Community UpdateCivic Tech Toronto

Chris CowperthwaiteKatie Gilfillan

February 2017

CONTENT PUBLISHING MODEL

Communications calendar and planCOMMUNICATIONS

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov2014

Policy

Camp-aign

Other

Driver

What

Comms vehicles

What

Comms vehicles

What

Comms vehicles

Policy engagement process

▪ Community events / roundtables

▪ Blog posts

▪ Interactive website

▪ Google Hangout

▪ Op-eds

▪ E-blasts

Generate and refine ideas around a set of priority themes (e.g., railpath, food security, transportation, schools)

Release policy ideasRelease ideas / commitments associated with priority themes

▪ Short videos

▪ Short policy papers

▪ E-blasts

▪ Press releases

▪ Community events

▪ Media interviewsFiscal critique of

Ford (TBD)Reinforce brand as progressive who understands budgets▪ Speech with

PowerPoint presentation

▪ Multiple venues (local and City-Wide)

MomentumDemonstrate positive momentum in the final months of the campaign

▪ Campaign rally / community event

▪ E-blasts

▪ Endorsements by major papers

Show of strengthPosition the campaign and its team as strong, innovative, and well-organized▪ Release select

campaign documents

▪ Invite media to attend campaign meeting

Launch & candidate

introduction

▪ Launch event

▪ Media interviews

▪ E-blast

▪ Launch website

Op-eds

2-3 op-eds on select policy issues to gain profile on city issues

▪ Op-eds

Budget season / BBTOPosition Better Budget T.O. as a thought leader on budget issues in the 2014 budget debate

▪ Appear on panels (e.g., Toronto Youth Cabinet)

▪ Op-ed on budget process

▪ Media interviews (e.g., Keenan NewsTalk 1010)

BBTO engagement with campaignBetter Budget T.O. puts forward ideas about how to improve the budget process and engages with municipal candidates and stakeholders to promote those ideas.

▪ Better Budget Pledge

▪ Mayoral budget debate

▪ Media interviews

▪ Op-ed on Better Budget Pledge

▪ Survey of candidates

▪ “Fiscal Fact Check” of mayoral statements

Release platform

Roll-up of all policy ideas

▪ E-blast

▪ Press release

▪ Website

▪ Platform document

▪ Event?

DISTRIBUTED LEADERSHIP DEVELOPMENT

LEADERSHIP GROUPS● Toronto Group

● Ottawa Group - Launch April 5

● Regional Executive

● Advisory groups:

○ Youth in politics○ Women in politics○ Diversity in politics○ Open Political Leadership

DEMOCRACYKIT.ORG

Q&A