Denmark - the new world class data centre hub · Denmark - the new world class data centre hub...
Transcript of Denmark - the new world class data centre hub · Denmark - the new world class data centre hub...
Denmark - the new world class data centre hub
Martine KildebyInvestment Manager+49 (0) 89 54 58 54 25
Kim SchultzSpecial Advisor Data Centres Phone: +45 21 40 83 [email protected]
Jørn ThorgårdSpecial Advisor – Data Centres+45 8787 [email protected]
Invest in Denmark World Wide
Denmark’s national investment promotion agency, integrated part of
the Ministry of Foreign Affairs
Acces to local expertise and network
Invest in Denmark on this DC tour
Plus lots of local experts and service providers
Invest in Denmark is a partner all the way
Before
Information gathering and analysis
________
Market overview
Benchmarking services
Mapping potential partners, costumers and service providers
Identifying business and funding opportunities
Industry insights
During
Business establishment
________
Practical assistance
General advice on legal, financial and corporate structure matters
Fact-finding
Land and property search
Introductory meetings with business clusters and public
authorities
After
Expansion and retention
________
Expansion support
Identify new business opportunities
Aftercare
No. 1 in Europe for ease of doing business
World Bank 2012-2016________
Credit ratingAAA
S&P, Moody’s and Fitch 2017________
The least corruptcountry in the world
IMD & Transparency International, 2016________
One of the mostflexible labour markets in the world
IMD, 2016
Unique frame conditions for business
• Lower tax (22 %)
• Set up subsidiary in a few hours
• More flexibility in up and down scaling
• No redundancy costs
• No physical presence required
• Gateway to the Nordics
• Unique “no double taxation” rule
International companies can benefit
But what is so special about Denmark?
Hygge- a sense of community and security
But Denmark is also…
Data Centres- a sense of community and security
So what is happening in Denmark?
Apple invests €1.65 Billion in two Danish data centres
“This significant new investment (the Viborg site) represents Apple’s biggest project in Europe to date. We’re thrilled to be expanding our operations, creating hundreds of local jobs and introducing some of our most advanced green building designs yet.”
Tim Cook, CEO, Apple
Data Centre Supplier
Chooses Denmark to
Leverage the Danish
Business Conditions“Economic stability and an innovative and
effective professional culture make Denmark an ideal place to conduct
business. (..) In Denmark we can further pursue cutting-edge green solutions that
are central to Interxion’s strategy business.”
Peder Bank, Managing Director, Interxion Nordic
Facebook Chooses Denmark to
Build Data Centre for the Future
“This one [data centre] will be powered by 100% renewable energy and support thousands of jobs in the community over the next few years. (..) this data centre will help make sure Facebook keeps running smoothly for
all of you. Thanks for having us, Odense!”
Mark Zuckerberg, CEO, Facebook
Google buys lots of land in DenmarkGoogle har købt grund for over 65 millioner kroner i industriområdet Prinsessens Kvarter ved Fredericia. Grunden skal potentielt anvendes til et gigantisk datacenter.
Computerworld
Apple to Invest 1.65 billion Euro in Two Danish Data Centres
Facebook Chooses Denmark to Build Data Centre for the Future
Google buys two giant land sites in Aabenraaand Fredericia in Denmark
Denmark is sustainable
Politics
Energy Agrrement accepted by 90 % of Government________
Ambitious energy targets
________
100 % renewable energy
________
Reuse of waste
Leading country in Domestic heating by“the Danish model”
Data centres supports the strategy of the Danish Government
Politically
• DKK pegged to the Euro
• AAA rated
• Heavy public investments
Geografically
• Stable climate
• No natural disasters
Denmark is safe
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Average temperature per month
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Normal
Low
Denmark is reliable
Source: Energinet
Power
Most reliable power grid in Europe (after Luxenburg)
Denmark is competitative…
Austria
Belgium
Denmark
France
Germany
Ireland
Italy
LuxembourgThe Netherlands
Norway
Portugal
Spain
Sweden
UK
Finland
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Power grid costs
…also regarding power costs
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UK Germany EU-28 Denmark Netherlands Norway Sweden
Taxes
Grid costs
Market price
Taxes gradually removed 2017-2021
Electricity Costs, Euro Cent per kWhSource: Dong Energy, October 2016
Denmark is well (best?) connected!
…and connectivity is increasing
Internet Exchange in Esbjerg
Existing and future submarine fiber-optic cables.
Connections to: US, Holland, Germany, UK, Irland and Island.
Objectives• Provide a world-leading Internet Exchange
point for the mutual benefit of its member.
• Leading IX in Northern Europe.
Why
• Extremely well connected to the core internet(terrestrial and submarine cables).
• Low latency to other major Internet hubs.
• Support from national carries and large eyeball holders in Denmark.
Existing and future submarine fiber-optic cables.
Connections to: US, Holland, Germany, UK, Irland and Island.
Denmark has dark fibre potential
Denmark has lots of land…
Area 43,094 km2 (The Netherlands: 41,543 km2)
Population density 131 /m2(The Netherlands: 407)
Flat terrain with a few gently rolling plains
Plug n’ Play Sites Available in All Sizes
Building permits in 6 weeks
Compared to Germany Denmark has…
• Lower power costs
• More reliable power supply
• More green power
• Sufficient fiber connectivity to Germany
• Many potential sites available
• Construction permit within 6 weeks
• Appeals do not delay the project
• Lower cost of land
• Less than 2 hours drive from Hamburg
• 99,997% power grid uptime
• Political, economic and environmental security &
stability
• Large scale sites available
• Low latency and excellent fibre connectivity
• Competitive electricity prices
• Cool climate = free air cooling
• 100% electricity available from renewable sources
• Use the heat from data centres for district heating
• No. 1 in Europe for fast building permits
• Very close to the German market
That’s way Denmark is a world class Data Centre hub!
Contact us for more information
Martine KildebyInvestment [email protected]+49 (0) 89 54 58 54 25
Kim SchultzSpecial Advisor Data Centres Phone: +45 21 40 83 [email protected]
Jørn ThorgårdSpecial Advisor – Data Centres+45 8787 [email protected]