Delivering the dynamic retail today
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Transcript of Delivering the dynamic retail today
Marius Bulbukas
Microsoft Lietuva
Social Mobility Big data Cloud
Social connections, mobility, cloud delivery and pervasive
information are converging in a powerful way. This convergence
is creating a new era of computing and new opportunities for
business.
– Gartner, August 2012
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Windows Azure Storage Defend against regional disasters
Microsoft Dynamics for Retail
110 million
• 82% of phones acquired in the
UK in Dec 12 were smartphones
• By 2016, Deloitte expects
smartphones to play a part in
nearly one-fifth of sales (19
percent), accounting for $689 billion
• 133% increase in mobile volume
transacted on Thanksgiving 2012
compared to 2011
• Mobile POS top priority in 2013
for more than 22% of retailers
Mobility
• 42%
• Facebook added its
billionth user in October
2012
• 31%
Social
• 90% of consumers regularly
research products online
before buying them.
• Online retail growing an avg.
12% annually in US/ Europe
• U.S. retail eCommerce sales in
2012 rose 15% y/y
• Retailers estimate that 29% of
brick and mortar sales are
influenced by their website
• 15% of online sales in the US
will take place via a mobile
device
Online/eCommerce
80
74
48
29
29
29
16
22
34
65
66
66
Groceries &pharma
Clothing & footwear
Home improvement projects
Appliances
Books, music or videos
Consumer electronics
In store Online
90%
85%
81%
78
42
65
7
14
11
20
56
34
Researching - % Purchasing - %
Retailers estimate that 23% of brick and mortar sales are influenced by their website
Channel 2009 2013 2015
Brick-and-Mortar Stores 91.2% 87.01% 83.98%
eCommerce 5.64% 8.89% 11.45%
Mail Order Catalog 1.56% 1.02% 0.94%
Call Center 1.24% 1.40% 1.19%
Mobile Commerce 0.09% 1.26% 1.89%
Other Channels 0.35% 0.46% 0.55%
n = 176 retailers
1. The store is, and will remain for some time, the channel through which retailers receive the largest proportion of their revenue.
2. Through 2015, retail revenue from the e-commerce channels is expected to double.
3. Revenue from mobile commerce will remain a relatively small proportion of retailers' overall revenue through 2015. Although this is a low
percentage of revenue, mobile commerce will have a significant impact on cross-channel sales.
Top-Line Trends on Channel Revenue Percentage Splits (2009 to 2015)
Retail
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