Deploying a Mobile Solution? What Should You be Looking Out For?
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Transcript of Deploying a Mobile Solution? What Should You be Looking Out For?
1/15/2013 1phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
Deploying a Mobile Solution: Top 10 key considerations and mistakes to avoid.By: Nick ParmarTue. Nov 2nd , 2010
All trademarks are the property of their respective owners.©2004-2010 InfoStretch Corporation. All rights reserved.
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1/15/2013 2phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
• InfoStretch Overview• Top 10 Mistakes• Questions
Today’s Exploration
INFOSTRETCH CORP CONTACT INFORMATION(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
1/15/2013 3phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
AboutInfoStretch
Elevating Confidence
INFOSTRETCH CORPORATION(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
1/15/2013 4phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.INFOSTRETCH CORPORATION(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
Organization HQ in Silicon Valley Offices in New York, Seattle & India 90+ Clients and 140+ Projects
Infoneers Dynamic Team of 220+
Engineers Industry Expertise in Finance,
Retail, Mobile and Healthcare Active contributor in online
mobile and Testing Communities
Infrastructure Extensive Platform Compatibility
and Performance Test Labs 2000+ Mobile Handset Test Lab ISO 9000-2001 Certified
Partners
1/15/2013 5phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.INFOSTRETCH CORPORATION(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
Global Mobile Statistics
3.4Billion
4.5Billion
31Percent
5Years
internet users worldwide1
Smartphone US Population2
Mobile internet users will over take desktop internet users3
92Countries
With more than 10 million internet requests4
1.9Billion
5Mobile phone subscribers
5Mobile phone subscribers grow in next 2 years
1/15/2013 6phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.INFOSTRETCH CORP CONTACT INFORMATION(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
EnterpriseMobile Deployment
Top 10 Mistakes
1/15/2013 7phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
Misalignment with Organizational goals
INFOSTRETCH CORPORATION WEBINAR(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
Mistake # 1
•Don’t build a mobile app because everyone else has one. •Clearly define the business goals: Whether you want to use it for customer intimacy, new channel for sales or for product improvement!
Customer Intimacy
Operational Efficiency
New channel for sales
Product Leadership
1/15/2013 8phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
Mobility Adoption Across Different Verticals
• Public safety, law enforcement, and municipal compliance activitiesGovernment
Improve responsiveness
• Real-time data on their clients’ portfolios during customer meetings• Banking, Brokerage, Planning, Taxation consumer and business uses
Financial Services Real Time financial information
• Efficient capture of inbound supply chain data• Provide a powerful tracking tool for on-hand inventories of supplies
Manufacturing Optimize supply chain
• "eprescribing”• Integration with EMR, EHR systems for reports (iPad app)• Remote health care
Healthcare Quality control and efficiency
• Real-time dispatch data to drivers• Shipping notifications and alerts• Bar code scanning
Transportation and Logistics operational efficiency
• Productivity tools with time and expense tracking• Case access
Legal Keep in constant touch with clients,
increase billable hours
• Enable Project managers to update project data at the work site• Inventory control and fraud prevention
Construction Optimized project management
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1/15/2013 9phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
Not planning for integration with Enterprise apps like CRM, ERP and Content
Management
INFOSTRETCH CORPORATION WEBINAR(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
Mistake # 2
Security – Technology - Efficiency
1/15/2013 10phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
Demands of Mobile Users Advanced, feature-rich mobile devices Quick device setup with no downtime One device for both personal and
corporate use Unified email, calendar and messaging Protection of personal data and
applications Easy access to internal applications
and corporate resources Device usage and location privacy Business productivity applications On-demand technical support Carrier choice, flexible plans and
reliable coverage
Requirements of Corporate IT
Streamline procurement process Accelerate mobile deployments Control access to corporate resources Protect corporate data Ensure compliance to industry standards Enforce security policies Track mobile assets and usage Maintain employee productivity Allocate telecom costs accurately Minimize mobility costs Reduce total cost of ownership
Mobile Enterprise
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©2004-2010 InfoStretch Corporation. All rights reserved.
Mistake # 3
phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
11
iPhone is not the best device for everyone and all applications!
Selecting the wrong Mobile device! ?
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©2004-2010 InfoStretch Corporation. All rights reserved.
Surge of enterprise
applications
Global carriers with complex
data plans
Diverse mobile operating systems
Advanced mobile platforms with shorter device
lifecycles
Proof of
delivery
Calendar
Networking
Expense Tracking
Travel
Mobile CRM
Mobile Commerce
Mobile POS
Field Inspections
Work Order Managemen
tEHR
EMR
Selecting the right device
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©2004-2010 InfoStretch Corporation. All rights reserved.
Selecting Mobile Device/Form Factor
Smartphone Form Factor– High mobility– Limited computing and processing power– Relatively smaller screen-size for high end graphics– Limited storage hence, not well suited for inward Enterprise
systems like CRM and ERP.
Tablet Form Factor– Tablet PC (iPad, HP tablet etc.)
• Bigger screen size• Higher processing power• More storage
– Seamless communication between computing devices.
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©2004-2010 InfoStretch Corporation. All rights reserved.
Selecting Mobile Devices - Attributes
14
Enterprise Support
Single or Multiple Devices
Device Capabilities
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©2004-2010 InfoStretch Corporation. All rights reserved.
Selecting Mobile Devices – Ruggedized / Credit Card readers
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©2004-2010 InfoStretch Corporation. All rights reserved.
Selecting Mobile Devices – Bluetooth Input Devices
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©2004-2010 InfoStretch Corporation. All rights reserved.INFOSTRETCH CORPORATION(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
Ignoring End users during the initial
phases of design and development
Mistake # 4
Result:
•Low adoption rate•Missing essential features
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©2004-2010 InfoStretch Corporation. All rights reserved.
Mistake # 5
Less flexible High risk – If it goes wrong, all the effort goes waste Lower time for adoption
Big Bang Approach Developing the entire application in one phase
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©2004-2010 InfoStretch Corporation. All rights reserved.
Selecting the wrong vendor!
Selecting the right vendor:Verify end to end capabilities: Design, development, testing, porting and maintenance
Mistake # 6
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©2004-2010 InfoStretch Corporation. All rights reserved.
Non-involvement in defining use cases Depending on application developer
You know your business and customers best!
Mistake # 7
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©2004-2010 InfoStretch Corporation. All rights reserved.
Selecting Enterprise Mobile Use Cases
• Not every use case should be mobile.• Think 30 second activity interval• Limited input capability/Lower
processing power• Offline-Online content• Choosing the right form factor -
smart device, smart pad
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©2004-2010 InfoStretch Corporation. All rights reserved.
Ignoring the obvious
• Native vs. Mobile Application• Mobile Browsers• User Experience• Presenting too much on small screen• Ease of Navigation• Build vs. Buy
Mistake # 8
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©2004-2010 InfoStretch Corporation. All rights reserved.
Design Considerations
• Assume all mobile browsers are equal• Downplay user experience• Always online only• Easy Navigation; forget to guide your users• Present too much on a small screen• Easy data entry; drop down menus,
selections make user type less
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©2004-2010 InfoStretch Corporation. All rights reserved.INFOSTRETCH CORPORATION WEBINAR(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
Native Apps
Write One for iOS
And one for Android
And one for Blackberry
And one for Win Mobile
And one for Symbian
Challenges
No InteroperabilityNo control on release process
No consistent UI experience
Continue build for each platform
1/15/2013 25phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.INFOSTRETCH CORPORATION WEBINAR(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
Mobile Web
Develop a new mobile presentation layerUtilize the existing infrastructureReduced overhead on App Maintenance
Challenges
Off line contentRich User Interface
Device Capabilities
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©2004-2010 InfoStretch Corporation. All rights reserved.
Build Vs. BuyBuy• Potentially quicker time to market• Lower operational challenges• May be cost effective
Build• Differentiation or competitive advantage• Vendor independent device support• Road map control
• Decide based on business objectives, technical capabilities, complexity of the application
• Low complexity and higher competitive advantage apps should be built
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©2004-2010 InfoStretch Corporation. All rights reserved.
Not Planning for Enterprise Security and Scalability
• Securing data• Field rollouts and update• Device management • Data recovery
Mistake # 9
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©2004-2010 InfoStretch Corporation. All rights reserved.
Deployment
Security and
Compliance
Monitoring
Management
Support
t
Device and user authentication
Device policy enforcement
Corporate network and data access control
Application policy enforcement
Remote lock and wipe
Remote device and network troubleshooting
User self-service support
Device and application inventory
OTA device and application provisioning
Device configuration
OTA Device and application provisioning and updates
Application version control
Device settings, profiles and policies
Device and network performance
Device and application compliance
Data usage and roaming
Management by exception with intelligent alerting
Automated Reporting
Mobile Deployment Lifecycle
28
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©2004-2010 InfoStretch Corporation. All rights reserved.
Not testing Mobile App on real handsets
Depending on simulators and emulators
Too much of FragmentationWhat works on simulators not necessarily works on real handsets
Mistake # 10
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©2004-2010 InfoStretch Corporation. All rights reserved.
Testing and Launch
30
Challenges• Fragmented Mobile devices landscape• Lack of Standards and ever changing Form Factors, Device OEMS,
Geographies, Carriers• Inconsistency with the Launch processes
Recommendation• Identify target devices• Plan, Develop, Test-test-test.• Strong understanding of certification needs with carriers/ Appstores• Strong post launch support/monitoring
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©2004-2010 InfoStretch Corporation. All rights reserved.
Top 10 Mistakes
1. Non-Alignment with Business Goals2. No Enterprise Integration3. Selecting the Wrong Device4. Ignoring the End User5. Developing all at once6. Selecting the wrong vendor7. Someone else define use cases8. Ignoring the Obvious (Designs)9. Not Secure – Not Scalable10. Not testing for the real world
1/15/2013 32phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
• Experience of developing More than 100 mobile applications for clients around the world
• Strong experience working at an “enterprise level” with enterprise applications
• Dedicated team of highly experienced application developers
• Testing, Certification and Deployment expertise
• Global Customers – Global Delivery - Offices in California, NY and India
Why Infostretch?
phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.
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©2004-2010 InfoStretch Corporation. All rights reserved. 33
InfoStretch Mobile Application Development Process
ANALYZE DESIGN DEVELOP TEST DEPLOY Maintain
Agile methodology based involved & iterative developmentTesting methodology includes combination of devices, browsers,Joint Analysis & Development – Collaboration with key Application stores
Use CasesIdentify different playersInterviews and surveys
Technology and Strategy
GUI and Wire framing
POC and prototyping
Performance & UsabilitySecurity & Network Response
App Stores Certifications
Platforms, devices, browsers
Device Lifecycle management
Support and enhancements
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©2004-2010 InfoStretch Corporation. All rights reserved.
InfoStretch Mobile App Development Framework and Components
34
Profile/Personalizati
on
Messaging/Alerts –
Push/Pull
Content Streaming and
aggregation
Video/Audio/Ebook
Reading
M - Commerce Integration: Payment,
Authentication, Ticketing, Store Front, Catalogue Shopping
Ad Server Integrations
Peripheral Integrations –
Barcode scanners, Bluetooth etc.
Social Media Integration – FB, Twitter, Linkedin,
More
Graphics, animation and
augmented reality
LBS, GPRS, Triangulation,
Voice recognition, Text to speech
Real time chat – Video and Audio
Speech and Image
recognition
1/15/2013 35phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.INFOSTRETCH CORPORATION(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
Questions?For more information: Nick Parmar Business Development and Sales Phone : (206) 402 2426 Email : [email protected]
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©2004-2010 InfoStretch Corporation. All rights reserved.
Next InfoStretch Webinar
INFOSTRETCH CORPORATION WEBINAR(p) (408) 727-1100 | (w) www.infostretch.com (e) [email protected] | presenter: Nick Parmar
Upcoming WebinarMobile Marketing
By: Durgesh Kaushik7 Dec, 2010
1/15/2013 37phone: (408) 727-1100 | website: www.infostretch.com | email: [email protected]
©2004-2010 InfoStretch Corporation. All rights reserved.INFOSTRETCH CORPORATION(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
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Partners
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