DelMonte Category Appendix
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Transcript of DelMonte Category Appendix
Roundy’s and Del-MonteRoundy’s and Del-MonteAppendixAppendix
Mark Jutton
Kristin Harris
Jennifer Hayward
Ryan Lontka
Cecilia Mayora
Bart Grochowski
Kamila Mikula
Roundy’s Supermarket Inc.Roundy’s Supermarket Inc.• Headquarters in Milwaukee, Wisconsin• One of the Midwest's oldest and largest
grocers• Owns and operates 154 retail grocery
stores in Wisconsin and Minnesota– Pick ‘n Save,– Copps Food Center– Rainbow Foods– Metro Market
• Annual revenue approaching $4 billion• Nearly 19,000 employees throughout
its entire network
Roundy’s Mission StatementRoundy’s Mission Statement
Nourishing Families. Enriching Lives. Every Day.
Del Monte is committed to enriching the lives of today's family — everyone in the family, including pets — by providing nourishing, great tasting and easy-to-use products that meet the needs of everyone in the home…
Del-Monte SWOTDel-Monte SWOT
Consumer BehaviorScape Consumer BehaviorScape FrameworkFramework
Roundy’s Market ShareRoundy’s Market Share
•Roundy’s •Pet Dog Market Share (52 weeks): 38.9%•Growth in share of 1.3 share points•Share point value: $465,005
Roundy’s SalesRoundy’s Sales
•Roundy’s •Pet Dog total dollar sales volume was down 1.9%
•Loss of $343,865•ROM also experienced decrease of 7% in sales volume.
•Loss of $2,141,041
Pet Treat SalesPet Treat Sales
• Del Monte Pet Dog Products are down 6% (% YAG)
Promotional EffectivenessPromotional Effectiveness
Top Vendor PerformanceTop Vendor Performance
Top Vendor PerformanceTop Vendor Performance