Dell VR Playground - Digital Transformation · 2018-12-10 · Dell VR Playground Overview ... Our...

Dell VR Playground

Dell VR Playground

Overview

© Volume Limited 2018 2

The Dell VR Playground is a virtual world showcasing the USP of newly-launched products (currently the OptiPlex Micro and Precision) by asking users to complete various challenges and gain points and get to the top of the leaderboard.

We have chosen to set all levels in a modern skyscraper so that we can showcase the full range of modern office setups as the basis behind our levels. The other benefit is that we have been able to utilise a wide range of Dell Products within these office environments, creating a living and breathing Dell-fueled world.

Thanks to this being a fully immersive experience, the user not only learns about the compact size and multi-mounting options available with the OptiPlex Micro, the rugged versatility of the Latitude, or the Powerful Design Capabilities of the Precision, they experience a whole range of Dell products.

Dell VR Playground © Volume Limited 2018 3

Products featuredOptiPlex level

• Dell OptiPlex Micro 7060

• Dell OptiPlex Micro Vertical Stand

• Dell OptiPlex Micro VES Mount

• Dell Micro Form Factor All-in-One Stand -MFS18

• MSA18 monitor arm

• Dell Dual Monitor Arm - MDA17

• Dell UltraSharp 24” monitor - U2417H

• Dell Premier Wireless KB & mouse – KM717

• Dell 86 4K Interactive Touch Monitor: C8618QT

• Dell Latitude 7280

Here is a list of the products currently featured in the Dell VR playground, showcasing Dell’s extensive hardware in different working environments.

Precision level

• Dell Canvas

• Dell Precision 5530

• Dell UltraSharp 38” curved monitor – U3818DW

• Dell Thunderbolt dock TB16


Play Hide and Seek with OptiPlex


This Level asks the user to compete in a timed Hide and Seek challenge to find 5 OptiPlex Micros mounted in the various different mounting options available. Showcasing it’s compact size, the user has a race against the clock to discover them all!

Once the game is completed the user’s time will be displayed on a leader board which will be displayed on the stand.

The game will also randomise the positions of where the micros are hidden so that queuing participants don’t work it out before they have their go.

Play Hide and Seek With the OptiPlex Micro

Add your proposition title here. © Volume Limited 2018

Our Storyboard

User’s details will be captured prior to the game and displayed as a personalised welcome message

The User will be given the remaining time reminders during the course of their game


The user will arrive in the Dell VR world lift and will be advised to hold the triggers to start the game


Our Storyboard

The user will move around the office environment then select the Optiplex Micro when they find it. They are given a compass to help

The User will be congratulated on finding each OptiPlex Micro

The User will need to look behind and under desks as well as behind large screens to discover all the OptiPlex Micros

7


Our Storyboard

The User would be reminded that their time is running out.

At the end of the game the result will be displayed on the Dell monitors.

They will also have the results displayed in front of them. Once they exit the game they can see their final score on the Leaderboard

8

Add your proposition title here. © Volume Limited 2018 9

OptiPlex Environment and Floor Plan


Environment build


Floor Plan

Floor plan needs to be sufficiently spacious, with enough desks placed around, to constitute some challenge for each user as they search for the OptiPlexes.

Users should find it easy to navigate about so thought should be given to making accessible areas as openplan as possible, with plenty of space between objects.

Exterior glass windows overlooking cityscape

Exterior glass windows overlooking cityscape

Interior wall with product pictures and/or projector

Interior wall


Escape the Room with Precision


Draw It Build It Launch It

Precision Level Showcasing the Precision’s powerful product development capabilities, users have to complete a Dell Robot to escape the studio.


Escape the Room with PrecisionWith an “escape the room” type challenge, the Precision level tasks the user to enter a design studio and design a Dell Robot. They will be taken from concept, to build and finally launch.

Once in the studio they will be pulled into the centre of the Precision to join a dot-to-dot line drawing of the Dell Robot. It will then become 3D and they will be tasked with putting the 3D pieces together to complete the robot. Finally they will leave the Precision laptop and need to press a button to post the robot design on social media.

This level gives the user the full Precision experience allowing them to take a product from concept to delivery.


Precision Environment and Floor Plan


Environment build


Complete the Maze with Latitude


Grab Collect Escape

Latitude Level Showcasing the Latitude’s extreme versatility, users have to navigate a randomly-orientated maze to escape the level


This level tasks the user with escaping a maze atop the Dell VR playground tower. Using the highly-versatile Latitude laptop, the user must located and collect 4 brightly coloured orbs and then find the exit to escape the maze.

The Latitude laptop assists the user by showing a map of the maze that can be used to direct the user toward each orb. There’s no time for meandering through the maze on this roof though – you’ve only got 2 minutes to escape the roof or it’s game over!

Once the game is completed the user’s time will be displayed on a leader board which will be displayed on the stand.

Complete the Maze with Latitude


Latitude Environment


Environment build

Add your proposition title here. © Volume Limited 2018 26

Linking the Levels

To help build anticipation and to allow users to participate in all the available levels in the Dell VR Playground, all users will enter the game via a lift.

Within this lift you will then be able to select which floor you would like to go to and be taken there. It also gives us the ability to amend and add more levels in the future, making the experience scalable to Dell’s needs.


Dell VR Playground-Event Mode


When the experience is being run at an event, we’ve created a lobby and leader board to allow for the organisation of people playing and then for a leader board to be displayed so that users can see how they compare to their peers.

User’s are signed up (name and company details only) and they are placed into a que. Once in the game they can select their name and play.

Once they have completed the game their results are posted on to the leader board for that particular level.

Lobby and Leader board


Benefits

Add your proposition title here.

ROI of VR

1. VR creates a rich, immersive and interactive user experience. That creates a lot of attention.

2. It allows for information to be adopted fast allowing more to be fitted into a short time.

3. VR allow readers to become active participants with the published content. Increasing their propensity to buy.

4. Brand awareness is increased via social shares.

5. Virtual reality reduces worries around language barriers and allows for easier interactions at cross regional events.

6. VR help in customer buying decisions as participants engage 60% longer with VR content that standard content.


Add your proposition title here.

VR Reporting

Standard Mode – (When a user downloads the VR Game and plays on their own)

• Total downloads

Event Mode-(when the VR game is utilised at events)

• What Session

• Which Game was played

• Name and company

• Total Plays

• All scores

• Repeat plays

• Game timings- How long a user was in the experience (including wait times)


© Volume Limited 2018

The intellectual content within this document is the property of Volume Ltd and must not be shared without prior consent.

Dell VR Playground - Digital Transformation · 2018-12-10 · Dell VR Playground Overview ... Our...

Documents

Transcript of Dell VR Playground - Digital Transformation · 2018-12-10 · Dell VR Playground Overview ... Our...