Design

Design

Page Layout & DesignPresented by

Amy Monahan

Design

keep all content inside the live area — 1/2” away from the edge

Design

add 1/8” for bleed

Design

Logos

•Having a high-resolution logo available creates a better impression and preserves branding.

•Vectorfilescanberesizedwithoutlosingquality.

pixel based: filename.jpgvector based: filename.eps

Design

Logos

•It’s a good idea to have a design for dark backgroundsandinblackandwhiteaswell.

Design

Photography

Your photos should be:300 dpi (dots-per-inch) for printing

CMYK mode for print, RGB for screen

Stock Photos:high res photos available for $10-$15 at:

•www.istockphoto.com

•www.shutterstock.com

Design

The grid

The grid is the underlying structure of your page — yourmargins,columns,andhorizontallines.Usingagridhelpskeepyourpageorganized.

Design

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M A N U F A C T U R I

N G

“Missouri is proud of its advanced manufacturing sector.

Industry leaders like Emerson, Solutia and Sigma-Aldrich

call the Show-Me State home. Missouri has the sixth

best transportation network in the nation, excellent

location within 600 miles of 52.1 percent of all U.S.

manufacturing businesses, and the fifth lowest corporate

income tax rate in the U.S. Those advantages, combined

with my administration’s pro-growth, job-creation

policies make Missouri the perfect location for advanced

manufacturing innovation and prosperity.“

— Governor Jeremiah W. (Jay) Nixon

ABOUT MISSOURI

Kansas City

Jefferson City

St. Louis

Hannibal

Columbia

Rockport

St. Joseph

Springfield

Branson

Rolla

CapeGirardeauNeosho

Joplin

Sedalia

Kirksville

Moberly

Poplar Bluff

Population 5,900,000Area 68,886 square miles (178,414 square kilometers)Cost of Business4th lowest business costs8th lowest industrial energy costs6th lowest business energy costsTaxes5th lowest corporate income tax rate7th lowest unemployment insurance rate5th lowest cost of living

Manufacturing in Missouri•Manufacturing contributed over $32 billion toward

Missouri’s gross state product in 2008.

•Missouri’s manufacturing exports to the world exceed-ed $9.5 billion in 2009. The top manufacturing export products were transportation equipment, chemicals, machinery, food products, and electrical equipment.

•Thirteen Missouri manufacturers were included in the Fortune 1000 in 2009: Emerson Electric, Monsanto, Smurfit-Stone Container Corp., Leggett & Platt, Energizer Holdings, Solutia, Ralcorp Holdings, DST Systems, Sigma Aldrich, Belden, MEMC Electronic Materials, Olin, and Furniture Brands International.

Tax Abatements/ExemptionsManufacturers locating in Missouri enjoy numerous tax advantages, including:

•Sales/use tax exemption on machinery and equipment used to establish a new or expand an existing facility

•Property tax exemption for inventories

•State sales tax & local use tax exemption on energy purchases

MISSOURI’S TOP ADvANCED MANUFACTURING COMPANIES

Source: Bureau of Labor Statistics, Quarterly Census of Employment and Wages

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St. Louis Close-Up Top Advanced Manufacturing Companies


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Kansas City Fastest Growing Advanced Manufacturing Companies






Kansas City

Kansas City

St. Louis

Aerospace mfg (27.1% increase from 2004 to 2009) Electrical equip mfg (8.9%) Pharmaceutical Mfg (8.8%) General machinery mfg (8.7%) Semiconductor mfg (5.9%)

St. Louis

Navigational, measuring, control instrument mfg (18.3% increase from 2004 to 2009) Pesticide, fertilizer mfg (8.0%) Commercial machinery mfg (7.9%) Mfg and reproducing media (6.9%) Basic chemical mfg (6.4%)

MISSOURI’S FASTEST GROwING ADvANCED MANUFACTURING COMPANIES

Design

Page hierarchy

•Avoid looking cluttered. If too many elements are competingforattention,nothingwillgetseen.

•Identifywhatshouldbeseenfirst,second,andthird.Whatwillimmediatelygrabtheviewer’sattention?

Design

T R U C K L O A D R A T E SFROM KANSAS CITY TO MAJOR MARKETS

Los Angeles, CA 1,616 mi $1,858Denver, CO 601 mi $1,262Laredo, TX 973 mi $1,508Dallas, TX 490 mi $735St. Louis, MO 249 mi $353Chicago, IL 499 mi $549Toronto, ON 1,003 mi $1,825Memphis, TN 526 mi $631Atlanta, GA 790 mi $987Newark, NJ 1,189 mi $2,176Estimates based on 8/3/09 line haul with no FSCSource: Transportation Logistics Systems

Inbound Logistics Ad.indd 2 8/28/09 3:11:36 PM

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ad from SmartPort in Inbound Logistics

Page heirarchy moves your eye easily through the entire ad.

DesignWe work everywhere the wind blowsbut we call Missouri home.

ProEnergy helps customers generate sustainable power throughout the Midwest and the world. From our Central Missouri headquarters, ProEnergy’s experienced renewable energy professionals mobilize to develop alternative energy projects and deliver turn-key EPC services, staffing and operations and maintenance.

We live in Missouri for its high quality of life, low taxes and central location, but we work everywhere the wind blows.

For more information about the benefits of relocating your business to Sedalia, Missouri, contact Linda Christle at 660-827-0884, or visit www.sedaliamoed.com.

660.829.5100www.proenergyservices.com/renewable

MISSOURI • TEXAS • OKLAHOMA • ARGENTINA MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA

NACE Missouri Supplement.indd 13 3/4/10 11:41 AM

ProEnergy’s ad from North American Wind Energy








The rule of thirds








visual balance








avoiding a static layout

Design

Self Improvement

Transcript of Design