demystifying social mediajacky morgan

what the google is it?

•like the “emperor’s new clothes”

•new medium, rules and jargon

•the uninitiated are easy to spot

•each “venue” has its idiosyncrasies

The biggest myth

•your business will die if you don’t embrace social media

the social media bandwagon

“where there’s confusion there’s money to be made”

it’s about attention

it’s about attention

it’s about attention

it’s about attention

it’s about attention

or you can earn attention by creating

something interesting and valuable and then publishing it online for free:

a blog, a research report, photos,a twitter stream, an ebook, a facebook

page

where i hang out

•twitter@upmarketing

where i hang out

•twitter@upmarketing

•linkedin personal profile

groups – print & marketing

events

where i hang out

•twitter@upmarketing

•linkedin personal profile

groups – print & marketing

events

•blogging less than i should

where i hang out

•twitter@upmarketing

•linkedin personal profile

groups – print & marketing

events

•blogging less than i should

•you tube for clients

in a nutshell…

facebook is like a pub

an informal place where people get together, have a drink, chat and swap stories

in a nutshell…

linkedin is more like a conference

business-like, watch your language and dress smartly

in a nutshell…

twitter is the cocktail party

chatty, high-energy, but out to impress

in a nutshell…

youtube is like glastonbury

pretty much anything goes!

myth #1: “my customers don’t use it”

•selling to marketers or designers?

•if they’re not they will be

•“go fishing where your fish go”

•use “flowtown” or similar to check

•it’s not just customers, think:-• prospects • prospective employees• suppliers• wider industry

myth #2: “i won’t have anything to say”

•it’s not about talking - it’s about listening, engaging and sharing

•it’s about • relationships• community• conversation

•doesn’t have to be jaw dropping or eye

popping

•shouldn’t be all about YOU

myth #3: “it won’t help me sell print”

•to trade online you NEED online credibility

•if you believe in networking offline the opportunities are multiplied online

•sales enquiries are not unknown

•real benefits are connections

visibility

•the ROI on any conversation is rarely measurable

myth #4: “i don’t have time for it”

•then don’t do it yourself

•choose a brand ambassador

•have an sm policy

•“getting it” is the time investment

•perhaps 20 minutes a day

•but revisit and evaluate

facebook size isn’t everything

total facebook users 27,969,360

uk in the list 3

penetration of population

44.86%

facebook

twitter 20% of all tweets mention a brand

twitter

twitter tweeting printers

twitter how not to tweet!

twitter how not to tweet!

linkedin

you tube

thank you :)