Delivering What's Right

Delivering What’s RightCory Foy | Net Objectives

Thursday, November 11, 2010

Business Value

Pipeline


Selecting what to work on

Business Value

Pipeline



Developing It

Business Value

Pipeline


Give Feedback


Developing It

Business Value

Pipeline


Phone Calls


Phone Calls

Text Messages


Phone Calls

Text Messages

Signal Strength


Phone Calls

Text Messages Battery Status

Signal Strength


Phone Calls

Text Messages

Display the Time

Battery Status

Signal Strength


Phone Calls

Text Messages

Display the Time Set Alarms

Battery Status

Signal Strength


Phone Calls

Text Messages


Set Ringtones

Battery Status

Signal Strength


Phone Calls

Text Messages


Set Ringtones

Battery Status

Signal Strength

Email


Phone Calls

Text Messages


Set Ringtones

Take Pictures

Battery Status

Signal Strength

Email


Phone Calls

Text Messages


Set Ringtones

Take Pictures

Battery Status

Signal Strength

Email

Core Features


Calculator


Calculator

Music Playback


Calculator

Music Playback

Games


Calculator

Music Playback

Timer / Stopwatch

Games


Calculator

Music Playback

Voice Notes

Timer / Stopwatch

Games


Calculator

Music Playback

Voice Notes

Voice Dialing

Timer / Stopwatch

Games


Calculator

Music Playback

Voice Notes

Voice Dialing

Timer / Stopwatch

Games

Remote Wipe


Calculator

Music Playback

Voice Notes

Voice Dialing

Timer / Stopwatch

Games

Remote Wipe

Autorotation


Calculator

Music Playback

Voice Notes

Voice Dialing

Timer / Stopwatch

IM

Games

Remote Wipe

Autorotation


Calculator

Music Playback

Voice Notes

Voice Dialing

Timer / Stopwatch

IM

Games

Remote Wipe

Autorotation

Twitter


Calculator

Music Playback

Voice Notes

Voice Dialing

Timer / Stopwatch

IM

Games

Remote Wipe

Autorotation

Multiple Email Accounts

Twitter


Calculator

Music Playback

Voice Notes

Voice Dialing

Timer / Stopwatch

IM

Games

Remote Wipe

Autorotation


Twitter

Nice-To-HavesThursday, November 11, 2010

Crazy Features


Control House Thermostat

Crazy Features



Remote Control for TV

Crazy Features




“Find My Phone”

Crazy Features




Ability to Cut and Paste

“Find My Phone”

Crazy Features


Value is what a

Customerneeds or wants

that also delivers

Business ValueThursday, November 11, 2010

Phone Calls

Text Messages


Set Ringtones

Take Pictures

Battery StatusSignal Strength

Email

Calculator

Music Playback

Voice Notes

Voice Dialing

Timer / StopwatchIM

Games

Remote Wipe

Autorotation


TwitterControl House Thermostat


Ability to Cut and Paste“Find My Phone”


Purpose-Based Alignment Model


Purpose-Based Alignment Model

Market Differentiation


Purpose-Based Alignment ModelM

arke

t Diff

eren

tiatio

n

Mission Critical



arke

t Diff

eren

tiatio

n

Mission Critical

Minimum ImpactActivities



arke

t Diff

eren

tiatio

n

Mission Critical

PartneringActivities




arke

t Diff

eren

tiatio

n

Mission Critical


“Parity”Activities




arke

t Diff

eren

tiatio

n

Mission Critical


“Differentiating”Activities

“Parity”Activities



Mar

ket D

iffer

entia

tion

Mission Critical

- Phone Calls- Text Messages- Display Time- Set Alarms- Set Ringtones- Take Pictures- Battery Status

- Signal Strength- Email- Music Playback- Voice Notes- Voice Dialing

- Calculator- Timer- Stopwatch

- IM- Games- Twitter

- Multiple Email Accounts- Remote Wipe- Autorotation- House Thermostat- Remote Control- Find My Phone- Cut and Paste

Partnering Activities

Minimum Impact “Parity” Activities

Differentiating Activities


{functionality}

{functionality}

{functionality}

{functionality}


Core Functionality

Entertainment

Social Media

Fluent UX

Security

Productivity


Entertainment

Productivity

Calculator Voice Notes

Thermostat ControlMultiple Email Accounts

Find My Phone


Entertainment

Productivity



Find My Phone

Music Player

Games

TV Remote


Entertainment

Productivity



Find My Phone

Music Player

Games

TV Remote

CalculatorVoice Notes


Find My Phone


Entertainment

Productivity



Find My Phone

Minimal Marketable Feature

Music Player

Games

TV Remote

CalculatorVoice Notes


Find My Phone


Core Functionality - Phone Calls - Text Messages - Email - Alarms - Ringtones - Cut and Paste

Entertainment - Music Player

Social Media Integration - IM

Fluent UX - Autorotation

Security - Remote Wipe

Productivity - Calculator - Multiple Email Accounts - Find my phone






Minimal Viable ProductThursday, November 11, 2010

Minimal Viable Product

Vision

Business Capabilities

Features

Minimal Marketable Features

Stories

Tasks


Minimal Viable Product

Phone CallsText MessagesEmailAlarmsRingtonesCut and Paste

Music Player

IM

CalculatorMultiple Email AccountsFind my Phone

Core Functionality

Entertainment

Social Media Integration

Productivity


Phone CallsText Messages

EmailAlarmsRingtones

Cut and Paste

Music PlayerIM

Calculator


Find my Phone



Business Value

Pipeline



Developing It

Business Value

Pipeline


Value Stream Map


Approve.1 hr

Request0.5 hr value

Reqts80 hrs value

Sign Off1 hr value

Review 2 hrs

Deploy3 hrs

Analysis60 hrs value

Design40 hrs value

Code80 hrs value

Test40 hrs value

0.5 hrs 160 hrs8 hrs 160 hrs

120 hrs 280 hrs 240 hrs

100 hrs

8 hrs2 hrs

320 hrs 80 hrs 320 hrs 80 hrs 80 hrs

160 hrs 80 hrs 80 hrs 80 hrs

65% DefectiveRepeat 3X

20% RejectedRepeat 1X

Value Stream Map


Approve.1 hr

Request0.5 hr value

Reqts80 hrs value

Sign Off1 hr value

Review 2 hrs

Deploy3 hrs


Design40 hrs value

Code80 hrs value

Test40 hrs value


120 hrs 280 hrs 240 hrs

100 hrs

8 hrs2 hrs





Value Stream Map

Process CycleEfficiency

Time WorkedCycle Time

509 hrs3433 hrs

= =


Approve.1 hr

Request0.5 hr value

Reqts80 hrs value

Sign Off1 hr value

Review 2 hrs

Deploy3 hrs


Design40 hrs value

Code80 hrs value

Test40 hrs value


120 hrs 280 hrs 240 hrs

100 hrs

8 hrs2 hrs





Value Stream Map

Process CycleEfficiency

Time WorkedCycle Time

509 hrs3433 hrs

= =

= 14.9%Process Cycle

Efficiency


Queue Design Review Code Test Deploy

Visual Management Board


Queue Design ReviewCode Ready Code

Code Done

TestReady Test Deploy




Code Done


Visual Management Board Bug Ftr



Code Done



S

M

L



Code Done



2 days

5 days

8 days



Code Done



2 days 5 days8 days



Code Done



2 days 5 days 8 days


As a music afficienado, I need a Music Player so I can show off my phone to my friends who have

iPhones



iPhones

L



iPhones

L

M



iPhones

L

MS



iPhones

L

MS

5 Large27 Med14 Small



iPhones

L

MS


40 Days

135 Days 28 Days



iPhones

L

MS


40 Days

135 Days 28 DaysAvg: 203 Days



Developing It

Business Value

Pipeline


Give Feedback


Developing It

Business Value

Pipeline



Code Done




What did weExpect? Well Less Well Ideas


Give Feedback


Developing It

Business Value

Pipeline


Cory [email protected]://www.coryfoy.comwww.netobjectives.com

Contact Information

Play the Øredev Innovation Games®!

CreditsMain Slide: http://www.flickr.com/photos/10ch/3347658610/sizes/l/in/photostream/Body Builder: http://www.flickr.com/photos/raedqutena/4665932390/sizes/l/in/photostream/Flexible: http://www.flickr.com/photos/indeed/2422651765/

Cell Phone: http://www.flickr.com/photos/kb35/369380644/sizes/z/in/photostream/

Energy Drink: http://www.flickr.com/photos/hectore/2547957174/sizes/l/in/photostream/

Cows: http://www.flickr.com/photos/julie_b1/4467245768/sizes/l/in/photostream/

Toxic: http://www.michigan.gov/images/LiquidDisposalMaComb-B1_167776_7.jpg

Index Card: http://www.sxc.hu/browse.phtml?f=download&id=1149783

Money: http://www.flickr.com/photos/tracy_olson/61056391/sizes/l/in/photostream/


mailto:[email protected]

mailto:[email protected]

http://www.coryfoy.com




Delivering What's Right

Technology

Transcript of Delivering What's Right