DESIGN-A-BAG COMPETITION 2016 SPONSORSHIP PACKAGES

“Stack” - Photo Courtesy to Ludovic Ledger, France – Eco-friendly Weekend Winner (Student Group) and Best of Overall Winner

What is Design-A-Bag Competition?

Design-A-Bag (DAB) competition, organised by Fashion Access trade fair, is open to designers and design students all over the world. It uniquely takes place via an online platform, allowing participants to submit their design illustrations from anywhere, at any time.

The event brings together a global design community, cultivates innovation, and keeps Fashion Access plugged in with talents from various cultures and backgrounds.

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What is Design-A-Bag Competition?

Competition Categories (to be named by / after the sponsors)

Business Bag

Evening Bag

Sporty Bag

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Prizes

Category Winner

o Free trip to Hong Kong to compete for the Best of Overall Winner at Fashion Access the tradefair

o Cash prize of USD500

o One-year subscription of Ars Arpel Magazine

Best of Overall Winner

o 4-week course for bag collection development at Ars Sutoria School in Milan (valued at €3,500)

o Cash prize of USD1,000 (as subsidy for winner’s accommodation)

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Video Highlights

2013 Best of Overall Winner taking her leather training course at Ars Sutoria School

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https://www.youtube.com/watch?v=koc7ZqwfwU4

Judging Procedure and Criteria

How winners are selected?

1. Three category winners are selected by judges via the online judging platform

2. Winners are then flown to Hong Kong together with their prototypes to attend the Final Judging (held at Fashion Access March 2016) during which the Best of Overall Winner will be selected

3. Best of Overall Winner will be rewarded a 4-week bag collection development course at Ars Sutoria School in Milan

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Judging Procedure and Criteria

The judges award points on the basis of:

35% Originality Of Design

35% Fashion Trend Awareness

30% Wearability & Marketability

Entries are evaluated via an online platform by a distinguished panel of professional judges from around the world. They look out for unique, innovative yet trendy forms, creative use of materials, functionality and marketability.

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Video Highlights

2014 Best of Overall Winner presenting her prototype to the judges at Fashion Access March Fair

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https://www.youtube.com/watch?v=FICQhKMFD5o

Panel of Judges

Creative Director Jayne Estève Curé is the Creative Director of the DAB competition. She is responsible for the pre-selection of all the entries from designers and students across the globe and is part of the panel of judges online & onsite.

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More than 25 years of experience have enabled her to become a true expert in Parisian and international fashion, in which she has a command of both the strategic and operational aspects. In the past 15 years, Jayne has taught fashion related disciplines in some of the best international schools (I.F.M/C.S.M, Studio Bercot, Bangkok International Fashion Academy, ENSAD, Ecole de la Chambre Syndicale de la Haute Couture, K.I.A.D, …)

Panel of Judges

DAB’s panel of judges consists of senior professionals from the design and fashion field. Panel of judges 2016 are to be confirmed. Panel of Judges 2015:

Jayne Estève Curé, Jayne Fashion Agency

Namhee Lee, Color Planning Team, Korea Color & Fashion Trend Center

Suthini Tanangsnakool, InFASH Thailand Institute of Fashion Research

Natalie Spelge, Ars & Arpel

Stefano Migliavacca, Ars & Arpel

Olivier Vedrine, Designer / Partner – [O , O]

Laur Meyrieux, Laur Meyrieux Studio Ltd

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Past Winners

Many DAB competition winners have gained great exposure at the competition and have often gone on to successful careers in fashion and design.

One example is Mountain Yam who is the overall winner of the 2008 DAB competition. Since then, Mountain has established his own “My Fashion Design Company” and launched two successful fashion labels.

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Past Winners

Success Story – Mountain Yam

“Although I studied fashion at university, I had very little experience in handbag design. My opportunities have widened since winning the competition. I am now a designer for upscale handbag brand CocoMojo, based in Hong Kong.”

For the full article, please click here.

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Past Winners

Success Story – Mountain Yam

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www.mountainyam.com

Past Winners

Inspirational stories include Edit Urban, Sophie Dulaurent, Antoine Botton or Marie Cabirou whom graduated from prestigious international fashion schools.

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Sophie Dulaurent, IFM, 2010 Marie Cabirou, ESAA Duperré, 2011

Past Winners

Winners of 2015

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Urban Super Fashion Nightlife Super Fashion Eco-friendly Weekend

Student Group

Designer Group

Benefits of Sponsoring

Gain Media Exposure

Each year, Design-A-Bag competition and the Fashion Access tradeshow attract the attention of numerous international and local media including:

o Ars Arpel (Italy)

o ModaPelle (Italy)

o Fashion Mag (France)

o Modin (Finland)

o Pinker Moda (Spain)

As a sponsor of the competition, you will join the various press events including both press conferences and media networking events.

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o Fashion Insight (Korea)

o Inside Fashion (Hong Kong)

o Next Magazine (Hong Kong)

o Metro Pop (Hong Kong)

o South China Morning Post (Hong Kong)

Benefits of Sponsoring

Gain Media Exposure

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Sponsorship Packages

Official Media Partner

o Media logo in all promotional materials including but not limited to enewsletter, poster, advertisement

o Media logo and link on DAB official website www.designaccess.aplf.com which attracts over 2,000 visits per month

o Media name mentioned in press releases prior, during and after the competition

o Media logo on DAB display panel at the fair

o Media name mentioned at DAB Final Judging and Awards Presentation

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Sponsorship Packages

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Supporting Sponsor - Sponsored Amount: USD1,000

o Company logo in all promotional materials including but not limited to enewsletter, poster and advertisement

o Company logo on DAB official website www.designaccess.aplf.com which attracts over 2,000 visits per month

o Company logo on DAB display panel at the fair

Sponsorship Packages

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Category Sponsor - Sponsored Amount: USD3,000

o Sponsored category to be named after / by the sponsor

o Company logo in all promotional materials including but not limited to e-newsletter, poster and advertisement

o Company logo on DAB official website www.designaccess.aplf.com which attracts over 2,000 visits per month

o Company logo on DAB display panel at the fair

o Participation of a company representative as one of the judges of Online Judging

o Publicity generated by prize distribution to Category Winner at the Award Presentation held during APLF Cocktail

Sponsorship Packages

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Category Sponsor - Sponsored Amount: USD3,000 (cont’d)

o A 3-minute video interview of a company representative to be put up on DAB and Official Media Partner website

Sponsorship Packages

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Best of Overall Winner Sponsor - Sponsored Amount: USD5,000

o Company logo in all promotional materials including but not limited to e-newsletter, poster and advertisement

o Company logo on DAB official website www.designaccess.aplf.com which attracts over 2,000 visits per month

o Advertising banner on www.fashionaccess.aplf.com (on a rotating basis)

o One promotional article on DAB newsletter which will also be put up on DAB website and Facebook

o Company name mentioned at APLF’s Press Conference, DAB Final Judging and Awards Presentation

o Company logo on DAB display panel at the fair

Sponsorship Packages

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Best of Overall Winner Sponsor - Sponsored Amount: USD5,000 (cont’d)

o Participation of a company representative as one of the onsite judges of Final Judging

o Publicity generated by prize distribution to Best of Overall Winner at the Award Presentation held during APLF Cocktail

o A 5-minute video interview of a company representative to be put up on DAB and Official Media Partner website

o Company name mentioned in press releases prior, during and after the competition

Best of Overall Winner Sponsor

USD 5,000 (Limited to 1 sponsor)

Category Winner Sponsor USD 3,000

(Limited to 3 sponsors)

Supporting Sponsor USD 1,000 (No limit)

Sponsored category to be named after / by the sponsor

Company logo in all promotional materials

Company logo on DAB official website www.designaccess.aplf.com

Advertising banner on www.fashionaccess.aplf.com

One promotional article on DAB newsletter

Company name mentioned at APLF’s Press Conference, DAB Final Judging and Awards Presentation

Company logo on DAB display panel

Participation of a company representative as one of the onsite judges of Online Judging

Participation of a company representative as one of the onsite judges of Final Judging

Prize distribution to Category Winner at the Award Presentation

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Sponsorship Packages

Best of Overall Winner Sponsor

USD 5,000 (Limited to 1 sponsor)

Category Winner Sponsor USD 3,000

(Limited to 3 sponsors)

Supporting Sponsor USD 1,000 (No limit)

Prize distribution to Best of Overall Winner at the Award Presentation

Video interview of a company representative

Company name mentioned in press releases

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Sponsorship Packages

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