Deserious Lookbook Summer 2011
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Transcript of Deserious Lookbook Summer 2011
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Hi, we are a new brand. We like to call ourselves Deserious®
Nice to meet you.
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Joost Onderwaater,
Deserious boss
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Are you Deserious?Would you like to look forward to Monday mornings as much as Friday nights?
Would you like to color outside the lines?
Would you like to make your treasure from your pleasure?
Deserious does it with vibrant colors and a skillful cut thatenable you to go straight from the office to dinner.
Deserious is adventurous but keeps a close eye on the details. With wide margins and a uniquely fast service to ensure your satisfaction.
Deserious is new, Deserious is Dutch, Deserious is variable fashion for men.
Enjoy the energy of our Summer Collection 2011.
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Life’s not aLways BLack & white…Deserious.
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Tees Basics. Quality. Tees. 100% cotton
product code: DS 0002compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple
product code: DS 0003compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple
All tees are available in
the sizes S, M, L, XL, XXL
and in the following colors:
Bright White
Illusion Light Blue
Blue Print Blue
Jet Set Black
High Risk Red
Liberty Purple
Fluorite Green
product code: DS 0001compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple
V-neck t-shirtDS 0001
Longsleeve t-shirtDS 0004
O-neck t-shirtDS 0003
O-neck t-shirt with pocketDS 0002
product code: DS 0004compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple
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to make an omeLette, you’ve got to crack a few eggs…Deserious.
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Polos Clean. Color. Polo. 100% cotton
All polos are available in
the sizes S, M, L, XL, XXL
and in the following colors:
Bright White
Illusion Light Blue
Blue Print Blue
Jet Set Black
High Risk Red
Liberty Purple
Fluorite Green
product code: DS 0005compostition: 100% cottoncolour:
product code: DS 0006compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple
product code: DS 0007compostition: 100% cottoncolour:Bright WhiteJet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple
Polo with woven collar & placket
DS 0006
Polo long placketwith pocketDS 0005
Polo colored inside placketDS 0007
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sometimes you overheat...Deserious.
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All basic Oxford shirts are 100%
cotton and available in the sizes
S, M, L, XL, XXL and in the
following colors:
Bright White
Arctic Light Blue
Basic shirt Chambre Denim look
is 100% cotton and available
in the sizes S, M, L, XL, XXL
and in the following color:
Chambre Denim
All check shirts are 100%
cotton and available in the
sizes S, M, L, XL, XXL and
in the following dessins:
Large check blue/red/white
Small check red/white
Small check blue/white
Shirts Real. Fit. Shirt. 100% cotton
product code: DS 0009compostition: 100% cottoncolour:Bright WhiteJet Set BlackArctic Light BlueDress Blues BlueOrchid Bloom PurpleLight Blue OxfordWhite Oxford
product code: DS 0008compostition: 100% cottoncolour: / ( verschillende dessins)
Shirt checksDS 0008
Shirt basicDS 0009
All basic uni color shirts are 97%
cotton/ 3% lycra and available in
the sizes S, M, L, XL, XXL and in
the following colors:
Bright White
Arctic Light Blue
Dress Blues Blue
Jet Set Black
Orchid Bloom Purple
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when the winD BLows harD against you, Lean in…Deserious.
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Cardigans Classic. Splash. Cardigans. 100% cotton
product code: DS 0010compostition: 100% cottoncolour:Blue Print BlueFluorite GreenLiberty Purple
BASE: 1 cm height stripe:, at the back only
Blue Print Blue
Fluorite Green
Liberty Purple
1:Blue Print Blue2:Blue Print Blue3:Fluorite Green
1:High Risk Red2: Fluorite Green3: Liberty Purple
1: Blue Print Blue2: High Risk Red3: Illusion Light Blue
CardigansDS 0010
BackFront
All striped cardigans are available
in the sizes S, M, L, XL, XXL and in
the following colors and dessins:
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when Life turns you upsiDe Down… Deserious.
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product code: DS 0012compostition: 100% cottoncolour:Blue Print BlueFluorite GreenLiberty Purple
BASE: 1 cm height stripe:, at the back only
Blue Print Blue
Fluorite Green
Liberty Purple
1:Blue Print Blue2:Blue Print Blue3:Fluorite Green
1:High Risk Red2: Fluorite Green3: Liberty Purple
1: Blue Print Blue2: High Risk Red3: Illusion Light Blue
product code: DS 0013compostition: 100% cottoncolour:Jet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple
product code: DS 0014compostition: 100% cottoncolour:Jet Set BlackBlue Print BlueIllusion Light BlueHigh Risk RedFluorite GreenLiberty Purple
Sweat uni colorv-neck
DS 0013
Sweat v-neckstripedDS 0012
Sweat uni coloro-neckDS 0014
All uni color sweats are available
in the sizes S, M, L, XL, XXL and
in the following colors:
Illusion Light Blue
Blue Print Blue
Jet Set Black
High Risk Red
Liberty Purple
Fluorite Green
Sweats Comfort. Contrast. Sweatshirt. 100% cotton
BackFrontAll striped sweats are available in
the sizes S, M, L, XL, XXL and in the
following colors and dessins:
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PUBLISHED BY:Instyle Fashion Group BV, Postal Box 1913, BREDA, The Netherlandswww.instylefashiongroup.com
CONCEPT, DESIGN AND REALISATION:daily milk, Rotterdam, The Netherlandswww.dailymilk.nl
PHOTOGRAPHY:Jeroen Bouman, The Hague, The Netherlandswww.jeroenbouman.com
Arthur Vahlenkamp, The Hague, The Netherlandswww.fotografiedenhaag.nl
STYLING:Geke Hendriks, Amsterdam, The Netherlandswww.gekehendriks.nl
MAKE-UP:Liza Tesselaar, The Netherlandswww.lizatesselaar.nl
MODEL:Darius Klonowski, Bad Homburg, Germanywww.euromodel.nl
Our Special Thanks To:DANIEL BOERS TODD LORBACHSANNEKE DE BONTGUIDO DAVID
© 2010 Insty!e Fashion Group BVThis book is not for sale. Its content, in particular pictures and photos, may not be used without the prior permission of the publisher. Printed in The Netherlands by OOC dehoogAll rights reserved. Deserious, the Deserious logo are trademarksor registered trademarks of Insty!e Fashion Group.
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Now serious!Let’s talk business. Call or email Deseriousto make an appointment.
T +31 (0) 76 2011352or [email protected]
www.deserious.com
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