Denis Brunetti Vice President Ericsson Vietnam, Cambodia & Laos
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oTT Opportunities for Operators in vietnam
Denis BrunettiVice President
Ericsson Vietnam, Cambodia & Laos
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VIETNAM since 3G launch
Oct 2009
2013
Launch of 3G services in Vietnam
19 million 3G
subscribers
Mobile data traffic
increased up to 4 times
in past 12 months
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OTT innovations
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smartphone usage in VIETNAM
Base: Smartphone users
Source: Ericsson ConsumerLab Analytical Platform 2012 and 2013
WWW
appsms Browse
internetInstant
messagingemails Apps Usage Social network video clips
95% 68% 15% 25% 35% 38% 25%
97% 67% 45% 35% 38% 58% 30%
IM
2012
% of usage at least once a week
There is increased usage of instant messaging, social networking, video clips and emails in Vietnam
2013
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Smartphone experience
Do you experience issues with your smartphone?
Source: Ericsson ConsumerLab 2012
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IT’S ALL ABOUT THE ‘NETWORK’
MOBILE BROADBAND MONETIZING CLOUDS VIDEO GROWTH 50 BILLION
‘5 PILLAR’ NETWORK REQUIREMENTS
SMARTSMART SCALABLE SIMPLE SUPERIOR SECURE
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Penetration
Price
SingleFlat rate
Offer
Lost revenue opportunity
Best-effort broadband
Diverse offerings, leveraging QoS & Policy Control
Price
Penetration
Service-based broadband
Flat rate –> Volume based –> Value based
Smart offerings
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TELKOMSEL INDONESIA
Within 2 years:•MBB Sub Growth 45%•Revenue Growth 23%
Daily: USD 0.1Weekly: USD 0.5Monthly: USD 2.1
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Shared text messages
Shared voice minutes
Shared data
Shared plansBusiness opportunity
Number of devices
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Leveraging OTT Brands
Unlimited music streaming
on all devices for USD 15 per month
Unlimited music streaming
on all devices for USD 15 per month
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