Describing type
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Transcript of Describing type
![Page 1: Describing type](https://reader036.fdocuments.in/reader036/viewer/2022070516/58734bb11a28ab56378b52f3/html5/thumbnails/1.jpg)
Describing Type
![Page 2: Describing type](https://reader036.fdocuments.in/reader036/viewer/2022070516/58734bb11a28ab56378b52f3/html5/thumbnails/2.jpg)
Typeface/Fonts
• A typeface is a design for a set of characters. Popular typefaces include Times New Roman, Helvetica and Courier.
• A font is a combination of typeface and other qualities such as size, pitch and spacing.
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Upper Case and Lower Case
• Upper case letters are generally large and in some cases have different versions of a letter (e.g – G g, Q q). Upper case letters are used at the start of a sentence, the start of a name, place or something important. Lower case letters are used on the rest of the words.
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Numerals
• A numeral us a figure, symbol, or group of figures or symbols denoting a number.
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Glyph
• A glyph is a hieroglyphic character or symbol. A glyph conveys distinctions in meanings or sounds and has no intrinsic meaning. It can be an alphabetic or numeric font or some other symbol that pictures an encoded character.
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Other common glyphs
• Other common glyphs include question mark, exclamation mark, ampersand, asterisk, commercial ‘at’, bullet point, full stop, comma. These are generally used as punctuation in the English language.
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Point Size (pt)
• The point size is a relative measure of the size of a font. It use to have a more concrete meaning in the ‘old days’ of typography. It is typically measured from the vertical measurement of the lettering.
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Leading
• Leading refers to the distance between the baselines of successive lines of type. The term originated in the days of hand-typesetting, when thin strips of lead were inserted into the forms to increase the vertical distance between the lines of type.
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Alignment Styles• This is the setting of text flow or image placement relative to
the ‘canvas’. The edge of the page is known as a margin and a gap between columns is known as a gutter. Flush left is the text aligned along the left margin or gutter, also known as left-aligned, ragged right or ranged left. Flush right is aligned along the right. Ragged right refers to the sentence length towards the right in a column, this also applies to ragged left but the opposite way round.
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Kerning
• The kerning is the spacing between characters in a piece of text to be printed.
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Tracking
• Letter spacing is generally called tracking in typography and it refers to a consistent degree of increase or decrease of a space between letters to affect density.
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Dingbats
• A dingbat in typography is an ornament, character, or spacer used in typesetting.