Den 4 skærm tim frank andersen in2media
-
Upload
husetmarkedsforing -
Category
Documents
-
view
811 -
download
2
Transcript of Den 4 skærm tim frank andersen in2media
![Page 1: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/1.jpg)
![Page 2: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/2.jpg)
DAGENS PROGRAM✦ 09:00 Tim Frank Andersen, In2media✦ 09:30 Mark Hindsbo, Microsoft✦ 10:00 Pause✦ 10:20 Stacey Selzer, Prehype UK✦ 10:45 Filip Domagala, Unisport
Thomas Bense, Pixel.tv ✦ 11:30 Let frokost✦ 12:00 Thomas Falkenberg, Independent Creative Consultant
Christian Fonnesbech, Creative Director & Producer Mads Toft, ContentCPH
✦ 12:30 David Benson, YouTube✦ 13:00 Slut
![Page 3: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/3.jpg)
BUZZ WORD BINGO:
Second screen activation
Driving tune-in
Transmedia formats
Gamification
Multi screen contentTwitter Bombs
Production Value
![Page 4: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/4.jpg)
DIGITALE TENDENSERFOR DEN 4. SKÆRM
TIM FRANK ANDERSENPARTNER & BESTYRELSESFORMAND
IN2MEDIA
![Page 5: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/5.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
1994
![Page 6: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/6.jpg)
1994
![Page 7: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/7.jpg)
2013
![Page 8: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/8.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
2013
![Page 9: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/9.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
For mange kanaler
Dårlig kanalguide
Ingen søgemaskine
For mange fjernbetjeninger
Afbrydelser i indholdet
Ingen interaktion
Ingen personalisering
...
2013
![Page 10: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/10.jpg)
FRA DUMT TV TIL SMART TV
![Page 11: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/11.jpg)
FRA DUMT TV TIL INTERNET FORBUNDET TV
![Page 12: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/12.jpg)
Early days
![Page 13: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/13.jpg)
![Page 14: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/14.jpg)
Slagmarken !
![Page 15: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/15.jpg)
“The next big technology war is going to be in your living room”
Washington Post
![Page 16: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/16.jpg)
Nye tider - ny adfærd
![Page 17: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/17.jpg)
Analog Digital
![Page 18: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/18.jpg)
Kopi Adgang
![Page 19: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/19.jpg)
Flow On demand
![Page 20: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/20.jpg)
![Page 21: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/21.jpg)
+ 33 MIO ABONNENTER79 DKK. MÅNED
![Page 22: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/22.jpg)
Content is King
![Page 23: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/23.jpg)
Content is KingExclusive
![Page 24: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/24.jpg)
David Fincher
Kevin Spacey
$ 100 mio
Global launch
Alle afsnitpå én gang
5 nye serier/år
![Page 25: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/25.jpg)
Live TV ?
![Page 26: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/26.jpg)
![Page 27: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/27.jpg)
• 9.9 mio mobile devices viste live streams under afslutningsceremonien
• 153.4 millioner videoer på 17 dage
• 20.4 millioner timers video
• 3 gange så mange live video streamssom i Beijing
• 1.5 millioner så de amerikanske gymnastik kvinder vinde guld- live via NBC´s website
![Page 28: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/28.jpg)
We will likely look back at the London Olympic Games as being the very
beginning of the U.S. multi-platform revolution and TV Everywhere boom.
National Inflation Association
![Page 29: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/29.jpg)
• + 10 mio live streams
• + 3 mio unikke seere
• + 24 mio #superbowl tweets
• 50% af alle reklamer linker til Twitter
![Page 30: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/30.jpg)
![Page 31: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/31.jpg)
![Page 32: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/32.jpg)
Second Screen ?
![Page 33: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/33.jpg)
![Page 34: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/34.jpg)
![Page 35: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/35.jpg)
Mobile Apps Make TV the Second Screen
From this day forward, if marketers advertise on television, they must ensure that the content is
sufficiently compelling to pull the consumer away from her smartphone or tablet.
Mary Ellen Gordon, PhD Flurry
![Page 36: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/36.jpg)
Second Screen activation !
![Page 37: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/37.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
![Page 38: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/38.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
![Page 39: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/39.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
![Page 40: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/40.jpg)
![Page 41: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/41.jpg)
Source: AKQA
![Page 42: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/42.jpg)
![Page 43: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/43.jpg)
![Page 44: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/44.jpg)
![Page 45: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/45.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
![Page 46: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/46.jpg)
![Page 47: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/47.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
TV HAR ALTID VÆRET SOCIALT
Social TV skaber et virtuel fælles rum
Den sekundære skærm skaber mulighed for en unik oplevelsefor den enkelte i samme rum
Social TV gør oplevelsen mere underholdende (f.eks. Melodi Grandprix)
Social TV giver mig mulighed for at være aktiv og påvirke oplevelsen
Social TV øger ratings (source: Nielsen)
![Page 48: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/48.jpg)
![Page 49: Den 4 skærm tim frank andersen in2media](https://reader031.fdocuments.in/reader031/viewer/2022013005/5a6cfd4d7f8b9ad6418b486d/html5/thumbnails/49.jpg)
✦ First of all✦ And then✦ But remember✦ And of course✦ Cras molestie sodales ✦ Sed nisl felis✦ Viverra ut pretium quis
MINE KONKLUSIONER
Flow TV er kraftigt udfordret af On Demand mulighederne
Hvis TV ikke skal ende som nutidens radio, skal Live TV gøres socialt
De mobile enheder er blevet vores primære skærme og er nødt til at blive aktiveret af programmerne
Det klassiske TV reklame format skal gentænkes for at have en effekt
Vi har kun lige akkurat set starten!