demographic environment of business

7/29/2019 demographic environment of business

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DEMOGRAPHIC

ENVIRONMENT OFBUSINESS

BUSINESS ENVIRONMENT &ETHICS


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DemographicEnvironment

Demographyis the study of humanpopulations in terms of size, density,

location, age, sex, race, occupation,and other statistics. It is of major

interest to marketers because it

involves people, and people make upmarkets.


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Demographic trends are constantly

changing.

The worlds population (though not all

countries) rate is growing at an explosive

rate that will soon exceed food supply andability to adequately service the population.

The greatest danger is in the poorest

countries where poverty contributes to the

difficulties.


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Components of Demography

Important demographic bases of market

segmentation include the following.

Total Population

Age structure

Gender

Income distribution

Family size

Family life cycle (For example: Young, single:

young, married, no children; young married with

children)


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Components of Demography

Important demographic bases of market

segmentation.

Occupation

Education

Social class

Religion

Race Nationality


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Demography of India

Total Population 1,189,172,906 (July 2011 est.)

Age structure 0-14 years: 29.7% (male 187,450,635/female

165,415,758)

15-64 years: 64.9% (male 398,757,331/female

372,719,379)65 years and over: 5.5% (male 30,831,190/female

33,998,613) (2011 est.)


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Demography of India

Median age

total: 26.2 years

male: 25.6 years

female: 26.9 years (2011 est.)

Population growth rate

1.344% (2011 est.)


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Demography of India

Birth rate

20.97 births/1,000 population (2011 est.)

Death rate

7.48 deaths/1,000 population (July 2011 est.)

Net migration rate

-0.05 migrant(s)/1,000 population (2011 est.)


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Demography of India

Urbanization

urban population: 30% of total population (2010)rate of urbanization: 2.4% annual rate of change

(2010-15 est.)

Sex ratio

at birth: 1.12 male(s)/femaleunder 15 years: 1.13 male(s)/female15-64 years: 1.07 male(s)/female65 years and over: 0.91 male(s)/female

total population: 1.08 male(s)/female (2011 est.)


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Demography of India

Infant mortality rate

total: 47.57 deaths/1,000 live birthsmale: 46.18 deaths/1,000 live births

female: 49.14 deaths/1,000 live births (2011 est.)

Life expectancy at birth

total population: 66.8 years

male: 65.77 yearsfemale: 67.95 years (2011 est.)


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Demography of India

Total fertility rate

2.62 children born/woman (2011 est.)

HIV/AIDS - adult prevalence rate 0.3% (2009 est.)

HIV/AIDS - people living with HIV/AIDS

2.4 million (2009 est.)

HIV/AIDS - deaths

170,000 (2009 est.)


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Demography of India Ethnic groups

Indo-Aryan 72%, Dravidian 25%, Mongoloid and other 3%(2000)

Religions Hindu 80.5%, Muslim 13.4%, Christian 2.3%, Sikh 1.9%,

other 1.8%, unspecified 0.1% (2001 census)

Languages Hindi 41%, Bengali 8.1%, Telugu 7.2%, Marathi 7%, Tamil

5.9%, Urdu 5%, Gujarati 4.5%, Kannada 3.7%, Malayalam3.2%, Oriya 3.2%, Punjabi 2.8%, Assamese 1.3%, Maithili1.2%, other 5.9%


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Demography of India

Literacy definition: age 15 and over can read and write

total population: 61%male: 73.4%

female: 47.8% (2001 census) School life expectancy (primary to tertiary

education) total: 10 years

male: 11 yearsfemale: 10 years (2007)

Education expenditures 3.2% of GDP (2006)


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Table: Some Demographic Trends


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The increase in population and increase in income make the

developing countries very attractive markets of the future. In fact,

there are only three countries, excluding India, (China, USA and

Indonesia) in the world with a total population larger than the

population that India added to itself during 1991 2001. The totalpopulation of a large number of countries is smaller than the

annual addition to the Indian population.

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