Department of Communication & Journalism
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Department of Communication & Journalism
Transcript of Department of Communication & Journalism
Department of Communication & Journalism
• BA (Hons) Marketing Communications
• BA (Hons) Marketing Communications with Advertising
• BA (Hons) Marketing Communications with Public Relations
• BA (Hons) Marketing Communications with Digital Media
• All students enrol on the Marketing Communications degree and then decide which
route they wish to take towards the end of the first year.
• This provides more flexibility, especially for those who might be unsure at this
stage about the career they wish to pursue (...more about this later).
• This structure also responds to the hybridisation occurring within the industry at
the moment.
• It ensures that each student, no matter their eventual specialisation, has a solid
grounding in marketing communications fundamentals that apply across the
professions.
• A leading media faculty
• An enviable international
• Reputation
• Innovative, professional
• Courses
• Strong industry links
• Teaching assessed as ‘Excellent’ by QAA
• Employable and successful graduates
• Excellent facilities
Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
American Marketing Association
The progress of each programme is based around increasing specialisation and
sophistication, with the work placement year preparing students for their two semesters of
academic research into current and future challenges in their field.
First Semester
• Principles of Marketing &
Marketing Communications
• Contemporary Debates in
Marketing Communications
• Academic & Professional Practices
for Marketing Communications
Second Semester
• Consumer & Stakeholder Insights
• Digital Essentials
• Integrated Marketing Communications
… beginning to apply knowledge All 4 degrees study:
• Content Creation
• Brands and Branding
• Research Principles & Practice
Plus degree specific units
• 30 weeks minimum
• Help is provided by the placements team, who have well-established links with many
companies
• Mainly UK but can be overseas
• Eligible for student loan in placement year
• Placement visits – meeting with student and manager
All programmes take the Dissertation/Academic Paper/ Consultancy unit.
10,000 word piece of original research on a marketing communications issue (or
a consultancy for a company).
• Behavioural Economics
• Brand Meaning
• Consumer Futurising
• Corporate Communications
• Data Driven Marketing
• Influencer Marketing
• Media (In)Equality
• Persuasion & Influence
• Promotion, Power & Democracy
• Relationship Marketing
• Social & Intercultural Communications
• Social Media Management
• A mixture of coursework and exams
• Coursework covers a very wide range of tasks: essays, marcoms plans, campaigh material, group and
solo presentations, vlogs and blogs
• Exams are held in January and May, usually lasting 2 to 3 hours
• The passmark on the undergraduate programmes is 40%
• The Bournemouth University Marketing Communications programmes provide high quality
vocational education with a strong academic framework.
• Students learn how, but also why and why not.
• The programmes work towards developing a full critical awareness of the issues and challenges in
the marcoms professions.
This prepares students to be nuanced, sophisticated professionals capable of innovation and
leadership in thought and practice
Who can see the woods for the trees…
“…absolutely brilliant – made an enormous contribution to the team on a personal and professional
basis – well above expectations.”
“…far exceeded our expectation of a student placement.”
“…within three months, I knew that we wanted her to return at the end of her course.”
“…working with real responsibility has brought all her innate talent and capability to the fore.”
• Customer Loyalty Manager, Rolls Royce
• Enterprise Transformation Online, Vodafone
• Clubcard Marketing Manager, Tesco
• Sales & Marketing University Talent Programme, Coca-Cola
• Marketing Executive, Swarovski
• Downstream Challenger Graduate, BP
• Account Executive, McCann Bristol
• Global Marketing Manager, Hewlett-Packard
• Sales & Marketing Co-ordinator, Atlantas Marine
• Marketing Manager, Brand Finance
• Business Development Manager, Fujitsu UK
• Which is why students on our programmes are offered some of the most comprehensive additional
accreditation opportunities in the UK HE marcoms sector.
• Our degrees hold Graduate Gateway status by the Chartered Institute of Marketing (CIM). This means
that our students have automatic exemptions on a series of professional qualifications with the
institute.
• In addition, all students can study and sit for the Chartered Institute of Marketing (CIM) Foundation
Certificate in Marketing in their first year.
• BA (Hons) Marketing Communications – CIM Certificate in Professional Marketing
• BA (Hons) Marketing Communications with Advertising – Institute of Practitioners in Advertising
(IPA) Foundation Certificate
• BA (Hons) Marketing Communications with Public Relations – Chartered Institute of Public Relations
(CIPR) Certificate
• BA (Hons) Marketing Communications with Digital Media – Institute of Data & Marketing (IDM)
Certificate
• Dedicated course teams to help support students academic and/or personal issues
• Peer Assisted Learning (PAL) scheme
• The University and Students Union provide a wide range of specialist support services
• The University Learner Support unit also provides a variety of specialist services (e.g study skills)
September 2020 entry:
• 104-120 UCAS Tariff points including a minimum of two A-Levels or equivalent (BTEC Extended
Diploma DMM)
• GCSE Maths and English grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key
Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications
Framework
Chris Miles
Framework Leader
Stuart Armon
Advertising
Pathway
Leader
Sevil Yesiloglu
Digital Media
Pathway Leader
Tanya Le Roux
Public Relations
Pathway Leader
Shenel
McLawrence
Marcoms
Pathway Leader
The university has consulted the latest available information in the production of this presentation for delivery in Autumn 2019, but cannot be held liable for its accuracy.
The latest information can be found at www.ucas.com
Once you’ve applied… Register for your accommodation guarantee. January UCAS applications deadline From March Apply for your accommodation when your place is Unconditional Firm. May • Apply for student funding by 31 May • Explore range of Scholarships &
Bursaries • Make your university choice
September • Get ready to start uni!
+44 (0)1202 961916 [email protected]
