Denise Steele 312-404-6604

dlosteele@dlosteele@gmail.com www.linkedin.com/in/denisesteele

Summary Director of Sales and Business Development with an advertising and marketing technology background. Proven track record of building and growing territories for start-ups, selling media and ad technology including SaaS, mobile, video, online, SEM, social networking, print, and broadcast solutions.

➢ Fosters and maintains relationships with key decision-makers who manage high-profit accounts ➢ Self-motivated sales professional with integrity, and initiative to achieve both corporate and personal goals ➢ Expert in branding-focused and performance-based mobile, social and online media as solutions ➢ Builds solid sales strategies that set the territory up to succeed by exceeding revenue goals ➢ Demonstrated success in building profitable sales territories both as player and coach by hiring, training,

motivating driven sales talent Other endeavors include publishing a support blog called Hope4Fertility for those struggling with fertility and family planning. Has established a network of relationships with fertility practices, third-party fertility providers and adoption agencies. Experience MOMMY NEAREST - Director of Business Development & General Manager - Chicago, IL - 2/2015 – 10/2016 Mommy Nearest is a location-based mobile app and online resource guide to support parents. The database consists of kid friendly places that include retailers, restaurants, ER’s and quick clinics, classes/activities, changing stations and special deals from local business partners.

➢ Managed sales, account management and marketing team members ➢ Built partnerships with local and national businesses who wish to message to moms on the Mommy

Nearest platform ➢ Negotiated strategic partnerships and marketing opportunities with Babyganics, Fridababy, Crane,

Rosie Pope, Babycenter and Sittercity, and Neighborhood Parenting Network ➢ Territory has sold 40 SaaS deals in the 1st year to parent-focused clients

XAD - Director of Sales - Central Region - Chicago, IL - 4/2013 - 9/2014 xAd is a mobile ad tech company that allows marketers to reach users based on their exact location. 1st and 3rd party data is used to target users and track in-store attribution. Majority of the clients in the Central region are retailers, QSRs, travel, CPG, and automotive dealerships.

➢ Started the Central region in April 2013; original Director in the region ➢ 1st year revenue quota was $1.5M; Achieved $2.95M ➢ 2nd year revenue quota was $9M; Achieved $9 Million by September of 2017 ➢ Grew the Central team to 3 Account Executive and 2 Account Managers

ZUMOB I - Director of Sales - Central Region - Chicago, IL - 10/2011 - 4/2013 Zumobi held a portfolio of 59 premium apps that included MSNBC, The Today Show, Meet the Press, The Week, MSN Money, The Sporting News, TLC, Good Housekeeping, Parenting, Motor Trend News, and Dwell.

➢ Carried a quota of $1.5 Million in 2012 and exceeded it by 10% and In 2013 quota grew to $3M and exceeded it by 6% in Q1 and was on target for Q2

➢ Managed publisher relationships that included Microsoft, MSNBC, Bonnier, The Sporting News, Meredith, & PGOA Media

➢ Sold mobile sponsorships and opportunities to direct clients and agencies and through strategic partners in the Central Region in the CPG, Retail, Corporate, Travel and Insurance categories

INMOBI - Sales Manager - Central Region - Chicago, IL - 11/2010 - 10/2011 InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising; its platform leverages big data, user behavior, and cloud-based architectures to hyper target mobile users.

➢ Started and grew the territory revenue by calling on agencies in Chicago, Detroit, Dallas, Houston, and Minneapolis

➢ Conducted marketing events that disseminated InMobi’s mobile research ➢ Quota was $1M; exceeded Q2 2010 goal by 20% was pacing at 115% for the 1st year

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LOTAME SOLUTIONS - Director of Sales - Midwest - Chicago, IL - 1/2009 - 11/2010 Lotame was an online audience building technology platform. The platform collected and interpreted social data and delivered targeted advertising to precise online audiences based on the 3rd party data. Now it's a DMP.

➢ Was the first Midwest-based director and successfully grew the account base from $0K to nearly $1M in the first year

➢ Penetrated key accounts that included CPG, entertainment, QSR and tune-in brand Gather (became Skyword) - Director of Sales - Midwest - Chicago, IL - 3/2008 - 1/2009 Gather was a social network offering advertising and PR solutions that enabled consumers to connect and engage with brands, products, or services including: targeted online display advertising, group sponsorships, branded communities, and email campaigns.

➢ Started the Midwest territory and set benchmarks for the other open markets; grew revenue in 2008 to $950K

➢ Established a vertical category practice focused on CPG brand managers representing mom-focused brands which made up 75 percent of the revenue in the territory

EXACT DATA (Formerly CONSUMERBASE, LLC) - Director of Agency Business - Evanston, IL - 6/2006 - 3/2008 Digital media agency that specialized in performance solutions including: online media buying and account management for PPC SEM, display advertising, lead generation, affiliate marketing and email campaigns.

➢ Led the agency’s digital discipline and subsequent goals including the overall strategy ➢ Major accounts billing $1 Million+ included Monster.com, Home Instead Senior Care, Interbank FX, and

Friendster; I managed and grew the existing relationships and brought on Home Instead Senior Care and Interbank FX as new business

➢ Negotiated media buys with price online publishers that included: Google, Yahoo!, WebMD, EONS, Tribune Interactive, Wall Street Journal, NY Times, and Martha Stewart among others

UNITED ONLINE - Director of Sales - Chicago, IL - 12/2005 - 5/2006 Sold online advertising solutions to marketers with brand and direct response objectives through a full suite of display, search. Its Internet properties included: FTD, Classmates.com, MyPoints, NetZero, Juno and Mysite. WDRV-FM The Drive - Senior Account Executive - Chicago, IL - 12/2003 – 1/2005 Sold advertising for the top-ranked, radio station with a listening audience made up of affluent adults age 35-54. Exceeded personal sales of over $1M in just a year. TRIBUNE INTERACTIVE - Online Sales Manager - Chicago, IL - 8/2000 - 11/2003 Established revenue goals for each of the team; in 2001 we reached $3.5M, in 2002 we reached $5.75M and in 2003, we were pacing towards $8.5M

➢ Grew advertising revenue at a minimum of 40% YOY from campaigns that ran on ChciagoTribune.com, metromix.com and ChicagoSports.com

➢ Reported to the General Manager of Tribune Interactive and managed 7 sellers and 2 account manager

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Consulting and Special Project Experience HOPE4FERTILITY.COM - Founder - Chicago, IL - 7/2012 - Present

➢ Write and publish a support blog for those facing infertility ➢ Established an extensive network of medical doctors and fertility and adoption professionals ➢ Guest speak about personal journey providing insights and resources about adoption and third-party

fertility Fertility Authority - (Acquired by Progyny) - Consultant - Chicago, IL - 11/2014 - 1/2015

➢ Consulted on new elective egg freezing product offerings ➢ Met with fertility doctors and practice managers to understand their marketing objectives and provide

solutions that include multi-cycle IVF and elective egg freezing financial plans for their patients along with patient referrals

Friends of Wildwood IB World Magnet School - Marketing and Communications Lead - 7/2015 - 5/2016 Friends of Wildwood was established in 2014 as a fundraising organization. The non profit funds both the music and athletic programs at Wildwood iB World Magnet, a Chicago Public School.

➢ Lead the communications efforts for the volunteer organization ➢ Created the marketing (social, online, and print) and communications strategy ➢ Published the website, established its social pages and managed the PR.

Wishlist Auxiliary Board for Children’s Memorial Hospital - Chairperson - 1/2006 – 2/2008 The Wish List Auxiliary was established to support the emotional and psychological needs of the children being cared for at Children's Memorial, prior to it becoming Ann & Robert H. Lurie Children’s Hospital of Chicago. The organization funds supplies, materials and equipment for Children's Memorial patients and their families.

➢ Directed a team of twenty-five board members to raise funds for the hospital ➢ Set the overall strategy to ensure the board’s annual fundraising goals were met ➢ Cultivated relationships with the major donors, corporate foundations and event sponsors ➢ Successfully managed and executed two annual events that exceeded the hospital’s expectations and

received national publicity Chicago Children’s Memorial Hospital - Volunteer - 10/2004 – 2/2007 Volunteered in the NICU step-down unit as a nursing assistant. Held, fed and bathed premature infants and offered emotional support to their families Chicago Foundation for Education (CFE) - Volunteer - 10/2003 – 1/2005 Chicago Foundation for Education offers grants and professional development opportunities to Chicago Public School (CPS) teachers.

➢ Reviewed local grants written by Chicago Public School Teachers ➢ Observed and rated programs that were awarded CFE grants

Junior Achievement - Volunteer - 10/2000-12/2003 Taught Junior Achievement curriculum in 3 Chicago Public schools to 2nd, 3rd and 5th graders Education Kansas University Studied Architecture & Design Piedmont College Associate's Degree, Liberal Arts

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