• Dell is one of the largest technological corporations in the world

• It develops, sells & support computers and related products & services

• Employees : more than 103,300

• Ship more than 10,000 systems every day of 180 countries – that’s more than every second

• listed Fortune 500 at no. 41

Inroduction

1984: Founded by Michael Dell in Austin, Texas with cap. Of $1000

1985: Produce first comp. 1996: Started selling through

website 1999: Aquire Compaq to

become largest seller of PC’s in US

2002: Intro. Printers 2004: Michael Dell steped

down as CEO, Kevin Rollins become new one

2007: Michael Dell become CEO again

Michael Dell

History

Laptops and Minis & Accessories

Desktop Computers

Printers

Televisions

Software

Gaming PC & console

Digital cameras & CamCorders

Desktop Accessories

GPS (vehicle, phone, outdoor)

Memory(Dell memory, memory sticks, memory upgrades)

Laptop accessories

Networking (adapters,routers,wireless/wifi, etc)

Products

Service Desk:Incident ManagementKnowledge Management24×7 SupportRemote TakeoverSLA ManagementCustomer PortalPassword Reset

Data Security:Patch Management

Virus Protection & Security

Online Backup

Data Restoration

Data Encryption

Policy Management

Asset Management:Asset Discovery

Asset Tracking

Lease & Procurement Optimization

Software License Compliance

Software Distribution

Field Services:Installation

Moves, Adds & Changes

Multi-vendor Hardware Break-fix

Desk-side Support

Asset Recovery & Disposal

Services

Marketing Strategy

• It is better to be first at the risk of being wrong than it is to be 100% perfect two years too late.

• If customer demand changes, ask WHY?… Challenge them to understand why?(understand the underlying economics from the standpoint of capital, supply chain, technology, market trends).

• Don’t perfume the pig: Don’t make something appear better than it is.

• If you accept status quo as good enough, you are managing in the rear view mirror.

• If we have a problem we have to fix it. We know if we don’t, someone else will.

• Elevate a win to company wide accomplishment