Denim Project lookbook 2016

We want to become the most resource neutral Denim Label in the world.

If that dosent make sense to you … you might have other issues than choosing what jeans to buy.

For as resource consuming the fashion industry is, it came to our knowledge that est. 15% of the resources used, are wasted in cut away and left over materials.

We found a way to use this left over material and make it into an elegant denim collection, combining danish long lasting design, that is inspired by the past, with fits of the present and with a dream of influencing the future.

When we manage to turn our production we will

– Use only 2% stretch as new resource for 1 pair of jeans

– Save 11.000 liters of water on every pair of jeans vs. a regular production

The biggest evolution in jeans production since the 1870’s

Jacket style 1 – Benjamin

98% cotton 2% stretch

The “fits all jacket”, a classic jacket that will dress up any outfit

Available in BlackGreyBlueBlack bottons on all

Denim – the only fabric in the world that becomes more cool in use. Looking at the amount of manufactured used denim, you must think so to … We decided not to cheat

Jacket style 2 – Kasper


Available in Black – black zipGrey – silver zipBlue – silver zip

A slim line street jacket, with a bomber jacket look. The length adds a dressed up look.

We are not wearing the hat to look cool, but to very elegant gread …

Jacket style 3 – Jesper


70s cut jacket with bomber cut neck

Available in Black – black bottons Grey – black bottonsBlue – silver bottons

70s inspired sports jacket

Jacket 4 – Simon


Regular fit zip jacket


1st question that always pops up, when talking about this project is - so, where will you produce ? we might care more than we act, while the majority of all clothing is made in far east. My simple answer is, we ruin their country, F... with their food supply and damage their resources ... and now you want to take their jobs, that has got to be pure cruelty.We will through our partner Pure Waste textiles, make sure that everything is done right ... not by the book, but right !

Jacket 5 – Kim



Gives a look that has never yet, been explored in the world of denim

Jacket 6 – Lasse

98% cotton 2% stretchDenim fabric

Available in Black – black bottons Grey – black bottonsBlue – black bottons

Classic 70s blazer - now you can look as cool in the future, as they did in the past

All our jackets, except Kim, can be used spring /summer as a jacket, for fall / winter they become elegant dressed up inner jackets, for whatever coat you decide to wear over it ...

Jacket 7 – Christian


Available in Black – black zip Grey – silver zip Blue – silver zip

imagine ... saving 22.000 liters of water, looking like this, think anyone will notice ?

Jacket 8 – Torben



As street as it gets, from our part ...

Jeans style Red


Available in Black – black bottons Grey – black bottons Blue – black bottons

Style RedRock’n’rollish slim fit, a scandinavian classic

Jeans style Blue


Available inBlack – black bottonsGrey – black bottons Blue – black bottons

Regular fit thighs and waist tapered at the foot to keep the clean danish look – so eventhough you do sports, you still keep the elegant look

Our fit all jeans ...

Jeans trackpant style Grey


Regular slim fit track pant with zip pocket detail Tapered and cropped at the foot

Available in Black – silver zip Grey – silver zip Blue – silver zip

The perfect pants for a street look or when you want to look dressed up, while being relaxed

I cant wait for these pants ...

Jeans Dressy pants style Black


Regular slim fit dressy pant Tapered and cropped at the foot

Available in Black – black bottons Grey – black bottons Blue – black bottons

70s collar long slim shaped ... Wauw we believe this to become the nicest white shirt in the future, at least for some ...

Shirt 1

Regular shit cotton / polyester (for now)

Available in Black GreyNavyWhite

70s collar long slim shaped ... Wauw we believe this to become the nicest white shirt in the future, at least for some ...

Really nice item for being relaxed well dressed ...

Rollneck

100% regular shit cotton (for now)

Long shaped fitted rollneck. The neck is a bit longer than On regular ones, because we want you to look nice, but not posh, after all we are a denim label

Available in BlackNavyOff White Black / White 2cm stripes Navy / Red 2cm stripes

All prints are done on Pure Waste t–shirts, saving 2.700 liters of water for every one. We cant make a t–shirt that makes more sence, so why even try

T–shirt Prints are ours, t–shirt is theirs (purewaste) 100% resource optimized made out of waste t–shirts cotton / polyester mix sunshine product !

Why be a sheep ... when you can be a horse or an elephant ...

We decided to make only black, blue and grey styles. When wanting to be the most resource neutral, it came clear, that washing the denim down, making it pre worn, didnt make any sense. Our main purpose with the collection, is for people to dress up and the collection to live as long as possible ...

Once upon a time, girls would wear a dress, at least when going out ... I think that was amazing

Dress style Liva


The under skirt is not included nor is the belt, we believe you might have one yourself ...

Available inBlack – black zip Grey – silver zip Blue –silver zip

High waist 70s inspired skirt

Skirt style Anna


The under skirt is not included, just for inspiration looks great when you go dancing ...


We been asked if we get some ”Environmental certifications” for our production, looking out the window it dosent look like ”Environmental certifications” have changed a hole lot, so we decided to make our own ...

Hangtag

a little less shit, than anything else ...

Style GreenWhen not wearing a dress or a skirt, we think the high waist slim fit is a sexy and well dressed look ... A Scandinavian icon

Jeans style Green


High waist slim fit

Available inBlack – black bottons Grey – black bottons Blue – black bottons

Jeans style White


High waist 70s flair

Available inBlack – black bottons Grey – black bottons Blue – black bottons

Style WhitePlease dont wear this style with sneakers, it will look like a “sack of potatoes”

All prints are done on Pure Waste t–shirts, saving 2.700 liters of water for every one. We cant make a t–shirt that makes more sence, so why even try

T–shirt Prints are ours, t–shirt is theirs (purewaste) 100% resource optimized made out of waste t–shirts cotton / polyester mix sunshine product !

Why be a sheep ... when you can be a horse or an elephant ...

DENIM PROJECTTHE MOST RESOURCE NEUTRAL DENIM LABEL IN THE WORLD !

Denim Projects garments aremade of cutting waste, leftover of the manufacturing process

The waste is sorted by colour, refiber and

spin it into yarns

And turn them into jeans that saves 11000

liters of fresh water

We add 2% stretch to the 98% waste facric ...

2% stretch

GROWING 1 KILO

COTTON REQUIRES OVER

11000 LITERS OF WATER!

www.denimproject.dk

Manufacturing Process

We thank you for supporting the biggest evolution in denim production, since the 1870s ... without YOU it wouldnt be possible !

We thank you for supporting the biggest evolution in denim production, since the 1870s ... without YOU it wouldnt be possible !

PhotographyCarla Janson

Models Leonardo Julian RossiVeronika Baron

Graphic designNº 22 – no22studio.com

Please don’t [email protected]

Germany, Austria, [email protected]

United KingdomSocial [email protected]

Denim Project lookbook 2016

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