Important Dates in November

12 Second 8 Week Class: Last

Day to Drop/Automatic

“W” Deadline

(Both end at 11:59 p.m.)

See

Dropping/Withdrawing

12 Last Day for Graduation

Candidates to Change

Legal Names for

Graduation Program

21 Thanksgiving Break Begins

(Classes do not meet)

25 Thanksgiving Break Ends

McCoy College of Business

DEPARTMENT OF MARKETING November 2018 Newsletter

The mission of the Department of Marketing is to educate students to function and grow in

a dynamic business world. We hope this newsletter will provide you with valuable

information to assist you towards graduation and to learn more about the department’s

activities, opportunities and organizations.

For additional information about the Department of Marketing, please visit our website at

www.marketing.mccoy.txstate.edu.

27 Full Term/Second 8 Week

Class: Withdrawal

Deadline, Go to Zero

Hours Enrolled

(Ends at 11:59 p.m.) See

Dropping/Withdrawing

Happy Birthday…

7th – Dr. Wilson

8th – Dr. Smith

15th – Dr. Suh

Recap of October Events:

We started the month with a successful and wonderful marketing week, which consisted of a

job workshop, etiquette dinner and virtual conference. In addition to marketing week, we

hosted two workshops and one speaker meeting.

The speaker was Greg Johnson Director of Retail Sales for Milo’s Tea Company. He gave a

unique presentation by giving real-life stories from his current position in Milo’s Tea Company

and past employer, Blue Bell Ice Cream, and tying them to successful marketing.

Both of our workshops gave insights into some of the many facets of marketing. Our first

workshop of the month was a Ted Talk given by Malcolm Gladwell, where he talked about how

A classic selfie from our Pumpkin Painting social

American Marketing Association (AMA)

**Sign up through our Membership VP at knf33@txstate.edu

Upcoming events:

AMA Meet Up: November 6th, 8:00 am – Cuvee Coffee Bar

Friendsgiving: November 7th, 5:00 pm – The Local

Field Trip: November 9th, Hopdoddy**

Sights and Sounds Volunteering: November 28th**

market research taught food

producers about different market

segments that they had never

thought about before. Our second

workshop was given by Dr. Linda

Alkire, an assistant professor at Texas

State. She taught us about the

services marketing concentration

offered here at Texas State and what

services marketing really is.

Along with our workshops and

speaker meetings, we had a few fun

socials. During marketing week, we

had a volleyball tournament at Sewell park, which was fun for everyone and brought people to

work together as a team. We also had a few Halloween themed socials, with a trip down to San

Antonio to go to a haunted house, along with a pumpkin painting party. This has been an

extremely busy month from beginning to end, but we had fun working on all these events. Luckily

the semester is not over, so we still have some more events.

This is the 20th year for The Sife/Enactus Free Enterprise City project. Six elementary schools in San

Marcos participate, bringing their gifted and talented 4th grade students to the event. The students

learn free enterprise economic principles through semester long interactive lessons, culminating in a

Jeopardy style competition.

Sife/Enactus Free Enterprise City Project

The Center for Professional Sales at the McCoy College of Business at Texas State University held

another successful Corporate Partner event called Interview Express on October 23. Interview

Express was an all-day interview event that featured the Center for Professional Sales elite

corporate partners and over 400 sales and ENACTUS students. The students sought top internship

and full-time opportunities with the finest companies in the United States.

A luncheon was hosted by the Center for Professional Sales. Mrs. Vicki West and Mr. Wayne Noll

gave the corporate partners an update on key initiatives and successes over the past year.

Attendees included the corporate partners, Dr. Ray Fisk, Mrs. Vicki West, Mr. Wayne Noll, Dr. Aditya

Gupta and Dr. Sarah Mittal. Special thanks to the graduate students Madison Ivers, Christina

Sfamenos, Jeremy Cox, Kathleen O’Brien and the ENACTUS organization for their assistance.

For more information, please contact Mrs. Vicki West, Director - Center for Professional Sales, VW03@txstate.edu

Interview Express 2018

On October 17th, Dr. Linda Alkire was recognized

among 10 faculty and staff members at the Student

Foundation’s annual event: “Foundations of Excellence” at

Texas State University.

Foundations of Excellence is Student Foundation’s

annual recognition event that provides Student Foundation

members with the opportunity to honor 10 faculty and staff

members who have made an extraordinary impact on the

lives of Student Foundation members and the Texas State

University community as a whole.

Foundations of Excellence Honoree: Dr. Linda Alkire

Congratulations Beta Gamma Sigma

Marketing Inductees!

Beta Gamma Sigma – the honor society for students enrolled in AACSB-accredited collegiate business

and management programs – membership conveys academic excellence and a commitment to

high principles and superior achievement. Please congratulate the following marketing students for

accepting their invitation to Beta Gamma Sigma:

- Marie Ambs

- Raven Boxie

- Alexandra Castles

- Tori Hundley

- Elizabeth MacAllister

- Jessica Naranjo

- Ubaldo Perea Gomez

- Rachel Salazar

- Jacob Straughan

Research Spotlight Scholarly Activities – November 2018

Presentation at Conferences:

Society for Marketing Advances Conference

Sarah Mittal

Awards, Honors, and Leadership:

Sarah Mittal was a finalist in the Cengage Pride-Ferrell Innovations in Teaching Competition at

the Society for Marketing Advances conference. October 2018, West Palm Beach, FL.

Linda Nasr co-chaired the Social Track of the “Interdisciplinary Forum on Service

Management,” October 2018, hosted by Northern Illinois University, Chicago, IL.

Marketing JUNIORS & SENIORS: INTERNSHIPS Gain valuable hands-on experience and course credit!

FOR SALES (MKT 4392)

EMAIL MR. NOLL OR VISIT THE WEBSITE:

http://marketing.mccoy.txstate.edu/internships/salesinternships.html

FOR MARKETING (MKT 4399) & SERVICE MARKETING (MKT 4393)

EMAIL MRS. DIETERT OR VISIT THE WEBSITE: http://marketing.mccoy.txstate.edu/internships/internships.html

The Collegiate Entrepreneurs Organization (CEO) annual global conference was in session in Kansas

City, MO from Nov. 1st- 3rd. New faculty advisor Dr. Steven Rayburn attended with a select group of

multi-disciplinary CEO student members. The marketing students in attendance included:

- Gerardo Aviles - Vanessa Carranza

- Justin Powell - Samantha Trinh

The Texas State CEO chapter and certain individuals were recognized in multiple categories for their

efforts.

- Robert House (president) was a finalist for Outstanding CEO Chapter Leader and WON

second place!

- Dr. Steven Rayburn (faculty advisor) was a finalist for Outstanding CEO Chapter Advisor.

- The chapter was a finalist for the Outstanding Marketing and/or Social Media Award.

- The chapter was also a finalist for the Best Cross Campus Innovation and Networking

Award.

Collegiate Entrepreneurs Organization Global Conference 2018

Please contact Bruce for assistance with any of the following:

What to do with my major-—- career exploration

Developing a strategic career management plan

Job search tools and techniques

How to work a career fair

Building an effective resume

Practice interviews --- tips and techniques

Developing and improving networking skills

Any other career related matter

Please email Bruce your daily class schedule to arrange a meeting. Meetings

are typically held in his office in Career Services, LBJ Student Center, 5th floor

but other arrangements may be made on a case-by-case basis

CONNECT WITH BRUCE

bhoward@txstate.edu

Bruce Howard Career Advisor

McCoy College of Business

Bruce is an alumnus of Texas State University and brings more than 40

years of business and leadership experience in the fields of accounting,

finance, energy, management and marketing to help students and alumni of

the McCoy College of Business with developing effective career strategies.

questions about

STUDENT ORGANIZATIONS GET INVOLVED!

The Department of Marketing actively supports three student

organizations, all of which have successful track records in gaining

student involvement, contributing to the university and community, and

succeeding at the highest levels of competition. These organizations are

a major component of the department’s ongoing pride and tradition. If

you would like to be a part of any of these exciting and career-oriented

groups, contact the advisors listed below:

American Marketing Association (AMA)

Dr. Karen Smith - ks07@txstate.edu

Dr. Gail Zank (Case Advisor)- gz10@txstate.edu

American Advertising Federation (AAF)

Dr. Rick Wilson - rtw34@txstate.edu

Enactus (Formerly SIFE)

Mrs. Vicki West - vw03@txstate.edu

CONTACT INFORMATION

Texas State University is a tobacco- free campus.

/dept.marketing

McCoy Hall 424

601 University Drive

San Marcos, TX 78666

(P) 512.245.7428

(E) marketing@txstate.edu

Editor, Roxi Reese

[rmr164@txstate.edu]