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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

DEMYSTIFYING FILE TYPES

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

DPI VS. FILE SIZE Ì DPI - Dots per inch/Resolution

Ì File size - How much space on the hard drive it will take up

HIGH DPI=HIGH FILE SIZE

72 DPI 300 DPI

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

IDEAL DPI = BEST QUALITY Ì Print images - 300 DPI is standard for best quality, large file size

Ì Web images - 72 DPI is standard for best quality, small file size

WHERE TO FIND DPI IMAGE SIZE WINDOW

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

PRINTFILE TYPES

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

PSD (Photoshop Document)

Ì Photoshop's proprietary file format

Ì Used for images that need editing and are in progress

Ì Supports layers

Ì Full quality, no compression

Ì Largest file size

Ì Once flattened and converted can't be converted back

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

TIFF (Tagged Image File Format)

Ì Standard in the printing and publishing industry

Ì Best compression format for final images

Ì Full quality

Ì Largest file size

Ì Layered or flattened

MORE COMPRESSION=LESS FILE SIZE

DPI DOES NOT CHANGE

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

JPG (Joint Photographic Experts Group)

Ì Standard format for images in digital cameras

Ì Most computers, smartphones and tablets can open them

Ì Compressed format

Ì Quality can range from low to high

Ì File size is smaller than TIFF

Ì Only flattened, no layers

Original Compression: 10%

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

RAW (Camera Raw)

Ì Digital photography's equivalent of a negative in film photography

Ì "raw" pixel information straight from the digital camera's sensor

Ì Normally converted to either a TIFF or JPEG for editing

Ì Full quality and higher file size

Ì Requires specific software to load

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

STOCK IMAGERY Ì Licensing - Royalty free vs Rights Managed

Ì Where to get it:

Gettyimages.com

Corbis.com

Istockphoto.com

Stocksy.com

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

FILE TYPES

VIDEO

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

MOV (Quicktime)

Ì Apple's format for movies

Ì Quality can range depending on compression

Ì Largest file size

Ì Much larger file size than images

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

AVI (Audio Video Interleave)

Ì PC format for movies

Ì Quality can range depending on compression

Ì Largest file size

Ì Widely used format

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

WAV (Waveform Audio File Format)

Ì Audio only

Ì Uncompressed format, best quality

Ì Largest file size

Ì Both Mac and PC

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

MP4 (MPEG-4 Part 14)

Ì Main format for video streaming and mobile video

Ì Compressed format

Ì Small file size

Ì Both Mac and PC

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

FLV (Flash Video)

Ì Main video format for Facebook and YouTube

Ì Compressed format, YouTube and Facebook automatically converts files to FLV

Ì Smaller file size

Ì Both Mac and PC

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

ADOBE CREATIVE SUITE Ì Indesign Print, multi page documents

Ì Illustrator Print and digital, vector illustration, logos

Ì Photoshop Print and digital, photo editing

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

FREE/CHEAP EDITING TOOLS Ì Canva - Easy to use pre-packaged templates and other design elements that are easily placed on top of images. They have a free version or an upgraded version for a small fee

Ì DesignBold - Similar to Canva, but with a slightly more involved interface

Ì Visage - Another one similar to DesignBold or Canva. Offers free, Brand and Enterprise tiered pricing

Ì Stencil - Has a focus on developing graphics for social media

Ì GIMP - More advanced, seen as a free alternative to photoshop

Ì Adobe Photoshop Express - Stripped down version of photoshop. Good for photo editing, but lacks graphical creation component

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V I S I T D E N V E R | DEMYSTIFYING FILE TYPES

THANK YOU!