Derek Hanson Digital Marketing Resume
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21-Oct-2014 -
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Transcript of Derek Hanson Digital Marketing Resume
HelloMy Name is
Derek Hanson
I live in Portland, OR
This Is MyPersonal Brand
This Is My Brand Color
I would like to do Digital Marketing Strategy
My Education• Portland State University ‘03-07, ‘09-10• BS in Marketing• Digital Marketing Strategies
•Portland Community College • CSS, HTML
Before, during, & after college I worked @
Portland Council
In College
I worked with
on an AD Campaign
Portland Campfire partnered with a local magazine and was given ad space. We were asked to create an ad that would fit their program. This is what I came up with and Campfire uses it today.
Meet Derek. He has a big mouth. He can fit fifteen marshmallows in his mouth and say pudgy bunny. He saved the day through mouth-to-mouth resuscitation which he learned at Portland Camp Fire.
Meet Terra. She likes to play with her hands in terra firma. With these hands she planted over 40 trees in Oregon Forests with Campfire.
Another Example
The Idea behind the ad came from meeting a kid involved in the program. He said it was fun and they help the community. After brainstorming this is the thinking behind the ads.1) Meet a Kid from Campfire2) Tell an interesting fact about
him/her3) How is it used for Campfire
XPLOREGON was an idea I had during the ad campaign. Campfire used the word and created a program to Explore Oregon.This is how I contributed.
You can see it @PortlandCampfire.com
You Can See the Campfire work on PortlandCampfire.com
After CollegeDuring &
I worked at a Jewelry E-commerce Startup named
Sparkle Diamonds. We Changed the name to
Balaji Diamonds to fit a luxury product.Here was the Logo I created.
At Sparkle Diamonds I also•Launched an E-commerce Site
•Edited Images•Marketed the Website•Wrote a•Marketing Plan•Educational Guide•& Product Description
I joined Cooper Restoration to help create a website. After the website was created he asked, “What else can you do?”•Created & Launched a Website•Motivated a Brand Change•Wrote Website Content•Submitted to Search Engines• Designed
• A Brochure• Door Hanger• 6 Phone Book Ads
•While Performing Other Duties
Cooper Restoration ‘09
Scrapedia was based off of my wife’s hobby of Scrapbooking. I came up with the idea which we started in Dec 2009. Here is what I have done.• Launched a Website• Written Blog Posts, • Edited Images/Video Production• Search Optimization• Created a Logo• Launched Social Media Marketing• Results: 4,000 Visitors in the first Month
‘09
Logos I’ve Created
WebsitesI’ve
WorkedOn
•BalajiDiamonds.com•DerekLive.com•DonsAirCare.com•Scrapedia.com•DryAndRestore.com
Derek Live Knows & Shares
I have also attended
conferences & events like