Demystifying Indonesia E-Commerce - idEA · which is the backbone of e-commerce industry. Internet...
Transcript of Demystifying Indonesia E-Commerce - idEA · which is the backbone of e-commerce industry. Internet...
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E-Commerce in Indonesia
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Indonesian economic growth will be fueled by consumer spending as the middle class continue to rise.
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Indonesia is urbanizing at a rapid clip. By 2020, Indonesia will be dominated by urban dwellers.
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Sumatra and Sulawesi are the next regions of urban growth.
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The healthy growth will also reflected to the internet penetration which is the backbone of e-commerce industry.
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Internet penetration in Indonesia is still relatively low, so there are plenty of opportunity to grow
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But the actual figures are quite substantial
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E-Commerce in South East Asia
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Among SEA countries, Indonesia is actually the most ready e-commerce market
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In the next 5 years, online shop in Indonesia will grow at least 10x from 3% to 30%
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SOURCE: McKinsey Consumer Insights Indonesia 2013
1 Question asked to the 29% of the population that cited using internet via PC/laptop in past 12 mos.
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Other online research shows a more aggressive number: 46% intended to buy online in the next 12 months
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77% of sellers say that a reason for selling online is that there are lots of people buying online
Indonesian online shoppers…
46% of online Indonesians who have never shopped online expect to buy online within the next 12 months
41%
37%
20%
14%
14%
14%
14%
use search engines to research
use social to research
retailer/store website
news / magazine websites
online blogs, forums or message boards
emails and e-newsletters
product comparison websites
SOURCE: TNS Online Shopper Study – Indonesia – February 2013 Base: Online shoppers across all categories (Recent online shoppers n = 511)
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Strong growth are predicted for years to come
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Trending Online Payment Behavior in Indonesia Source: Various Sharing Vision Research
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However, we are still far behind other countries in SEA
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We also need to improve on the logistic cost
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21st Century is the
Asian Century
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Leveraging Digital Opportunity to realize the Indonesian Dream
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