DELIVERING THE PASSIONATE FAN

ALL THE FANS YOU NEEDALL THE EXCITEMENT YOU CAN

HANDLE

The Cycling Series and FOX CABLE SPORTS know the game and deliver the audience - offering advertisers an unbeatable

connection through the power of cycling to the passionate sports fan.

Unique, original series, reveals charismatic international

personalities, plus dynamic, state-of-the-art coverage of national and world

class events. It adds up to an unparalleled package of opportunities to reach

audiences hungry for cycling action with FOX to a national audience of 75 million homes.

FOX CABLE SPORTS delivers one of the world’s most recognized brands and will be adding the Cycling Series to the stable of

NBA,NHL, MLB and NASCAR. The Cycling Series and FOX offer the opportunity to promote both your brand and service to one of the most

affluent markets .

CYCLING SERIES & FOX SPORTS

FOX SPORTS NETOwned & Operated

FOX SPORTS NETAffiliated

Covered by O&O and Affiliate

W

A Powerful Network Station Group• Broadcast Station Model• 75+ Million Homes • 22 Regional Sports Stations• Covering 25 NBA Teams, 21 NHL Teams, 27 MLB Teams Locally• Home to NASCAR

Cycling Series OFFERS:Cycling Series OFFERS:

Source: FSN=NHI Custom Analysis (2nd Q 2000 through 4/21); All other nets=NHI (2nd Q 2000 through 4/21) (M-F 7P-10P)

• 75+ Million Homes• Top 10 Rated Cable Network

• Geared toward Age18-49 both M /F with high discretionary income

• Cycling Demographics • On-Site Hospitality and Promotions

• Community and Charity events with athlete’s appearances• World Class Announcers

• 75+ Million Homes• Top 10 Rated Cable Network

• Geared toward Age18-49 both M /F with high discretionary income

• Cycling Demographics • On-Site Hospitality and Promotions

• Community and Charity events with athlete’s appearances• World Class Announcers

HH Income Education$50,000+ 23% Graduated College Plus 4%$75,000+ 28% Attended College 11%$100,000+ 25%$150,000+ 32%Median $64,543

OccupationExecutive/Admin/Mgr. 19%

Individual Employment Income$100,000+ 56% Home Ownership$50,000+ 53% Own Home 10%

Home Value $200,000+ 20% Home Value $500,000+ 39%

Source: Fall 2001 MRI Study

Indices to be read as: Adults 18-49 who watch Fox Sports Net are 23% more likely to have a HH income of $50,000+ than the average adult 18-49.

Percentage of adults 18-49 who will watch the WCS on FOX

Delivering the Upscale Audience

Targeting Your Customers Better than ESPN

Source: MRI Fall 2000

Executives

136

125

HH Income $75K+

124122

178

148

Individual Income

$100,000+

A18-49Median HH Income

$64,543$64,279

Top 5 Primetime Cable Network

Source: FSN=NHI Custom Analysis (2nd Q 2000 through 4/21); All other nets=NHI (2nd Q 2000 through 4/21) (M-F 7P-10P)

Rank Network HH 1 USA 2.32 2 Nickelodeon 2.18 3 TBS 1.63 4 Cartoon Network 1.62 5 Fox Sports Net 1.59 6 A&E 1.50 7 TNT 1.35 8 Lifetime 1.26 9 Discovery 1.0410 ESPN 0.92

Top Male Cable Network

M25-54 Rank Network (000) 1 USA 585 2 TBS 445 3 TNT 389 4 Discovery 341 5 Fox Sports Net 309 6 A&E 299 7 Sci Fi 292 8 TLC 264 9 ESPN 251

Source: FSN=NHI Custom Analysis (March’00); All other nets=NHI (March’00) (M-F 7P-10P)

M18-49 Rank Network (000) 1 USA 606 2 TBS 492 3 TNT 398 4 Fox Sports Net 316 5 Discovery 297 6 Sci Fi 255 7 ESPN 255

• Onsite Promotion • Marketing promotions and sales opportunities• VIP hospitality tickets• VIP credentials • Event expo space • Course-side banners

• Advertising Media • Television live and taped ESPN, OLN, local affiliates ABC, NBC, CBS…• Radio• Website with weekly emails to fan base• Video clips inside the action • Online polls• Viewer polls• Online news and cycling sites

• Publications and Print• Print national and regional • Spectators • Race program and promotional posters• Press releases • Sports magazines

More Than Just Commercials Ownership of Onsite

PromotionsThe Hottest Sport in the Nation

+ National and international media coverage with substantial demonstrated ROI+ Launching new products or services through the series in major national markets

+ Reaching new demographics via grassroots marketing campaigns + Building and tracking brand awareness programs

Events in major markets such as New York, Los Angles, San Francisco, Chicago, Miami, Denver, Washington D.C., Boston, Richmond, and Atlanta ensure broadcast success. Lance Armstrong’s five straight Tour de France wins coupled with his victory over cancer, have helped spur both the public's and the media’s interest in professional cycling. The time is right to increase sales through brand recognition, visibility, and promotion via affiliation with the Cycling Series.

Professional cycling has a broad multicultural appeal that receives worldwide media attention and gives its advertisers a large enthusiastic audience. Because of cycling being a lifelong activity, which appeals to children, families and adults, it reaches a large audience that goes beyond traditional demographics. Professional cycling offers its advertisers the opportunity to promote both their brand and service in one of the largest spectator sports in the world. Over 65 million people attend professional cycling events worldwide.

The largest demographic in the professional cycling fan base is affluent, upscale and well educated with a medium household income of over $80,000, a medium age of 38 and 90% have attended college. Competitive cyclists must contend with speed and danger and display superhuman athleticism, creating an exciting medium to reach your desired audience. Cycling offers companies a healthy, environmentally sound, technologically innovative and highly exciting sport.

Cycling Demographics

Cycling Demographics CYCLING INFORMATION AND DEMOGRAPHICS FACTS ABOUT CYCLING*• One of the most popular and fastest growing sports in the world• The second most popular recreational activity in the US• One out of every three Americans participates in the sport at some level• Cyclists is the third largest participation sport, more than than golf, skiing, and tennis combined

TYPICAL CYCLING AUDIENCE*• 90 million cyclists in the US• 65 million people attend professional cycling events• 6 million bicycle commuters• 250,000 competitive adult cyclists in US

US CYCLIST DEMOGRAPHICS*The average US cyclist is young and affluent: • 85% are between the ages of 25-54• 63% are between 25 and 44• 55% are male; 45% are female• 63% are professional managers• 90% have attended college• 39% have post-graduate degrees• 52% rate their brand loyalty as high• $80,000 Median household income for cyclist• 50% own a truck and/or SUV • 53 % Married

Cycling DemographicsEven more relevant is the fact that greater than 8.3 million of the above are avid riders–those who ride at least 52 times per year.*

•72% plan to spend $200 within a year on recreational equipment •70% use the internet more than 5 times per week •60% use cellular phones •30% plan to buy a vehicle within a year •30% plan to buy a computer within a year •23% plan to buy a house within a year •13% made purchases online (up 15% from the USA ave.) •13% request product info. online (up 21% from the USA ave.)

There are 8 million plus viewers in the USA alone. The three distinct types:*

•Spectators who directly view the events (Ave. Age 39) •Novice-cyclists who view events on television (Ave. Age 42) •Enthusiast-cyclists who view events on television (Ave. Age 33) •Avid cyclist are 51% more likely to be self employed in fact, 3.4 million of the 8.3 already are.

“Cycling’s fans remain fiercely devout and frighteningly informed – as regards the nuances of their chosen sport, nobody else comes close” GQ Magazine

•Sources: Velonews, Bicycle Business Journal, Bicycle Manufacturers Association of America, Bicycle Market Research Institute, Bicycle Retailer & Industry News, Cycle Press, JETRO-New York, National Bicycle Dealers Association, National Sporting Goods Association, Sporting Goods Manufacturers Association, US Dept. of Commerce

Cycling Demographics

                       

                                                     

• Community

• Target local grassroots regional campaigns• Free community event, spectators take part in the action• Families drawn to the carnival atmosphere• Recreational enthusiasts of all types attend• Meet and greet local corporate and government decision-makers

• Product Logo Placement

• On-set placement• Featured segments of products• Segments / shows broadcast from clients location• Product displayed on location at set / race• Clothing

More Than Just Commercials Ownership of Onsite

Promotions and Product IntegrationThe Hottest Sport in the

Nation

• Charitable

• Headquarters and regional offices bond to fight for a cause• Athlete appearances at schools, hospitals and stores• Lasting goodwill impressions build a stronger community

More Than Just Commercials

Build Goodwill For Your Corporate Brand

ADD photo!!

CYCLING SERIES AND FOX CABLE SPORTS NATIONAL NETWORK PROGRAMMING

•75 Million plus viewer base nationally

•Entertaining fast-paced action while being informative

•Outstanding demographics with high discretionary income

•Onsite hospitality and promotions

•CS works in conjunction with any corporate goals for charitable events

•World class announcers

• Marketing DVD’s for future sponsors

•Maximize your ability to achieve publicity and prominence with your marketing budget, contact the CS to reserve your spot:

Tim Chase 415-225-4200 tim@worldbike.com

TAP INTO THE PASSIONALL THE FANS YOU NEED

ALL THE EXCITEMENT YOU CAN HANDLE

TAP INTO THE PASSIONALL THE FANS YOU NEED

ALL THE EXCITEMENT YOU CAN HANDLE