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(In the name of ALLAH, the most merciful and the most gracious)

Submitted To: Sir Syed Luqman Hakim

Submitted By: Kiran Jawaid

Gr # 271026

BBA-V

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Demand Marketing

Marketing is about meeting demands, but when we suppose tomanage various states of demands, and then we called it as Demand

Marketing. Demand Marketing is categories in 7 seven demands:

1. Negative Demand:

To create a demand against some thing negative and it requirespaying a specific amount too. Such Demand related to HealthMarketing and about social aspects of life:

Examples:

Advertising Car Trackers for getting security against thefts.

Promoting Vaccination against Hepatitis B.

Insurance Policies creating demands for secure life againstaccidents.

2. No Demand:

To create a demand about such things which arent known by market.In this category, usually non FMCG products with low demand for dailyusage.

Examples:

Pakistan Cables advertisements Diabetics Counter Equipment advertisement featuring Waseem

Akram.

Availability of Synthetic Lubricant to increase Cars efficiency.

3. Irregular Demand

Irregular Demand is about the fluctuating demanded products due toseason or time factors like monthly, weekly, daily or hourly too.

Example:

Bonanza Knitwears demand found only in Winter.

RoohAfzas sales getting high graph in Ramadan.

High Sale of Books found, when the new academic year starts inApril.

4. Latent Demand

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A Demand for unavailable product, or a demand for unsolved issues. These demands could be entertain in future, or it indicates theupcoming inventions for current desired products.Example:

Demand for Anti-AIDS medicines.

Demand for cure of Cancer Demand for increasing Height

5. Full Demand

Full Demand occurred, when Supply is equal to demand and achievingthe status of equilibrium position by the company in the market.

Example:

Availability of Newspaper in Karachi

Availibility of Eggs and Milk in Pakistan Availability of Cable TV Channels in all areas of Karachi.

6. Over Flowing Demand

When demand exceeds the level of supply, overflow in demand iscreated in the market. Here we required to reduce the demand, forachieving the full demand position.

Example:

High Priced Resorts

High Priced Mushrooms in Karachi High Priced Imported Beverages

7. Unwholesome Demand

Increasing Demand for negative products is known as unwholesomedemand. Such demand usually needs to cut down because thedemanded products have negative features.

Example:

Demand for Cigarette Demand for Non Cultural TV Channels

Demand for Imported Frozen Food

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