCY & AUDIT SERVICES• FARMLAND & PROPERTY• RETIREMENT & SUCCESSION ISSUES• CASH FLOWS & BUSINESS PLANS

GREAT NEWSFOR EXPERTSIN THEIR FIELD

WE’RE EXPERTSIN OURS

Drop into our stand or call 01271 342 233 for a FREE initial consultation.

SE - AGI SHOW ADVERT (N.DEV) 4.indd 1 08/07/2017 4:31 pm

Drop in and see us for a free initial consultation or book an appointment by calling 0844 257 9232.

Get expert tax, accounting and business advice from the Simpkins Edwards team.

Simpkins Edwards has market o� ces at The Exeter Livestock Centre, Holsworthy Market and The Amory Centre, South Molton on market days.




EXETER • BARNSTAPLE • HEATHFIELD • HOLSWORTHYHONITON • OKEHAMPTON

SE - ADMART ADVERT.indd 1 07/06/2017 10:51 am

Get expert tax, accounting and business advice from the Simpkins Edwards team.

Drop in and see us for a free initial consultation or book an appointment by calling 0844 257 9232.

Simpkins Edwards has market o� ces at The Exeter Livestock Centre, Holsworthy Market and The Amory Centre, South Molton on market days.



simpkinsedwards.co.ukEXETER • BARNSTAPLE • HEATHFIELD • HOLSWORTHY • HONITON • OKEHAMPTON grow with confidence

SE - MDA ADVERT.indd 1 07/06/2017 10:50 am

GREAT NEWSSOUTH MOLTONOFFICE NOW OPEN

DROP IN FORFREE ADVICE

Drop in and see us for a free consultation or book an appointment by calling 07958 202 707 or emailing [email protected]


__

Get expert tax, accounting and business advice from the Simpkins Edwards team at our pop-up market o� ce:

AMORY CENTREThursday, 9am to 1pm

SOUTH MOLTON ADVERT.indd 1 25/04/2017 4:29 pm

OUTDOOR MARKETINGCOLLATERALBannersFlagsFeather Flags

06

This shows approved layouts with typography and logos for external marketing to be used at shows and outdoor events attended or sponsored by Simpkins Edwards.


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THE SIMPKINS EDWARDS OUTDOOR MARKETING

OUTDOOR MARKETING EXAMPLES

- A) Feather FlagB) FlagC) Short BannerD) Long Banner

A) 4348mm x 850mmFeather Flag

B) 914mm x 609mmFlag

C) 2540mm x 762mmShort Banner

D) 4475mm x 425mmLong Banner

SIGNAGEExternal Building SignageInternal Building SignageWayfinding

07


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SIGNAGE EXAMPLES

-


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IMAGES AND PHOTOGRAPHY STYLECorporate Image and Photography

08


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Corporate Images are responsible to transfer the values of Simpkins Edwards to our customers or our potential customers.

Wherever possible use ‘Real’ people styled shots,looking to camera, smiling, happy, confident, successful.

THE SIMPKINS EDWARDS CORPORATE IMAGE AND PHOTOGRAPHY STYLE

EXAMPLES FOR SIMPKINS EDWARDS CORPORATE IMAGE

- Requirements: - people- high contrast- sharp images- personal- aspirational


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SUMMARYAND CONTACTSummaryContact

09


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Simpkins Edwards


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https://www.simpkinsedwards.co.uk/brandCOMPLETE MANUAL DOWNLOAD LINK

CONTACT Direct

A SHORT SUMMARYWe hope these guidelines will serve as a visual and definitive guide to the Simpkins Edwards brand.

Please ensure these brand guidelines are implemented and followed as rigorously as possible. You should use them whenever you are communicating internally, and when you’re communicating externally with media and especially with customers.

For further information please contact:

Sharon RobertsMarketing Manager - Simpkins Edwards

E: [email protected]: 01392 211 233

Simpkins Edwards Brand Collection

CONTACT

Address

Simpkins Edwards LLPMichael House, Castle StreetExeter, Devon, EX4 3LQ

Phone & Fax

01392 211 23301392 413 173

Online

[email protected]

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