Denmark, Sweden, Germany, Spain, United Kingdom, Italy, Czech Republic & Poland Omnibus 8 countries.
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Transcript of Denmark, Sweden, Germany, Spain, United Kingdom, Italy, Czech Republic & Poland Omnibus 8 countries.
Denmark, Sweden, Germany, Spain, United Kingdom,
Italy, Czech Republic & Poland
Omnibus 8 countries
Table of contents
Page 2
► Introduction> Method description> Background variables
► Global summary
► Key findings & recommendations
► Results Denmark Sweden Germany Spain UK Italy Czech Republic Poland
► Additional study information Questions in survey The structure of material (incl. regions) Statistical uncertainty Presentation and interpretation of data About YouGov Contact information
Method and background variables
Introduction
Method description
Page 4
Background & purpose
ERV Försäkringsaktiebolag (ERV) wanted to conduct a PR survey in 8 countries during May/June 2014 to find out what travellers worry about when travelling and what they are insured for.
Interview period & data collection method
The survey was carried out during the period from 28th of May 2014 –
11th of June 2014 via the Internet, with YouGov’s Panel in Sweden,
Denmark, UK, Germany and with YouGov’s supplier for Poland, Italy,
Spain and Czech Republic.
Target group
The survey was conducted with men and women 18-74 years old in
Sweden, Denmark, United Kingdom, Germany, Poland, Italy, Spain
and Czech Republic. E-mail invitations were sent to the people that
met these requirements. Data was collected in order to provide a
representative cross-section of the three countries population, on the
basis of men and women 18-74 years old.
In total 9343 interviews were conducted of which 8541 have travelled
abroad.
Weighting of data
Data was weighted according to the dimensions gender, age and
region based on an ideal for each country, so that the results are
representative of the population in relation to the aforementioned
target group.
Publication of results
On any publication of the results of the survey, YouGov must be
stated clearly as the source.
Prior to the publication of the results of the survey, YouGov must have
the opportunity to approve the press release or other use of the
results.
The purpose is solely to ensure that we can vouch for the use of the
results in technical analysis terms.
Press releases must be drafted in accordance with the ESOMAR
rules, so that a text such as the following must be included:
”The survey was conducted by the market research company
YouGov. During the period 28th of May 2014rd -10th of June 2014 a
total of 9343 CAWI interviews were conducted with men and women
18-74 years old in Sweden, Denmark, United Kingdom, Germany,
Poland, Spain, Italy, and Czech Republic”.
Please also see our general terms and conditions of sale.
Background variables
Page 5
Background variables
Gender FemaleMale
Age 18-3435-5455-74
Region Standard regions for each country
Denmark, Sweden, Germany, Spain, United Kingdom,
Italy, Czech Republic & Poland
Global summary
Falling ill or getting injured is what the travellers worry the most about. However, the Spaniards fear theft to a larger extent.
YouGovPage 7
Total Denmark Sweden Germany SpainUnited
KingdomItaly
Czech Republic
Poland
Base 9343 1004 1008 1052 1005 2266 1003 1003 1002
Falling ill or getting injured 43% 37% 38% 48% 36% 45% 40% 54% 46%
Theft 32% 20% 20% 36% 40% 34% 37% 30% 41%
Terrorism 21% 11% 10% 29% 26% 19% 24% 16% 31%
Cancelled or delayed flights 20% 8% 14% 13% 22% 30% 33% 8% 17%
Property damage (E.g. damaged
luggage)15% 7% 8% 14% 20% 13% 31% 16% 18%
Natural disasters 13% 6% 6% 21% 19% 10% 16% 13% 20%
Other, what? 3% 3% 4% 2% 3% 4% 2% 2% 2%
I don’t worry about anything when
travelling abroad21% 34% 32% 20% 20% 16% 20% 17% 14%
I never travel abroad 9% 6% 7% 11% 8% 11% 6% 8% 8%
Q1. Which are your biggest worries when travelling abroad? Base: Total
=top mentioned alternatives
On average, seven out of ten travellers are insured for falling ill or getting injured. Fewer in Spain and Italy are insured when travelling.
YouGovPage 8
Q2. Are you insured for the following alternatives when travelling abroad? - YES Base: Have travelled abroad
Share of travellers who are insured Total Denmark Sweden Germany Spain
United Kingdom
ItalyCzech
RepublicPoland
Base: 8541 938 943 940 920 2009 944 922 925
Falling ill or getting injured 70% 82% 82% 76% 40% 76% 38% 89% 70%
Property damage(e.g.
damaged luggage)56% 74% 71% 44% 42% 67% 30% 63% 48%
Theft 45% 52% 49% 21% 35% 69% 23% 45% 42%
Cancelled or delayed flights 37% 51% 54% 17% 33% 59% 22% 19% 18%
Natural disasters 14% 19% 11% 8% 9% 20% 8% 16% 14%
Terrorism 9% 14% 7% 5% 7% 15% 4% 7% 7%
=top mentioned alternatives
Global summary [1:2]
YouGovPage 9
Younger travellers (aged 18-34) are generally more worried and also less insured when travelling. The younger age groups in all eight countries are significantly more worried about theft and
property damage. The young age group is also less insured. Significantly fewer aged 18-34 are insured for
falling ill in Denmark, Sweden, Germany, the UK, Italy and the Czech Republic. Spanish travellers are less insured in general.
The travellers worry the most about falling ill or getting injured, followed by theft. Terrorism is more feared in Germany, Spain, Italy and Poland. Fewer Danes, Swedes and
Czechs worry about this. Cancelled or delayed flight is a larger worry among Brits and Italians. Significantly more travellers in Spain, Italy and Poland are worried about property damage. Natural disasters is a larger fear in Germany, Spain, Italy and Poland.
The most common travel insurance covers falling ill, getting injured or damaged property. Spanish and Italian travellers are generally less insured than travellers from the other
countries. Germans are less insured on all given options except for falling ill or getting injured.
Travellers from the UK, Sweden and Denmark are more insured. Danes and Swedes also worry less when travelling.
Global summary [2:2]
YouGovPage 10
The awareness of what the insurance covers during travels is lower in Sweden, Denmark and the UK compared to the other countries. Many Swedes, Danes and Brits are unaware if their insurance covers natural disasters or
terrorism. German, Spanish, Italian and Polish travellers have a higher awareness of what their
insurance covers when they travel.
Denmark, Sweden, Germany, Spain, United Kingdom,
Italy, Czech Republic & Poland
Key findings & recommendations
Key findings and recommendations
YouGovPage 12
Swedes and Danes are more insured and they also worry less when travelling.
Travel insurances gives a larger feeling of safety. Young travellers are more worried and also less insured.
The younger age groups could be a large potential for travel insurances since they have a good awareness of the dangers when travelling.
Travellers in Spain and Italy are less insured. Travellers in these two countries do however worry when travelling
abroad, which shows a potential for travel insurances.
Denmark
Results
Falling ill or getting injured
Property damage(e.g. damaged luggage)
Theft
Cancelled or delayed flights
Natural disasters
Terrorism
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
82%
74%
52%
51%
19%
14%
8%
12%
18%
23%
29%
30%
9%
14%
30%
26%
52%
56%
Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=943)
Yes No Don’t know
DENMARK-Significantly more men answer that they don’t worry about anything when travelling. -Younger Danes (18-34 yrs.) are more worried about cancelled or delayed
flights, theft, as well as property damage compared to the older population.-The younger Danes are also less insured for falling ill or getting injured, cancelled or delayed flights and property damage.-Danes age 50-74 are generally more
insured than the younger. -Danish men and women from the Zealand region are more insured for falling ill or injuries.-Danes with higher income are more insured in general.
Eight out of ten Danes are insured for falling ill or getting injuries when travelling. This is also what worries them the most.
YouGovPage 14
Worried (NET)
37%
7%
20%
8%
6%
11%
Biggest worries when travelling - Other
YouGovPage 15
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• miste mobiltelefon• flystyrt• tager de froholdregler jeg kan.
Rejseforsikring. Rolige rejsemål• At dem der hjemme bliver syge/kommer til
skade• At miste min bagage• Ved ikke• Jeg er ikke specielt bekymret ...• At blive væk fra børnene• at blive bortført og solgt som slave• At jeg mister min bagage og intet går som
planlagt• At min kuffert ikke når frem• Generelt ting der vil koste mig ekstra. Som
regel fordi jeg ikke har ekstra penge.• Dårligt vejr• At alle ting sker• Muhammeddannere• Flystyrt• at miste min bagage• At blive involveret i biluheld.• Jeg er ikke mere bekymret end hjemme
• At der skal ske noget med familien derhjemme
• At kunne finde rundt• At flyet styrter• alvorligt sygdom hos næmeste hjemme i DK• Social Demokrater• At der sker noget med mine børn...• at der sker min søn noget mens jeg er væk• at blive overfaldet• At der er for mange mennesker, hvor jeg
gerne vil være.• Diarre• At mit hos brander ned, med jeg er væk• færdselsuheld• at blive syg
Sweden
Results
Falling ill or getting injured
Property damage(e.g. damaged luggage)
Cancelled or delayed flights
Theft
Natural disasters
Terrorism
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
82%
71%
54%
49%
11%
7%
5%
8%
14%
14%
26%
26%
13%
20%
32%
37%
63%
68%
Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=938)
Yes No Don’t know
Swedes are most worried about falling ill or getting injured when travelling. Eight out of ten are insured for this.
YouGovPage 17
Worried (NET)
38%
8%
14%
20%
6%
10%
SWEDEN
-Younger Swedes (aged 18-34) are generally more worried when travelling compared to the elder.
-The younger Swedes are also significantly less insured for falling ill or getting injured, cancelled or delayed flights, theft and property damage.
-Swedes age 55+ are the most insured age group.
-Low income takers are generally less insured than high incomers. They also worry more about theft.
-Men and women are equally insured in Sweden.
Biggest worries when travelling - Other
YouGovPage 18
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• Att jag inte är hemma och grejar med det jag tycker är roligare än att resa.
• tycker inte om att åka flygplan.rädd för olyckor• Dåligt väder• Att missa flyget• Berusade medresenärer• att gå vilse• Att något ska hända mina barn som är kvar
hemma• Vägglöss• flygresan• Själva flygresan• Uttalad homofobi (våld)• att få inbrott eller skada på hemmet• Inbrott hemma• Matförgiftning• att en olycka inträffar• Att någon hemma ska bli sjuk.• flygolyckor• kidnappad, tappa bort sig• att flyga• Inte få ut kontanter.... Med kortet• vägglöss
• Tappa bankkortet, passet och pengar.• Att bli bestulen eller på annat sätt tappa bort grejer,
hemma medan jag är borta eller ute på resan• Resmålet är inte anpassat för rullstolsburen.• Att jag skall tappa bort passet.• Att bilen skall rasa ihop• att bli tilldelad en hopplöst trång sittplats• Flygolycka• Flygrädd. Resten brukar lösa sig...• Att äta något jag inte tål• flygkrasch• att planet ska störta• inbrott hemma• missa flyg hem• att min väska inte kommer fram• Krångel, byråkrati, bristande intresse för service,
hårda sängar.• Krig• Flygresan• Inbrott i huset.• Att planet ska störta
Germany
Results
Falling ill or getting injured
Property damage(e.g. damaged luggage)
Theft
Cancelled or delayed flights
Natural disasters
Terrorism
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
44%
21%
17%
8%
5%
19%
46%
65%
69%
76%
81%
4%
10%
14%
14%
16%
14%
Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=940)
Yes No Don't know
Most Germans are quite aware of what they are insured for. Three out of four are insured for falling ill or getting injured.
YouGovPage 20
Worried (NET)
48%
14%
36%
13%
21%
29%
GERMANY
-Younger Germans (18-34 yrs.) are significantly more worried about falling ill or getting injuries, cancelled or delayed flights, theft and property damage.
-Germans 55+ tend to be less worried
about the same alternatives.
-It’s also significantly fewer among the young Germans who are insured for falling ill or getting injured, theft and property damage.
-No significant differences are seen between men and women when it comes to insurance.
Biggest worries when travelling - Other
YouGovPage 21
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• Flugzeugabsturz• Armut der Bevölkerung• Flugzeugabsturz• schlechtes Hotel/ Unterkunft• ich informiere mich, sorgen sind min• wir reisen nur in sichere Länder mit zuverlässigen
Verkehrsmitteln• daß die in Deutschland gebliebenen sich so viel
Sorgen machen• das der Sprit alle wird• Kriminalität• Personaldokumente verlieren, Bankcard usw.• Flugzeug stürzt ab• Verständigung vor Ort• nach Deutschland zurückkehren• Mit meinem Haus ist etwas. Einbrecher• Flugzeugabsturz• Autopanne• schlechtes Wetter• Geld und Zeit• Sprach Differenzen
Spain
Results
Property damage(e.g. damaged luggage)
Falling ill or getting injured
Theft
Cancelled or delayed flights
Natural disasters
Terrorism
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
42%
40%
35%
33%
9%
7%
47%
49%
54%
55%
73%
76%
11%
11%
11%
12%
18%
17%
Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=920)
Yes No Don’t know
The Spanish travellers are quite aware of what their insurance covers, but fewer are insured for the different alternatives.
YouGovPage 23
Worried (NET)
20%
36%
40%
22%
19%
26%
SPAIN-Younger Spanish travellers (18-34 yrs.) are more worried about theft and property damage than the elder.
-Spanish travellers from Andalucia, Ceuta
or Melilla are less insured for falling ill , getting injured and theft.-Travellers from Cantabria , La Rioja , Navarra or País Vasco are more insured for property damage.
-No significant differences are seen between men and women.
Biggest worries when travelling - Other
YouGovPage 24
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• Que me entren ganas de no volver a este país de ladrones
• dinero• Problemas con la justicia• Miedo al avión• INSEGURIDAD POR LA SITUACIÓN MUNDIAL• el idioma• el idioma• Secuestro• que alguien manipule mi maleta y acabe en la
carcel sin hacer nada.• secuestro• no tener insulina• soy hipertensa y me preocupa cuando viajo en
avion• secuestro• idioma• no poder comunicarme• miedo a volar• QUE SE ESTRELLE EL AVION
• El vuelo si es que voy en avion• no pienso en esas cosas• la muerte de un familiar• el precio• Que se pierda mi maleta.• pérdida de documentación• Que se caiga el avión• la corrupción de la policia de aduanas• no saber el idioma• Que el hotel sea como espero• Perderme• economia y sanidad
UK
Results
Falling ill or getting injured
Theft
Property damage(e.g. damaged luggage)
Cancelled or delayed flights
Natural disasters
Terrorism
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
76%
69%
67%
59%
20%
15%
12%
15%
16%
19%
30%
31%
12%
16%
17%
22%
50%
54%
Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=2009)
Yes No Don’t know
Three out of four travellers from the UK are insured for falling ill or getting injured.
YouGovPage 26
Worried (NET)
45%
34%
13%
30%
10%
19%
UK
-Female travellers from the UK are more worried about natural disasters or terrorism compared to men.
-Brits age 18-34 are more worried about theft and property damage.
-Travellers from Wales or North UK are less worried about theft.
-Travellers in London are more worried about natural disasters.
-Fewer among the young Brits are insured for falling ill or getting injured, cancelled or delayed flights, theft or property damage. Brits age 55+ are more insured.
Biggest worries when travelling – Other [1:3]
YouGovPage 27
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• Plane Crash• Kidnap• Vehicle breakdown• Lack of human rights laws in host country• My luggage going missing• Vehicle breakdown/accident• Plane crash• drivers in other countries• Something happening to my home and pets in the
UK whilst I'm away or an elderly relative dying and having to cancel my holiday to return home and deal with it.
• lost luggage• Bad hotels• I do not travel abroad• Problem with plane that would cause plane crash• bad weather affecting flight• I haven't travelled abroad for over 10 years so I
have no opinion• crashing• luggage not arriving• air crash• Plane safety
• Distruption to my routine• Getting lost• dying in a plane crash• poor health and safety• Flying• plane crash or failure• not speaking the language• physical violence, corrupt authorities• Kidnapping• The location of toilets in strange places• my partner needing medications urgently• turbulance / air sickness• flight...scared of heights!• Cancelled or delayed rail connections with high
walk-up fares for next leg of journey• Lack of peace and quiet and any change in travel
plans• rape (it nearly happened to me once)• crime• Unstable goverment• Partner falling ill• missing a flight• Plane crashing
Biggest worries when travelling - Other [2:3]
YouGovPage 28
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• language barriers, food• Muggings and GBH• I worry about leaving my family at home, but tend to
call/text to ensure I know they are safe and healthy• how much I'm spending!• Personal safety• The flight there• Home security• The aeroplane crashing• Plane crashing• Missing the Flight• dying in a plane crash• Getting through the airport• Running out of money• plane crashing• lost luggage• being murdered• child kidnap• Missing luggage; something going wrong with the
flight• entanglement in local politics• Home
• Missing out on work while away (I freelance/am self-employed
• driving• language issues• plane crashes• crime (being robbed/ attacked or similar)• travel sickness• problems with flying as my wife is in a wheelchair• Home being burgled while away• Porn• Flying• plane crash• Work related problems• Personal and family safety• homophobia• what could happen to my house whilst I am away• Plane crash• I don't like flying• airports and airlines• lost luggage• being robbed and beaten up• injury to my self by others
Biggest worries when travelling - Other [3:3]
YouGovPage 29
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• Flying terrifies me• By working on minorities instead of normality, a
problem is being created• lost luggage• plane crash• getting home safely and having an enjoyable
journey.• getting lost• Not being able to speak the language
Italy
Results
Falling ill or getting injured
Property damage(e.g. damaged luggage)
Cancelled or delayed flights
Theft
Natural disasters
Terrorism
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
38%
30%
22%
23%
8%
4%
56%
64%
72%
71%
84%
88%
5%
6%
7%
6%
8%
7%
Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=944)
Yes No Don't know
Many Italians claim to not have insurance for the given alternatives when travelling.
YouGovPage 31
Worried (NET)
40%
31%
33%
37%
16%
24%
ITALY-Fewer Italian men are worried about natural disasters.-Younger Italians (age 18-34) are more worried about cancelled or delayed flights, theft and property damage.
-Italians age 55+ are less worried about the same alternatives.-Italians from Abruzzo, Basilicata, Calabria, Campania, Molise, Puglia, Sardegna or Sicilia are more worried about property damage. They are also less insured for this.
-More Italian men compared to women are insured for falling ill or getting injured. -Italians age 18-34 are also less insured for falling ill/getting injured. -Fewer Italians who are 55+ are insured for cancelled or delayed flights.
Biggest worries when travelling - Other
YouGovPage 32
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• mal d'auto/aereo• Cibi scaduti, aereo che cade, treno che deraglia• Volo• sono anni che non esco fuori dell'italia• lingua• Vertigini• non amo volare• ultimamente non viaggio all'estero• delinquenza locale• decesso parente o persona cara in Italia e
impossibilità di rientrare• figli a casa• figli• perdita dei bagagli• lingua• delinquenza• la lingua• catastrofi naturali-intemperie• parenti a casa
Czech Republic
Results
Falling ill or getting injured
Property damage(e.g. damaged luggage)
Theft
Cancelled or delayed flights
Natural disasters
Terrorism
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
89%
63%
45%
19%
16%
7%
5%
22%
30%
52%
51%
60%
6%
16%
25%
29%
33%
33%
Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=922)
Yes No Don’t know
Nine out of ten of the Czech are insured for falling ill or getting injured when travelling.
YouGovPage 34
Worried (NET)
54%
16%
30%
8%
13%
16%
CZECH REPUBLIC
--Younger Czechs (18-34) are more worried about theft, terrorism or property damage.
-Less women answer that they would’nt worry about anything.
-Czechs age 55+ are less worried about theft and property damage.
-Czechs from Hlavní město Praha or Středočeský kraj are more worried about property damage.
-Significantly fewer in the age group 18-34 are insured for falling ill or getting injured.
Biggest worries when travelling - Other
YouGovPage 35
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• havarie na motorce• jazykové bariéry• havárie• nehody na silnici nebo pád letadla• pádu letadla• pádu letadla• závada na automobilu• jazykové bariéry• Letecké katastrofy• autonehody• problém s komunikací• dopravní nehody• krachu cestovní kanceláře, místních nepokojů -
stávek a sociálních bouří,• Strach o rodinu• letu• pádu letadla, havárie• Komplikací na cesté• zmeškám letadlo, nebudou mít moji rezervaci ...• že nestihnu let nebo něco důležitého zapomenu• nehody
• průjem• případné havarie s vozidlem• Napadení.
Poland
Results
Falling ill or getting injured
Property damage(e.g. damaged luggage)
Theft
Cancelled or delayed flights
Natural disasters
Terrorism
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
70%
48%
42%
18%
14%
7%
22%
39%
45%
64%
65%
72%
8%
13%
13%
18%
20%
21%
Q2. Are you insured for the following alternatives when travelling abroad?Base: Have travelled abroad (n=925)
Yes No Don’t know
Seven out of ten Polish travellers are insured for falling ill or getting injured. Close to half are covered for theft or property damage.
YouGovPage 37
Worried (NET)
46%
18%
41%
17%
20%
31%
POLAND-Younger Polish travellers (18-34 yrs.) are more worried about cancelled or delayed flights, theft and property damage.
-Those age 55+ are less worried about theft and property damage.-No significant differences are seen between men and women.
-Fewer travellers from Dolnośląskie or Opolskie are insured for delayed flights, natural disasters or terrorism.
Biggest worries when travelling - Other
YouGovPage 38
Q1. Which are your biggest worries when travelling abroad? - Other Base: Total
• upadku samolotu• że mi dom okradną• awarii samochodu• różnic kulturowych• napaść• policji• lotu samolotem• biuro podróży bankrutuje i nie mam ani jak wrócić,
ani jak zostać• problemów językowych• OBCEGO JĘZYKA• nie mam obaw• nieprzewidzianych sytuacji• chorób tropikalnych• nieznajomość języka• jeśli biuro podróży to tego, że splajtuje• zlego nastawienia obcokrajowcow• Hotel nie będzie spełniał oczekiwań• bankructwa biura podróży• braku porozumienia się• lotu samolotem, braku znajomosci języka
Additional study information
Questions in the survey
Page 40
The following questions were put to the participants:
► Q1. Which are your biggest worries when travelling abroad?
► Q2. Are you insured for the following alternatives when
travelling abroad?
The structure of the material - Denmark
Page 41
Number of unweighted
Share of (%) unweighted
Number of weighted
Share of (%) weighted
Total 1004 100% 1004 100%
Gender
• Female497 49,5% 501 49,9%
• Male507 50,5% 503 50,1%
Age
• 18-34 years 278 27,7% 290 28,8%
• 35-54 years 407 40,5% 391 39,0%
• 55-74 years319 31,8% 323 32,2%
Region
• Capital Region of Denmark 314 31,3% 316 31,4%
• Region Zealand 146 14,5% 145 14,5%
• Region of Southern Denmark 211 21,0% 213 21,2%
• Central Denmark Region 227 22,6% 227 22,6%
• North Denmark Region 106 10,6% 104 10,3%
The structure of the material - Sweden
Page 42
Number of unweighted
Share of (%) unweighted
Number of weighted
Share of (%) weighted
Total 1008 100% 1008 100%
Gender
• Female499 49,5% 499 49,5%
• Male509 50,5% 509 50,5%
Age
• 18-34 years 273 27,1% 312 31,0%
• 35-54 years 395 39,2% 373 37,0%
• 55-74 years340 33,7% 323 32,0%
Region
• Stockholm226 22,4% 226 22,4%
• North Sweden116 11,5% 122 12,1%
• North middle Sweden184 18,3% 180 17,8%
• South middle Sweden293 29,1% 300 29,8%
• Skåne, Halland and Blekinge 189 18,8% 180 17,9%
The structure of the material - Germany
Page 43
Number of unweighted
Share of (%) unweighted
Number of weighted
Share of (%) weighted
Total 1052 100% 1052 100%
Gender
• Female553 52,6% 541 51,5%
• Male499 47,4% 511 48,5%
Age
• 18-34 years 248 23,6% 254 24,1%
• 35-54 years 400 38,0% 386 36,7%
• 55-74 years404 38,4% 412 39,1%
Region
• Nielsen 1: Bremen, Hamburg, Niedersachsen, Schleswig-Holstein 186 17,7% 169 16,1%
• Nielsen 2: Nordrhein-Westfalen 242 23,0% 228 21,7%• Nielsen 3a: Hessen, Rheinland-
Pfalz, Saarland 153 14,5% 142 13,5%• Nielsen 3b: Baden-
Württemberg 98 9,3% 136 13,0%
• Nielsen 4: Bayern 153 14,5% 157 14,9%
• Nielsen 5: Berlin 51 4,8% 45 4,2%
• Nielsen 6: Brandenburg, Mecklenburg-Vorpommern, Sachsen-Anhalt 95 9,0% 113 10,8%
• Nielsen 7: Sachsen, Thüringen 74 7,0% 62 5,9%
The structure of the material - Spain
Page 44
Number of unweighted
Share of (%) unweighted
Number of weighted
Share of (%) weighted
Total 1005 100% 1005 100%
Gender
• Female505 50,2% 502 50,0%
• Male500 49,8% 503 50,0%
Age
• 18-34 years 285 28,4% 281 28,0%
• 35-54 years 461 45,9% 442 44,0%
• 55-74 years259 25,8% 281 28,0%
Region
• Canarias 49 4,9% 51 5,0%• Cantabria , La Rioja , Navarra ,
País Vasco 81 8,1% 83 8,2%• Castilla y León , Castilla-La
Mancha , Extremadura 113 11,2% 124 12,4%
• Aragón , Baleares , Cataluña 203 20,2% 199 19,8%
• Andalucía , Ceuta , Melilla 193 19,2% 190 18,9%
• Comunidad de Madrid 149 14,8% 132 13,1%
• Comunidad Valenciana , Región de Murcia 132 13,1% 136 13,5%
• Asturias , Galicia 85 8,5% 91 9,0%
The structure of the material - UK
Page 45
Number of unweighted
Share of (%) unweighted
Number of weighted
Share of (%) weighted
Total 2266 100% 2266 100%
Gender
• Female1200 53,0% 1176 51,9%
• Male1066 47,0% 1090 48,1%
Age
• 18-34 years 556 24,5% 625 27,6%
• 35-54 years 907 40,0% 834 36,8%
• 55-74 years803 35,4% 807 35,6%
Region
• North 499 22,0% 542 23,9%
• Midlands 300 13,2% 363 16,0%
• East 166 7,3% 211 9,3%
• London 303 13,4% 281 12,4%
• South 494 21,8% 503 22,2%
• Wales 137 6,0% 111 4,9%
• Scotland 309 13,6% 193 8,5%
• Northern Ireland 58 2,6% 63 2,8%
The structure of the material - Italy
Page 46
Number of unweighted
Share of (%) unweighted
Number of weighted
Share of (%) weighted
Total 1003 100% 1003 100%
Gender
• Female507 50,5% 502 50,0%
• Male496 49,5% 501 50,0%
Age
• 18-34 years 300 29,9% 291 29,0%
• 35-54 years 405 40,4% 391 39,0%
• 55-74 years298 29,7% 321 32,0%
Region
• Abruzzo, Basilicata, Calabria, Campania, Molise, Puglia, Sardegna, Sicilia 249 24,8% 241 24,0%
• Emilia Romagna, Friuli Venezia Giulia, Trentino Alto Adige, Veneto 227 22,6% 221 22,0%
• Lazio, Marche, Toscana, Umbria 307 30,6% 301 30,0%
• Liguria, Lombardia, Piemonte, Valle D'Aosta 220 21,9% 241 24,0%
The structure of the material – Czech Republic
Page 47
Number of unweighted
Share of (%) unweighted
Number of weighted
Share of (%) weighted
Total 1003 100% 1003 100%
Gender
• Female507 50,5% 502 50,0%
• Male496 49,5% 501 50,0%
Age
• 18-34 years 300 29,9% 291 29,0%
• 35-54 years 405 40,4% 391 39,0%
• 55-74 years298 29,7% 321 32,0%
Region
• Hlavní město Praha, Středočeský kraj 249 24,8% 241 24,0%
• Jihočeský kraj, Karlovarský kraj, Plzeňský kraj, Ústecký kraj 227 22,6% 221 22,0%
• Jihomoravský kraj, Kraj Vysočina, Královéhradecký kraj, Liberecký kraj, Pardubický kraj 307 30,6% 301 30,0%
• Moravskoslezský kraj, Olomoucký kraj, Zlínský kraj 220 21,9% 241 24,0%
The structure of the material - Poland
Page 48
Number of unweighted
Share of (%) unweighted
Number of weighted
Share of (%) weighted
Total 1002 100% 1002 100%
Gender
• Female501 50,0% 511 51,0%
• Male501 50,0% 491 49,0%
Age
• 18-34 years 344 34,3% 341 34,0%
• 35-54 years 370 36,9% 361 36,0%
• 55-74 years288 28,7% 301 30,0%
Region
• Dolnośląskie, Opolskie 110 11,0% 110 11,0%• Kujawsko-Pomorskie,
Pomorskie, Warmińsko-Mazurskie 159 15,9% 150 15,0%
• Lubelskie, Podkarpackie, Podlaskie, Świętokrzyskie 166 16,6% 180 18,0%
• Lubuskie, Wielkopolskie, Zachodniopomorskie 151 15,1% 160 16,0%
• Łódzkie, Mazowieckie 212 21,2% 200 20,0%
• Małopolskie, Śląskie 204 20,4% 200 20,0%
Statistical uncertainty of various sample sizes
Page 49
Sample size (number of responses) Per cent
100 200 300 400 500 600 700 1000 1400 1800 2200
5 or 95% 4.3 3.0 2.5 2.1 1.9 1.7 1.6 1.4 1.1 1.0 0.9
10 or 90% 5.9 4.2 3.4 2.9 2.6 2.4 2.2 1.9 1.6 1.4 1.3
15 or 85% 7.0 4.9 4.0 3.5 3.1 2.9 2.7 2.2 1.9 1.6 1.5
20 or 80% 7.8 5.5 4.5 3.9 3.5 3.2 3.0 2.5 2.1 1.8 1.7
25 or 75% 8.5 6.0 4.9 4.2 3.8 3.5 3.2 2.7 2.3 2.0 1.8
30 or 70% 8.9 6.4 5.2 4.5 4.0 3.7 3.4 2.8 2.4 2.1 1.9
35 or 65% 9.3 6.6 5.4 4.7 4.2 3.8 3.5 3.0 2.5 2.2 2.0
40 or 60% 9.6 6.8 5.5 4.8 4.3 3.9 3.6 3.0 2.6 2.3 2.0
45 or 55% 9.8 6.9 5.6 4.9 4.4 4.0 3.7 3.1 2.6 2.3 2.1
50% 9.8 6.9 5.7 4.9 4.4 4.0 3.7 3.1 2.6 2.3 2.1
The table below shows the calculation of the error margins (statistical uncertainties) that apply to various sample sizes, once the total
population is known. This means that the table can be used to find out how certain you can be of a given result. A confidence interval of 95%
has been used (the responses are 95% certain).
Example of reading the table:
Data in a given survey shows that 75% of the 1,000 questioned
residents of a given municipality have, at some point, visited the
website of the municipality in question. The certainty of the response
can be found by first finding the percentage rate in the left row of the
table, and then selecting the line, i.e. in this case the row, in which
75% is included.
Then take the horizontal line from 75%, and in this case find the
sample size for the 1,000 responses. The figure, which in this column
is 2.7, refers to how the error margin/deviation for the percentage rate
of 75% is plus/minus 2.7. This means that the actual ratio of the 1,000
respondents that has visited the website is not exactly 75%, but can
vary by 2.7% each way. This means that the actual ratio of the 1,000
residents that have visited the website is, with a probability of 95%,
between 72.3% and 77.7% (i.e. 75% plus/minus 2.7%). This is with a
probability of 95%, because the confidence interval is 95%.
Presentation and interpretation of data
Page 50
Graphic presentation of results
The graphs in the report present the main result for the given
question, and in total terms present how the persons in the target
group have responded in the survey.
Table set
The responses for each question are crossed with all background
variables, so that the table set shows the responses for each
question, broken down on the various distribution groups.
Significant deviations
The figures in the tables have been tested for significance (significant
deviations). There are a large number of significant deviations in the
tables, i.e. there are various deviations in terms of how the various
distribution groups respond to the individual questions. If a deviation is
significant, this means that the response from a given distribution
group differs significantly from another, or all other, distribution
group(s).
Statistical tests to reveal significant deviations - Chi2 tests and T
tests
Two different statistical tests, Chi2 tests and T tests, were performed,
in order to find the significant deviations across various groups of
Poles.
The Chi2 test form is denoted in the tables by the colours green or
red, respectively. If green is shown in the tables, the result is
significantly higher than the total. If red is shown in the tables, the
result is significantly lower than the total.
The T-test form is denoted by capital letters in the tables. If a capital
letter is shown in the tables, this means that the result in the given
column deviates significantly from the column to which the capital
letter refers.
A confidence interval of 95% was selected for this test.
We’re a global market research company providing insights for brands across the world. Our sector experts help you understand your consumers, your industry and the wider
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Who are we?
Page 51
YouGov is a professional analysis and consulting organisation that
has pioneered the use of the Internet and information technology to
collect data for market and stakeholder analyses.
Being part of the listed research group YouGov plc, we have
access to over 400 qualified colleagues and more than 2.5 million
respondents worldwide.
YouGov – bullet points
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decision, at the right time, using effective survey methods
that yield rapid results, at a fair price.
► YouGov has conducted online surveys since 2000.
► We have conducted approximately 15,000 online surveys –
more than any other company in the Nordic region.
► We were the first in the Nordic region to launch precise
political opinion polls online.
► We employ 90 highly qualified analysts at our offices in the
Nordic region (Copenhagen, Stockholm, Malmö, Oslo and
Helsinki).
► International coverage with more than 2.5 million panel
members worldwide.
Contact YouGov
Page 52
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Research Consultant
YouGov Sweden
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