“Denim, Present and Future in Bangladesh”

Md. Selim Reza

ID: 091-23-1228

Section: E (L3T3)

Department of Textile Engineering

Daffodil International University

Date of Submission: 05.12.2011

This assignment is prepared under supervision of Mominur Rahman, Lecturer, Department of Textile Engineering, Daffodil International University.

AcknowledgementWith the help of many website, I have finished this assignment,

website addresses are listed at the last page of my assignment. I am trying to do my best. Lack of many information, I can’t write instead of willingness. Denim fabric, jeans is very popular all around the world. I am trying to present denim in Bangladesh and its future condition of business in Bangladesh.

Contents:

Serial No. Topic Page No.

01 Introduction

02 Definition

03 Types of Denim04 Uses

05 Denim Industry in Bangladesh

06 Export of Denim

07 Future of Denim

08 Conclusion

Introduction:

Denim is mostly used to make Jeans. Beside jeans, denim has many application. This special denim-themed issue of the cotton incorporated Lifestyle Monitor celebrates the present and the future of denim and the blue jean. An examination of the current denim market, trends and a look towards the future is easier than trying to pinpoint the historical origins of what could be called the world’s most popular fabric.

Definition:

The word denim is an Americanization of the French name "serge de Nimes," a fabric which originated in Nimes, France during the Middle Ages. In 1864, Webster's dictionary listed the shortened English version: DENIM. Denim is a rugged cotton twill textile, in which the weft passes under two or more warp threads. This produces the familiar diagonal ribbing identifiable on the reverse of the fabric, which distinguishes denim from cotton duck.

Figure: Structure of a denim fabric

Denim Types:

1. Natural Denim

2. Polycore Denim

3. Ring-spun Denim

4. Ring-Ring Denim

5. Ring Denim

6. Bull Denim

7. Dual Ring Spun

8. Black-Black Denim

9. Open-End Denim

10. Over Twisted Denim

11. Printed Denim

12. Reverse Denim

13. Pinto wash Denim

There are also some types of denim such as:

Dry denim Selvage denim

Stretch denim

Colour denim

Uses of Denim:

Jeans Bags & purses

Capri pants

denim skirts

Dresses

Hats

Jackets

Overalls

Shirts

Booties & shoes

Shorts

Cut offs

Daisy Dukes

Swimwear

Crafted items

Sofa covers

Director-style chair Lampshades Hassocks

Denim industry in Bangladesh:

The textile industry has played an important role in Bangladesh’s economy for a long time. Currently, the textile industry in Bangladesh accounts for 45 percent of all industrial employment and contributes 5 percent to the total national income. The industry employs nearly 4 million people, mostly women. A huge 78 percent of the country’s export earnings come from textiles and apparel, according to the latest figures available. Bangladesh exports its apparel products worth nearly $5 billion per year to the United States, European Union (EU), Canada and other countries of the world. It is the sixth largest apparel supplier to the United States and EU countries.

Beximco Denim, Envoy Textiles Ltd., Royal Denim Ltd., Shasha Denim, Marfani Denim Mills, Partex Denim Mills Ltd., Artistics Denim Mills Ltd., Chittagong Denim Mills Ltd., Ali Hossain Textile Mills Private Ltd., Argon Denims Ltd., Hameem Group are most denim producers in Bangladesh. Bangladesh has great future of denim. We can export denim to EU,USA,etc more than China because of our low labour cost.

Among the new textile items, denim fabrics and sweater are gradually becoming the flagship products for the local exporters. Industry insiders said during the last four years, production of denim has increased from 28 million metres per year to 200 million metres in 2006. The sub-sector is now producing denim enough to meet the entire demand of the export oriented readymade garments units for the same, said the Bangladesh Textile Mills Association (BTMA).

Bangladesh emerged as the number one supplier of denim clothes to the European market, commanding 27 per cent share during the 1st half of 2006. The BTMA claims that availability of locally produced denim fabrics and enhanced ability to offer the same at most

competitive prices have helped Bangladesh gain greater market share. Restrictions on certain apparels of some Asian countries in the EU market have also benefited the Bangladesh denim sector. In terms of earnings, Bangladesh, however, ranked third in the EU market because of the exporters' concentration in low cost dresses. During the January-June 2006 period Bangladeshi apparels manufacturers shipped about 24 million pairs of denim jeans in men's & boys category to Europe. In women's & girls' denim category, Bangladesh exporters saw the volume increased by more than 91 per cent to about 17 million pairs during January-June 2006.

Export of Denim:

The US imports of denim have been a cause for concern this year. The fall in imports has been consistently rising and almost touching a negative growth of 14.3% from Jan to Sept compared to similar period in 2010.

China has shown the most significant fall in export figures and some other countries like Bangladesh, Cambodia etc also follow but in smaller percentages. The imports have fallen significantly in 2011 when compared to the same period in 2010. This fall is significant since we have seen that denim sales have ditched the recessionary pattern in the past that other apparel products have shown.

The current market reports coming from EU are not very encouraging .Many retailers are believed to be holding their purchases or delaying them. In fact , one of the major retailer from EU is believed to have postponed a major part of a 20million pcs order .. The situation does not look so good. But when we look at the figures of imports of denim apparel from Jan to July 2011 as compared to the similar period in 2010, we find a totally different situation. The imports of jeans into EU has actually increased by 5% over the same period in 2010.

The figures are quite inspiring and confusing at the same moment. They do not reflect the current economic turmoil that Europe is going through. The price increase , though seems justified as the impact of cotton price increases of last year have continued to be felt this year at the retail level. Many countries have increased their exports with China having increased about 3%. However, what happens in the next few months shall be very important and indicative for the industry . The reports coming from major exporting to EU countries including Bangadesh , China, Pakistan etc have not been very good. Most of the apparel exporters have indicated that they are short of orders or have requests from the buyers to postpone the orders to next year.

Future of Denim:

For financial crisis import percentage of denim of USA has decreased in this year. But import percentage of EU has increased and also price is increased. Day by day labour cost in china is increased. So we have to catch international market. Our production quality is very good and our industries are equipped with modern textile machineries and still now our labour cost is low. So I think we have great business of denim.

Conclusion:

Denim fabric has a long, rich history, and just like other products such as wine, automobiles and electronics that have garnered universal aficionados, denim has morphed and changed over the years, its status evolving from functional to fashionable staple.

Denim has been beloved in its jeans form for decades. Worldwide, nearly 90% of consumers own at least one pair of denim jeans.

References:

1. www.garmento.org/jeans/ history _of_ denim .pdf 2. itis.umt.edu.pk/data/DENIM.pdf3. en.wikipedia.org/wiki/Denim4. http://www.google.com/url?

sa=t&rct=j&q=&esrc=s&source=web&cd=10&ved=0CHAQFjAJ&url=http%3A%2F%2Fwww.levistrauss.com%2Fsites%2Fdefault%2Ffiles%2Flibrarydocument%2F2010%2F4%2FHistory-Denim.pdf&ei=5YraTqrGGoLlrAedyJDiCQ&usg=AFQjCNEVK0jjzsMnoHgwE3knKGOsAol8wQ&sig2=FUiDnv4sgf-cGNH3rG24sg

5. www.denimsandjeans.com/latest-denim-reports/denim-data-figures/ bangladesh-export-of-denim-jeans-to-eu-2005-2009/

6. http://www.thefinancialexpress-bd.com/2007/12/19/2.html 7. http://www.textileschool.com/School/Fabrics/DenimFabrics.aspx

8. http://www.denimsandjeans.com/category/latest-denim-reports/denim-data- figures/

9. http://www.denimclubindia.org/docs/denimMillsInWorld.asp