Department of Management Studies IIT (ISM), Dhanbad
Transcript of Department of Management Studies IIT (ISM), Dhanbad
Department of Management Studies
IIT (ISM), Dhanbad
Detailed Course Structure
Effective from 2019
COURSE STRUCTURE FOR MBA PROGRAMME
Course No. Course Name L T P C
Semester 1
MSC501 Management Principles & Practices 3 0 0 9
MSC502 Business Research Methods (Modular) 3 0 0 4.5
MSC503 Business Statistics (Modular) 3 0 0 4.5
MSC504 Financial Accounting and Reporting (Modular) 3 0 0 4.5
MSC505 Cost and Management Accounting (Modular) 3 0 0 4.5
MSC506 Managerial Economics 3 0 0 9
MSC507 Decision Modelling 3 0 0 9
MSC508 Business Analytics Lab 0 0 2 2
MSC509 Business Communication Lab 0 0 3 3
Total 15 0 5 50
Course No. Course Name L T P C
Semester 2
MSC510 Corporate Finance 3 0 0 9
MSC511 Organizational Behaviour 3 0 0 9
MSC512 Operations Management 3 0 0 9
MSC513 Marketing Management 3 0 0 9
MSC514 Human Resources Management 3 0 0 9
MSC515 Software Lab 0 0 3 3
MSC516 Personality Development and Human Behavior Lab 0 0 2 2
Total 15 0 5 50
Course No. Course Name L T P C
Semester 3
DE1 & 2
(Any Two)
Entrepreneurship and New Ventures 3 0 0 9 MSD501
MSD502 Strategic Management 3 0 0 9
MSD503 Sales and Distribution Management 3 0 0 9
MSD504 Managerial Ethics, Values and CSR 3 0 0 9
MSD505 Materials Management 3 0 0 9
MSD532 Computational Finance 3 0 0 9
SE 1 & 2
(Any Two)
MSD506 Investment Analysis and Portfolio Management 3 0 0 9
MSD507 Management of Banks and Financial Institutions 3 0 0 9
MSD508 Advertising and Promotion Management 3 0 0 9
MSD509 Digital Marketing 3 0 0 9
MSD510 Personnel Management and Industrial Relations 3 0 0 9
MSD511 Human Resources Development 3 0 0 9
MSD512 Service Operations Management 3 0 0 9
MSD513 Productivity Management 3 0 0 9
MSD533 Marketing Research 3 0 0 9
MSC595 Thesis Unit 0 0 0 18
MSS503 Summer Training Evaluation S/X
Total 12 0 0 54
Course No. Course Name L T P C
Semester 4
DE 3 & 4
(Any Two)
Financial Econometrics 3 0 0 9 MSD514
MSD515 Services Marketing 3 0 0 9
MSD516 Organisational Development and Change 3 0 0 9
MSD517 Quality Management 3 0 0 9
MSD518 Project Management 3 0 0 9
SE 3&4
(Any Two)
International Finance 3 0 0 9 MSD519
MSD520 Merchant Banking and Financial Services 3 0 0 9
MSD521 Consumer Behaviour 3 0 0 9
MSD522 Marketing Analytics 3 0 0 9
MSD523 Management of Self and Behavioural Analytics 3 0 0 9
MSD524 International Human Resource Management 3 0 0 9
MSD525 Operations Analytics 3 0 0 9
MSD526 Supply Chain Management 3 0 0 9
MSC598 Thesis Unit 0 0 0 18
Total 12 0 0 54
Management Principles and Practices
Course
Type
Course
Code Name of Course L T P Credit
DC MSC501 Management Principles and Practices 0 0 3 3
Course Objective
The course aims to equip students with basic principles and practices of Management Theory and
prepare them for Managerial positions in organizations where they may work. The purpose of this
course is to provide conceptual clarity and practical finesse so that they deftly handle managerial
challenges that keep on arising in the business world.
Learning Outcomes
The students after completing this course will be able to understand the requirements of the
corporate world and able to address the demands that arise in the fast changing scenario.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Practice of Management: Definition and
concepts, Complexities of the Business
Environment and the Manager
6
The students will understand the
nature, concept, significance and
practice of Management
2
The Evolution of Management Thought
and Indian Ethos in Management, Recent
advances in Management Practice, Recent
Contributors to Management Thought
6
The students will be able to
understand how Management has
emerged as a separate discipline over
the years and also the Indian ethos
vis-a-vis Management practice.
3
Task & Responsibilities of a Professional
Manager, Basic elements of Management
Function, Management Styles
6
The students will get a grasp of what
managers need to do
4
Manager as a change agent, Managerial
Decision Making, Cases 6
The students will understand the
basic Managerial role in steering
their organizations in a fast
changing milieu.
5
Business Organizations as a creation of
Society, Corporate Social Responsibility,
Sustainable Business Practices. 5
This will help the students to realize
the social responsibility of business
and its role as a corporate citizen.
6
Values and Ethics for Managers, The
Morality Quotient, Ethical Dilemma in
Managerial Practices, Corporate
Governance, Cases studies
5
The purpose of this unit is to make
the students to realize that the critical
role values and ethics play in a
manager's job.
7
Organizational Theory: Definition,
Dimensions of Organizational Structure,
Types, Determinants, Organizational
Design
5
This will help the students to
appreciate the organizational
hardware and its role in
management.
Text Books:
1. Management by Koontz and O’Donnell 10th Edition, Tata McGraw-Hill,
2. Management by Stephen P. Robbins and Mary Coulter 11th Edition, Pearson Education.
Reference Books:
1. Management by James A. F. Stoner, Daniel R. Gilbert, R. Edward Freeman,6th Edition,
Pearson
Business Research Methods (MSC502) Modular
Course
Type
Course
Code Name of Course L T P Credit
Modular MSC502 Business Research Methods 3 0 0 4.5
Course Objective
In this course, one will be introduced to the foundations of research methodology from business perspective.
Develop thorough understanding about sampling design, data collection, research design, and research process. This
will also give you insights on how to implement the project starting from identifying the research problem to solve
business issues.
Learning Outcomes
To understand the concept of Management Research
To develop understanding about sampling, data collection, analysis and reporting.
To develop the skill in selecting a research problem, selecting an appropriate research design, and implementing
a research project.
Unit Topics to be Covered Lectu
res
Learning Outcome
1. Introduction: Business research, Research process;
Defining the research problem and developing an
approach.
4 Students will learn the fundamental concepts
of management research, and develop an
approach.
2. Business Research Design: Classification of
Designs, Exploratory Studies, Secondary data
Analysis, Qualitative Techniques, Descriptive
Studies, Survey and Experimental Research Design.
6 Students will learn business research design,
descriptive analysis and qualitative
techniques. This will help them to prepare
appropriate experimental research design for
solving variety of business problems.
3. Data Information and its Source: Different Types
of data, measurement concept, scales, questionnaire
design, data collection, and sampling design.
6 Students will learn to find the data from
various sources. They will learn to prepare
questionnaire for solving several business-
related queries. They will be exposed to the
sampling design.
4. Data Analysis & its Presentation: Data preparation,
data visualization, and hypothesis testing.
2 Students will get to learn data analysis, and
their impact on the model. Also, they will get
to learn techniques for hypothesis testing.
5. Report Writing: project work, report writing and
presentation.
2 Students will get to learn the implementation
of project work related to the real-life
business problems and report writing.
References for Reading
Text Books:
1. Business Research Methods (12e Edition), Cooper, D.R., Schindler, P.S., and Sharma, J.K. (2019), Mc Graw Hill
Education (India), Pvt. Ltd, Chennai.
2. Marketing Research: An applied orientation (7th Edition), Malhotra and Dash, (2015), Pearson Pub.
Reference Books:
1. Bajpai, N (2017): Business Research Methods, Pearson India Education Services Pvt. Ltd, Noida
2. Krishnaswamy, K. N., Sivakumar, A. I., and Mathirajan, M., (2019): Management Research Methodology: Integration
of Principles, Methods and Techniques, Pearson India Education Services Pvt. Ltd, Noida
Business Statistics (Modular)
Course Type Course Code Name of Course L T P Credit
Core MSC 503 Business Statistics (M) 3 0 0 4.5
Course Objective
This course is expected to provide the student with the fundamentals of statistics that are related to the management
and provide a basis for later topics that utilize these statistical concepts.
Learning Outcomes
To understand the basic concepts of statistical methods and their application to a business or an industrial
engineering problem. Moreover, students are supposed to learn some application software like MS Excel,
SYSTAT, SPSS for data analysis.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1 Introduction:
The meaning and scope of statistics, some uses of statistical
methods, statistical data Presentation of statistical data: tables,
graphs and charts.
2 Understand the summarization
of data using graphical
techniques
2 Summarization of statistical data:
Frequency distribution of observations, measures of central
tendency, dispersion, skewness and kurtosis of distributions.
3 Understand the concept
characterization of a data set
using empirical distribution
3 Probability Distributions:
Concepts, random variables; Probability Distributions:
Binomial, Poisson, Normal distribution
3 Understand the concept of
theoretical probability
distributions
4 Statistical Estimation:
Sampling distributions; Estimation: Point and Interval
Estimates of mean and proportion.
3 To get familiar with statistical
estimation
5 Hypothesis Testing:
Testing hypotheses of mean and proportion: one/two-sample
tests ; chi-square test; Analysis of variance (ANOVA)
4 Understand the concept of
hypothesis and the methods to
test it.
6 Simple Linear Regression:
Simple regression and correlation: Making inferences about
population parameters
4 To get familiar with studying
relationship between two
variables.
TOTAL 19
Text Books:
1. Statistics for Management, 7th edition, Levin & Rubin, Pearson Education Publication.
Reference Books:
1. Applied Statistics and Probability for Engineers, 6th edition, D. C. Montgomery and G. C. Runger, John
Wiley & Sons.
Financial Accounting and Reporting (Modular)
Course
Type Course Code Name of Course L T P Credit
DC MSC 504 Financial Accounting and Reporting (M) 3 0 0 4.5 Course Objective
The objective of the course is to enable students to understand the financial reporting system in a corporate framework.
The students will identify the usefulness of financial information for decision making and equipped with tools to
analyze the various financial statements required to measure the performance of companies.
Learning Outcomes
Upon successful completion of this course, students will:
Develop basic understanding of the financial reporting practices in corporate sector.
Understand the basic concept of preparing various financial statements and tools and techniques for analyzing
such statements.
Conceptualize the process of financial decision-making using the financial statements. Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to accounting, Accounting equation,
Preparation of various financial statements viz. Income
Statement, Statement of Changes in Equity, Balance sheet,
and Cash Flow Statement.
4
Understanding of conceptual
framework of accounting and basics
of various financial statements.
2
Accounting Cycle, Journal, Ledger, Trial Balance, Final
Accounts 6
Understanding the steps to prepare
various accrual based financial
statements as per user requirement.
3
Accounting for Inventories, Receivables, Fixed Assets,
Depreciation, Liabilities, and Shareholder Equity 4
Conceptualizing adjustments for
these items in various financial
reports.
4 Statement of Cash Flows: Preparation and analysis of
different components 3
Understanding CFS as mandated by
AS-3.
5
Analysis of Financial Statements, Comparative
Statements, Common Size Statements, Ratio Analysis, Du-
Pont Analysis
4
Analysis and interpretation of
statements for financial decision-
making.
Text Books:
Financial Accounting –by Godwin/Alderman/Sanyal, Cengage Learning
Financial Accounting – A managerial Perspective by R. Naryanswamy, PHI
Reference Book:
Accounting Text & Cases by Anthony, Hawkins & Merchant, TMH
Case Studies - to be provided by the Instructor
Cost and Management Accounting (Modular)
Course
Type
Course
Code Name of Course L T P Credit
DC MSC 505 Cost and Management Accounting (M) 3 0 0 4.5
Course Objective
1. The objective is to enable the students to understand the usefulness of information provided by cost accounting
system to the management, which is helpful for cost control and cost reduction through functions of planning, decision
making and control.
Learning Outcomes
Upon successful completion of this course, students will:
Understand the requirement of Cost and Management Accounting in business decision making.
Develop the ability in cost tracing and analyzing various cost structures.
Understand the process of implementing an appropriate control system in a corporate structure. Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Cost and Management Accounting, Cost
Concepts, classification of cost, preparation of Statement
of cost, Job Costing - system basic job costing for
Manufacturing Companies
4
Understanding the utilities of cost
accounting, cost classification,
preparation of Statement of cost for a
specific job
2
Absorption Costing vs Marginal Costing Systems; Cost-
Volume Profit analysis 7
Understanding various costing
systems & the managerial
implications of marginal costing
3
Activity Based Costing (ABC) - Concept, System &
Limitations 3
Conceptualizing ABC system,
understanding cost allocation process
& its advantage over traditional
costing system.
4
Preparation of Budget and Budgetary control System
4
Understanding the process for
preparing different types of budgets
including the master budget for an
organization.
Text Books:
Cost Accounting – A managerial Perspective by Horngren, Datar & Foster, Pearson
Management Accounting - Text, Problems & Cases by Khan & Jain, TMH
References: Handbook of ICAI Managerial Accounting by Ray Garrison , Eric Noreen & Peter Brewer
Managerial Economics
Course
Type Course Code Name of Course L T P Credit
CORE MSC506 Managerial Economics 3 0 0 9
Course Objectives
This course deals with the application of microeconomics to the practical problems of businesses/firms in order to facilitate rational managerial decisions and possible solutions of managerial problems.
Learning Outcomes
Understand the fundamentals of economics.
Understand the demand and supply and measure its responsiveness to various factors.
Differentiate between various costs of production.
Analyze the four basic market structure models and how price and quantity are determined in each model.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1 Introduction to Economics- Scarcity and allocation
of resources, Distinction between Microeconomics
and Macroeconomics, Firm- meaning and
objectives; Marginal Analysis and Time
Value of Money.
10 Understanding the basic concepts of
managerial economics.
Understanding the basic concepts of
the two main branches of
economics— microeconomics and
macroeconomics.
2 Utility Analysis- consumer’s budget constraint,
utility maximization; Demand and supply analysis,
Government
intervention (floor price, ceiling price, tax, etc),
Consumer and producer surplus, Price, income and
cross elasticity.
10 Understanding different concepts
related to consumer behavior.
Understanding the consumer
behavior to maximize utility with
different constraints.
Define the concept and measures of
elasticity.
3 Production and Cost analysis-Production functions,
production and cost in the short run and long run,
Economies of scale and scope, Market Analysis-
types of market, profit maximization under perfect
competition, monopoly, monopolistic
competition,and oligopoly
10 Understanding cost function and the
difference between short-run and
long-run cost function.
∙ Isoquant and Isocost and finding
out optimal combinations of inputs.
∙ Compare and contrast four basic
market types.
∙ Meaning and profit maximization
conditions under the four market
structures.
4 Price Discrimination, Pricing Strategies- cost-plus
pricing, peak load pricing, product bundling, two-
part tariffs, Public Goods and Externalities,
Asymmetric Information, Economics of Uncertainty
and Risk
10 Price-output decisions of perfectly
competitive, monopoly, monopolistic
and oligopoly firms, both in short
and long-run.
∙ Understanding of different pricing
strategies.
Text Books: 1. Managerial Economics and Business Strategy, 8th Edition, Michael R Bay & Jeff Prince, McGraw Hill
Education (2017).
2. Microeconomics: Theory and Applications with Calculus., 6th Edition, Pearson Education.
Decision Modelling
Course Type Course Code Name of Course L T P Credit
Core MSC 507 Decision Modelling 3 0 0 9
Course Objective
This course shall expose the candidates to various quantitative models for decision making that aim at
finding optimum or close to optimum results. Major emphasis shall be on problem formulation and selection
of appropriate software packages for solution and interpretation of results.
Learning Outcomes
Upon successful completion of this course, students will:
Understand how to formulate a mathematical model for a business or an industrial engineering
problem.
Get familiar with the various types of Operations Research Tools and techniques and their solution
procedure.
Get familiar with the some application software like MS Solver, for solving OR problems.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1 Linear programming – Examples from industrial cases,
formulation & definitions. Graphical Method and Simplex
Algorithm – slack, surplus & artificial variables,
computational details, big-M method, identification and
resolution of special cases through simplex iterations.
8 Understand the
fundamental concept of
decision problems,
mathematical formulation
of a decision problem and
its solution procedure
2 Transportation problems: TP - Examples, Definitions –
decision variables, supply & demand constraints,
formulation, Balanced & unbalanced situations, Solution
methods – NWCR, minimum cost & VAM, test for
optimality (MODI method), degeneracy & its resolution
4 Understand the concept of
Transportation models and
its applications
3 Assignment problems: AP - Examples, Definitions –
decision variables, constraints, formulation, Balanced &
unbalanced situations, Solution method – Hungarian,
degeneracy & its resolution
4 Understand the concept of
assignment problems and
its applications
4 Queuing Theory: Definitions – queue (waiting line),
waiting costs, characteristics (arrival, queue, service
discipline) of queuing system, queue types (channel vs.
phase), Kendall’s notation, Little’s law, steady state
behaviour, Poisson’s Process & queue, Models with
examples – single and parallel server and its performance
measures
5 Understand the concept of
waiting line models and its
applications
5 Simulation Methodology: Definition and steps of
simulation; random number generator; Discrete Event
System Simulation; Monte Carlo simulation; Application
in Scheduling, Queuing systems, Inventory systems
5 To get familiar with the
simulation methods for
problem solving
6 Game Theory: Game theory to determine strategic
behavior, Elements of cooperative and non-cooperative
games, Two-person zero-sum game
4 To get familiar with the
concept of game theory
7 Decision Theory: Decision Making under risk and
uncertainty, Pay-off matrix, Opportunity Cost Matrix;
Decision trees
4 To get familiar with the
concept of decision theory
8 Multi Criteria Decision Making:
AHP and Goal Programming
5 To get familiar with the
techniques to solve
multiple objective decision
problems
Text Books:
1. Operations Research: An Introduction- H.A. Taha, Macmillan, N.Y.
2. Principles of OR with Application to Managerial Decisions: H.M.Wagner, Prentice Hall.
Reference Books:
1. Introduction to Operations Research: F.S. Hiller and G.J. Lieberman, Addison Wesley.
2. Operations Research and Management Science, Hand Book: Edited By A. Ravi Ravindran, CRC Press,
Taylor & Francis Group.
Business Analytics Lab
Course Type Course Code Name of Course L T P Credit
DC MSC508 Business Analytics Lab 0 0 2 2
Course Objective
Students will gain an understanding of how managers use business analytics to formulate and solve business
problems and to support managerial decision making.
Learning Outcomes
Students will gain hands-on experience of business analytics in the current business scenario
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Descriptive Analytics, Predictive Analytics,
Linguistics Analytics Descriptive Analytics: Spreadsheet
Modelling (Data Entry, Data Preparation,
solving business problems with excel and
Dashboard creation
Statistical methods, Frequency distribution,
Graphical presentation, Measures of central
tendencies in frequency distributions,
Measures of dispersion in frequency
distributions, Moments, Skewness and
Kurtosis in frequency distributions,
Pearson’s coefficient of linear correlation,
Simple Linear Regression
12
Students will learn the hands on experience on
spread sheet and R studio using statistical test on
various applications.
2
Predictive Analytics: Factor Analysis,
Multiple linear Regression, Classification,
Clustering
9
In this section, students will learn the live
application of predictive Modeling
3
Linguistic Analytics: Sentiment Analysis
using Text Mining
5
Hands-on experience of the Linguistic Analytics
using R-Studio.
Text Books:
1.Fundamentals of Business Analytics by R N Prasad and Seema Acharya, Wiley, 2015. ISBN 978-81-265-3203-2
2. Wayne L Winston Microsoft Excel 2013 Data Analysis and business Modeling,
Reference Books:
1.Sharma, J. K. Business statistics. Pearson Education India, 2012
Business Communication Lab
Course
Type
Course
Code Name of Course L T P Credit
DC MSC509 Business Communication Lab 0 0 3 3
Course Objective
Communication being the most important skills for managers, this course aims to enhance communication
ability of the participants through systemic grooming and training including imparting of theoretical
knowledge and practical proficiency. The emphasis will be more on a learner-centric paradigm, so that the participants hone their skills by actions.
Learning Outcomes
After completing this course the students will be able to develop their interpersonal skills and learn
effective means of communicating.
Upon successful completion of this course, students will: Have an understanding about the Concept, Types, Process and Channels of effective Communication Have an understanding about several forms of Business communication and its significance in present
technology driven corporate scenario.
Be able to formulate ways and means of making the business communication effective.
Have an understanding about the Barriers to effective communication. Get insights about Cross cultural communications, Negotiation skills, Presentation Skills, Work-place
Etiquette & Mannerism.
Unit
No. Topics to be Covered
time to be
given in
hrs
Learning Outcome
1
Concept, Significance and Practice of
Business Communication
6
Explain the importance of
communication.
Business communication as a form of
problem solving.
2
Understanding work-place communication,
Work place dynamics, Informal
communication, Organizational cases
6
Different Forms of Communications at
workplace.
Formal & Informal Communication.
3
Types & Elements of Communication, Oral
and Written Communication, Developing
reading and comprehension ability,
Importance of skillful writing,
communicating in the technology driven era,
Barriers to Communication, Communication
gap, Effect of mental set on perception and behavior
12
Strategies for effective reading.
Writing reports that are focused,
objective, smoothly connected and
interesting.
4
Cross-cultural communication,
Communication as a skill: Negotiation Skill,
Presentation Skill
6
Cross Cultural differences concerning
time, space, colour etc., and its effect
on communication.
.Learning effective Negotiation Skill,
Presentation Skill
5
Group Discussion, Personal Interview, Work-
place Etiquette & Mannerism, Assertiveness
Skill, Issues in Communication, Non-verbal
communication, Skill building exercises,
Listening and conversational skills
9
Public Speaking and oral reporting.
Effective Teamwork for preparation
and presentation of Ideas.
Selecting & organizing a subject for
effective formal presentation.
Techniques for conducting and
participating in GD&PI
TEACHING AND LEARNING STRATEGY
Scheduled teaching and learning will comprise a combination of Presentation, Role Plays, Mock Interviews, Extempore
Speeches, Comprehensions and Guest speaker sessions. The lectures are designed to provide the fundamental underpinnings
of the module while the presentations, role plays etc. provide an interactive environment for more practice. Guest speakers
from the Industry will provide opportunities for considering the implications of Business Communication for the industry.
The scheduled sessions will be supported by electronic resources in the form of support material for the core textbooks and
solutions to exercises. In addition, the students will be directed to relevant academic literature and they will be expected to
enhance their knowledge through reading papers located in academic journals.
ASSESSMENT STRATEGY
Three summative assessments will enable the module’s learning outcomes to be met:
End Term Examination: worth 30% of the module mark. o A written exam to assess the overall understanding of the candidate about the different aspects of Business
Communication.
Continuous Assessment includes Individual portfolio of work: worth 50% of the module mark. The portfolio
will include a set of tasks designed to assess students’ ability to comprehend and apply effective communications
skills at workplace.
o The assessment will include Just A Minute (10%), Presentations (10%), Group Discussion (10%), Mock Interview (10%) and Reflective essay (10%) which encourages students to reflect upon the skills and competencies developed through the activities in the module and their implications for professional practice within the industry. Also 2 quizzes will be taken of 10 marks each.
Text Books:
1. Business Communication Today by Bovee & Thill 15th Edition, Prenhall.
Reference Books:
1. Effective Technical Communication by Rizvi, Tata McGraw Hill. 2. Communication Skills by Sanjay Kumar & Pushp Lata, Oxford University Press
Practice sessions which includes Case Studies, Videos and Exercises to be part of every unit
1. Chinese whispers
2. Role Plays
3. Mock Interviews
4. Extempore Speeches
5. Comprehension
6. Presentation skills video
7. Assertiveness Skills Video
8. Transactional Analysis Video
Corporate Finance
Course Type
Course Code Name of
Course
L T P Credit
DC MSC 510 Corporate Finance 3 0 0 9 Course Objective
This course will help students to understand the significance of financial management and the role of
finance manager in the organization. The students will be equipped with all tools and techniques for effective
financial management in the organization.
Learning Outcomes
Upon successful completion of this course, students will:
understand the concepts of financial management in decision making process.
understand the various tools and techniques used for efficient financial management.
understand the role of finance manager in the corporate sector.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Financial
Management, objectives, Agency
Problem; Concept of Time Value of
Money, Risk & return.
5
Understanding the meaning, scope, goals and
objectives of financial management; Concepts of
risk & return and various significant aspects
related to financial management.
2
Capital Markets, Sources of Capital &
Cost of Capital
5
Identify the different long-term and short-term
sources of finance understanding the basic aspects -
of the concept of cost of capital and their
computation
3
Principles of Capital budgeting:
Principles and Techniques.
9
Understanding the meaning and process of
Capital budgeting , the decision making process
under capital rationing, risk & uncertainty
4
Leverage: Operating, Financial and
Combined Leverage, Introduction to
Optimal Capital Structure, Designing
capital structure.
8
Understanding the notion & computation of
operating, financial and combined leverage &
their interpretation. Analyzing capital structure
planning, Optimal capital structure
5
Management of Working Capital:
Determinants, computation
&
working capital financing (Managing
Inventory, Receivables & Cash).
8
Analyzing the significance and able to determine
working capital requirements and
understanding the different aspects of Financing
working capital needs.
6
Introduction to Dividend Decisions:
factors, Bonus Shares & Stock Splits
4
Understanding the connotation of management
of profits, various aspects of dividend policy and
recognizing the corporate dividend behavior.
Text Books:
Financial Management (11th Edition)- By I.M.Pandey – Vikas Publishing Financial Management – Texts, Problem & Cases (7th Edition) – By Khan & Jain – Tata McGraw Hill Financial Management (9th Edition) – By Prasanna Chanadra – Tata McGraw Hill
Reference Book: Principles of Corporate Finance (11th Edition) – by Brealey, Myers, Allen & Mohanty- MC Graw Hill Education
Operations Management
Course Objective
This course introduces the students with the theories and practices of operations management. The objective is to
understand the tools and techniques of operations management for enhancing the firm’s competitive advantages. Learning Outcomes
At the end of the course the students will be able to: (a) Understand the roles/functions of operation management in the
context of business enterprise; (b) develop skills for solving operation management problems.
SN Topic Tentative
Lecture Hours/Lecture
Learning outcomes
1 Unit I: Introduction to
Operations Management and
basic concepts. Basic
forecasting concepts and
related models like Moving
Average, Exponential
Smoothing and Regressions.
Concepts of forecasting
error. Case studies.
6 After completing the section student should able to - o understand the basic concept of operations management o Understand the three-time horizons and which
models apply for each use o Explain when to use each of the four qualitative
models o Apply the naive, moving average, exponential
smoothing, and trend methods o Compute three measures of forecast accuracy o Conduct a regression and correlation analysis
2 Unit II: Concept of Aggregate
Production Planning and
related strategies like Chase,
level and Mixed.
Basic Concept of
Materials requirement
Planning and numerical
problems. Case studies.
8 After completing the section student should able to -
o Understand the concept of aggregate planning o Identify optional strategies for developing an
aggregate plan o Solve an aggregate plan
o Build a gross requirements plan
o Build a net requirements plan
o Determine lot sizes for lot-for-lot, EOQ
3 Unit III: Job Shop
Scheduling and sequencing
strategies, Johnson Rule and
Extension of Johnson Rule.
Introduction to inventory
management. Basic inventory
models and problems. Case
studies.
10 After completing the section student should able to -
o Apply the assignment method for loading jobs o Name and describe each of the priority sequencing
rules
o Use Johnson’s rule for scheduling the jobs
o Learn the extension of t he Johnson rule
o Understand basic inventory management theories
o Conduct an ABC analysis o Explain and use the E OQ model for independent
inventory demand
o Compute a reorder point and safety stock
o Apply the production order quantity model
Course Type Course Code Name of
Course
Credit L T P
Core MSC512 Operations Management
9 3 0 0
4 Unit IV: Facility Layout
and various algorithms,
Facility Location theories
and mathematical models
(Fixed charged location
allocation problem,
capacitated problems).
8 After completing the section student should able to -
o Identify and explain major factors that affect location decisions
o Apply various mathematical models to solve facility location problems.
o The student can successfully develop the facility location models.
o Understand various issues in facility layout o The student can apply various layout
algorithms to develop optimized layouts.
5 Unit V: Concept of Operations Strategy and related examples, Product and Process Design, Concept of JIT. Case studies
7 After completing the section student should able to - o understand product life cycle
and product development system
o understand how products and services are
defined o understand the importance of operations
strategy for manufacturing and services
o distinguish between local and global operations strategy
o Define just-in-time, TPS, and lean
operations
o Define the seven wastes and the 5 Ss
o Explain JIT partnerships o Explain the principles of the Toyota
Production System
Text & Reference books: 1. Operations Management, Jay Heizer & Barry Render, Pearson 2. Operations Management, William J Stevenson, McGraw-Hill
Organizational Behaviour
Course Type Course Code Name of Course L T P Credit
DC Organizational Behaviour 3 0 0 6
Course Objective
The course aims to provide the participants insights into Human Behavior in general and in the context of organization
in particular, so that they are able to develop an understanding of human nature and are able to get along with them
more effectively resulting in better managerial action. Some changes have been made keeping in view the advances in
human behavior and organizational dynamics.
Learning Outcomes
The students after completing this course will be able to understand the dynamics of human interactions in
organizational settings and develop sophistication to work with and through people.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
People as the competitive advantage - OB for
understanding human behaviour. OB as a
contrived discipline, An overview of OB
5 The student will get an introduction to the subject
of Organizational behaviour
2 Personality and individual differences, role of
nature and nurture in shaping personality
6 The student will know about various issues
related to Personality
3
Foundations of Individual Behavior -
Learning, Perception, Values, Attitudes, Job
Satisfaction, Motivation: Contributions of
Maslow, Herzberg and Vroom; Stress and
behaviour,
8 The student will be able to know various concepts
of individual behavior in work organizations
4 Group Processes in Organizations, Group
dynamics
6 The student will be able to know various concepts
of group behavior in work organizations
5
Leadership- theories, concept and practice;
Emotional Intelligence and Managerial
Effectiveness
6 The student will be able to know various issues
related to leadership behavior in work
organizations
6
Conflict and Negotiation, Culture, concept
and meaning, Organizational culture,
Behaviour modification at the work place
8 The student will be able to know various issues
related to interpersonal dynamics in work
organizations
7 Case Studies 8 The student will be provided with real life cases
of organizations
Text Books:
1. Organizational Behaviour by Stephen P Robbins, 16th Edition, Pearson
2. Organizational Behaviour by Fred Luthans, 12th Edition, McGraw Hill
Human Resource Management
Course Type Course Code Name of Course L T P Credit
DC Human Resource Management 3 0 0 6
Course Objective
To provide basic inputs regarding the various topics in the area of Human Resource Management
Learning Outcomes
The student will be able to appreciate the various processes related to Human Resource Management at the
Workplace
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1 Definition and Concept; Challenges of HRM;
HR as a factor of Competitive Advantage
4 The student will get an introduction to the subject
of Human Resource Management
2 Human Resource Planning; Job Analysis, Job
Description
8 The student will know about Planning and
various issues related to it.
3 Recruiting Talent, Selecting Talent;
Appraising and Managing Performance:
Process and Types
8 The student will be able to know how do
Organizations induct human resources
4 Compensation: Types & benefits;
Maintenance & Separation; Training &
Development
10 The student will be able to know what do
Organizations do to handle human resources
5
Gender Issues at work place. Human
Resource Information Systems (HRIS)
6 The student will be able to know how are Gender
issues handled in Organizations and about the use
of technology in in human resource management
6. Case Studies 4 The student will be provided with real life cases
of organizations
Text Books:
1. Mamoria: Personel Management
2. Dessler and Varkkney: Human Resource Management
Marketing Management
Course Code
Name of Course L T P
MSC513 Marketing Management 3 0 0
Course Objective
To introduce basic concepts of marketing management as a basic management functions and marketing strategies with special emphasis on changing nature of marketing in dynamic environment Learning Outcomes
Upon successful completion of this course, students will be able:
to understand the concept of various management functions
to take the right decisions to formulate marketing strategy in the dynamic environment
customizing the marketing strategy in the competitive market
Unit
No.
Topics to be Covered
Lecture
Hours
Learning Outcome
Module
I
Marketing Concepts & Approaches
to marketing, Marketing mix,
Functions of Marketing
5
Understand fundamental marketing concepts, theories and
principles in areas of marketing policies.
Module
II
Marketing environment, Analysing
needs & trends in macro environment
& micro environment
5
To understand the interaction of marketing and environmental forces through an understanding of marketing decisions and practices with social, technological, economic, and political forces.
Module
III
Marketing Process, Market
Segmentation, Market Targeting &
Positioning Strategies, B2B & B2C
Marketing
6
To understand how marketing strategies align with corporate
strategies and explain the purpose of segmentation and targeting
in marketing
Module IV
New Product development,
packaging, Product life cycle
5
To understand the new-product development process - a
balanced portfolio containing products at the various stages of
the product life cycle.
Module
V
Physical distribution-Importance & role of distribution in marketing, introduction to various channels of distribution
5
To understand how to use distribution channels to market an
organization’s products and services effectively
Module
VI
Promotion Tools- sales promotion,
Advertising, Personal selling,
Integrated marketing communication
Direct Marketing and Online
Marketing
6
To understand integrated marketing communication (IMC) and
its connection to the organization’s marketing strategy, factors
to consider when selecting marketing communication methods
to execute the strategy, common methods of marketing
communication, their advantages and disadvantages
Module
VII
Pricing Strategy
Branding and Packaging
Recent Trends in Marketing
7
To understand how price affects the value of the organization’s
products or services, Explain the primary factors to consider in
pricing, Compare common pricing strategies, Analyze elements
of a brand and explain how the brand-building process
contributes to the success of products or services, Use
foundational skills knowledge to
remain current with marketing and management strategies
and trends and employ them in new business environments
Text Books:
1. Marketing Management: Philip Kotler, Keller, 15 Edition, Pearson
References
1. Namakumari, Ramaswamy – Marketing Management
2. Meenakshi, Arun Kumar - Marketing Management
3. Cases and articles provided by instructor
Software Lab
Course Objective
The course aims to understand the steps of the modeling for management problems.
Learning Outcomes
1. The students can define business problems in logistics, supply chain management and finance with specific
objectives and constraints.
2. The students can analyze different optimizing problems by using excel spreadsheet.
3. The course will help to interpret the optimal solutions given by computer from the management perspective.
Module Experiments Topics Learning Outcomes
1 1
Experiments on basic Linear programming
formulation and solving.
Helps to understand the LP
2
Experiments on the mixed-integer problem,
integer problem, Binary
Helps to understand the mixed integer
problem and related issues
problems, and Sensitivity analysis. Case studies.
3
Experiments on Binary problems and Sensitivity
analysis. Case
Helps to understand the binary problems
studies.
2 4
Experiments on operations Management
Problems.
Helps to understand the specific OM
problems
5
Experiments on forecasting problems and
calculation of errors.
Helps to understand the forecasting
problem
6
Experiments on capacitated facility location
model, Capacitated
Helps to understand the supply chain
problems
supplier selection problem. Case studies.
3 7
Experiments on Financial Modeling:
Calculation of NPV, IRR,
Helps to understand the financial
models
Payback time.
8
Experiments considering TAX, Depreciation,
and Inflation.
Helps to understand the specific
financial issues
Course
Type
Course Code Name of
Course
Credit L T P
Core MSC515 Software Lab 3 0 0 3
Probabilistic capital budgeting models. Case
studies.
9
Experiments considering Probabilistic capital
budgeting models. Case studies.
Helps to understand the uncertainty
issues
4 10
Experiments on Multi-criteria Decision-making
tools: AHP
Helps to understand the MCDM
problem
11
Experiments on Multi-criteria Decision-making
tools: TOPSIS
Helps to understand the MCDM
problem
12&13
Experiments on goal programming for various
management problems.
Helps to understand for managing
multiple goals
Case studies.
** Each experiment is for 3 Hours.
Text Books:
1- Optimization Modeling with LINGO by Linus Schrage., 5th Edition
2- Data, Models and Decision making by Albright, Winston and Zappe, Cengage Publication,
4th Edition
3- Financial Management by P.K. Jain and M.Y. Khan, McGraw-Hill, 8th Edition
4- Operations Research by J.K. Sharma, Trinity Publication, 6th Edition
Project Management
Course
Type
Course
Code Name of Course L T P Credit
DE MSC519 Project Management 3 0 0 3
Course Objective
The uniqueness of each project needs an expertise to bring the most productive outcome for the organization and
society.
This course is framed to offer you a knowledge sharing through the application of tools, techniques and discussions
of case studies
Learning Outcomes
After attending this course, the students will be expected to get a developed understanding on:
How to evaluate and select a project
How to manage and control the stakeholders, cost, schedule and quality while managing all the project risks and
other threats.
This course will bring the learnings on different qualitative skills and quantitative tools to understand and lead a
successful project.
Unit Topics to be Covered Lecture
Hours
Learning Outcome
1 Introduction to Project Management and
Project lifecycle
1 Understanding of what is project and project
management, the drivers of project management,
and project governance, etc.
2 Organization Structure and Culture 2 Understanding of existing project management
structures in organizations. Relationship of
Program, portfolio, and project.
3 Project Selection techniques
-Financial Analysis
-Non- Financial Analysis
Market and Demand Analysis
Technical Analysis
3 Understanding of organization’s strategy and
Project Selection Criteria: Financial (NPV and
Payback methods) and non-financial (MCDM
techniques etc.)
4 Defining the Project: Project scope
planning and Work Breakdown Structure
3 Understanding on how to establish Project
Priorities by creating the Work Breakdown
Structure and responsibility matrix and its
communication Plan
5 Project scheduling:
Estimations of Project time and cost
reducing Project duration.
Scheduling resources
9 -Developing, constructing and computing the
Project Network, AOA and AON fundamentals
using Forward and Backward pass information,
CPM, slack and float, Probability Models in
networks, PERT etc.
-Understanding on how to crash the Project
durations by construction of Project cost-duration
graph and its evaluation.
-Understanding on types of Resource Constraints,
Resource Allocation Methods, splitting activities,
critical chain approach.
-Understanding the factors influencing the Quality
of Estimates, and guidelines for estimating times,
costs and resources, Top-down and bottom-up
estimating, learning curves, etc.
6 Measuring Project Performance:
Implementation and Control
4 Understanding on how to monitor and control the
projects using Earned value analysis technique,
cost-schedule graph, Gantt Chart, etc.
7 Managing Projects Risks 4 Understanding on Risk Management Processes,
Risk identification, assessment, mitigation and risk
control etc.
Monte Carlo Analysis and Decision Tree Analysis
8 Project Quality Management 3 Understanding the Six sigma tools and other quality
control tools in project management
9 Procurement Management 2 Understanding the steps of the procurement
activities, contract management
for projects, etc.
10 Project Leadership and Managing teams
and stakeholders
2 Learning the five-stage team development model,
Managing stakeholders, ethics of Project
management, conflict management etc.
11 Project Audits and Project Closure
Detailed Project Report
3 -Understanding the types of Project Closure, post
completion evaluation and documentations etc.
-Discussion on the documentations in a detailed
project report
12 Project Management Information systems 3 Understanding the supporting information system
to perform, manage, and control the projects.
Text Books:
3. Gary, C.F., Larson, E.W. and Desai, G.V., Project Management: The Managerial Process, Edition VI, McGraw
Hill Education (India) Private Limited, 2004.
4. Maley, Claude H. Project management concepts, methods, and techniques. Auerbach Publications, 2012.
Reference Books:
1. PMBOK® Guide – Seventh Edition (2021).
2. Meredith, Mantel and Gopalan, Project Management: Core Text Book, Wiley India, 2006.
Quality Management
Course
Code Name of Course L T P
MSC 520 Quality Management 3 0 0
Course Objective
To learn the basic concepts of quality management, statistical quality control and six sigma and their
applications.
Learning Outcomes
Upon successful completion of this course, students will be able:
To learn the basic concepts of quality and quality management from organizational point of view.
To learn the concept of quality management from western and Japanese approach.
To be aware of international/national Quality awards.
To learn basic concepts of statistical quality control and six sigma methodology.
Unit
No. Topics to be Covered
Approximate
Lecture
Hours
Learning Outcome
I
Evolution of Quality, Basic concepts of
Quality, Role of Quality in an
organization, Quality Characteristics and
Quality Measures, Dimensions of
Quality, Consequences of poor Quality
3
After completing this section student should
able understand the evolution and history of
Quality Management and also its
importance in an industrial/organizational
setting.
II
Quality improvement process, Quality
planning process, Quality control
process, Cost of Quality, Trade-off
between Quality of Design and Control.
3
After completing the section student should
able to understand various costs related to
poor quality and basics of quality control
and improvement process.
III
Quality management systems (ISO 9000
series), Environment management
system (ISO 14000 series), Quality
assurance audits, Quality performance
assessment and reporting.
2
After completing the section student should
able to understand the various ISO systems
used in organizations and also importance
of quality audits.
IV
Continuous process improvement, Total
Quality Management (TQM),
Benchmarking, Quality function
deployment, Taguchi Quality Loss
function.
3
After completing the section student should
able to understand concepts of Total Quality
Management and its importance and also
about the application of Quality Function
Deployment.
V
Statistics as a basis for Quality Control,
Statistical tools, Normal distribution,
Binomial distribution, Poisson
distribution, Sampling inspection,
Acceptance sampling plans, Operating
characteristics curve.
8
After completing the section student should
able to apply various statistical tools and
distribution for quality management in the
organization.
VI
Quality Control tools, Control charts for
variables, Control charts for attributes,
Statistical process capability analysis. 7
After completing this section student should
be able to apply various quality control
charts for monitoring and controlling
quality in the organization.
VII
Six Sigma concepts, DMAIC
methodology, Project selection for six
sigma, Tools and techniques for six
sigma.
8
After completing this section student should
be able to understand the need, importance
and application of six sigma methodology
in the organization.
VIII
Introduction to Experimental design for
Quality management, Taguchi method,
Reliability and failure analysis. 5
After completing this section student should
be able to understand the concept of design
of experiments for quality management and
also techniques for measuring reliability of
the machines.
Text Books:
• Juran's Quality Planning and Analysis for Enterprise Quality by Frank Gryna, Richard Chua and Joseph Defeo, McGraw
Hill Education, 5th edition
• Fundamentals of Quality Control and Improvement by Amitava Mitra Wiley, 3rd edition
• Total Quality Management by Dale Besterfield, Pearson, 5th edition
Computational Finance
Course
Type Course Code Name of Course L T P Credit
DE MSD532 Computational Finance 3 0 0 9
Course Objective
The aim of this course is to give exposure to the basics of financial modeling and its
application to the financial markets.
Learning Outcomes
To develop the basics understanding of tools and techniques for financial modeling and its
application to the financial markets.
Able to apply Advanced Univariate and Multivariate Models for financial Modelling
Able to understand, build and estimates the financial forecasting models.
To develop an understanding of the concepts of modeling, measuring and managing
financial risk.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Computational Finance and
Financial Modelling: Scope and Applications of
Computational Finance, Fundamental Theories in
Finance and Financial Modelling, Techniques to
Prepare Financial Data for Modelling using
Statistical Software, Choice of Univariate and
Multivariate Statistical Techniques for Financial
Data Analysis using Statistical Software
8
To develop the basic
understanding of univariate and
multivariate statistical techniques
for financial data analysis
2
Financial Forecasting Tools and Techniques:
Introduction to Forecasting Methods for Financial
Data, Application of Forecasting Tools and
Techniques using Statistical Software, Measuring
Forecast Accuracy using Statistical Software
6
To familiarize the student with
the financial forecasting and its
tools and techniques
3
Financial Risk Modelling: Introduction to
Financial Risk Modelling, Foundations of Risk
Management, Introduction to statistics and
econometrics for Modelling Financial Risk factors
5
Understanding the concepts of
financial risk and modeling of
financial risk factors
4
Market Risk Management: Introduction to Market
Risk, Scope of Market Risk in Equity, bond,
derivatives and forex markets, Market Risk
Management, Advanced Univariate and
Multivariate Models for Risk Modelling: VAR
/backtesting/stress testing/scenario /sensitivity
analysis etc. using statistical software
8
To make student conversant with
financial risk management and
introduce them to models for
market risk modeling
5
Credit and Operational Risk Management: Introduction to Credit and Operational Risk, Scope
of credit and operational risk in financial markets, 6
To familiarize the student with
credit and operational risk
management and techniques for
Techniques for Modelling credit and operational
Risk: Probability of default/loss given default, Risk-
Adjusted performance, Basel norms etc., Evolving
issues in Risk Management.
modeling credit and operational
Risk
6
Principal Component Analysis (PCA) and
Cluster Analysis: Application of Principal
Component Analysis (PCA) and Cluster Analysis in
Financial Modelling using Statistical Software:
Scope and Introduction to the Techniques, Potential
Applications, Assessing the Validation of the
Models
6
Understanding the scope of
Principal Component Analysis
and Cluster Analysis and its
application in Financial
Modelling
Text Books:
1. Financial Risk Manager Handbook by Philippe Jorion, 6th Edition, John Wiley & Sons Inc.
(2003)
2. Forecasting Methods and Applications by Makridakis, S., Wheelwright, S. C., & Hyndman, R.
J., 3rd Edition, John Wiley & Sons Inc. (2008)
3. Analyzing Multivariate Data by Lattin, J. M., Carroll, J. D., & Green, P. E., 1st Edition, Cengage
Learning India. (2006).
Note: Case Studies and relevant research papers will be provided by the instructor
Service Operations Management
Course Objective
The objective of the service operations management course is to provide students with an understanding of the analysis, decision making and implementation issues of managing the operational aspects of a service. The course illustrates students the concepts and tools necessary to effectively manage a service operation. Learning Outcomes
- The students will able to understand the basic theories regarding service industry - After completing the course the student can manage the service industry efficiently.
Unit No.
Topics to be Covered
Approximate
Lecture Hours
Learning Outcome
Module I
Introduction to service operations
management and nature of services.
Formulating Strategy for managing
services. SWOT analysis, Porter’s
Model Cases.
8 Helps to understand the central
role of services in an economy.
Helps to understand various
strategies of the services
Module II Strategic Positioning and Service
Strategy; Application of
technologies in Services. Managing
Service Experiences. Cases
11 Facilitates to understand the
various positioning of the
strategies
Helps to understand the roles of
the technologies for developing
service strategies.
Module III
Concept of Service Quality and
measurement tools; Matching Supply
and Demand for service industry,
Forecasting tools for services, Concept
of seasonality and trend in services.
Cases
8 Facilitates to understand the
concept of matching supply
with demand in services
It also helps to understand the
service quality
Module IV Inventory Management in Services;
Newsvendor model for services,
Payoff matrix concept for services,
Site Selection for Services. Different
algorithm for site selection, Case
studies.
12 Facilitates to understand various
inventory management tools
The effect of uncertainty is
explained
It also helps to understand the
facility location, forecasting
Text Books:
Service Management: Operations, Strategy, Information Technology by James A. Fitzsimmons and Mona J.
Fitzsimmons, 2005, McGraw Hill, 8th Edition
Course Type Course Code Name of
Course
Credit L T P
SE MSD512 Service Operations Management
9 3 0 0
Successful Service Operations Management - by Metters, King-Metters, by Pullman & Walton, Cengage
Learning., 2nd Edition
Entrepreneurship and New Ventures
Course Type Course Code Name of Course L T P Credit
DE MSD501 Entrepreneurship and New Ventures 3 0 0 3
Course Objective
This course is designed to provide a broad overview of the concept and evolution of Entrepreneurship management. It
focuses on different aspects of entrepreneurial activities line concept of creativity and innovation, strategies for startup
businesses, designing a business plan for starting a business, knowledge about entrepreneurial finance like venture
capital and angel investors and regulations in starting a business.
Learning Outcomes
Upon successful completion of this course, students will develop:
● To understand the broad concept, evolution and framework of entrepreneurship.
● To develop thorough understanding about the various aspects of designing a strategic and business plan.
● To understand the concept, functioning and regulations in startup ventures.
● To develop understanding about the financial aspects of Entrepreneurship and New Ventures.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Unit I:
Concept and Evolution of
Entrepreneurship
Entrepreneurial Process
Classification and type of
Entrepreneurs
Creativity and Innovation,
Opportunity Assessment
Idea Generation and Evaluation
7
To develop an understanding of Concept
and evolution of Entrepreneurship
To explore the possibility of innovation
and creativity and its relation with
Entrepreneurs
To learn the process to observe the
entrepreneurial opportunities and its
evaluation
2
Unit II:
Introduction to Entrepreneurship
Preparation of strategic and
business plan
Business Strategies of start-up
companies
Business Model of innovative
companies
17
To develop an understanding of
preparation of feasibility plan and
business plan
To understand the environmental factors
affecting entrepreneurship.
To evaluate the strategies and business
model of various start-up companies.
3
Unit III:
Sources of Finance for
Entrepreneurship
Venture Capital
Venture capital and Angel
Investing
Valuation Techniques of start-up
companies
Financial Strategies of start-up
companies
9
Provide students with an understanding of
sources of finance for entrepreneurs.
To analyze the venture capital and angel
investing as source of funds for
innovative business.
To understand key techniques of
valuation of start-up companies.
To evaluate the financial strategies of
start-up companies
4
Unit IV:
Entrepreneurial issues in various
cultural context
Real-time case studies on
Entrepreneurship
6
To develop an understanding of learning
from experiences of other Entrepreneurs
and their real time case studies
Enable to relate the difference of cultural
contexts in order to develop Entrepreneur
skills
Text Books:
1. Entrepreneurship- Rajeev Roy, Oxford Higher Education
2. Entrepreneurship- Strategies and Resources- Dollinger, Pearson Education
Reference Books:
1. Cases in Entrepreneurship- Morse and Mitchell, South Asian Edition
2. Entrepreneurship and Small Business- Schaper, Volery, Weber and Gibson, Wiley
3. Entrepreneurship- Hisrich, Peters and Sheperd- Tata Mc Graw Hill Publication
4. Case Studies and Reports in Entrepreneurship- to be provided by the instructor
Strategic Management
Course Code
Name of Course L T P
MSD502 Strategic Management 3 0 0
Course Objective
The main objective of the course is to expose students to various perspectives and concepts in the field of Strategic
Management. The course would enable the students to understand the why and how of strategy formulation,
implementation and control in organizations. This will help students develop skills for applying these concepts to the
solution of business problems
Learning Outcomes
Upon successful completion of this course, students will be able:
to understand the concept of various strategic management functions
to enable students to take the right decisions to formulate strategy in ever dynamic environment
Formulating the competitive strategy in the competitive market
Un
it
N
o.
Topics to be Covered
Approxim
ate Lecture
Hours
Learning
Outcome
I Introduction to Corporate
Strategy, the strategic
management process
7
Understand the basic concepts and principles of
strategic management, Learn to analyze the main
structural features of an industry and develop
strategies that position the firm most favorably in
relation to competition and influence industry
structure to enhance industry attractiveness.
II
Environmental appraisal
6
Learn to analyze strategic macro environmental
issues, to analyze the internal and external
environment of business. To analyze industry
factors, and identify their impact on profitability
and strategic positioning; analyze the
competitive situation and strategic dilemma in
dealing with dynamic global business
environment in terms of rapidly changing market
trends and technological advancement
III
Organisational appraisal &
Competitive advantage
6
Appraise the resources and capabilities of the
firm in terms of their ability to confer sustainable
competitive advantage and formulate strategies
that leverage a firm’s core competencies. Assess
organisational performance, identify strategic
capabilities and gaps, demonstrate understanding
of the concept of competitive advantage and its
sources and the ability to recognize it in real-
world scenarios.
IV Corporate level strategies
Growth and
Diversification, strategies
8
Appraise the resources and capabilities of the
firm in terms of their ability to confer sustainable
competitive advantage and formulate strategies
that leverage a firm’s core competencies. Assess
organisational performance, identify strategic
capabilities and gaps, demonstrate understanding
of the concept of competitive advantage and its
sources and the ability to recognize it in real-
world scenarios.
V
Strategic analysis & choice, Implementation of Strategy
7
Develop and prepare organizational strategies
that will be effective for the current business
environment
VI
Changing nature of
Strategies in New
Millennium & The role of
Corporate Strategy in
International Business
6
Recognize strategic decisions that pose
challenges in changing market scenario.
Formulate strategies for exploiting international
business opportunities including foreign entry
strategies and international location of
production.
Text Books:
1. Strategic Management- Thompson & Strickland 10 Ed
2. Case Studies will be provided by the instructor
Investment Analysis and Portfolio Management
Course
Type
Course
Code Name of Course L T P Credit
SE MSD
506
Investment Analysis and Portfolio
Management 3 0 0 9.0
Course Objective
This course provides a comprehensive coverage of theory, tools and techniques relating to investments, focusing mainly on stock market instruments. It enables the participants in understanding the regulatory framework, theoretical expositions and practical applications of
various investment tools and techniques.
Learning Outcomes
Upon successful completion of this course, students will:
Understand the availability of various investment alternatives, functioning of Indian financial and stock markets, leading stock exchanges and their trading structures;
Conceptualize different aspects of security analysis viz. EIC analysis, technical analysis etc.;
Understand various approaches to portfolio construction, optimization and evaluation.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to investment, Indian Financial System, Financial Markets: Money Market, Capital Market (Primary market & Secondary
market), stock market indices, case discussion.
5
Understanding various investment alternatives, functioning of Indian
financial & stock markets.
2
Equity Valuation, Bond Valuation, Fundamental (EIC) Analysis, Technical analysis, Indicators & Oscillators, Efficient
Market Theory, case discussion.
15
Understanding different aspects of security analysis.
3
Risk and Return of Individual Assets & Portfolio; Portfolio Selection Models - Markowitz and Sharpe’s Single Index Model, CAPM, APT, Portfolio Evaluation, Portfolio
Revision, case discussion.
19
Understanding various approaches to portfolio construction, optimization and evaluation.
Text Books:
Security Analysis and Portfolio Management – Punithavathy Pandian, Vikas
Security Analysis and Portfolio Management – Fischer, Jordan & Pradhan, Pearson
References: Investments: Analysis and Management – Charles P Jones, Wiley
Financial Markets and Institutions – Saunders and Cornett , McGraw Hill
Indian Financial System – H R Machiraju, Vikas Publishing
Investment Analysis and Portfolio Management – P Chandra, McGraw Hill
Case Studies and Reports in Financial Markets- to be provided by the instructor
Management of Banks and Financial Institutions
Course
Type Course Code Name of Course L T P Credit
DE MSD507 Management of Banks and Financial
Institutions
3 0 0 9
Course Objective
This course is designed to familiarize students with operational aspects of Commercial Banking
and Financial Institutions. It focuses on operational efficiency, productivity, capital structure,
regulatory aspects and new international norms for banking operations and supervisions.
Learning Outcomes
1. To understand the history and evolution of banking sector and the various regulations governing
the sector. 2. To develop understanding about the functioning of the banking sector in India and various tools and
techniques used to manage the risk in the banking sector.
3. To understand the role of Financial Institutions in economic development of the country.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Banking Sector, Evolution of
Banking Sector, Role of RBI in regulating Banking
Sector, Cardinal Principles of Lending, Working
Capital Assessment in Banks Electronic Banking,
Priority Sector Lending, Reverse Mortgage in
Banks
13
To develop an understanding of
the broad concepts, evolution,
framework and recent trends in
the banking sector.
2
Introduction to financial Institutions in India,
Evolution of Provide students a conceptual
framework to understand and analyze the risk
management of banks such as interest rate risk,
credit risk and operational risk. Developments in
Financial Institutions
8
To develop an understanding of
major financial institutions such
as commercial banks, investment
banks, insurance company,
mutual funds etc., how they
operate, who uses them and their
role in economies.
3
Recent Trends of NPA in India, Provisioning
Norms of NPA’s, Classification of Assets as NPA,
Management of NPAs in Banks, Tools to manage
NPA’s
10
To analyze and comprehend the
current problem of NPA’s in the
banking sector and
familiarizewill the tools
available to banks to manage
their NPA’s
4
Risk Management in Banks
Credit Ratings Models in Banks
Recent Developments in Banking Sector
Banking Products and Services
Financial Inclusion
8
Provide students a conceptual
framework to understand and
analyze the risk management of
banks such as interest rate risk,
credit risk and operational risk.
Text Books
1. Principles & Practices of Banking – Indian Institute of Banking & Finance, MacMillan
Publishing
2. Banking Theory & Practice – K C Shekhar and L Shekhar – Vikas Publishing
3. Fabozzi, F. J., Modigliani, F., & Ferri, M. G. (1994). Foundations of Financial Markets and
Institutions. Pearson Education India. (4 ed.)
References
1. Bank Management and Financial Services–Rose and Hudgins, McGraw Hill
2. Management of Banking and Financial Services- Suresh and Paul, Pearson
3. Indian Financial System – H R Machiraju, Vikas Publishing
4. Case Studies and Reports in Banking Sector- to be provided by the instructor
Financial Econometrics
Course
Type
Course
Code Name of
Course
L T P Credit
SE MSD514 Financial Econometrics 3 0 0 9
Course Objective
Provide knowledge of modern econometric techniques commonly employed in the finance literature
Develop an understanding of statistical tools in the area of finance.
Learning Outcomes
Understand the essential foundations of time series models.
Construct and evaluate forecast models using financial time-series. Explain and apply models of volatility using
financial time-series.
Understand and estimate the relationship between variables using financial time- series.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
: Overview of the classical linear regression model (CLRM)-
Recent development and analysis of the CLRM, CLRM
assumptions and diagnostic tests, Univariate time series
modelling and forecasting- Moving average processes,
Autoregressive processes, ARMA processes, Building
ARMA models: The Box--Jenkins approach.
10 Understand the essential foundations
of time series models. Construct and
evaluate forecast models using
financial time-series. Explain and
apply models of volatility using
financial time-series.
2
Multivariate models- Vector autoregressive models, Impulse
responses and variance decompositions. Modelling long-run
relationships in finance- Stationarity and unit root testing,
Cointegration, Equilibrium correction or error correction
models, Testing for and estimating cointegrating systems
using the Johansen technique based on VARs
10 Understand and estimate the long run relationship between variables using financial time- series.
3
Modelling volatility and correlation- Autoregressive
volatility models, Autoregressive conditionally
heteroscedastic (ARCH) models, Generalised ARCH
(GARCH) models
10 Understand and estimate the volatility models
4 Panel data models-The fixed effects model, Time-fixed
effects model, The random effects model. Limited
dependent variable models- The linear probability model,
The logit and probit models, Multinomial linear dependent
variables.
10 Understand, construct and estimate
panel data models. Understand and
estimate the limited dependent
variable models.
References: 1. Introductory Econometrics for Finance, 2nd Edition, Chris Brooks, Cambridge University Press (2014) 2. Introduction to Econometrics, 4th Edition, Christopher Dougherty, Oxford University Press (2011).
International Finance
Course
Type Course Code Name of Course L T P Credit
DE MSD519 International Finance 3 0 0 9
Course Objective
This course is designed to familiarize students with different aspects of global financial management. It
focuses on foreign exchange markets, balance of payments, risks in foreign exchange markets, instruments
to hedge the risk and influence of macro-economic parameters in the functioning of the foreign exchange
market.
Learning Outcomes
1. To understand the functioning and regulations of foreign exchange market.
2. To develop understanding about the macro economic factors affecting foreign exchange market.
3. To understand the various risks and instruments to hedge the risk in foreign exchange market.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Foreign Exchange Market,
Exchange Rate Determination- PPP, IRP & Fischer
Effect, Balance of Payment, International
Monetary Systems, Case Study in Foreign
Exchange Market
13
To develop an understanding of
the broad concepts, evolution,
framework and recent trends in
the foreign exchange market.
2
Risk Management in Foreign Exchange Market,
Transaction, Economic & Translation Exposure
6
To develop an understanding of
the various exposure in foreign
exchange market and its impact
on the business
3
Derivatives- Forwards and Futures, Options,
Swaps, Other Derivatives Instruments, Pricing of
Derivatives instruments, Derivatives Market in
India, Trading Mechanism of Derivatives
Instruments, Clearing and Settlement of
Derivatives Instruments
Case Study on Risk Management and Derivatives
instruments
14
To develop an understanding on
the various risks in foreign
exchange market and equipped
with instruments to hedge the risk
in foreign exchange market.
4
Various Approaches to Exchange Rate Forecasting,
Theories of International Trade
06
To develop an understanding on
the basics and fundamentals of
theories of international trade
and exchange rate forecasting
Text Books
1. International Financial Management –P G Apte, Tata Mc Graw Hill Education
2. International Financial Management- Alan C Shapiro and Peter Moles, Wiley Publisher
References
1. Multinational Business Finance – Eiteman, Stonehill, Moffett and Pandey, Pearson Education
2. International Finance – R Srivastava, Oxford Higher Education
3. Case Studies and Reports in International Finance - to be provided by the instructor
Marketing Research
Course Type Course Code Name of Course L T P Credit
SE MSD533 Marketing Research 3 0 0 6
Course Objective
To get basic insights of research principles, tools and its role in business.
2. Gain an operational knowledge of research and be able to apply them in the various stages of the marketing process.
3. To be able to integrate the concepts and techniques learned in the preparation and presentation of marketing research
papers.
Learning Outcomes
● This course will provide a comprehensive overview of the subject of marketing research, and discuss some key
concepts, process and techniques, and their applications.
● Students will gain an appreciation for some of the breadth and depth of this subject and its significance for a
business enterprise.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Marketing Concepts, significance of building
relationship and understanding behaviour of
consumers, Marketing Data Bases, Marketing
Research (history / growth /opportunities),
Research fits in the product life cycle
6
The students will get a comprehensive
understanding about the concept of marketing
and the relevance of marketing research.
2
Marketing Research Process: Review
business situation / define marketing Issue /
Review available research, Division of
Responsibility between Marketing and
Marketing Research, Problem Identification /
definition
6
This section deals with the detailed
understanding of marketing research process and
activities involved at each stage of marketing
research process.
3
Research Design, Desk Research / Secondary
Data, Primary Research (Types of Research -
Consumer/Retail/Media), Research Proposal,
Qualitative Research: Focused Group
Discussions, In-Depth Interviews, Projective
techniques, Observation
10
The students will learn about the detailed
procedure necessary for obtaining the
information needed to structure and / or solve
marketing research problems.
4
Quantitative Research, Methodology:
Hypotheses development, Sampling,
Questionnaire design, Measurement Scaling,
Data Collection, Field Procedures
8
This section deals with the hypothesis
development and detailed activities undertaken to
test the hypothesis.
5
Data analysis: Types of data, Cross
tabulations, Descriptive statistics, Statistical
analysis, Introduction to multivariate data
analysis Writing the Research Report/
Summary/Insights
8
Learn important statistical methods to analyze the
data and develop reports.
Text Books:
1. Marketing Research: An applied orientation (7th Edition), Malhotra and Dash, (2015), Pearson Pub.
Sales and Distribution Management
Course Type Course Code Name of Course L T P Credit
DE MSD503 Sales and Distribution Management 3 0 0 6
Course Objective
The course attempts to expose students to the tools and strategies necessary for designing and motivating sales &
distribution management systems. It will sharpen decision-making skills of future sales and distribution managers.
Learning Outcomes
Students should be able to understand the diverse variables affecting the sales & distribution function for developing
sales and distribution framework.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Sale Management; Selling
process
2 The students will get a comprehensive
understanding about the concept sales
management and selling process.
2
Sales strategy; Managing sales information:
Forecasting and budgeting
6 This section deals with the detailed
understanding of sales strategy and sales
forecasting techniques.
3
Management of sales territories and quotas,
use of IT for designing sales territories
6 The students will learn about the territories
management and application of IT in managing
territories.
4 Sales Force Management: Training,
Motivation, Compensation, Control
6 This section deals with the various methods for
managing sales force.
5
Introduction to Distribution Channel
Management; Designing Customer-oriented
Marketing Channel
6 The students will get a detailed understanding
about design and management of distribution
channel.
6
Channel Information System; Channel
Institutions; Market logistics and supply chain
management- IT enabled logistics function,
technology in logistics
10 This section deals with deep understanding of
supply chain logistics and application of
technology to manage supply chain effectively.
7 Managing Channel partners: Relationships,
channel power and control, channel conflict
4 The students will learn about various ways and
means to manage channel partners.
Text Books:
Sales and Distribution Management, 2nd edition, T K Panda and S Sahadev, Oxford University Press
2. Sales and Distribution Management, 3rd edition, K K Havaldar and V M Cavale, McGraw Hill Education India
Marketing Analytics
Course Type Course Code Name of Course L T P Credit
SE MSD522 Marketing Analytics 3 0 0 6
Course Objective
This course intend to impart students how to build realistic and actionable models of marketing actions and customer
reactions by collecting, using different type of data and applying different quantitative and qualitative methods to
validate the marketing strategy designs and its implementation. This will be a hands-on course based on the different
software like, EXCEL, SPSS, SYSTAT, STATA etc., which will be applied by the students to study the actual business
situations.
Learning Outcomes
This course will strengthen and refine the analytical abilities of students by introducing various marketing analytics
tools for developing marketing insights in areas which include segmentation, targeting and positioning, satisfaction
management, customer lifetime analysis, customer choice, customer behavior and intention, and product and price
decisions etc.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Multivariate statistics and
marketing analytics
6 The students will get a comprehensive
understanding about the multivariate statistics in
marketing context.
2 Measuring customer attitudes and factor
analysis
4 This section deals with the application of factor
analysis like, customer attitude measurement.
3
Regression analysis and relationship
estimation
4 The students will learn about the explanatory
model and relationship estimation using multi
variate regression analysis.
4
Brand choice and logit models 4 The application of logistic regression to ascertain
the customers’ likelihood to behave in marketing
environment.
5
ROMI (Return on Marketing Investment),
experiments and ANOVA- promotional mix
effectiveness
6 The students will learn various designs of
experiments to examine the causal relationship in
marketing environment.
6
Segmentation and cluster analysis 4 This section deals with application of cluster
analysis for market segmentation and as a
classification tool.
7 New products and part worth estimation using
conjoint analysis
4 The students will learn to analyze the customers’
preference using conjoint technique.
8 Drivers of customer satisfaction and path
models
4 This section deals with customer satisfaction
analysis using structural equation modelling.
9
Brand positioning- Perceptual maps and
multidimensional scaling
4 The students will learn about the brand image
analysis using multi-dimensional scaling
technique.
Text Books:
1. Multivariate Data Analysis (7th Edition), Hair and Anderson, Pearson Pub.
2. Marketing Research: An applied orientation (6th Edition), Malhotra and Dash, Pearson Pub.
References
1. Doing Statistical Mediation & Moderation, (13th Edition), Paul E. Jose, The Guilford Press, New York , London
2. Software: MS Excel, SPSS, SYSTAT, STATA.
Supply Chain Management
Course Type Course Code Name of Course L T P Credit
DE MSD 526 Supply Chain Management 3 0 0 9
Course Objective
A supply chain is comprised of all the parties involved in fulfilling a customer request. The integrated management of
this network is a critical determinant of success in today’s competitive environment. This objective of this course is to
provide students with a strong understanding of supply chain management concepts
Learning Outcomes
Learning the key concepts and techniques will allow students to analyse, manage and improve supply chain processes,
assess supply chain performance and make recommendations to increase supply chain competitiveness
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction : Definition of supply chain, Emergence of SCM, Realization of SCM, Decision phases in supply chain
6 1. What does supply chain management (SCM) mean? 2. What are the possible opportunities as well as the liabilities of channel alliances?
2 Achieving strategic fit and scope : Supply chain
performance, Supply chain drivers and obstacles
6 1. Which are the long-term/ strategic decision?
2. How is SCM implemented at the
strategic level? 3
Strategic decisions : Role of distribution in supply
chain, Network design in a supply chain
6
4
Aggregate level decisions : Demand forecasting in
supply chain, Aggregate planning, and Managing
predictable variability
6 1. Which are the medium-term/aggregate level decisions?
2. How is SCM implemented at the
aggregate level?
5
Sourcing and Transportation decisions 6 1. How to integrate logistics decision across the supply chain?
2. Which are the sourcing decisions and
how are they determined?
6
Supply chain coordination, Information
Technology in Supply chain
6 1. How are relationships managed with channel partners?
2. What is the role of Information
technology in reducing organization slack?
7 E-Business 3 How are the flow of material, funds, and
information managed for business
transaction over the internet?
TOTAL 39
Text Books:
1. Supply chain management: Strategy, planning, and operation, Chopra, S., &Meindl, P. (2016.) Pearson Publication
References:
1. Fundamentals of supply chain management: twelve drivers of competitive advantage, Mentzer, J. T. (2004), Sage.
2. Supply chain logistics management, Donald, J. B., Closs, D., & Cooper, M. B. (2002), The McGraw-Hill Companies, Inc.
Productivity Management
Course Type Course Code Name of Course L T P Credit
DE MSC 519 Productivity Management 3 0 0 9
Course Objective
Productivity improvement in an enterprise is a function and a result of management efficiency, synonymous with good
management. It is a prime management objective and responsibility to increase productivity. The objectives of this course
is for students to acquire the fundamentals of productivity concepts, principles, tools, and techniques
Learning Outcomes
This course shall familiarize the student with various models of productivity indifferent situations. Students will be able
to: calculate the basic work content, analyze the existing methods of working and develop an improved method, and
calculate basic, allowed and standard time, of a specific job. The students will also be able to analyze and calculate the
level of risk in the job causing stress, fatigue and musculoskeletal disorders and design appropriate work systems.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Productivity Management:
Concept of Productivity- Partial and Total Productivity, Models
for Productivity measurement, Productivity management cycle,
Causes for poor productivity in Indian industry
6 What is productivity? What is its significance? How to measure productivity? What are the causes of poor productivity?
2
Work Study and Method Study: Steps for conducting method
study, Charts and diagrams for conducting method study,
Principles of motion economy, Threbligs
6 How do we select the work to be improved?
How do we determine the
standard method by which the
work is done?
3
Work Measurement Techniques: Time study, Work
Measurement, Analytical Estimation etc., and their application,
incentive plan
6 How do we determine the time
required to do the work using
the standard method?
4
Introduction to Ergonomics: Significance, Manual work
design, MSD, CTD, RSI, Common Causes, Signs, Symptoms,
Cost
3 Why is it important to consider
humans capabilities and
limitations in design of method?
5
Focus of Ergonomics: Administrative controls, Work practice
controls, Design of workstations, Design of tools, Design of
Work environment, Design of Cognitive work
18 How to design work considering
human factors?
TOTAL 39
Text Books:
1. Productivity engineering and management: productivity measurement, evaluation, planning, and improvement in manufacturing and service organizations, Sumanth, D. J. (1984). McGraw-Hill College.
2. Niebel's methods, standards, and work design (Vol. 700), Freivalds, A. (2009). Boston, Mass.: Mcgraw-Hill higher education.
References:
1. Motion and time study: design and measurement of work, Ralph, M. B. (1980), John Wiley & Sons
Materials Management
Course Type Course Code Name of Course L T P Credit
DE MSD505 Materials Management 3 0 0 9
Course Objective
The objectives of this course are:
(a) to impart functional knowledge of Materials Management, Materials Procurement, Inventory Control as well as
Warehousing for both service as well as manufacturing sectors;
(b) to provide theoretical and practical exposure for application of such concepts
Learning Outcomes
The course helps to understand fundamentals of Materials Management.
At end of this course, students would be able to make decisions regarding practical aspects of Materials Management
like purchasing, inventory management and warehouse management.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Objectives, Functions, and need for integrated
approach to Materials Management; Materials
Planning & Budgeting; Codification and
Standardization of materials; Sourcing of
materials & purchasing; Procedures adopted
for purchasing; Supplier Rating; Price
forecasting
7
To understand the concept of materials
management and the importance of purchasing
for efficient functioning of an organization.
2
Inventory management & associated costs;
EOQ models available for inventory
management; P-System, Q-System, and Two-
bin system of inventory management;
Probabilistic Inventory model; Classification
of inventory using various analyses, like
ABC, VED analysis, etc.
15
To develop an insight into the inventory
management of an organization.
3
Importance of Stores management; Records
maintained for Stores Management; Stores
accounting and control
5
To develop an insight into the stores management
of an organization.
4
Concept of Learning Curve and its
application; Concept and application of MRP
-1;MRP-II and ERP its application
6
To develop an understanding of the latest
techniques of materials management.
5
JIT System and its application in Material
management; Lean Management; Circularity
and sustainable stores management; Materials
Accounting and Information Systems
6
To understand the importance of lean materials
management and JIT concepts in inventory
management
Suggested Readings:
Textbooks:
1. Materials Management: An integrated Approach by P. Gopalakrishnan and M. Sundaresan.
2. Purchasing and Materials Management by P. Gopalkrishnan
Reference Books:
1. Materials Management: Text, Cases and Procedures by A.K.Dutta.
2. Operations Research by R Paneerselvam
3. Operations Research - A M Natarajan, P Balasubramani, and A Tamilarasi
Merchant Banking and Financial Services
Course
Type Course Code Name of Course L T P Credit
DE MSD520 Merchant Banking and Financial
Services
3 0 0 9
Course Objective
This course is designed to provide a broad overview of the merchant banking functions and different
aspects of financial services globally and in India. It focuses on different aspects of financial services
like leasing, hire purchase, factoring, mutual funds, venture capital, consumer finance, insurance and
credit rating services along with merchant banking activities.
Learning Outcomes
1. To understand the basic evolution, functioning and regulations in Financial Services.
2. To develop thorough understanding about the various Financial Services operating in India.
3. To understand the concept, functioning and regulations in Merchant Banking sector in India
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Merchant Banking Activities
Capital Issue Management: Pre and Post Issue
Management, Case Studies in Merchant Banking 6
To understand the concept and
theoretical framework of
Merchant Banking Activities
2
Financial Services Industry in India-An
Overview, Role of SEBI and RBI in Financial
Services Sector, Case Studies in regulations of
Financial Services
6
To develop an insight into the
regulations of Financial
Services in India.
3
Leasing: Lease Evaluation and Accounting
Hire Purchase and its Evaluation
Factoring and Bill Discounting
Consumer Finance
Insurance
Mutual Funds
Venture Capital
Credit Rating
Case Studies in Financial Services
27
To develop an understanding of
the concept, accounting norms
and innovations in different
types of Financial Services.
Text Books
Textbooks:
1. Management of Financial Services – C A Rama Gopal, Vikas Publishing
2. Financial Services – M Y Khan, Tata Mc Graw Hill Education
References:
1. Financial Services and Markets- P Pandian, Vikas Publishing
2. Indian Financial System – H R Machiraju, Vikas Publishing
3. Financial Services- The Institute of Chartered Financial Analysts of India
4. Case Studies and Reports in Merchant Banking- to be provided by the instructor
CONSUMER BEHAVIOUR
Course
Type
Course
Code Name of Course L T P Credit
DE MSD521 CONSUMER BEHAVIOUR 3 0 0 9
Course Objective
Course Objectives: The course attempts to provide students with a usable, strategic
understanding of consumer behavior. The knowledge of the factors that influence consumer
behavior can, with practice, be used to develop sound marketing strategy.
Learning Outcomes
Learning Outcomes: The course should enable students to connect consumer behavior concepts
with the development of appropriate marketing strategies that are consumer based and create and
enhance customer value.
Upon successful completion of this course, students will:
Understand, describe, explain and apply basic concepts of Consumer Behavior AND the
role of Consumer behavior and the marketing mix
Understand the Psychological issues in consumer behavior
Understand the various components of Personality, Perception; Learning and its importance
for consumers
Analyze Sociological issues in consumer behavior
Examine contemporary issues and importance of innovations in consumer behavior
Discuss the Current trends and developments in consumer behavior,
Understand the importance and intricacies of Organization Buying Behavior
Unit
No. Topics to be Covered
Lecture
Hours Learning outcome
1
Unit I:
Introduction to Consumer Behavior: The
importance of understanding consumer
behavior
6
Importance of consumer
behavior for a marketer and
the consumer himself
2
Unit II: Psychological issues in consumer
behavior: Drive, motivation and hedonism;
Goals, risk and uncertainty; Personality and
self-concept; Perception; Learning; Attitude
formation; Attitude change
12
Psychological issues in
consumer behavior: Drive,
motivation and hedonism;
Personality and self-concept;
Perception; Learning
3
Unit III: Sociological issues in consumer
behavior: The environment, class and culture;
Peer and reference groups; The family 9
Sociological issues in
consumer behavior namely
influence of class, culture,
Peer and reference groups and
family on consumers
4
Unit IV: Decisions and their aftermath:
Consumer Information Processing, New and
repeat buying behavior; Diffusion of Innovation 8
Decisions and their aftermath:
Consumer Information
Processing, New and repeat
buying behavior; Diffusion of
; High involvement purchase behavior; Post-
purchase behavior
Innovation ; High involvement
purchase behavior; Post-
purchase behavior
5
Unit V: Consumer behavior and the marketing
mix; Current trends and developments in
consumer behavior, Organization Buying
Behavior
4
Consumer behavior and the
marketing mix; Current trends
and developments in consumer
behavior, Organization
Buying Behavior
Text Books:
1. Consumer Behaviour - L Schiffman, 11th edition, L Kanuk, and S R Kumar. Pearson
Education.
2. Consumer Behaviour: Insights from Indian Market, Ramanauj Majumdar, PHI Learning
Reference:
1. Consumer Behaviour, 10th edition, Blackwell, Miniard, Engel , India Edition, Cengage
Learning
2. Consumer Behaviour: Building Marketing Strategy, 12th edition, Hawkins, Motherbaugh,
Mookerjee , McGraw Hill Education
Services Marketing
Course
Type
Course
Code Name of Course L T P Credit
DE MSD515 Services Marketing 3 0 0 9
Course Objective
Course Objectives: To provide an overview of marketing of services and focus on the key elements
(culture, communications, strategy, operations, people and technology) that marketers must integrate
to establish and sustain service excellence and provide customer value.
Learning Outcomes
Upon successful completion of this course, students will:
demonstrate an understanding of services marketing;
describe the effective marketing strategies needed to maximize productivity of
service providers
understand the factors influencing the Growth of the Service sector at the
Global level
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Understanding service products, Difference between
Products & services, Key
characteristics of services consumers and markets:
Creating value in the service economy;
understanding service consumers; positioning
services in competitive markets
8
To understand the basics of
service marketing and the role it
plays in creating value of brand
in competitive environment. Also
students will learn key characteristics
of services
2
Services Marketing Mix decisions, SERVQUAL
model, Applying the 4Ps of marketing to services:
Developing service products and brands; distributing
services through physical and electronic channels;
service pricing and revenue management; service
marketing communication
10
Be able to understand the services
marketing mix decisions
3
Managing customer interface: Designing service
processes; balancing demand and capacity; crafting
the service environment; managing people for
service advantage
10
Understand the importance of
customer interface, balancing
demand and capacity and how to
craft the service environment
4
Developing customer relationship: Managing
relationship and building loyalty; complaint handling
and service recovery 8
Understand importance of
loyalty, customer relationship
and complaints handling
mechanism
5
Striving for service excellence: Improving service
quality and productivity; building world class service
organization 4
Understand in-depth the
ingredients of service excellence
and what goes to make a world
class service organization.
Text Books:
Services marketing: Govind Apte, oxford University Press
References:
Service marketing: texts and cases by Steve Baron and Kim Harris, Palgrave Mac Millan
Service marketing: Zeithaml, Bitner and Gremler, 4th edition, Tata McGraw-Hill Education
Advertising & Promotions Management
Course
Type
Course
Code Name of Course L T P Credit
SE MSD508 Advertising & Promotions Management 3 0 0 9
Course Objective
Course Objectives: To provide an overview of Advertising and Promotions Management and focus on the
key aspects of advertising and promotion of products and its importance in today’s cut throat competitive
era.
Learning Outcomes
Upon successful completion of this course, students will:
Understand, describe, explain and apply basic marketing & advertising concepts,
Understand the process of performing research in advertising and integrated marketing communications
Understand the various components of advertising within organizations for decision making,
Analyze advertising problems and/or opportunities; advertising strategies and marketing mix in
advertising,
Examine contemporary issues and technological initiatives in advertising and promotions and their
applications in business,
Recognize the uses of marketing information & decision support systems as a strategic ingredient in
advertising world.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Introduction to Advertising. Definition of
Advertising. The place and role of Advertising in
Integrated Marketing Communications and
positioning decisions 6
To understand the basics of
advertising and the role it plays
in marketing mix. Also students
will learn place and role of
Advertising in Integrated
Marketing Communications and
positioning decisions
2
Classification And Types Of advertising, Models of
advertising 10
Be able to understand the
advertising models and how they
are integrated
3
Setting Advertising Objectives, Advertising
Budgets: Approaches, Media Planning, Copy
Decisions, Copy Testing 10
Understand the importance of
placing the message in media.
Process of setting, objectives,
budgets, media planning, copy
testing and decisions.
4
Evaluating Advertising Campaigns, Advertising
Research Techniques, 6
Be able to identify, analyze, and
understand the advertising
research techniques
5
Advertising Agencies, PR as an element of
Marketing Mix, Various PR tools, 4
Understand the structure of the
advertising industry. Understand
the importance of PR and how PR
is embedded in marketing mix.
6
The Social and Economic effects of Advertising,
Ethical issues in advertising.
4
To understand the what effect
advertising have on social fabric
of nations, the economic effects of
advertising and the ethical
perspective of advertising
Text Books:
1. Advertising Management, by Batra, Myers and David Aaker, Pearson Education; 5 edition
References
1. Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE) Paperback by
Belch, McGraw Hill Education; Ninth edition
2. Advertising Management, Paperback by Jaishri Jethwaney and Shruti Jain, Oxford India Press, 2nd
Edition.
3. Advertising, Promotions and other aspects of IMC by Terence A Shimp, 7th Edition, Thomson
Southwestern Publishers
4. Advertising and Promotion: An IMC Perspective, Kruti Shah, Alan D'Souza, TMH Publications, First
Edition.
5. Advertising and promotion management Marketing Series McGraw-Hill series in Management by John
R. Rossiter
Personnel Management & Industrial Relations
Cou
rse Type Course Code Name of Course L T P Credit
DE Personnel Management & Industrial Relations 3 0 0 6
Course Objective
To provide basic inputs regarding the various topics and statutory laws in the area of Personnel Management and
Industrial Relations
Learning Outcomes
The student will be able to take better decisions in view of the various statutory provisions at work place and handling
various issues related to personnel
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Personnel Management: Nature & Evolution,
Personnel as a Specialist Function, Qualities
of a Personnel Manager, Personnel Policies,
3 The student will get an introduction to the subject
of Personnel Management
2
Discipline & Grievance Procedure:
Definition, Disciplinary Procedure Model
Termination of Employment: Retirement,
Resignation & Termination of Contract,
Layoff & Exit Interview, Dealing with Human
Aspects of Termination,
5
The student will know about how to
organizations handle various issues related to
personnel
3 Industrial Relations: Definition, Approaches
to IR, Parties to IR
3 The student will get an introduction to the subject
of Industrial Relations
4 Industrial Worker in India: Profile of Indian
Workers in India, Problems of Industrial
Worker
2 The student will be able to know about the
various issues related to the Industrial worker
5
Industrial Dispute: Causes, Types, Settlement
of Disputes
Collective Bargaining: Prerequisites, Process,
Growth of Collective Bargaining in India;
Workers Participation in Management:
Concept, Purpose, Workers Participation
Scheme in India
9
The student will be able to know about the
various issues related to the Industrial disputes
8. Trade Unions: Origin, Growth, Structure,
Problems in India
4 The student will get an introduction to the various
issues related to Trade Unions
9.
Labour Welfare: Concept, Purpose, Statutory
& Non-Statutory Provisions: Contract Labour
Act 1970,
Laws related to Remuneration: Payment of
Wages Act 1936, Minimum Wages Act 1948,
Payment of Bonus Act 1965, Equal
Remuneration Act 1976, -
16 The student will get an introduction to the
concept of Labour welfare and the various
statutory laws in the country
Laws related to Industrial Relations:
Industrial Disputes Act 1946, Industrial
Employment (Standing Orders) Act 1946,
Trade Union Act 1926 –.
Laws related to Social Security: Workmen
Compensation Act 1926, Employee State
Insurance Act 1948, Employee Provident
Funds & Miscellaneous Provisions Act 1952,
Maternity Benefit Act 1961, Payment of
Gratuity Act 1972, -
11. Current Developments & Amendments in
various Laws –
2 The student will be able to know about the latest
amendments in Labour and Industrial Laws
Text Books:
1. Manoria, Gankar and Gankar – Indusstrial Relations
2. Sinha, Sinha & Sinha – Industrial Relations
Reference Books:
1. Venkataratnam and Dhal – Industrial Relations
Human Resource Development
Cou
rse Type Course Code Name of Course L T P Credit
DE Human Resource Development 3 0 0 6
Course Objective
To provide basic inputs regarding the various processes and developments in the area of Human Resource Development
Learning Outcomes
The student will be able to appreciate the various processes related to Human Resource Development
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1 Definition & Background, HRD & Economic
Development
2 The student will get an introduction to the subject
of Human Resource Development
2
Development of Individual through
Training:Training need analysis, Designing
Training Programs: On –the Job, Off-the Job
Methods –
6 The student will know about how to
organizations approach the concept of human
resource development
3
Oher methods of HRD: Suggestion schemes,
Counselling, career planning, talent
management, Competency Mapping,
Employee empowerment and engagement,
Organizational Socialization, Mentoring –
16 The student will be able to know about the
various methods of human resource development
4
Strategic Interventions: HRD in Service and
Information Technology Sectors, HRD for
Women ; HRD for Workers
6 The student will be able to know about the
various intereventions related to human resource
development
5 HR Audit: Audit Methodology, HRD Audit
for Business Improvement, HRD in India
6 The student will be able to know about the
various issues related to human resource audit
6
Cases in PSUs and Private Sector Enterprises 6 The student will be provided with real life cases
of organizations with respect to the concepts
dealt in the course
Text Books:
1. Werner & DeSimone – Human Resource Development
2. Rao,, TV – Human Resource Development
Reference Books:
1. Wilson – Human Resource Development
International Human Resource Management
Course
Type
Course
Code Name of Course L T P Credit
DE MSD524 International Human Resource Management 3 0 0 9
Course Objective
To provide an overview of - International Human Resource Management and focus on the key rudiments of
culture, motivation, leadership, and communications that managers must integrate to establish and sustain
competition.
Learning Outcomes
Upon successful completion of this course, students will:
Demonstrate an understanding of international human resource management;
Understand, describe, explain and apply issues at cultural diversity at workplace
Describe the dimensions of culture and its effect on human resource practices
Describe motivation, leadership and communication across the boundaries
Describe the intricacies of Recruiting and Selecting, development and retention of right workforce for an
MNE.
Unit
No. Topics to be Covered
Lecture
Hours Learning Outcome
1
Unit I: Introduction: Management World in the New
Millennium, Differences between of Domestic HRM and
IHRM,
6
To provide an overview of
International Human Resource
Management and focus on the key
aspects of human resources from
international perspective. for proper
management in today’s cut throat
competitive era.
2
Unit II: Issues in Cultural Diversity at Work, Global
Business Environment - Human & Cultural Variable ,
Cultural Differences & Managerial Implications,
Models of Culture
12
Be able to understand Issues in
Cultural Diversity at Work and
Models of Culture, Cultural
Differences & Managerial
Implications
3
Unit III: Motivation for IHRM, Cross Cultural
Leadership, Cross Cultural Communication
12
Understand the importance of
motivation, communication,
leadership and negotiation
4
Unit IV: Recruiting and Selecting workforce for
International Operations,
5
Recruiting and selecting the
workforce. The impact of the
environment, competition and
the dynamics of HR Planning
5
Unit 5- Development and Retention in Global Context
4
Compensation and its performance
appraisal across borders.
Text Books:
International Human Resource Management: Globalization, National Systems and
Multinational Companies: Tony Edwards and Chris Rees(Pearson Education)
Reference books:
International Management: Culture, strategy and behavior: Richard M. Hoggets , Fred
Luthans and J. P. Doh (TMH Publication)
International Human Resource Management by K Aswathappa and Sadhna Dash ,TMGH
International Human Resource Management, FIFTH EDITION, Sage Publications Edited by: B. Sebastian Reiche - University of Navarra, Spain, Anne-Wil Harzing - Middlesex University
London, UK, Helene Tenzer - University of Tubingen, Germany
International Human Resource Management (Global HRM) 2nd Edition by Dennis Briscoe (Author) Routledge; 5 edition
International Human Resources Management: Peter J. Dowling & Denice E.Welch (Thomson