Discover DENSO.

When it’s a question of original equipment,

DENSO is the first choice for the world’s

leading vehicle manufacturers. Our cutting edge

technologies, systems and components for the

automotive sector are selected by all the major

vehicle producers – and are put to the test on a

daily basis by millions of drivers.

If exceptional quality is required, then it has to

be DENSO. Find out how our global expertise

allows us to offer some of the most advanced

technologies, systems and components in the

world.

Discover what we can do for your company

and for discerning drivers.

Discover DENSO.

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companies across Europe, 17 manufacturing

sites and 8 sales offices with over 13,000

European employees. It also has engineering

laboratories and testing centres in Germany,

the United Kingdom, Italy and Sweden where

engineers carry out intensive research and

development into new technologies prior to their

market launch.

The dedicated Business Unit Aftermarket &

Industrial Solutions of DENSO Europe B.V.

supplies Cabin Air Filters, Air Conditioning

Components including Compressors and

Condensers, Spark Plugs, Glow Plugs,  Wiper

Blades, Starters and Alternators, Lambda

Sensors and  Diesel Components such as fuel

pumps and injection pumps to distributors,

wholesalers and garages. Sales offices can also

be found in Germany, France, Italy, the United

Kingdom, Russia and Spain.

DENSO Corporation, headquartered in

Kariya, Aichi prefecture, Japan, is the largest

global supplier of original equipment for the

automotive industry and is a leader in the

development and manufacture of advanced

technology, systems and components.

Founded in 1949, the company employs

approximately 120,000 people in 34 countries

and regions. Its customers include all the world‘s

major carmakers. Special importance is given to

environmental concerns and Corporate Social

Responsibility – CSR, as seen in numerous

activities at community level. DENSO also

sponsors numerous sports events, especially

motor racing. Further information can be found at

www.globaldenso.com.

DENSO Europe B.V., the subsidiary in the

Netherlands and the European Headquarters

of DENSO Corporation, is based in Weesp,

near Amsterdam. It has a total of 25 operating

Protecting the environment is our No. 1 concern.

DENSO is making further contributions to

environmental protection at a global level.

By integrating a range of products, it is now

possible to reduce fuel consumption and at the

same time increae energy efficiency. In addition,

the environmental aspects of the vehicle are

improved as CO2 emissions are reduced without

affecting safety, comfort or user friendliness of the

DENSO is a pioneer in the field of hybrid

technology, developing 4 new components

for hybrid vehicles: a hybrid control computer,

a battery monitoring unit, a DC-DC-converter

and an electric compressor for air conditioning

systems. These are all smaller and lighter than

conventional components, but still withstand

the demands placed on the largest modern

hybrid vehicles. DENSO has been supplying

hybrid components since 1997, when the Toyota

Prius was launched. With their experience and

expertise DENSO has further developed hybrid

vehicle technologies and products and has

been able to contribute to the design of more

environmentally friendly vehicles.

vehicle. The company is amongst the trailblazers

in the development of innovative environmental

technology. DENSO invests 9.1% of its turnover

in research and development each year.

Making the world a better place to live.

Facts. Groundbreaking technology.

Forward with DENSO.

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DENSO Lambda Sensors.Reductions in emissions limits have

given increasing importance to exhaust

gas emission control equipment –

including lambda sensors. Older

vehicles are now reaching an age where

lambda sensors must be replaced more

often. DENSO offers an aftermarket

sensor which is identical to the OE part

and which therefore operates in exactly

the same way, preventing the problems

which can arise when sensors with

different specifications are used. The

new lambda sensor range from DENSO

includes heated and unheated lambda

sensors (twin point sensor), linear wide

band lambda sensors, sensors for “lean

burn” engines and titania sensors.

DENSO Spark Plugs.Spark plugs are one of DENSO’s

main specialist products. Since 1959

DENSO has set the standard for spark

plug technology. DENSO produces

its spark plugs in its own factories

and offers OEM quality for

the aftermarket. Continually

updated, DENSO Spark Plugs

cover the complete range

of third-tier manufacturer

references, including various

electrode alloys such as

nickel, platinum and iridium.

DENSO Glow Plugs.DENSO has been a pioneer in

many areas of diesel technology

development and for many years has

been an OE manufacturer of glow

plugs. DENSO has set the standard

for this technology since 1963. In

1991 DENSO was the fist company

to produce ceramic glow plugs.

Today DENSO Glow Plugs are fitted

as original equipment on many world

class vehicles. DENSO is now making

this technical expertise available to the

aftermarket.

DENSO Wiper Blades.DENSO wiper systems are found

in many modern Japanese cars.

Japanese, American and European

manufacturers prefer DENSO wiper

systems as original equipment, in

order to ensure a clear view for the

driver. High rubber quality and modern

processes give the rubber compound

used by DENSO better resistance to

sun and wear. Our extreme precision

manufacturing and test processes

mean that every wiper blade meets

our high standards for dimensional

accuracy and performance.

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DENSO Diesel Components.Since 1957 DENSO has been

manufacturing injection pumps for

diesel engines. In Europe,

where public interest in

economy and global

warming is especially

high, diesel powered

cars are particularly

widespread. In the last

year, environmental

concerns have

led to increasingly

strict requirements for the

reduction of exhaust emissions

as well as increased performance of

injection pumps. In order to address

these concerns DENSO introduced the

ECD (Electronically Controlled Diesel)

injection pump, which electronically

controls injection of the fuel and

injection timing. The result: precise,

accurate control. In 1995 DENSO

introduced the first ever Common Rail

System for trucks.

DENSO Cabin Air Filters.A DENSO Cabin Filter guarantees

fresh air inside the vehicle, ensures

passenger comfort, a healthy cabin

environment, prevents pressure

loss which can damage heating,

ventilation and air conditioning system

components and is, like all DENSO

products, of OE quality. A world

leader in the development of heating,

ventilation and air conditioning systems

(HVAC) and the largest supplier of

automotive branded products, DENSO

has a comprehensive understanding of

this technology. The DENSO Cabin Air

Filter range offers worldwide coverage

for European and Asian vehicles.

DENSO Starters & Alternators.DENSO is at the forefront of starter

and alternator development.

Car manufacturers such

as Fiat, Ford, Land

Rover and Toyota

are just a few of the

many makes which

use these DENSO

products as original

equipment, as they

demonstrate unrivalled

resistance to wear and high

levels of performance, even

under the harshest conditions of use

and weather. DENSO is continually

working to design smaller, better

performing alternators and has already

developed an alternator with integral

starter. This technology will mean

reductions in fuel usage, noise and

emissions.

In 2002 the DENSO-specific 1,800

bar Common Rail System came

onto the market, which achieved the

highest injection pressure and five

times the injection precision. This

system met the EUR04 emissions

requirements even without a diesel

particle filter and was as quiet as a

petrol engine when idling. DENSO’s

Common Rail Systems reached 2,000

bar meanwhile, significantly reducing

nitrous oxides and fine particles in

emissions, in accordance with the

EUR05 standards. In comparison with

solenoid injectors a piezo injector,

which DENSO introduced with Toyota

in 2005, reduced the interval between

injections from 0.4 milliseconds to 0.1

millisecond, which was a world first.

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DENSO AC Components.DENSO is number one in air

conditioning compressors in

Europe. Many European

car manufacturers such

as Audi, BMW, Fiat,

Mercedes, Porsche,

Toyota and VW choose

DENSO air conditioning

compressors. They know

that the compressors we

make have qualities that

meet their own high standards.

DENSO is also leading the way in

the development of small, efficient

compressors which can be used

as standard equipment in the air

conditioning systems of compact class

cars. In the newest DENSO condenser

applications they are fitted with an

integral filter, which provides improved

air conditioning system efficiency.

DENSO World´s Firsts.1974 – World’s first spark plug with platinum electrode (1.1 mm).

1975 – World’s first spark plug with U-groove electrode.

1982 - Introduction of a new, compact starter which cost less and

performed better than conventional starters.

1991 - World’s first glow plug with a ceramic heating element.

1997 – World’s first clutch-less variable air conditioning compressor with electronic control.

1997 – World’s first spark plug with iridium electrode (0.4 mm).

1998 – World’s first catalytic converter with thin-wall ceramic honeycomb structure.

1999 – World’s first 12-hole fuel injector.

2000 – Introduction of the DENSO Iridium spark plug for cars.

2000 – World’s first segment conductor (SC) alternator, adopting dual windings

and rectifiers and a rectangular conductor for its stator coil.

2001 – World’s first planetary-reduction segment conductor (SC) starter.

2001 – World’s first belt-driven integrated starter generator.

2002 – Introduction of DENSO Iridium Saver spark plug for gas

engines used in cogeneration systems.

2003 – DENSO eliminates lead in brushes for all automotive electric motors in Europe.

2003 – World’s smallest mass-air pressure sensor.

2005 – Introduction of four new components for hybrid vehicles: an integrated

hybrid control computer; a battery monitoring unit; a DC-DC converter;

and the world’s first electric compressor to incorporate the inverter.

2005 – World’s first 1,800-bar diesel common-rail system with Piezo injectors.

2005 – World’s smallest and lightest high-output alternators. DENSO’s 220-

amp alternator is the first air-cooled type with this output level.

2006 – World’s first double-pipe internal heat exchanger for a

compact front air conditioning system.

2006 – Word’s first motor-driven electric variable valve timing control system.

2007 – Introduction of a high-output power control unit (PCU) and

battery cooling system for hybrid vehicles,

leapfrogging the competition in terms of size and weight.

2008 – World’s smallest air conditioning system for a compact-size vehicle.

2009 – World’s first permanently engaged starter.

2009 – World’s first passenger car air conditioning system

using an ejector-based refrigeration cycle.

2010 – Introduction of hybrid and flat wiper blades in the replacement market.

2010 – Introduction of the Twin Tip spark plug. This high-performance

nickel spark plug improves fuel efficiency

and decreases CO2 emissions, while maintaining the affordable price of nickel plugs.

DENSO Engine Cooling.DENSO radiators, developed in

conjunction with air conditioning

experts, guarantee the performance

that the engine needs, even under

high load conditions and high external

air temperatures. In order to avoid

unnecessary fuel consumption, the

solenoid valve on the radiator fan is

only activated if necessary. Cars with

air conditioning systems use higher

performance solenoid valves in order to

direct the air flow through the radiator.

Thanks to accurate calculation of the

fluid dynamics, DENSO fans guarantee

a reduction in noise and increased

efficiency. DENSO radiators and fans

are found in all current car models

including Audi, BMW, Fiat, Mercedes,

Opel, Renault and VW.

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1949 - Nippondenso Co. Ltd (now DENSO Corporation) established in

Kariya, near Nagoya, Japan; beginning with the manufacture and

sales of electrical components and radiators for cars.

1953 – Start of a technical cooperation with Robert Bosch GmbH.

1954 – Establishment of the first technical training centre to improve employees’

technical skills; underlining DENSO’s belief that progress is achieved through

the development of people - a philosophy that is still applied today.

1961 – Awarded the Deming Prize, the most prestigious recognition of quality control.

This made DENSO the first automotive parts supplier in Japan - and only the

second in the Japanese automotive industry - to be awarded the Deming Prize.

1973 – Nippondenso Europe (now DENSO International Europe) established in The Netherlands;

comprising four Japanese expatriate employees and a secretary in a one-room office in

Amsterdam. The current regional headquarters is located just outside Amsterdam with

around 260 employees. Today DENSO employs more than 13,000 people in Europe.

1973 - Porsche was the first European manufacturer to sign a contract for

the supply of air pumps to meet higher emissions standards. Today,

DENSO supplies all major car manufacturers in the world.

1989 – Establishment of DENSO’s first manufacturing company in Europe. The Spanish

facility, now named DENSO Barcelona, started producing ignition coils. This

was quickly followed by the incorporation of an existing facility in the United

Kingdom, now named DENSO Marston, for the production of radiators.

1990 – Nippondenso Europe begins production of remanufactured parts.

1990 – A joint-venture with Magneti Marelli from Italy resulted in the

establishment of a second manufacturing company in the United

Kingdom for the production of air conditioning systems.

1993 - Following the introduction of local production in Europe it became clear that the next

step should be the establishment of technical and test facilities. A technical facility

was opened in Coventry, in the United Kingdom, for engine management systems.

1994 – An engineering and testing facility for air conditioning

systems is opened in Munich, Germany.

1996 – All Nippondenso operations are renamed to DENSO facilities in

anticipation of further and faster global business expansion.

1997 – DENSO Manufacturing Hungary established for the manufacture

of electronically controlled diesel injection pumps.

1999 – DENSO purchases 80% of the shares of Magneti Marelli’s rotating electrics

division and establishes DENSO Manufacturing Italia in San Salvo.

On 16 December 2009

DENSO marked its 60th

anniversary of supplying

quality products to the

automotive industry.

Today, we are the Number

One global supplier of

automotive technology,

systems and components.

We are proud to highlight

some of the key moments

in our 60 years of history,

with particular emphasis on

DENSO’s story in Europe.

The 20th Century. The 21st Century.2001 – Completion of the acquisition of Magneti Marrelli’s thermal systems operations

and establishment of DENSO Thermal Systems near Turin, Italy.

2001 – DENSO Manufacturing Czech established in Liberec, Czech Republic, for the

production of heating, ventilation and air conditioning systems and radiators.

2002 – Establishment of DENSO Air Systems Czech for the production of air

conditioning related components, and DENSO Otomotiv in Istanbul,

Turkey, a combined sales and manufacturing company.

2003 – DENSO Manufacturing Hungary becomes the first zero emission

production facility outside of Japan, producing no landfill waste.

2003 – Establishment of DENSO Sistemas Termicos Espana in Vigo. This

milestone marks DENSO’s ninth production company related to

air conditioning components and radiators in Europe.

2004 – DENSO Manufacturing Hungary receives the European Commission’s Business

Award for the Environment, making it the first automotive company to be

recognised for its environmental management activities in Europe.

2005 - Opening of an engineering and testing facility for diesel engine

components in Aachen, Germany. This milestone marks the

company’s first diesel development centre outside Japan.

2005 – DENSO announces its ‘EcoVision 2015’, a next step on the company’s

pursuit of a sustainable society through environmental preservation.

2006 – Start of air conditioning compressor repair in Europe.

2007 - DENSO and Toyota create history, winning a 24-hour

race with a hybrid car: the Supra HV-R.

2009 – DENSO Sales Russia established in Moscow. This office specifically

handles the sales and marketing of Aftermarket products.

2009 – DENSO Manufacturing UK wins “Green Globe” Award for waste reduction.

2009 – DENSO wins “Most Innovative Use of Plastics” Award for the plant-

derived resin radiator tank. The Society of Plastics Engineers lauded

the environmental advantages of using eco-friendly resin.

2010 – DENSO Thermal Systems Morocco established in Tangiers. This second production

base on the African continent will produce car air conditioning systems.

2010 – Expansion of Aftermarket sales business in Italy, France

and Spain through the acquisition of CTR s.r.l.

2010 – World’s fastest and slimmest small industrial robot introduced:

DENSO WAVE VS-series six-axis robot. They feature the world’s

first design to have all linking wires embedded inside.

2010 – Introduction of an electric air conditioning system for hybrid buses, the first

system integrating an electric compressor with a built-in inverter.

2010 – DENSO Sales Middle East & North Africa established in Dubai, United

Arab Emirates. This company will be instrumental in expanding

the sales of aftermarket products in the MENA-region.

1974 – World’s first spark plug with platinum electrode (1.1 mm).

1975 – World’s first spark plug with U-groove electrode.

1982 - Introduction of a new, compact starter which cost less and

performed better than conventional starters.

1991 - World’s first glow plug with a ceramic heating element.

1997 – World’s first clutch-less variable air conditioning compressor with electronic control.

1997 – World’s first spark plug with iridium electrode (0.4 mm).

1998 – World’s first catalytic converter with thin-wall ceramic honeycomb structure.

1999 – World’s first 12-hole fuel injector.

2000 – Introduction of the DENSO Iridium spark plug for cars.

2000 – World’s first segment conductor (SC) alternator, adopting dual windings

and rectifiers and a rectangular conductor for its stator coil.

2001 – World’s first planetary-reduction segment conductor (SC) starter.

2001 – World’s first belt-driven integrated starter generator.

2002 – Introduction of DENSO Iridium Saver spark plug for gas

engines used in cogeneration systems.

2003 – DENSO eliminates lead in brushes for all automotive electric motors in Europe.

2003 – World’s smallest mass-air pressure sensor.

2005 – Introduction of four new components for hybrid vehicles: an integrated

hybrid control computer; a battery monitoring unit; a DC-DC converter;

and the world’s first electric compressor to incorporate the inverter.

2005 – World’s first 1,800-bar diesel common-rail system with Piezo injectors.

2005 – World’s smallest and lightest high-output alternators. DENSO’s 220-

amp alternator is the first air-cooled type with this output level.

2006 – World’s first double-pipe internal heat exchanger for a

compact front air conditioning system.

2006 – Word’s first motor-driven electric variable valve timing control system.

2007 – Introduction of a high-output power control unit (PCU) and

battery cooling system for hybrid vehicles,

leapfrogging the competition in terms of size and weight.

2008 – World’s smallest air conditioning system for a compact-size vehicle.

2009 – World’s first permanently engaged starter.

2009 – World’s first passenger car air conditioning system

using an ejector-based refrigeration cycle.

2010 – Introduction of hybrid and flat wiper blades in the replacement market.

2010 – Introduction of the Twin Tip spark plug. This high-performance

nickel spark plug improves fuel efficiency

and decreases CO2 emissions, while maintaining the affordable price of nickel plugs.

DENSO World´s Firsts. D

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DENSO Europe B.V.Hogeweyselaan 1651382 JL WeespThe NetherlandsTel: +31 (0)294 493 493Fax: +31 (0)294 417 122

www.denso-europe.com

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