Department of Professional Studies Syllabus MSc Strategic … · 2020. 12. 6. · Syllabus- MSc...

Department of Professional Studies

Syllabus

MSc Strategic Management

2018-19

Christ University, Bangalore

Karnataka, India

www.christuniversity.in

http://www.christuniversity.in/

Syllabus- MSc Strategic Management

2015-16

Syllabus MSc – Strategic Management 2015-16 prepared by the Department of Professional

Studies and approved by the Academic Council, Christ University, Bangalore, India.

Published by the Centre for Publications, Christ University, Hosur Road, Bangalore 560 029,

India. [email protected]


2015-16

Index

Sl. No. Contents Page. No.

1. Department Overview 4

2. Vision and Mission 4

3. Introduction to the Programme 4

4. Programme Objectives 5

5. Programme Structure 6

6. Trimester wise Courses

I Trimester

II Trimester

III Trimester

IV Trimester

V Trimester

VI Trimester


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Department of Professional Studies

Department of Professional Studies (DPS) offers some of the most unique and inter-disciplinary

courses in the field of commerce and management. It was established in the year 2002 as Centre

for Career Advancement (CCA), and later upgraded to Department of Professional Studies in

2007. The department aims at professional training for wider career opportunities. This is

achieved through value enhancement programmes (Add-on courses and programmes) along

with the academic degrees to equip the students to meet the challenges and prospects of

contemporary academia and the corporate sector. All courses of the department are conducted

by academicians and highly qualified practicing professionals

Soft Skills and Activity Sessions (SSA) are a compulsory component of every programme of the

department and is assigned to make the students excel in soft skills, team work,

communication, public speaking, debates, general knowledge etc. By the end of third year of

UG and second year of PG, each student is expected to conduct at least two training sessions as

a professional trainer in the other departments of the university or in other institutions.

Vision- To develop into a centre of excellence in education, training and research in the field of

commerce and management

Mission- To impart holistic education through state-of-the-art technology with the aim of

producing professionals in the field of commerce and management, and also to launch new

programmes to bridge the gap between academia and the corporate sector by meeting

stakeholder requirements.

Aim and Purpose:

To develop professionals with a global perspective towards becoming a senior professional.


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About the Programme

The Department of Professional Studies offers a two-year MSc Strategic Management with an

objective of developing a detailed overview of business strategy, its analysis, formulation and

implementation, and in becoming a senior organizational leader. The programme follows

interdisciplinary approach so that it's flexible to suit your interests.

Programme Overview:

Moving up the management scale in any organization requires candidates to become more

strategic in outlook, and to have an awareness of the wider issues at play. The MSc Strategic

Management degree is an excellent alternative to an MBA to help you develop your strategic,

analytical and management skills.

The programme is designed to develop business leadership and managerial skills, ensuring a

critical appreciation of various theories, tools and techniques of contemporary business and

management practices. The programme would enable one to lead more effectively and initiate

dynamic changes in organizations, utilizing effectively the resources through strategic decision

making.

The students will also be trained in key transferable skills, such as design-thinking, strategic

decision-making, Negotiation and Persuasion capabilities, Numeracy and Quantitative skills,

Teamwork, Leadership, personal efficacy and effective use of ICT.

Eligibility

Any undergraduate degree with 50% aggregate marks and preferably, a work experience of 1

year.

Selection Process

Selection of the candidates would be based on a personal interview and statement of purpose.

Course Duration and Structure

This is a six trimester inter-disciplinary post-graduate degree programme


2015-16

COURSE STRUCTURE & SYLLABUS – 2015-16

MSc Strategic Management

Course Code

Name of the Course Type Hr/ wk

Credits CIA ESE Total

Trimester 1

MSM131 Core 1 Accounting for Decision Making

Core 4 4 70 30 100

MSM132 Core 2 Quantitative Techniques for Managers

Core 4 4 70 30 100

MSM133 Core 3 Strategic Management

Core 4 4 70 30 100

Trimester 2

MSM231 Core 4 Financial Management

Core 4 4 70 30 100

MSM232 Core 5 MIS and Business Analytics

Core 4 4 70 30 100

MSM243 Elective 1 Organizational Behaviour

Elective 4 4 70 30 100

Trimester 3

MSM331 Core 6 Managerial Economics

Core 4 4 70 30 100

MSM332 Core 7 International Business Management

Core 4 4 70 30 100

MSM343 Elective 2 Ethics, Corporate Governance and Strategic Leadership

Elective 4 4 70 30 100

Trimester 4

MSM431 Core 8 Corporate Valuation, Mergers & Acquisitions

Core 4 4 70 30 100


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MSM432 Core 9 Human Resource Management

Core 4 4 70 30 100

MSM443 Elective 3 Organizational Development and Change Management

Elective 4 4 70 30 100

Trimester 5

MSM531 Core 10 Research and Strategic Communication Tools

Core 4 4 70 30 100

MSM532 Core 11 Marketing Management

Core 4 4 70 30 100

MSM543 Elective 4 Leadership and Strategic Management

Elective 4 4 70 30 100

Trimester 6

MSM631 Core 12 (Dissertation/ project) Core 4 4 70 30 100

MSM632 Elective 5 Business and Corporate Law

Core 4 4 70 30 100

MSM641 Elective 6 Entrepreneurship and Venture Creation

Elective 4 4 70 30 100

Programme Pedagogy:

Regular classroom lectures shall be accompanied by any other method instructors find suitable

to deliver better learning. Some suggested methods are;

Case Studies

Seminars and Presentations

Simulation Exercises

Current Affairs Sessions relevant to the topic etc.

Evaluation Methods:

Trimester Exam

Continued Internal Assessment

Field study reports


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Periodic Tests

Assessment of Class Participation in case studies and discussions

Any other appropriate method identified by the instructor that would ensure

objective assessment of the student performance.


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MSM 131 Accounting for Decision Making

Course Description:

This course captures the fundamental aspects of financial statements, its analysis and interpretation and techniques for managing cost. Upon completion, the students should have developed a basic understanding of what financial statements contain and how to use them to assess a company’s profitability and financial position.

Learning Outcomes: On completing the course students will be able to:

● Financial statements – concepts, conventions and standards that influence preparation of financial statements.

● Identifying problem areas in business through various techniques of financial statement analysis.

Level of Knowledge: Conceptual and Working knowledge

Unit 1

Introduction to Accountancy Introduction, Meaning and scope of accounting, Basic terminologies in Accounting, Accounting concepts, Accounting Principles, Conventions and Standards, Basic framework of Accounting, objectives and purpose of Accounting information, users of Accounting information, Branches of Accounting, Fraud and Ethical Issues in accounting.

05 Hours

Unit 2 Accounting Process

Documents and Books of accounts, Preparation of Profit and Loss Account and Balance-Sheet. Accounting in Computerized Environment.

15 Hours

Unit 3 Accounting Standards Assets, Liabilities and its classification. Measuring and reporting Assets, Liabilities and Equity, Current Assets, Inventory valuation, Accounting Standards – 1, 2,4,5,6,9,10,26 and 29.

15 Hours

Unit 4 Analysis and Interpretation of Financial Statements Financial Statement Analysis - Meaning and Types of Financial Statement, Objectives of financial statements analysis, sources of information, Income statement, Balance sheet and notes to accounts – terms and jargons in financial statements, Accounting concepts and conventions, Techniques of

15 Hours


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Financial Statement Analysis, Comparative Financial Statement analysis, Comparative balance-sheet analysis, Comparative profit and loss account analysis, Trend analysis, Funds Flow Statement, Cash Flow Statement, Difference between funds flow and cash flow statement. Ratio Analysis - Liquidity ratio, Activity ratio, Solvency ratio, Profitability ratio. IFRS and GAAP. Case study approach Quality of earnings, window dressing, Beating window dressing, Techniques of financial statement analysis, Analyzing financial statements using Ratio Analysis and Du-Pont Model and Cash flow statement, understanding annual reports and earnings releases.

Unit 5 Recent Developments in Accounting

IFRS, Value Added Statements, Human Resource Accounting, Forensic

Accounting, Environmental Reporting, Corporate Social Reporting, Board's

Report and Disclosures- Contents and Annexure to Board's Report,

Directors' Responsibility Statement-Preparation and Disclosures,

Compliance Certificate - Need and Objective; Issue and Signing by

Practicing Company Secretary and Corporate Governance Report.

10 Hours

Essential Reading ● Accounting for Management, S N Maheshwari, Suneel K.Maheshwari, Sharad K.

Maheshwari ● Accounting for Managers, Jelsy Joseph K, Phi Learning Ltd ● Managerial Accounting, Jawahar Lal, Himalaya Publishing House Recommended Reading ● Finance for Non-Finance Executives, Prasanna Chandra, Tata McGraw Hill. ● How to read Annual Reports and Balance Sheets, Raghu Palat, JAICO Publishing House ● Managerial Accounting, Garrison, Noreen, Brewer ● Websites of professional accounting bodies – ICAI, ACCA, CPA


2015-16

MSM 132 Quantitative Techniques for Managers

Course Description:

The objective of this course is to understand business decision making using statistical methodology to make better decisions. The students will learn to make sense of data along with the basics of statistical inference and hands-on implementation. Students will develop critical and integrative thinking in order to communicate the results of the analysis clearly in the context of business research.


● At the end of this course, students will achieve statistical literacy and will be able to find ways to use statistics in business decision-making.

● Enable students to pursue Business Research.


Unit 1

Basic Statistical Concepts

Importance of Statistics in modern business organizations. Scope and Applications of Statistics Marketing Management, Human Resource Management and Finance, Statistical Software – Microsoft Excel and SPSS.

05 Hours

Unit 2 Statistical Survey and Data Collection

Statistical Survey: Introduction, Definition of Statistical Survey, Planning of a Statistical Survey- Execution of Statistical Survey, Basic terms used in Statistical Survey - Units or Individuals - Population or Universe –Sample -Quantitative -Characteristic - Qualitative Characteristic – Variable, Collection of Data- Primary Data - Secondary Data - Pilot survey , Scrutiny and Editing of Data.

11 Hours

Unit 3 Presentation of Data

Introduction, Functions of Classification - Requisites of a good classification

- Types of classification - Methods of classification , Guiding principles of

classifications, Meaning and definition of Tabulation - Basic difference

between classification and tabulation - Parts of a table -Types of table,

Frequency and Frequency Distribution - Construction of frequency

distribution, Diagrammatic representation of data - one dimensional

diagram, two-dimensional diagram using MS Excel.

07Hours


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Unit 4 Measures of Central Tendency and Dispersion

Introduction, Objectives of statistical average, Requisites of a Good Average, Statistical Averages - Appropriate Situations for the use of various Averages, Dispersion – Range - Quartile deviations, Mean deviation ,Standard Deviation -Properties of standard deviation Coefficient of Variance.

11 Hours

Unit 5 Basic Probability

Concept of probability and its uses in business decision-making; Addition and multiplication theorems; Bayes' Theorem and its applications. Probability Theoritical Distributions: Concept and application of Binomial; Poisson and Normal distributions.

06 Hours

Unit 6 Co-relation, Regression and Testing of Hypothesis

Introduction – co-relation, regression, Testing Hypothesis - Null and alternate hypothesis - Interpreting the level of significance - Hypotheses are accepted and not proved , Selecting a Significance Level - Preference of type I error - Preference of type II error - Determine appropriate distribution, Two – Tailed Tests and One – Tailed Tests - Two – tailed tests - Case study on two –tailed and one-tailed tests, Classification of Test Statistics - Statistics used for testing of hypothesis - Test procedure - How to identify the right statistics for the test , Testing of Hypothesis in Case of Small Samples - Introduction – small samples, ‘t’ Distribution , Uses of ‘t’ test.

10 Hours

Unit 7 Business Forecasting Forecasting procedures - Regression methods- moving average methods - time series analysis.

05 Hours

Unit 8 Management Research

Definition, Nature and role of Management Research, Types of Research, Research concepts, Features of a good Research Study, Research Process, and Ethics in Research. Research Design, Research Report Writing.

05 Hours


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MSM 133 Strategic Management – Concepts, Principles & Models

Essential Reading ● Fundamentals of Mathematical Statistics, S.C.Gupta and V.K.Kapoor ● A text book of Computer Oriented Numerical Methods and Linear Programming,

G.K.Ranganath, and B.Sooryanarayan. Recommended Reading ● Textbook of Statistics, Raj Mohan, volume 1 and 2 ● Microsoft Excel 2013: Data Analysis and Business Modeling, by Winston Wayne ● SPSS in Simple Steps, Kiran Pandya and Smruti Bulsari, Dreamtech Press

● Management Research Methodology : Integration of Principles, Methods and Techniques, Krishnaswamy et al, Prentice-Hall.

● Research Methodology Concepts And Cases, Deepak Chawla and Neena Sondhi, Vikas Publishing House Pvt Ltd

Course Description:

The objective of this course is to understand business decision making using strategic tools and techniques to make better decisions.


Develop skills in identifying key business issues and problems. Learn how to develop and improve firm’s competitive advantage. Sharpen ability to make quality, reasoned strategic business decisions. .



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Unit 1

Introduction to Business Management Introduction, Management and Organizations, Management History, Henry Fayol’s 14 principles of management, Management functions, Problem solving and Decision Making. .

08 Hours

Unit 2 The Concept of Strategy Introduction and objectives, Mission, Vision, Objectives, The role of strategy in success, Basic Framework for Strategic Analysis, History of Business Strategy, Strategic Management today, Types of Strategy – Corporate, Business, Functional, Role of analysis in Strategy Formulation, Steps in strategy formulation, Strategy Execution, Balance Scorecard.

12 Hours

Unit 3 Business and Industry Environmental Analysis Environmental analysis, Industry analysis, SWOT, PESTEL, Michael Porter’s Five force analysis, Applying Industry Analysis, Analyzing resources and capabilities, role of resources and capabilities in strategy formulation. Developing resources and capabilities, designing Knowledge Management system.

8 Hours

Unit 4 Nature and Sources of Competitive Advantage Concept of Competitive Advantage, Industry Life Cycle, Competitive advantage in different market settings, Sustaining Competitive Advantage, Sources of Competitive Advantage, Types of Competitive Advantage: Cost and Differentiation. Value Chain analysis, Vertical and Horizontal Integration.

12 Hours

Unit 5 Managing the Multi-Business Organization Managing the corporate portfolio, Managing Individual businesses, Managing Linkages between businesses, Diversification Strategy

12 Hours

Unit 6 Current Trends in Strategic Management Managing in an Economic Crisis, New Directions in Strategic Thinking, Organizational Culture, Building High Performance Teams, Business Ethics and Social responsibility.

08 Hours


2015-16

MSM231 Financial Management

Essential Reading

1. Contemporary Strategic Management, 6th Edition, Publisher: Wiley India India Pvt Ltd

2. Contemporary Strategic Management Case Studies, Publisher: Wiley India Pvt Ltd

Recommended Reading

1. Marketing Management, Philip Koter, Kevin Lane Keller, Abraham Koshy and

Mithileshwar Jha, Pearson Education

Course Description:

Financial Management involves planning, organizing, directing and controlling the financial activities of funds of the enterprise. The course is designed to develop the financial skills and logical thought processes necessary to understand and discuss financial policy decisions in an organization.


By the end of the course, students will gain the skills required to navigate through the

complexities of dealing financial management.


Unit 1

Introduction to Financial Management: Meaning and Definition, Scope of Financial Management, Objectives of Financial Management, Growing Importance of Financial Management. Functions of Financial Management - (a) Long term and short-term Investment Decision making, (b) Financing Decisions and (c) Dividend Decision. Working Capital Management – Conceptual framework - Cash Management, Inventory Management, Debtor Management, Short-term financing.

15 Hours

Unit 2 Long term and short-term Investment Decision Making Capital Budgeting - Selection of an asset or Investment Proposal, analysis of risk and un-certainty, Methods of Evaluating Capital Budgeting Decisions - Net present value (NPV), Internal rate of return (IRR), Payback period

15 Hours


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method (PBP), Accounting rate of return (ARR). Time value of money - importance, time value of money and capital budgeting terminologies.

Unit 3 Financing Decision Making Meaning, Definition and types of Capital Structure, Introduction, Long-term financial requirements or Fixed capital requirement. Short-term financial requirements or Working capital requirements. Debt Equity Ratio - Meaning and Significance, Computation of Debit-Equity Ratio. Operating Leverage, Financial Leverage, Determination of capital composition and choice of source of funds - shares, debentures, loans from financial institutions and public deposits. Cost of Capital Equity Shares , Preference, Debentures, Loan financing, Special Financing - Lease Financing, Venture Capital, Factoring, FDI

15 Hours

Unit 4 Financial Derivatives Introduction of Derivatives: a) Forward and Futures: Features-Trading Mechanics-Hedging Strategies-Short Hedges-Long Hedges-Hedge Ratio. b) Options: Options Payoffs -Valuation of Options-Black Scholes Options Pricing Model- Hedging Strategies using Options c) Swaps: Types of Swaps-Currency Swaps-Interest Rate Swaps- Valuation of Swaps

15 Hours

Essential Reading

Financial Management and Principle and Practice by G. Sudarsana Reddy

Investment Analysis and Portfolio Management, Prasanna Chandra

Derivatives: Futures and Options, John C Hull and Shakarshan Basu

Recommended Reading

Financial Management using Excel spreadsheet, Bodhanwala, J.Ruzbeh, Taxmann Allied

Services Pvt Ltd

Financial Markets and Institutions, Bhalla V.K. S.Chand and Co

SEBI.gov.in


2015-16

MSM232 Management Information System & Business Analytics

Course Description: The course is designed to develop understanding of Information Technology in a business organization. Students are expected to develop IT skills which they can apply in the workplace.

Learning Outcomes: On completing the course students will be able to: By the end of the course, students will gain the skills required to navigate through in an IT environment.


Unit 1

Managing the IT organization Introduction : Concept of Data and Information, Information Systems, Types of systems – Operational Level systems, Knowledge level systems, Management- level systems, Strategic Level systems, Systems from Functional perspective – Sales & Marketing Information system, Manufacturing & Production Information system, Service Operations Management system, Finance & Accounting Information system, Human Resource Information System, E-Customer Relationship Management, Collaborative Electronic Commerce system - Supply Chain Management system, E-procurement systems - Reverse Auction. Case Study Approach.

05 Hours

Unit 2 Managing Information Systems Infrastructure. Introduction, Building IT infrastructure, Captive and Outsourcing models, vendor management, Managing Hardware, Network security, Internet and telecommunications infrastructure.

05 Hours

Unit 3 Electronic Commerce Business strategies and technologies used for electronic commerce. Strategic, operational, and technical issues associated with electronic commerce. Serving customers electronically. Handling electronic transactions. Business model innovations in e-commerce.

15 Hours


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Unit 4 Business Analytics Introduction to Business Analytics, Importance of Business Analytics, Strategic issues in Business Analytics, Practical insights for planning and implementing business analytics in organizations. Introduction to Big Data Analytics.

15 Hours

Unit 5 Business Application Software Training (add on certificate course) Certificate End-user training in SAP/ Big Data Analytics and MS Excel.

20 Hours

Essential Reading

Information Technology for Management: Improving Strategic and Operational Performance, Efraim Turban and Linda Volonino, Wiley Publishers.

Introduction to Information Technology, ITL Education Solutions Limited, Pearson India

Recommended Reading

Microsoft Excel 2013: Data Analysis and Business Modeling, Winston Wayne L.

Microsoft Excel 2010 (Straight to the Point), Dinesh Maidasani.

Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Wayne L. Winston

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Wayne+L.+Winston&search-alias=stripbooks


2015-16

Elective Paper 1 – MSM 243 Organizational Behavior

Course Description: . The field of organizational behavior (OB) is about understanding how people and groups in organizations behave, react, and interpret events. Because an organization’s people are responsible for gaining and keeping a competitive advantage, understanding how to mobilize and motivate employees is critical to organizational performance.


To understand some of the main theories of Organizational Behavior To apply theories to practical problems in organizations


Unit 1

Introduction: Meaning of Organizational Behaviour, Importance of Organizational Behavior, Understanding Individual Differences, Models of Organizational Behaviour.

15 Hours

Unit 2 Foundations of Individual Behaviour Individual Behaviour, Managing Individuals, Individual Attitudes and Behaviour, Job Satisfaction, Personality and values, Perception, Perceptual Errors, Attribution, Why individuals work, Theories of Motivation.

15 Hours

Unit 3 Foundations of Group Behaviour Introduction, Informal and Formal Groups, Organizational context for Work Teams, , Diversity Management, Interpersonal Communication in creating High Performance Teams, Conflict and Negotiation, Approaches to Leadership, Styles of Leadership.

15 Hours

Unit 4 Cross-Cultural Organizational Behaviour Organizational behaviour across cultures, Managing Change and Innovation in global organization, Managing International Workforce, Cross-cultural communication.

15 Hours


2015-16

MSM 331 Managerial Economics

Essential Reading

Stephen P. Robins, Organizational Behavior, PHI Learning / Pearson Education

Fred Luthans, Organisational Behavior, McGraw Hill

Recommended Reading

Mc Shane & Von Glinov, Organisational Behaviour, Tata Mc Graw Hill

Nelson, Quick, Khandelwal. ORGB – An innovative approach to learning and teaching.

Cengage Learning.

Ivancevich, Konopaske & Maheson, Oranisational Behaviour & Management, Tata

McGraw Hill

Udai Pareek, Understanding Organisational Behaviour, Oxford Higher Education.

Jerald Greenberg, Behaviour in Organization, PHI Learning.

Course Description: This course is designed to impart knowledge of the concepts and principles of Managerial

Economics, which govern the functioning of a firm/organization under different market

conditions. It further aims at enhancing the understanding capabilities of students about macro–

economic principles and decision making by business and government.


Recognize key issues in micro and macroeconomic aspects, in particular, how macroeconomic shocks affect business strategy;

Develop a perspective that is supported with relevant information and integrative thinking.



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Unit 1

Managerial Economics

Meaning, nature and scope - Managerial Economics and business decision

making – Business Cycles - Fundamental concepts of Managerial

Economics- Demand Analysis - meaning, determinants and types of

demand - Elasticity of demand.

06 Hours

Unit 2 Profit Planning

Profit Theories - Profit Planning – Profit Policies – Break Even Analysis –

Meaning – Assumption & Uses. Determination of BEP in terms of Physical

units and monetary term – BEP Chart.

15 Hours

Unit 3 Market Pricing Structure

Price determination under different markets – Perfect Competition –

Monopoly – Price – Price discrimination – dumping - Monopolistic &

Oligopoly, Competition Analysis,

12 Hours

Unit 4 Supply and Cost Analysis

Meaning – Law of Supply, Elasticity of Supply, Short Run & Long run cost

and cost curves, Fixed Cost, Variables cost, Marginal cost & Average cost,

Opportunity cost and Economics of scale – Types of Internal and external

economics, Total Cost - Total Fixed Cost - Total Variable Cost - Average

Cost Average Variable Cost – Short run - Long Run Average Cost -

Opportunity Cost - Money Cost - Real Cost.

15 Hours

Unit 5 Introduction to Macro Economics

Macro-economic concepts, GDP, Price Index, Bank Rate, Inflation, Deflation,

Stagflation. International Economic Environment - Petrodollar Economy,

Financial Meltdown, South-East Asian Crisis, Sovereign crisis in European

Union, Bitcoin.

12 Hours


2015-16

MSM332 International Business Management

Essential Reading

Managerial Economics, Dwivedi, D.N. Vikas Publication

Micro Economics, Pindy C K Rubinfeld and Mehta, Pearson

Recommended Reading

Managerial Economics, Damodaran Suma, Oxford University Press

Managerial Economics, Geethika, Ghosh and Choudary, McGraw Hill

Course Description: It covers the various functional areas of International Business such as trade, finance, law, management, and marketing.


Gain an understanding of the international dimensions of business functions. An understanding of how the acquired theoretical knowledge can be put into practice.


Unit 1

Introduction Introduction to International Business: Importance nature and scope of International business; modes of entry into International Business, Internationalization process. Analyze international business environments of each market - North America, European Union, Japan, ASEAN, China, Middle East, Latin America.

15 Hours

Unit 2 International Business Strategies Introduction, scanning international markets, mode of entering into potential markets, Global Marketing Strategies, Branding for International Markets, Human Resource Management Strategy, International Financial Management, Production Strategy, International Logistics and Global Supply Chain Management.

15 Hours


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Unit 3 International Trade Trading among nations with emphasis on resources, foreign exchange, balance of payments, investments, tariffs, import quotas, export controls, nationalism, free trade, protectionism, and the institutions aiding in world trade.

15 Hours

Unit 4 International Trade Procedures and Documentation: Introduction, understanding payment mechanism, Role of ICC in development of INCOTERMS, meaning, nature, objectives and legal characteristics of INCOTERMS, Export and Import Documentation in International Trade, Financing Techniques, Export Promotion Schemes, Export and Import Finance, Exchange Risk Management. Case study

15 Hours

Essential Reading

International Business: Text and Cases, Francis Cherunilam, PHI Learning Pvt Ltd

Export Import Management, Justin Paul, Rajiv Aserkar, Oxford University Press

Recommended Reading

International Chamber of Commerce, http://www.iccwbo.org/

World Trade Organization, https://www.wto.org/


2015-16

Elective Paper 2 – MSM 343 Ethics, Corporate Governance and Strategic Leadership

Course Description: Leaders who lead ethically are role models, communicating the importance of ethical standards, holding their employees accountable to those standards. Ethical leadership is leadership that is directed by respect for ethical beliefs and values and for the dignity and rights of others.


Build Leadership traits that hinges on Ethical Leadership.


Unit 1

Introduction to Business Ethics Meaning and Need for business ethics, Types of Ethics, Workplace Ethics – HR, Marketing and Finance, Regulatory framework, Arguments for and against Business ethics, Ethics and laws, Establishing strategy for ethical responsibility, Approaches to managerial ethics, Ethics and Business decisions, World's most Ethical Companies, Whistleblowing, , Frame work for ethical decision making, Legislation related to Business Ethics.

20 Hours

Unit 2 Corporate Governance Introduction, Corporate Governance – key milestones, New SEBI norms on Corporate Governance. Regulatory Framework .

20 Hours

Unit 3 Ethical leadership Ethical Leadership model, Principles of Ethical Leadership, Ethical Decision Making, recent case study developments. Case study

20 Hours

Essential Reading

Ethics in Business and Corporate Governance, Mandal S.K, Tata McGraw Hill

Perspectives in Business Ethics, Hartman, Laura P, McGraw Hill

Recommended Reading

Harvard Business Review

Relevant Harvard case studies


2015-16

MSM431 Corporate Valuation, Mergers & Acquisitions

Course Description:

It covers the various aspects of Valuation and Mergers & Acquisitions


Build analytical and decision making skills in the area of valuation and M&A


Unit 1

Valuation: Meaning, Objective & Scope of Valuation • Principles of Valuation • Preliminary Work relating to Valuation • Valuation Standards and Valuation Analysis. Historical Earnings Valuation • Asset Based Valuation • Market Based Valuation Legal & Regulatory aspects related to Valuation such as SEBI Regulations/ RBI Regulations • Income Tax Implications

20 Hours

Unit 2 Corporate Restructuring Meaning of Corporate Restructuring • Need, Scope and Modes of Restructuring • Historical Background • Emerging Trends • Planning, Formulation and Execution of Various Corporate Restructuring Strategies - Mergers, Acquisitions, Takeovers, Disinvestments and Strategic Alliances, Demerger and Hiving off

20 Hours

Unit 3 Mergers and Acquisitions Introduction • Legal, Procedural, Economic, Accounting, Taxation and Financial Aspects of Mergers and Amalgamations including Stamp Duty and Allied Matters • Interest of Small Investors • Merger Aspects under Competition Law • Jurisdiction of Courts; Filing of Various Forms • Amalgamation of Banking Companies and Government Companies • Cross Border Acquisition and Merger

20 Hours


2015-16

MSM 432 Human Resource Management

Essential Reading

Ramaiya : Guide to Companies Act, LexisNexis Butterworths, Wadhwa, Nagpur

M.C. Bhandari : Guide to Company Law Procedures, LexisNexis Butterworths Wadhwa Nagpur ICSI : Handbook on Mergers Amalgamations and takeovers.

Recommended Reading

K. R. Sampath : Mergers/Amalgamations, Takeovers, Joint Ventures, LLPs and Corporate Restructure, Snow White Publications

S. Ramanujam : Mergers et al, LexisNexis Butterworths Wadhwa Nagpur

Ray : Mergers and Acquisitions Strategy, Valuation and Integration, PHI

Course Description:

The people factor in Business and Management is the most important aspect. Human resources are viewed by most experts as the most important asset of any organization. Managing an organization’s people is often the most challenging and complex task required of a manager.


By the end of the course, students will gain the skills required for recruiting, evaluating

performance, structuring teams, coaching and mentoring people.


Unit 1

Introduction to Human Resource Management Nature of HRM, Scope, functions and importance of HRM, Evolution of HRM, Role of HRM - the People Factor in Business and Management, Difference with HRD, Contemporary issues and practices in HRM, Employee Lifecycle. International HRM.

05 Hours

Unit 2 Human Resource Planning, Staffing and Training Human Resource Planning, Nature of job Analysis, job design, Job evaluation, Human resource planning, Demand forecasting, HR supply forecasting, Need for and factors influencing HRP, Career planning, Promotion, transfer, demotion and separation; Employee hiring- Nature of

12 Hours


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Recruitment, Sources of recruitment-internal and external, Recruitment Life cycle, Employee selection, process of employee selection, New recruitment practices Job portals, employee reference, campus recruitment etc.

Unit 3 Employee Training and Development Nature and importance of Training, Methods of training, TNA, Nature of HRD program, Methods of management development and Executive development programs, Development beyond training.

08 Hours

Unit 4 Compensation, Benefits and Reward Management Compensation Administration, ESI, PF, Super Annuation, ESOPS, Incentives and Employee benefits, Managing Performance, Nature and Importance of performance appraisal and PMS, Methods and models, Design and Implementation, Difference with Performance Appraisal, Future of performance management system.

12 Hours

Unit 5 Employee Welfare and Industrial Relations Employee Welfare, ESI, Workman Compensation, New Pension Scheme, Health, Safety, Social Security, Employee Grievances and Discipline. Introduction – Industrial Disputes Act, 1947. Industrial dispute prevention and resolution mechanism in India

12 Hours

Unit 6 Strategic HRM Introduction, characteristics and scope of SHRM, SHRM Vs Conventional HRM, Barriers to strategic HRM, Linking HR strategy with business strategy, SHRM and business performance. Human Capital Management, HR Accounting, HRIS

11 Hours

Essential Reading

Human Resource Management, Gary Dessler and Biju Varkkey, Pearson Publication

Human Resource Management, Biswajeet Pattanayak (2014), PHI Publications

Recommended Reading


Harvard case studies


2015-16

Elective Paper MSM 443 - Organizational Development and Change Management

Course Description:

This course defines sequential process, role and dynamics to organizational change. It further highlights ways of dealing with it. It focuses on need, phases and conditions for successful organizational development. Different organizational development interventions are also incorporated.

Learning Outcome:

By the end of the course, students will gain the skills required for managing growth and change.


Unit 1

Introduction to organizational Change Systematic Organizational change, Areas and parties involved, Lewin’s Models of Change, Planned and Unplanned Change.

06 Hours

Unit 2 Introduction to Organizational Development Concept, Values, Process and assumptions, Characteristics, Traditional and Modern OD Techniques, Six-Box Model.

12 Hours

Unit 3 Organizational Problems and their Diagnosis Symptoms & Sources of Organizational Problem and their Diagnosis, Diagnostic models, Collecting and Analyzing diagnostic information

08 Hours

Unit 4 OD Interventions Individual, Interpersonal, Group, Team Intervention , Third Party & Structural intervention. Role Analysis Technique (RAT), Interdependency, Role Negotiation Technique (RNT), Principled Negotiations.

12 Hours

Unit 5 Factors influencing OD Concept and Role of Power, Politics and Culture. Power and Influence Tactics, Key Capabilities of Constructive Politics, Impact and Functions of Culture and Manifestations of Organizational culture.

12 Hours


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MSM 531 Research and Strategic Communication Tools

Unit 6 Organization Transformation Cultural Intervention, Strategic Changes, Learning Organization, High Performance Work Systems.

10 Hours

Essential Reading

Organizational Change and Development, Kavita Singh, Excel Books.

Organizational Change-Themes & Issues, Jim Grieves, Oxford. Recommended Reading

Essentials of Organizational Development, Dr. Mrs. Anjali Ghanekar, Everest Publishing

Organizational Development, Joan V. Gallos, Jossey Bass, Wiley Imprint

Course Description: To equip the students with the ‐ basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision making, and to develop communication skills, discover what business communication is all about and use effective strategic communication tools.

Learning Outcomes: By the end of the course, students will gain the skills required for conducting business research and organizational communication.


Unit 1

Introduction Objective, Types, Methods & Process. Research Problem - Selection, Need & Techniques for defining a Problem, Concepts of Inductive & Deductive Logic, Development of Hypothesis.

06 Hours

Unit 2 Qualitative and Quantitative Research Concept & Measurement, Causality, Generalization, Replication, Merging Qualitative and Quantitative Research Methods.

12 Hours


2015-16

Unit 3 Collection, Processing and Analysis of Data Primary and Secondary data, Tools of data collection, Questionnaire and Schedule distinction , Selection of appropriate method of Data Collection Processing Operations, Problem in Processing, Types of Analysis.

08 Hours

Unit 4 Nature of Communication Define Communication, Process of Communication, Types of Communication (verbal & Non Verbal), Importance of Communication, Different forms of Communication.

12 Hours

Unit 5 Barriers to Communication Causes, Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Transactional Analysis in Communication.

12 Hours

Unit 6 Strategic Communication Introduction, the concept of Organization, the concept of communication, Organizational Communication structure – formal and informal, Inter-cultural Organizational Communication, Communication Network of the Organization; Process of Communication, Leadership Communication, Decision Making & Decision Communication, Presentation techniques, Crisis Communication.

10 Hours

Essential Reading

1. Business Research Methods, Cooper & Schindler, Tata McGraw Hill. 2. Research Methods for Business Students, Saunders, Pearson Education 3. Business Research, Collis J and Hussey R, Palgrave publication 4. Communication Skills, Sanjay Kumar &PushpLata, Oxford University Press 5. Business Communication Today,Courtland L. Bovee, John. V. Thill, 6. Business Communication, Raymond V Lesikar, Marie, E, Flatley, Kathryn Re ntz,

NeerjaPande. Mcgraw Hill Recommended Reading

Business Correspondence & Report Writing,R.C.Sharma, Krishna Mohan.Mcgraw Hill

Research Methods in Business & Social Sciences, Kothari C.R., Macmillan.


2015-16

MSM532 Marketing Management

Course Description:

This course is aimed at making students understand segmentation, target marketing, positioning and strategies in developing a marketing mix - product, promotion, pricing, place, people, process and physical evidence..

Learning Outcomes: On completing the course students will be able to:.

Identify and analyze marketing problems; develop creative solutions to address them and

articulate reasons for choosing various alternatives


Unit 1

Introduction:

Concept, nature, scope and importance of marketing; Marketing concept and its evolution; Marketing mix; Strategic marketing planning – an overview.

12 Hours

Unit 2 Market Analysis and Selection: Marketing environment – macro and micro components and their impact on marketing decisions; STP - Market Segementation, Target Market and positioning; Buyer behavior; consumer versus organizational buyers; Consumer decision making process.

12 Hours

Unit 3 Product and Pricing Decisions

Product Decisions: Concept of a product; Classification of products; Major product decisions; Product line and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New product development and consumer adoption process. BCG, Ansoff Matrix.

Pricing Decisions: Factors affecting price determination; Pricing policies and strategies; Discounts and rebates.

12 Hours


2015-16

Unit 4 Distribution Channels and Physical Distribution Decisions:

Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling. Distribution challenges faced by online portals.

Promotion Decisions: Communication Process; Promotion mix – advertising, personal selling, sales promotion, publicity and public relations; Determining advertising budget; Copy designing and testing; Media selection; Advertising effectiveness; Sales promotion – tools and techniques, Digital promotional Strategy.

12 Hours

Unit 5 Market Research & MIS

Marketing Research: Meaning and scope of marketing research; Marketing research process, steps involved in marketing research- areas of marketing research. Big Data - Marketing Information System (MIS): Need, Importance - Elements of good MIS - components of MIS

Experiential Marketing, Post modern Marketing, Big data Analytics and it’s use in Marketing process , Marketing sustainability and ethics.

12 Hours

Essential Reading

Marketing Management, Philip Koter, Kevin Lane Keller, Abraham Koshy and

Mithileshwar Jha, Pearson Education, Latest Edition

Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ul Haque (2011). Principles of Marketing (Latest ed.). Delhi: Pearson /Prentice Hall.

Recommended Reading:


Harvard Business case studies


2015-16

Elective MSM543 Leadership and Strategic Management

Course Description:

This course introduces the key concepts, tools, and principles of strategy leadership, strategy formulation and execution.


Analyze the main structural features of an industry and develop strategies that position the firm most favorably in relation to competition and influence industry structure to enhance industry attractiveness.

Recognize the different stages of industry evolution and recommend strategies appropriate to each stage.


Unit 1

Introduction to Strategic Management

Strategic Management - An Introduction - Concept of strategic management - Characteristics of strategic management - Defining strategy, The Importance of Strategic Management, Schools of thought in Strategic Management, Strategy formulation - Stakeholders in business - Vision, mission and purpose - Business definition, objectives and goals.

12 Hours

Unit 2 Strategic Analysis Types of strategies - Guidelines for crafting successful business strategies, Environmental Threat and Opportunity Profile(ETOP) - Organizational Capability Profile - Strategic Advantage Profile – Corporate Portfolio Analysis - SWOT Analysis - Synergy and Dysergy - GAP Analysis - Porter's Five Forces Model of competition - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix Tailoring strategy to fit specific industry, Strategic management in large multi-product, mid-size, small organizations, nonprofit organizations and large multi product and multiple market organizations.

12 Hours

Unit 3 Corporate Strategy The Motive for Diversification, Related and Unrelated Diversification, Business Portfolio Analysis – case study. Mergers and acquisitions: The popularity of Merger and Acquisition Strategies. Difference between Merger, Acquisition and Takeover, Reasons for Acquisition. Problems in having a successful acquisition. Attributes of successful acquisition.

12 Hours


2015-16

Scenario mapping –managing new ventures: Strategic Mapping, Scenario Planning. Issues in Managing a New Venture for Success.

Unit 4 Strategy Planning and evaluation

Competitive cost dynamics - experience curve -BCG approach - cash flow implication. IA - BS matrix - A.D Littles Life -cycle approach to strategic planning - Business portfolio balancing - Assessment of economic contribution of strategy - Strategic funds programming.

12 Hours

Unit 5 Strategy Implementation & Control: Various approach to implementation of strategy - Matching organization structure with strategy - 7Smodel - Strategic control process - Du Pont’s control model and other Quantitative and Qualitative tools - Balanced score card - M.Porter’s approach for Globalization - Future of Strategic Management. Project implementation – Procedural implementation - Resource Allocation - Budgets - Organization Structure - Matching structure and strategy - Behavioural issues - Leadership style - Corporate culture - Values - Power - Social responsibilities – Ethics.

12 Hours

Essential Reading

Thompson A and Strickland AJ and Gamble; Crafting and Executing Strategy, The quest for competitive advantage, Concepts and Cases, Current Edition, McGraw Hill

Wheelan TL and Hunger J D; Strategic Management and Business Policy, Current Edition, Prentice Hall

Johnson G and Scholes K; Exploring Corporate Strategy: Text and Cases, Current Edition, Prentice Hall

Recommended Reading

Gallagher G; Corporate Strategy for Irish Companies, Current Edition, Gill and Macmillian Haberberg A and Rieple A; The Strategic Management of Organisations, Current Edition,Prentice Hall

Barney J, Patricia Gorman Clifford; What I didn’t learn in Business School. How Strategy works in the real world. Current Edition, Harvard Business Press

Hill C and Jones G; Theory of Strategic Management with cases, Current Edition, South Western Cengage Learning USA


2015-16

MSM631 – Dissertation Project

Elective 5 MSM632- Business and Corporate Law

Course Description:

This course introduces the key legal concepts in business.


Recognize the different legal provisions in running a business enterprise.


Unit 1

Indian Contract Act, 1872 Contract—Definition; Types of Contracts; Essential elements of a Valid Contract- Offer and Acceptance, Parties to the contract, Consideration, Capacity of the parties to the contract, lawful object and consideration, Free Consent –coercion, undue influence, Fraud, misrepresentation and mistake Classification of Contracts; Contracts specifically declared void; Discharge of contracts—Performance of contracts, Breach of Contracts-Remedies for breach of contracts; Wagering and Contingent Contracts, Quasi Contracts, Quantum Merit; Special Contracts: Indemnity and Guarantee—Distinction between Indemnity and Gurantees—Essential Features of Guarantees—Types of Guarantees—Duties and Rights of parties to the Gaurantee; Bailment and Pledge—Distinction between Bailment and Pledge—Duties and Rights of parties to the contract of bailment and pledge; Law of Agency---Types of Agency—Classification of Agents--Duties and Rights of the Principal and Agent—Termination of the contract of Agency.

15 hours

Unit 2 Sale of Goods Act, 1930 Definitions.: Buyer and Seller, Goods / Existing Goods / Future Goods / Specific Goods, Document of Title to goods, Mercantile Agent. Contract of Sale and Essentials of Contract of Sale; Sale and Agreement to Sell; Price and mode of fixing of Price; Conditions and Warranties Essentials of Conditions and Warranties; Caveat Emptor and Exceptions to the Rule of Caveat Emptor; Transfer of Ownership and Rules regarding Passing of Property; Sale by Non – Owners; Unpaid Seller and Rights of Unpaid Seller; Rights of a buyer. Contracts of hire purchase and installment sales; Specific Terminologies—Lien, Right of Set-off; Lease, Pledge, Hypothecation, Mortgage, Assignment.

15 Hours


2015-16

Elective 6 Entrepreneurship and Venture Creation

Unit 3 The Competition Act 2002 Object of the Act:-Definitions: Acquisition, Agreement, Cartel, Commission, Consumer, Enterprise, Price, Relevant, market Trade ,Turnover’ Prohibition of certain agreements, abuse of dominant position and regulation of combinations; Establishments of Competition Commission; Duties Powers and Functions of Commission.

15 Hours

Unit 4 Contemporary Legislations & Regulations: Information Technology Act, 2000 including the amendments (particular emphasis to Cyber law); Law relating to Intellectual Property Rights--(Copyrights, Patents, Geographical Indications); Right to Information Act--Basic awareness; Law relating to Sexual harassment at workplaces; Prevention of Money Laundering Act; Consumer Protection Act 1986; SEBI Act; SARFAESI Act; The Negotiable Instruments Act with special focus on Electronic cheques and criminal liability in case of dishonor of cheques; The industrial employment (standing orders) Act 1946 and amendments; Shops and Establishments Act, Health, Safety & Sanitation; Employee Compensation Act 2012; Equal Remuneration Act.

15 Hours

Essential Reading

Mercantile Law - Avatar Singh

Elements of Mercantile Law – N.D.Kapoor

Industrial Law -P.L. Malik

Relevant Bare Acts. Recommended Reading

Legal Aspects of Business: Akhileshwar Pathak--Mc Graw Hill Education Pvt Ltd;

Economic and Commercial Laws:( CS exe program)

Sangeet Kedia, Pooja Law Publishing House


2015-16

Course Description:

This course introduces entrepreneurship and venture creation.


Writing a business plan.


Unit 1

Introduction Entrepreneurship, Qualities, nature, types, traits, culture, Entrepreneur and Intrapreneur.

05 Hours

Unit 2 Opportunity recognition and Entry strategies: Choosing a Direction, New product, Franchising, Partial Momentum, Sponsorship and Acquisition The Strategic Window of Opportunity: Scanning, Positioning and Analysing, Intellectual Property: Creation and Protection.

15 Hours

Unit 3 Setting up the Venture Steps for starting a small business / industry – case study approach, selection of types of organization - International entrepreneurship opportunities.

15 Hours

Unit 4 Business Planning Process The business plan as an entrepreneurial tool Elements of Business Plan, Objectives, Market Analysis, Development of product / idea, Marketing, Finance, Organisation & Management, Ownership, Critical risk contingencies of the proposal, Scheduling and milestones. Financial Projections: how to do them the right way, Debt, Venture Capital and other forms of Financing, Sources of External Support.

15 Hours

Unit 5 Managing and growing the venture

Preparing for the new venture launch -early management decisions Managing early growth of the new venture- new venture expansion strategies and issues - Going public

10 Hours


2015-16

Essential Reading

Harold L Taylor, Project Management for Entrepreneurs

Making Things Happen: Mastering Project Management by Scott Berkun

Recommended Reading:

A Guide to the Project Management Body of Knowledge by Project Management Institute

Department of Professional Studies Syllabus MSc Strategic … · 2020. 12. 6. · Syllabus- MSc...

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