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Malaysia’s Shipping Industry in Troubled Waters

Sustainable Port Development in the ASEAN Region

German Shipbuilding & Ocean Industry Generates Growth to Shape its Future

The Business Magazine of the Malaysian-German Chamber of Commerce and Industry (formerly known as MGCC Quarterly)

malaysia.ahk.de Novemeber/December 2013

Vol 19, No.6 KDN PP 8818/3/2013

The Outlook of Shipbuilding and Ship Repair Sector

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MGCC PersPeCtivesis published six times p. a. by the Malaysian-German Chamber of Commerce and Industry.

PublisherDatuk Muhammad Feisol bin Haji Hassan

It is distributed free of charge to members and qualified non-members in Malaysia and abroad.

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The Business Magazine of the Malaysian-German Chamber of Commerce and Industry (formerly known as MGCC Quarterly)

FOCusThe Outlook of Shipbuilding and Ship Repair Sector 06 Malaysia’s Shipping Industry in Troubled Waters 09German Shipbuilding & Ocean Industry Generates Growth to Shape its Future 11Sustainable Port Development in the ASEAN Region 12

FeAtureMaritime Industries in Selangor – A Blue Ocean Strategy? 14SSIC, One-Stop Centre for your Investments in Selangor 16The Secret Powers of Trademarks and Brands 17Full Excitement of VOLKSWAGEN at KLIMS 2013 18The 2014 Polo Sedan Has Arrived! 19

eDuCAtiON & trAiNiNGAcquisition of German CSR Certificate in Malaysia 20DAAD at The STAR Education Fair 22HR Management Workshop: Is There A ‘Better’ Way of Handling Termination 24 and Dismissals?Managing Difficult Situations: Identifying and Resolving Difficult Customer 26 Situations

leGAl & iNvestMeNtRevision of Regional Arbitration Rules 27

eCONOMiCsMalaysias Schiffbaubranche steuert auf Expansionskurs 28Malaysian Consumer Price Index in September 2013 30Consumer Prices for Germany in September 2013 31

eveNtsThe German Ambassador’s Oktoberfest for Malaysian and German Business 32 Community in Malaysia Sundowner 33

MeMbersa. Hartrodt Malaysia Celebrated Aidilfitri & August Birthdays For Staff During 34 The Open House70 Loving People Connecting & M.A.D 36 Hari Raya Open House with Rumah Kanak Kanak Sultanah Hajjah Kalsom 37Prince Hotel & Residence Kuala Lumpur Appoints Chef Aspazali @ Arie As 38 Enju’s Japanese Sous ChefA Double Culinary Collaboration for the Anticipated Debut of the MAGGI 39 Cookbook, ‘Amazing Inspirations’Management Change in TUV Rheinland Malaysia Sdn. Bhd. 40MGCC Welcomes New Members 42

GerMAN iNstitutiONsGerman Pavilion at LabAsia 2013 44

trADe FAirsISPO Munich 2014 46Spielwarenmesse 2014 47Upcoming Trade Fairs: January – February 2014 48

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Asia in Focus.

Good News MalaysiaDeserving Political Attention

Board of directors 2013 – 2015

JeNs reisChPresident

liM KhiANG huAVice President

DAtO’ rObert teO KeNG tuAN Treasurer

AlexANDer steDtFelDExecutive Director

hArAlD burChArDt

DAtO sri MOhD eFFeNDi NOrwAwi

DAtuK MuhAMMAD FeisOl. hJ. hAssAN

rOlAND FOlGer

YbhG tAN sri DAtO’ G.s. Gill

P. KANDiAh

wOlFGANG lAAbs

ir. lee swee eNG

Dr. MAtthiAs luDwiG

JOhANNes MireCKi

Peter zuber

FrANCis lee

A recent headline in the widely read Handelsblatt, a renowned German economic daily, called Malaysia the Model Student in Far East. The subheading Malaysia establishes itself as a prime destination – thanks to ambitious reforms sets the article’s tone for the closer look at where the country is going.

It is good to read such articles expressing more balanced views on Malaysia. Still common are incoherent news misguiding readers and creating false perceptions. Fortunately incidents, that generate such reports are rare and far in between. As no news is good news, the positive aspects go widely unnoticed by the public in Germany.

For example: Malaysia is blessed with a lack of natural disasters, which finds an expression in a phrase used in the past by seafarers describing it as “The Land Below The Wind” south of the typhoon belt. Political processes are based on democratic principles with an increasing participation of civil society.

German business is well aware of the potential Malaysia offers as a trading partner as well as an investment location. German business engagement goes back as far as 1891 when a distinguished German trading house established its base in Penang. German companies closely work together with Malaysian firms as technology partners, suppliers or service providers. And there is more to the bilateral relations, such as the long-standing histories of cooperation Malaysian and German universities.

In a way, the German government also recognizes this. Looking beyond the BRIC countries, the German government has aligned the focus of foreign trade and investment promotion. In recognition of the shift in the world economic weights, ten high-potential countries were identified as “New Destination Markets”. These emerging countries have received little economic policy attention. Among them is Malaysia. Among the instruments to strengthen Germany’s economic ties with such countries, is a strategic political exchange on a high level.

Malaysia and Germany would benefit if the existing strong business ties were better reflected on a political level. The last visit of a member of the German federal cabinet dates back to August 2006. Malaysian ministers, while travelling rather regularly to Germany, seldom seek the political dialogue but rather promote Malaysia in view of their portfolios, be it as an investment hub, a tourism destination or a partner to develop green technologies.

There is even a platform in the drawer. In 2004 Malaysia and Germany, through a joint declaration of their economics ministers, even established the Joint Malaysian-German Economic Committee to “strengthen and further expand the fruitful economic and business cooperation that exists between their two countries” through a politically flanked dialogue.

While endorsing the view that business should be left to business, both governments subscribe to their responsibility to create a framework in which business finds optimal conditions to drive economic growth, innovation, employment and training opportunities or technology transfer. This not only applies to national policies but just as well to cross border, multilateral or international environments.

The long and traditionally strong trade and investment relations between Malaysia and Germany deserve to be complemented by a more vibrant political dialogue between the two countries.

alexander stedtfeldExecutive Director,

Malaysian-German Chamber of Commerce and Industry

4 eDitOriAl

6 FOCus

MAlAYsiA’s MAritiMe iNDustrY iN brieFSituated in the heart of Southeast Asia, Malaysia has established its reputation as one of the most important trading partners worldwide over the past few years. According to Maritime Institute of Malaysia (MIMA), an estimated 95 percent of Malaysian trade activities are carried out through the oceans, due to its strategic geographical location along the Straits of Malacca. Besides that, two Malaysian ports – Port Klang and Tanjung Pelepas are currently listed as two of the largest ports in the world. As a result, the maritime industry is considered as the backbone of Malaysian economy that is currently in the list of top 3 among the ASEAN countries.

During the 2000’s, Malaysian shipping activities were booming and it defined the importance of maritime industry in the country’s economy. By 2009, Malaysia has risen as one of the leading maritime nation and contributed 1.05 percent to the industry globally. However, the Malaysian maritime industry eventually faced major challenges due to the

excessive supplies of vessel in the market. Ships were torn down and many shipping companies slumped into financial dilemma.

The recent economic crisis has created even more intense competition within the global maritime industry. In order to prepare the industry for worldwide competition, the government pledged to develop Malaysia as a shipbuilding and repair hub (Entry Point Project No. 6) under the Business Services in the National Key Economic Area (NKEA), as part of the country’s Economic Transformation Programme (ETP). This demonstrates the commitment of the Malaysian government in recognising the shipbuilding and ship repair sector as a key driver of high income economy thus making it into the mainstream national agenda.

shiPbuilDiNG/shiP rePAir (sbsr) iNDustrYMalaysia’s shipbuilding business began in 1912 during the establishment of Brooke Dockyard in Sarawak. Today, there are approximately 120 registered shipyards in

The Outlook of Shipbuilding and Ship Repair Sector

the country, in which 48 are located in West Malaysia and 72 in East Malaysia. In Peninsular Malaysia, the main shipyards are located in Lumut (Perak), Port Klang (Selangor), Kemaman (Terengganu) and Pasir Gudang (Johor). After the plunge of Malaysia’s maritime industry in the late 2000, Malaysian SBSR industry represents only a small fraction of the world’s market. Although small and not widely known, the industry is as strategic as shipping due to the excessive demand for ship building and repair services especially for Malaysia – a nation surrounded by sea.

sbsr revenue in 2011

8%RM0.55b

17%RM1.2b

18%RM1.3b

57%RM4.0b

Shipbuilding Ship Repair Manufacturing Others

Source: Adopted from Malaysian Industry-Government Group for High Technology (MIGHT)

Others

Goverment

O�shore

Passenger

Speciality

Ship Tanker

Bulker

Container

Near Coastal

160

140

120

100

80

60

40

20

02006 2007 2008 2009 2010 2011

No. ofvessels

export – vessel type

7FOCus 7FOCus

The shipbuilding/ship repair (SBSR) industry in Malaysia involves designing, building and constructing, repairing and maintaining, and converting and upgrading of vessels as well as marine equipment. In this case, ‘vessels’ refer to various types of ships such as ocean going, near coastal, government, passenger, offshore and fishing vessels. Among SBSR industry, the offshore support vessels (OSV) sector is a highly localised and competitive segment within the wider marine services market.In 2011, the industry that consists of ship builders, ship repairers and marine equipment manufacturers recorded about RM7.05 billion (USD2.34 billion) in revenue. Industry players in East Malaysia continued to play a significant role in contributing 51 percent of the 2011 revenue. During the same period, the SBSR industry attracted investments worth RM6 billion (USD1.99 billion) as approved by the Ministry of International Trade and Industry (MITI).

shiPbuilDiNGNear coastal vessel namely barges, harbour/river tug boats and other smaller capacity boats that normally pursue within the coastal waters is the type of vessel that dominates the new build market in 2011. 74 percent out of 283 vessels worth RM1.37 billion (USD0.43 billion) are produced in the same year. On the other hand, the production offshore support vessels (OSVs) amounted about 10 percent of 2011 new build worth RM2.25 billion (USD0.72 billion). The positive growth of shipbuilding industry was particularly contributed by the small and medium-sized companies.

Although the number of new builds for local market in the last three years was relatively consistent – between 160 to 180 vessels each year, the significant increase in terms of gross register tonnage (GRT) in shipbuilding production indicates that local shipbuilders are now engaged in building larger and relatively more complex vessels.

exPOrt AND iMPOrt OF MAlAYsiAN vesselsCountries in the ASEAN region are the main destinations for the export of Malaysian-built vessels. Besides, the new built vessels are also delivered to buyers in America, Africa and Europe. Through Singapore, Malaysia’s vessels are sold to shipping companies in Australia, UK and other European countries as well.

In 2010, the downtrend in exports indicated the local shipyards have not been able to capture foreign market due to the lower demand which was mainly caused by the global economic slowdown. Nevertheless, the gross register tonnage for Malaysia export market is on a steady level at an average of 50,000 GRT between year 2006 and 2011.

Source: Adopted from Malaysian Industry-Government Group for High Technology (MIGHT)

No. ofvessels

Others

Goverment

O�shore

Passenger

Speciality

Ship Tanker

Bulker

Container

Near Coastal

200

180

160

140

120

100

80

60

40

20

02005 2006 2007 2008 2009 2010 2011

250

200

150

100

50

02006 2007 2008 2009 2010 2011

No. ofvessels

Others

Goverment

O�shore

Passenger

Speciality

Ship Tanker

Bulker

Container

Near Coastal

local Market – vessel type

import – vessel type

8 FOCus

Based on a six-year trend, 2011 recorded the lowest number of vessel import. This shows the confidence level of local ship owners on Malaysian-made vessels. In fact, the number of near coastal vessel imported in the last few years was relatively high. Malaysian shipbuilders should strive to capture this market more aggressively by responding to the demand with the local made products.

shiP rePAir/CONversiONAfter the recession hit hard on shipping businesses in 2009 as a result of the global economic crisis, the global demand for new vessels is expected to grow by 26 percent in the next few years. The growth of fleets around the world leads to a direct impact on global demand for ship repair services since more ships are in operation and leads to higher demand in repair and maintenance work. In 2011, revenue amounted to RM1.3 billion (USD0.43 billion) was derived from the ship repair sector which contributed 18 percent to SBSR’s total revenue. Shipyards in Peninsular Malaysia, which were the major contributors, contributed 51 percent amounting almost RM83 billion (USD267 million) to the total revenue.

On the other hand, ship conversion business experienced shortage of supplies from the skyrocketing ship repair market due to the hike of global oil price. Consequently, companies were pushed to fulfill the high market demand with the conversion of oil tanker from single hulled to double hulled. In order to respond to the urgent situation of rising market demand, single hulled large oil tankers

were also converted into Floating Production, Storage and Offloading (FPSO) platforms. Today, 70 percent of current FPSOs are the result of conversion from the former single hulled large oil tankers.

The biggest shipyard in Malaysia, Malaysia Marine & Heavy Engineering (MMHE) is delivering some of the largest FPSO units in the world. In 2011, MMHE has undertaken a conversion worth RM69 million (USD22 million) at its facility in Pasir Gudang, Johor. The leading company in Malaysia’s ship conversion business has taken a wise step to form a joint venture with a French company, Technip, to maximise its revenue by giving value added services to its customers.

Though, the conversion market is likely to enter a new phase in line with Malaysia’s vision 2020. Due to the new safety regulations issued by the International Maritime Organisation (IMO), the ship repair market is expected to fall whereby single hulled vessels will be abandoned and replaced by double hulled carriers.

sbsr iNDustrY iN the FutureIn terms of seaborne container traffic, Malaysia is listed as top 10 foreign trade partners of Hamburg Port and Ports of Bremen/Bremerhaven. In Malaysia, Port Klang and Port Tanjung Pelepas have brought Malaysia’s maritime industry to the next level. With the large capacity of container handling, both are the most important ports for the landing of containers from Hamburg and Bremen/Bremerhaven. Undeniably, the tie between two countries proves the strong maritime

industry in Malaysia. For German shipping companies, Malaysia is absolutely a right choice to invest as it has a promising future. The location of Malaysia in central Asia and on the busy Straits of Malacca is the advantage of the country which assures a continue demand for shipbuilding and ship repair for government as well as trading purposes. As Malaysia does not manufacture components for shipbuilding locally and the market is highly dependent on the import from foreign countries, it is also a potential opportunity for shipbuilding suppliers to explore the market in Malaysia.

As a young market in the centre of ASEAN region, the emerging market offers low cost structure in terms of trade activities within the region. Malaysia has free trade agreements with other ASEAN countries, in addition to the political stability compared to most ASEAN countries. Through the extensive tax advantage, foreign partnerships and joint ventures with Malaysian companies are flattened. Shipbuilding and ship repairing companies can apply for exemption from import duty and sales tax on machinery, equipment and spare parts. Besides, exemption from import duty and sales tax for raw materials and components is also available especially for SMEs.

The registration of maritime industry as a new EPP in the ETP programme signifies the government’s acceptance and recognition of the industry. Consequently, this magnifies the role of private sectors to create new growth opportunities and to expand their product ranges and value-added services.

9FOCus

Malaysia’s Shipping Industry in Troubled Waters

Malaysia’s shipping industry is in need for a capital injection of at least 3 billion ringgit ($930 million) to sustain its business, according to the Malaysian shipowners Association (MAsA). the industry has amassed losses and needs to restructure and refinance loans taken for building ships during the peak period in the early-2000s.

MASA chairman Nordin Mat Yusoff even noted that the industry was “near collapse” because of “prolonged depressed freight rates for dry bulk carrier, oversupply of vessels, rising fuel costs and threatening geopolitical risks. Nordin also said there would be “a lot of sick shipowners” if they don’t see “the light at the end of the tunnel.”

Previously, Malaysian shipping companies were sailing on high waters. They went on a buying spree of ships, funded by easy credit that was partly the result of liberalisation measures of the government at the time. The tremendous growth of shipping activities in Malaysia over the years underlined how important the maritime sector was to the country’s economic wellbeing.

Since 2000, Malaysia had emerged as a leading maritime nation in terms of merchant shipping capacity, and reached a zenith when it became a maritime nation contributing 1.05% to the global merchant fleet capacity by 2009.

However, overcapacity crept in and the industry suffered. Now shippers are eliminating excess vessels in the market. From January to July 2013, 256 ships were torn down globally and in the last five years 2,100 ships were broken up. Big names like Global Carriers Bhd, Swee Jo Bhd and Halim Mazmin Bhd were badly bruised and at least 18 Malaysian companies are in financial quagmire.

Nordin said he was worried that Malaysia may lose its status if the government does not step in to help the industry like South Korea and China do.

In its heyday, ship building yards’ order books fattened in the 2000s. Demand for new vessels averaged 300 annually in Malaysia, with total value of nearly $2.2 billion in 2010 alone, and 40 per cent of ships were built in Malaysian dockyards. By 2010, there were far too many ships, but demand for their services dried up.

Globalisation seems to be the main challenge to the Malaysian maritime sector. Though demand for international shipping has increased through greater

fragmentation in the global production chain in the past, the number of large international shipping companies has increased as well. With the global economic crisis, shipping overcapacity became evident and led to even more intense competition on the world markets. In the face of this, countries began to protect their domestic maritime capabilities in the face of increasingly fierce competition,

which was the wrong way.

While liberalisation of the maritime sector has the potential to reduce transport costs, it also opens up the market to players with the best comparative advantage and the best economies of scale. Malaysian maritime

transport operators still do not have the capacity, skill and technological capabilities to compete in the level playing field. The liberalisation therefore may not allow for a free-for-all situation.

However, as the Malaysian maritime industry is part of the country’s Economic Transformation Programme, it will continue to get governmental support. Prime Minister Najib Razak said at a speech in Port Klang in August 2013 that he was confident that the industry would achieve more than $6 billion profit and provide over 55,000 jobs by 2020 when the entire sector including shipping, port operations, shipbuilding/repairing and offshore oil and gas exploration and production is counted together.

The solution would be to embark on value-adding products…

shipping lines should offer more than just transportation services.

by Dr Arno Maierbrugger, Inside Investor

10 FOCus

He conceded that the Malaysian shipping industry alone has suffered amid the global recession and slump in the major shipping trades. As demand for shipping services fell, banks tightened financing to shipping, huge new tonnage keeps on entering the major shipping trades and oil prices hovering at high levels, shipping companies have faced very challenging market conditions. Many have gone out of business amid the tough operating environment.

The solution would be to embark on value-adding products in the industry, meaning that shipping lines should offer more than just transportation services. Such value-added services include specialised cargo transportation, logistics and ship management, ship brokerage and automated shipping status update. The importance of providing high-income, value-adding maritime services becomes clear because Malaysia cannot out-compete countries which have advantages such as cheaper labour cost or better economies of scale. Low-cost maritime services don’t have a future in Malaysia, and the country needs to start investing in developing and nurturing the manpower to cater to high-end, specialised and high-revenue generating activities to remain competitive.

This is because other countries have taken on the model and are fast catching up. For example, Vietnam and Thailand have invested heavily in maritime infrastructure such as trade and shipyards and might soon overtake Malaysia in certain aspects of the maritime industry, for example in attracting main line operators and enlarging market share in handling transhipment cargos and intra-ASEAN trade, if Malaysia’s maritime industry does not continue to make progress.

But this leads to another problem: Lack of manpower. The maritime industry in Malaysia is probably not as high-profile or glamorous compared to e.g. the aviation, banking or engineering profession. The industry is also arguably not the first career choice for most young people because many have a stereotypical perception of the industry as being unappealing and characterised by hardship and unattractive remuneration. But the mentioned value-adding services plus specialised services in offshore oil and gas exploration and production, integrated logistics services, maritime financing, supply chain management, shipyard services, advisory and consultancy, maritime education and training, as well as “green job” such as new solutions to reduce emissions from

shipping could indeed open a full range of new, attractive maritime-related jobs. This would also enhance the prospects of offering services to the international market, which is crucial given the global nature of shipping and the small domestic market in Malaysia.

Thus, Malaysia urgently needs to realign its maritime sector to develop such soft skills in the maritime sector. A well-defined strategy should be in place, infrastructure, a conducive environment to promote research, development and innovation, entrepreneurship and risk-taking, as well as incentives for public-private partnership. Above all, there must be an attitude change among local players in the maritime sector to stop relying on cheap labour and cost advantage. They won’t be able to depend on the small domestic market and on government contracts or support alone.

Dr. Arno Maierbrugger is Editor-in-Chief of www.investvine.com, a news portal owned by Inside Investor Ltd., focusing on Southeast Asian economic topics as well as trade and investment relations between ASEAN and the GCC. For more information please visit, www.insideinvestor.com

11FOCus 11FOCus

German Shipbuilding & Ocean Industry Generates Growth to Shape its Futurethe challenges are gigantic. Despite all adversities, German shipping companies are confident and convinced that shipbuilding and ocean technologies in Germany are well-positioned.

Overall, the German shipbuilding and ocean industry was successful despite the worst crisis of the post-war era. The German shipbuilding industry has abandoned production of standard vessels in reaction to the tremendous market upheavals and has focussed on complex high-end special-purpose vessels. This requires sophisticated technical solutions and generally calls for one-off production. For this reason, both engineering capacities and acquisition efforts increased substantially.

At the same time, cost pressure is further increasing due to the intensified competitions. Competitors, often with substantial government support, particularly in Asia, are now also aiming at market niches. Those shipyards, erected at breath-taking speed can no longer utilise their excess capacity due to the current low demand. Many would be forced to close as failed investments, but state aid measures, threatens to delay the necessary capacity adjustments - with considerable ramifications to the international shipping and shipbuilding markets.

A subsidy race is not the answer. However, to maintain competitiveness for the long term maritime growth markets, Germany must shape smart framework conditions. It is from this background, three key requirements for the industry are to be derived.

streNGtheNiNG iNNOvAtiON CAPACitYPromoting innovation is the key to accomplishing technological diversification in German shipbuilding to develop new products and production methods. Immediate actions with regard to the innovation promotion programme were called: fast approval of already filed projects, safeguard sufficient budget and secure a reliable and workable European legal basis after the planed expiry of the so-called “shipbuilding framework” end of 2013.

During its eight-year duration, the previous innovation programme triggered a genuine innovative impetus, with a capital expenditure of over 600 million EUR. At the same time, only a maximum of 20 percent of that is backed by the federal government and regional government authorities. With the help of these investments, many innovative products and processes could be successfully marketed and produced revenues of approximately 6 billion EUR. Approximately 30 percent of final shipyard revenues return as tax and social security funds. In light of these figures, the increase in federal and regional funding to 35 million EUR per year from 2014 onwards as requested by the German Shipbuilding and Ocean Industries Association (Verband für Schiffbau und Meerestechnik e. V., VSM), would be money well spent.

In addition, innovation also largely depends on qualified junior staff. From the industry’s perspective, the federal government and regional authorities should work towards safeguarding the expanded training capacities for shipbuilding, and should devise training opportunities efficiently.

seCuriNG FiNANCiNGOffering attractive financing terms to potential customers are the key to acquisitions. The availability of pre-delivery financing through loans and guarantees is equally important for shipyards. Major problems for ship-financing banks caused by troubled shipping customers with ships mostly constructed in Asia, have caused a credit crunch on an unprecedented scale.

Public institutions’ guarantee instruments thus play a key role. As such, an adjustment of the existing instruments should reflect the modified product portfolio, and the discrimination against domestic orders must be done away with. The terms of the existing instruments must also be put to the test, e.g. the terms of the CIRR programme. OECD-compliant instrument to safeguard fair competition should not create competition disadvantages through additional surcharges. Public financing institutions should take action to achieve the successful organisation of sustainable energy, including in the offshore sector, by directly engaging in pre and post delivery

financing for specialist vessels and offshore structures.

reDuCiNG COsts iN GerMANYAs an industry with long project durations, a reliable framework is required to ensure the progress to run smoothly from the signing of the contract to delivery of product. Additional strain on companies, e.g. through high cost resulting from the law on sustainable energy (EEG), high financing fees, or industry surcharges for temporary labour cannot be counterbalanced in the short-term by increases in productivity.

Sharply rising fuel prices and tightened environmental standards open up many opportunities for cleaner, safer and more efficient products in the manufacturing industry. New markets, like production of conventional and renewable energies and resources in the offshore sector, are developing very dynamically. The maritime know-how and engineering excellence in shipbuilding and marine technology that are broadly available in Germany form the perfect conditions for converting this enormous potential for growth into economic prosperity.

The German Shipbuilding and Ocean Industries Association (Verband für Schiffbau und Meerestechnik e. V., VSM) is the political and commercial representative of interests of the German maritime industry, shipyards constructing seagoing and inland vessels, as well as their suppliers.

The Association’s principal aim is promoting the business interests of its members, including:•Providingspecialistadvisoryservicesandsupport for members in all technical and business matters,•Settingupcontacts,•Representingmembersinterestsinpublicand vis-à-vis political institutions,•Promotingtechnicalandbusinessdevelopments in shipbuilding and marine technology in Germany and abroad.

Source: The German Shipbuilding and Ocean Industries Association

SustainablePortDevelopmentin the ASEAN Region

Ports are the engines of a growing economy in many developing countries. Despite the creation of jobs, the participation in the global economy as well as rising GDP, there may be related negative impacts.Ports have impacts beyond the borders of their operation and administrations. As the traffic in the ports in the Association of the South East Asian Nations (ASEAN) region is continuing to grow, port authorities and operators start to be concerned about the impact of their activities on the environment and nearby communities. Their decisions, actions, and engagement affect not only the port itself, but by virtue of its purpose and business model, affect the world beyond its organization. A sustainable port may contribute in large part to a sustainable community. This growing sense of responsibility can be addressed through the concept of Corporate Social Responsibility (CSR) to integrate the economic growth with the needs of the communities and the environment.

The project ASEAN – German Technical Cooperation “Sustainable Port Development in the ASEAN Region” in cooperation with the ASEAN Ports Association (APA), supports selected ports in the ASEAN to improve the quality and efficiency of their Safety, Health and Environmental management. The project aims to achieve sustainable development through capacity development, providing technical assistance in Safety, Health and Environment (SHE) and creating environmental awareness with a focus on long term growth. Social, economic and environmental factors must be integrated holistically to achieve sustainability, without having one adversely affecting the other (www.sustainableport.org). At present (2009 – 2015) the project is cooperating

with 12 ports in ASEAN countries among which the ports in Johor and Sabah. In the first phase of the project ports involved have made progress in developing Safety, Health and Environmental Management Systems, improving safety and improving their waste management systems.

The ASEAN port project was linked with the Malaysian-German Triangular Cooperation program and a study on CSR in the port sector was launched to gain more knowledge of the current situation in the ports. The aim of this Triangular Cooperation project between Germany, Malaysia and Cambodia is to strengthen the capacities of Cambodian ports to develop a culture and policy with increased responsibility towards social, ecological and safety aspects. Using the complementary strengths of both partners provides innovative concepts of CSR in ports in Cambodia.

This study, “CSR Strengths in Malaysian and Cambodian Ports”, presents the CSR strengths identified in participating Malaysian and Cambodian Ports. These strengths serve as mutual learning areas from which each country’s ports can consider incorporating into their existing CSR practices. The study applied the International Organization for Standardization (ISO) 26000 as the baseline standard and the research was realised through interviews and questionnaires. The objectives have been: to research the existing strengths of CSR in the ports of Malaysia and Cambodia using the ISO 26000 Guideline on Social Responsibility for CSR in these ports and for the ASEAN region; to encourage mutual learning among the ports; to identify gaps between CSR practices and guidelines.

CSR is sometimes perceived as consisting only of monetary donations to orphanages or carrying out tree-planting activities. A key observation from the study team throughout this exercise was that the ports are doing much more in the realm of CSR than what

they perceive. The study revealed the importance of CSR in the region and the successful sharing of knowledge among the three partners. Through this project, other ports in the ASEAN region can benefit from the experience of Malaysia and Cambodia. The ports now know where they can improve and launch different CSR projects. Johor Port for example is initiating a CSR plan for a “Green Vision towards a Sustainable Port”. By a collaboration of the ports in the ASEAN region on the topic of CSR, an economic growth can be linked with the recognition of social and environmental standards, research, development and innovation, entrepreneurship and risk-taking, as well as incentives for public-private partnership. Above all, there must be an attitude change among local players in the maritime sector to stop relying on cheap labour and cost advantage. They won’t be able to depend on the small domestic market and on government contracts or support alone.

by Michael Schlotthauer, GIZ

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Michael Schlotthauer is working for Deutsche Gesellschaft für Internationale Zusammenarbeit GIZ GmbHasProjectAssistantfortheMalaysian-GermanTriangularCooperation,supportingtheProjectDirectorinimplementingandevaluatingjointdevelopmentprojectsinSoutheastAsia.ThelatestprojectinCambodiaworkson“CSRinthePortSector” which aims to strengthen the capacities of Cambodian ports to develop a culture and policy with increased responsibility towards social, ecological and safety aspects as presented in this article.HeholdsaM.A.inPeaceandConflictStudiesfrom the Goethe University Frankfurt am Main.

13FOCus 13FOCus

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Maritime Industries in Selangor – A Blue Ocean Strategy?Strategically located at the Straits of Malacca, Selangor’s shores are frequented by 60,000 to 94,000 ships every year. This enormous figure translates into one third of global trade carried through the straits as well as half of global oil trade. Based at one of these rare chokepoints of global trade, the demand situation for maritime industries and services is increasing, but competing with large ship makers in China or Korea is clearly not a sustainable response. Malaysia and in particular Selangor are focusing on specific niche products, which are also driven by an already announced RM 300 billion capital expenditure of the national oil company Petronas as well as a new soft loan program of the Malaysian government.

Due to government policies, incentives and the demand environment, Selangor’s maritime industry has rather adopted a blue ocean strategy and concentrates on design, support, maintenance, repair and overhaul (MRO) services as well as equipment and components manufacturing. Furthermore, government policies and programs suggest a reorientation in shipyard activities on <120m vessels. Consequently, statistics from 2011 show that only 14 ships have been built by 6 shipbuilders in Selangor, compared to 18 at other shipyards on the Peninsular and 229 in the shipbuilding hub of East Malaysia. Nevertheless, the maritime infrastructure in Selangor provides a conducive environment for the industry. Having the 12th busiest global container port at the doorstep, maritime services and manufacturers are able to benefit from the vast demand and throughput of Port Klang in Selangor. The port is under the supervision of Port Klang Authority and operated by two private operators, Northport and Westports, which together boast a significant 10 million TEUs or 48 % of Malaysia’s total container tonnage for 2012. Until mid 2013, Westports alone achieved already a container throughput of 5.5 million TEUs, which is in line with Port Klang’s growth forecast.

Following above observation and government strategies, the geography of the maritime manufacturing sector presents itself quite differently from shipbuilders. As depicted in the pie chart, Selangor maintains an edge as prime manufacturing hub of maritime equipment in Malaysia with nearly half of all related corporations located in the state. Thereby, Selangor accounts for 20 of 42 manufacturers, which includes production of coating and sealants, lighting, cranes, hydraulic products, pressure vessels, pipes, valves and stainless/carbon steel products, FRP products, rubber-related products, marine doors as well as electrical equipment.

Most sales is still driven by local demand (80%), while international buyers (20%) are increasing their orders with local manufacturers. Malaysian products and expertise, especially in regard to oil & gas offshore projects, are becoming more prominent globally. In 2011, marine manufacturing in Malaysia achieved total revenues of RM1.2 billion in a difficult global economy.

Other sectors in Selangor and Malaysia also experienced a rather stable result or

limited decline of revenue streams, while the value of exports dropped sharply. The MRO sector was seen at RM 1.3 billion in 2011, while shipbuilders contributed RM 3.62 billion. The total industry revenue in 2011 declined by 4 % to RM 7.05 billion. 2012 data has not been disclosed so far. Nevertheless, the maritime sector still attracted investments of RM 6 billion in the same time frame.

In Selangor several interesting developments are driving the future of this sector. Firstly, Petronas’ planned capital expenditure of RM 300 billion will have a major impact on repair, overhaul and shipbuilders in general, but also designers, service providers and component

Marine equipment Manufacturing Geography,

Malaysia 2011

Marine industry in selangor 2011/12

Source: Adopted from Marine Department of Malaysia, Classification Bodies and MIGHT 2011/12

Source: MIGHT 2011

Corporations per Sector 6 20 18 7 42 6

Shipyards Marine Equipment

Manufacturer

Marine MRO

Design Services

Support Services

Training and

Others

45

40

35

30

25

20

15

10

5

0

SelangorOther Malaysian states

48%52%

by Sven Schneider, SSIC Berhad

14 FeAture

manufacturers. Since Selangor is not a key state of the oil & gas industry, the impact is difficult to measure and partly indirect. However, the government’s ambition to further increase local content in niche areas such as offshore vessels will be beneficial for component manufacturers. Malaysia’s 2014 budget will also support such developments with further soft loan programs of up to RM 3 billion.

Secondly, the global trend of larger container and bulk vessels making less calls in a region might change the stream of global trade. However, the Straits of Malacca will clearly continue to be a key route and thereby support the demand situation for maritime services, logistics and MRO among others. This is also reflected in the extensive expansion programs of Westports valued RM 3.18 billion and increasing container handling capabilities of up to 11 million TEUs.

Similar programs are underway at Northport, which will invest another RM 1.5 billion in different expansions to increase capacities to 5.5 million TEUs per annum. In addition, the Selangor State Government will also invest RM 1.5 billion in the road network, transportation and commercial facilities supporting the port. In this context, it is also worth mentioning the successful public listing of Westports Holding Bhd at the main market of the Kuala Lumpur Stock Exchange October 2013, which was raising RM 2.2 billion for the company’s further expansions.

Finally, there should also be a word on risks and challenges, which include a rather restrictive cabotage policy meant to protect local shipping companies as well as the potential of a slowing global economy. Besides, declining calls at Port Klang could certainly affect the regional maritime industry. While the cabotage

policy continues to be a small concern with several loopholes in the regulation, a dip in global trade could harm growth potentials of the maritime sector more substantially. Such concerns can also translate into the amount of calls received at Port Klang. In this context, the proposed operational alliance of the global top 3 shipping companies, CMA CGM, Maersk Line and Mediterranean Shipping Co, expressed in the P3 service routing, would clearly decrease the number of calls in Port Klang from 10 to 6 at the Asia-Europe/ Mediterranean trade lanes. Nevertheless due to ever-larger ships, the volume could remain the same, since Port Klang positioned itself already to receive ships of up to 18,000 TEUs. In addition, Westports pointed at higher growth potentials within the ASEAN region and Asia-Africa trade. Out of this perspective, the maritime industry in Selangor should be able to flourish in a recovering global economic climate.

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15FeAture 15

SSIC, One-Stop Centre for Your Investments in Selangor

Founded by the Selangor State Government in 1999, the Selangor State Investment Centre (SSIC Berhad) can be considered most

16 FeAture

experienced investment and support centre for foreign and domestic investors in Malaysia. In this context, SSIC’s role as an investment centre is as diverse as Selangor’s investors, while the most important are:•Beingthefirstcontactpointtoassistin regard to challenges during the investment process or expansion project•Facilitatingtheapprovalofapplications with government agencies•Identifyingsuitableindustriallandand property for an investment project•Establishingplatformsandimplement new initiatives to improve the investment and business environment

Every year, SSIC Berhad facilitates approximately 250 investment projects in Selangor. In 2012, the Selangor State Government and SSIC Berhad enabled a total direct investment of RM11.7 billion in the manufacturing sector, which is an

important milestone that brings the state of Selangor to the top of the list with the highest amount of direct investment compared to other states in Malaysia. Several initiatives have been undertaken that lead to the outstanding result of 2012, which include overseas missions and collaborations with embassies, chambers as well as industry organisations. Furthermore, SSIC targets improvements in the investment environment, including talent development, infrastructure upgrades and new services.

SSIC Berhad considers talent development and infrastructure as the keys to success. It is SSIC’s intention to further enhance availability and education opportunities for talent in Selangor, while infrastructure needs to be continuously maintained and upgraded. Furthermore, SSIC aims to establish a B2B services network as well as advancing its services in the coming years.

INVEST IN VIBRANT SELANGORWith 23% contribution to Malaysia’s GDP, Selangor is the most vibrant powerhouse in the country. We are home to the largest seaport and international airport, while being a major innovation and manufacturing hub with an excellent ICT ecosystem and communication infrastructure. Come and join our vibrant investment destination. Do contact us, we will gladly advise you!

*from 2000 - 2012

Investments*

More than 4 Universities and 128 Colleges

Education

CLOSE PROXIMITY TOKUALA LUMPUR B U S I N E S S C E N T R E

Location

37 GOLF COURSES

More than

Major Investors by Country*

Japan USD3.70 billionUnited States USD3.20 billion

Singapore USD1.90 billionGermany USD1.60 billion

Korea USD0.61 billion*294,990 Employment Created

Highest Number of Companies Awarded

with MSC Status

1,495companies

RM RM

Total Capital Investment:USD32.29 billionTotal FDI:USD16.18 billionTotal DDI:USD16.10 billion

Major Multinational Companies

• Transport Equipment• Food Manufacturing • Electrical & Electronic• Life Sciences• Machinery & Equipment• Petrochemical & Polymer • Aerospace

Key Industries

SEPANG F1 CIRCUITHome of Motorsports –

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SSIC Berhad (481741-M)No. F1-2-G, Jalan Multimedia 7/AG, CityPark, i-City, 40000 Shah Alam, Selangor Darul Ehsan, MALAYSIATel: +603 5510 2005 Fax: +603 5519 6403, 5511 2008, Website: www.ssic.com.my, E-mail: enquiry@ssic.com.myTel: +603 5510 2005 Fax: +603 5519 6403, 5511 2008, Website: www.ssic.com.my, E-mail: enquiry@ssic.com.my

Variasi logo/Aplikasi VIBRANT SELANGOR

Hasan Azhari Idris, the CEO of SSIC Berhad

TheSecretPowers of Trademarks and BrandsBrands and trademarks may seem like modern concepts, but they have been around for centuries, even over a millennium. Incidentally, the word “brand” comes from an old Norse word “brandr” which means to burn. Traditionally, farmers would brand the skin of their farm animals with a hot iron stamp or cut off a small piece of the animals’ ear to “earmark” them so that others would know who the animals belonged to. Today, the principal function of brands and trademarks remains relatively unchanged. Like their archaic predecessors, they say who is responsible for which products or services.

Nowadays, millions and even billions are being thrown into branding exercises and trademark designs. However, sometimes it may not be money well spent. The branding of the 2012 London Summer Olympics, which cost £400,000 (approx. RM1.87 million), introduced a logo which some (no doubt depraved souls) claimed looked like Lisa Simpson performing an indecent act, while Iran threatened to boycott the Games as it insisted that the logo spells out the word “Zion”, a biblical name for Israel. This begs the question of why are companies paying so much on something your 6-year-old niece could make with colour pencils and glitter? Well, that’s because trademarks have superpowers.

“Who will wear a shoe that hurts him, because the shoe-maker tells him ‘tis well made?”, a rhetorical question posted by Algernon Sidney, the 17th Century English politician during the English Civil War. Quite clearly Mr. Sidney was not well acquainted with the modern woman. Have you seen the shoes women are wearing nowadays? The skyscraper stilettoes, the foot-high platforms… But why do women buy and willingly suffer those heinous tools of torture? Well, because “It’s a Prada”, “It’s a Jimmy Choo”, “Ooh it’s a Louboutin”. Every day we are being bombarded by adverts

and celebrity endorsements that transmit the subliminal message that these branded goods are “well-made” and “you must have them now”. Like Professor X, brands and trademarks seem to have the uncanny power to alter the subconscious state of mind of consumers, and whether we like it or not, our buying patterns are intricately affected by them.

Apart from the mind bending powers of brands that I’ve mentioned above, trademarks also bestow upon brands the Midas touch. Just pop a famous logo (trademark) on any ordinary piece of clothing and, voila, the price will go sky high. For example, some designer jeans look like they were bought from homeless people and subsequently resold by fashion companies complete with sweat and grime for hundreds or even thousands of Ringgit to unsuspecting fashionistas. How do fashion houses get away with it? Well the trademarks attached to the products reassure the consumers that the products are “cool”, and “their quality is beyond doubt”.

“With great power comes great responsibility”, so go the famous last words of Uncle Ben to Peter Parker a.k.a. Spiderman. If you possess all the great powers that your brands and trademarks have given you, your main responsibility would be to protect them by registration. Although many have used the words “brand” and “trademark” interchangeably, they are not technically the same entity. A brand is the identity or character of a company and therefore too vague to register as an intellectual property right. A trademark on the other hand is an integral part of a brand, it is the face or name of a company, and most importantly, a trademark can be registered. And with that registration, the trademark owner is bestowed with exclusive and monopolistic rights to use the trademark. However, some companies do take registration

rather more seriously than others. Just this year, Apple Inc. applied to register the design and layout of its retail shop as a trademark at the United States Patent and Trademark Office. In the same vein, some big corporations make the psychotic possessive protagonist (played by the actress Glenn Close) in the movie Fatal Attraction look like a harmless nun. LVMH, the owner of Louis Vuitton, recently demanded HK$25,000 (RM10,000) in compensation from a hair salon owner in Hong Kong for infringing its trademark. The clueless owner was reportedly using an adjustable stool and a reclining shampoo chair which were covered in a fabric that closely resembles LV’s iconic chequered pattern.

These superpowers are jealously guarded by the super corporations because the powers make them special – it sets them and their products apart from the rest. If their trademarks were to fall into the wrong hands (i.e. counterfeiters), they would lose their powers and their products would then reek of mediocrity. After all, if you think about it, wouldn’t you much rather date Superman, the Man of Steel, than the gawky Clark Kent? Okay, maybe minus the red underpants.

Vincent Teh is the Assistant Manager of the Trademarks and Industrial Designs Division at KASS International, an established intellectual property firm with offices in Malaysia, Singapore and Indonesia. In addition to playing a key role in the administration of the trademark and industrial design team, Vincent handles the registration and prosecution of trademarks and industrial designs and provides advice on copyright matters. For more information, visit www.kass.com.my or drop an e-mail to kass@kass.com.my.

Note: The views expressed in this article are the author’s own, and need not reflect the views of KASS nor of its clients.

17FeAture 17

by Vincent Teh, KASS International

Themed “Come together. Volkswagen. Das Auto”, Volkswagen Malaysia unveiled the national premiere of the new Polo 1.6 and presented an exciting line-up of 19 models with numerous automotive innovations at the largest automotive exhibition in Malaysia, the Kuala Lumpur International Motor Show 2013 (KLIMS ’2013).

Occupied an area of 1,100sqm in exhibition Hall 2, Volkswagen offered visitors and car enthusiasts an array of interactive displays along with music and live entertainment – making the brand as the largest single-brand exhibitor at the motor show.

The new Polo 1.6 is third Volkswagen model to be locally assembled after the introduction of the Passat in March 2012 and the recently launched 2014 Polo Sedan. Targeting the young and designed oriented buyers, the car marks the company’s continuous effort to provide Malaysians with affordable German engineered vehicles.

“Our third locally assembled model, the new Polo 1.6 is an expansion of our Polo family to reach the most important segment in the local automotive market. With its sporty and dynamic design, the new Polo 1.6 is targeted at younger audience or the young-at-heart customers,” said Dr Zeno Kerschbaumer, Managing Director of Volkswagen Group Malaysia.

Hot from its victory streak at the FIA World Rally Championship (WRC) 2013, the Polo WRC first triumphed at the Rally Monte Carlo. After the series of success, the Polo WRC team claimed the Manufacturers’ Title and the Drivers’ and Co-Drivers’ Championships – making its debut year Volkswagen’s greatest motorsport achievement to date.

Full Excitement of VOLKSWAGEN at KLIMS 2013

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Since the birth of the World Rally Championship, Volkswagen is by far the only manufacturer winning the title in its first year of participation. In celebration of the Polo WRC’s series of wins, Volkswagen is displaying a special customised Polo Edition WRC for Malaysian fans.

“KLIMS 2013 is a significant exhibition for us as we have brought to the people some very interesting models that showcase the best of German engineering. Through our range of vehicles, we aspire to give car enthusiasts, Volkswagen lovers, and the people a fun time experiencing the quality and diversity of our brand and the sophistication of the technologies we offer,” said Dr Kerschbaumer.

Advocating awareness on fuel efficiency and sustainability, the German carmaker is also continuing its efforts in reminding Malaysians to “Think Blue.” and adopt an environmentally sustainable behaviour. As such, a corner of the booth was dedicated to “Think Blue”, where Volkswagen’s ambassadors shared fuel saving tips to assist people in improving their driving habits by helping them develop awareness on fuel efficiency and reduction of CO2 emission.

On showcase at the motor show is a unique special ‘cut out’ model of the Golf, a concept never before seen in Malaysia. The one-of-a-kind special ‘cut out’ model of the Golf illustrates to visitors the innovation behind Volkswagen’s fuel efficient technologies and demonstrates the car’s advanced safety. Evidently more spacious than other rides in its segment, the fuel efficiency of the car is created by its light weight body build up.

Volkswagen Group Malaysia recently launched the locally assembled 2014 Polo Sedan. The German engineered – Malaysian Assembled car is now made available at Volkswagen dealer showrooms nationwide, making it the only German sedan in its class.

Being the second locally assembled model of Volkswagen in Malaysia, the arrival of the 2014 Polo Sedan represents another step forward in a deepening tie between the German carmaker and local assembler, DRB-HICOM Berhad.

The launch of the 2014 Polo Sedan is another milestone from a journey that first began in December 2010, when Volkswagen AG and DRB-HICOM Berhad signed a collaboration agreement for the assembly of Volkswagen vehicles in Malaysia. In March 2012, Volkswagen

The2014PoloSedanHasArrived!

Group Malaysia together with DRB-HICOM officially rolled out the first locally assembled Volkswagen Passat, a significant landmark that cemented Volkswagen’s commitments to the Malaysian market.

The fully imported Polo Sedan was first introduced in April 2012, the 2014 Polo Sedan is further equipped with enhanced features. These features are namely the RCD 320 Radio system, USB and iPod interface, SD card slot, AUX-in and Bluetooth connectivity, “Climatronic” air conditioning system, rear air conditioning vent and a new height-adjustable front centre armrest, setting it apart from its competitors.

The 1.6l Multi Point Injection (MPI) engine powering the 2014 Polo Sedan produces the best in class torque with an extraordinary fuel efficiency that enables drivers to go

a distance of 15.4km/l. On top of that, the 2014 Polo Sedan is fitted with class-leading safety features and provides superior handling.

For more information, please visit PoloSedan.com.my and get the first-hand experience of the 2014 Polo Sedan, test drive the German powered car today at your nearest Volkswagen dealer showrooms.

19FeAture 19

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Certified Csr Manager training based on German Concept will be Coming Your way in January 2014

In today’s business world, the expectation to act economically, socially and environmentally sustainable is gradually increasing. Growing customer awareness and energy cost are among the reasons that CSR strategies become a standard in large companies.

Begin on 22 January 2014, the Malaysian-German Chamber of Commerce and Industry (MGCC) will initiate a ‘Certified CSR Manager Training’ that comprises 75 training hours and a final test. The training aims to equip participants with the ability to manage future CSR demands strategically and identify related opportunities, as well as focusing on the business side of CSR and ways to integrate corporate

sustainable responsibility aspects into a company. During the training, participants will develop a specific CSR strategy implying a practicable solution and course of action for their companies. At the end of the training, the participant will have a final examination in the form of a project presentation.

The German Chambers of Commerce have successfully conducted CSR Manager Training in 2013 and MGCC will be the first Foreign Chamber of Commerce offering this certificate abroad. In addition, German CSR Chamber of Industry and Commerce Certificate will also be acquired upon the completion of training with a pass in the final exam.

For more information, please visit our website: http://www.malaysia.ahk.de/en/sustainability/csr-competence-centre/certified-csr-manager-training/

Businesses today are increasingly expected to engage communities, and companies across the globe already conduct and apply a wide spectrum of community investment initiatives. On 9 October, the Malaysian-German Chamber of Commerce and Industry conducted together with Trainer from CSR Asia Center Leena Wokeck a Seminar on Strategic Community Involvement & Development.

The participants were guided through business strategies associated with community investment activities and strategic philanthropy, as well as risks of community conflicts. The Seminar further focused on providing a better understanding of effective community investment that build trust and effectively contribute to improved relations with communities.

Topics discussed actively at the Seminar included how leading companies investing in communities create real value for their business, how community investment fits in with CSR, the

Acquisition of German CSR Certificate in Malaysia

Training on Strategic Community Involvement & Development

Participants at the Strategic Community Involvement & Development Seminar organized by MGCC together with Trainer Leena Wokeck (5th from r.)

eDuCAtiON & trAiNiNG

difference between corporate philanthropy and community investment, as well as how businesses can engage their employees in the process.

Wecan,Wewill!– A Golden Day with our children for the EarthOn the 5th of October 2013, event management students of KDU University College, organised a get together for children with Leukaemia and their caregivers, at Deutsche Schule Kuala Lumpur (DSKL).

The GOLDEN DAY was held in partnership with “The National Cancer Society of Malaysia” (NCSM), included discussions, games, entertainment and lunch. During the opening, officials representing KDU, NCSM and DSKL spoke briefly welcoming everyone who attended and thanked for their cooperation. It was followed by planting of three trees by the patients marking their memorable visit to the school and as a good gesture of contribution to the environment. Furthermore, students and patients took part in a handmade pottery class where they moulded different objects and shapes with their names carved in.

Among the entertainment activities included DSKL’s orchestra “Sinfonietta” performance, singing and a show by a magician who contributed a number of fun tricks individually among some of the children. Planting of trees by children with leukaemia

22 eDuCAtiON & trAiNiNG

The day’s event was concluded with lunch followed by everyone signing on the table cloth that was made available. This was for the purpose of making the memory last and to have it displayed at a location that will specified on a later date.

We will be participating in the STAR Education Fair in December along with ten German universities and two German language institutes. If you are interested to further your studies in Germany, this will be a great opportunity for you to gather all the information you need.

The STAR Education FairDate: 14th & 15th December 2013 (Saturday & Sunday)Venue: Hall 5, KLCC Convention CentreTime: 12.00 pm until 6.00pm

DAAD at The STAR Education Fair

DAAD Information Centre Kuala Lumpur at The STAR Education Fair

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TC_EXPAT Mag 21cm x 29.7cm_Dec 13 OL (fa).pdf 1 11/13/13 3:03 PM

24 eDuCAtiON & trAiNiNG

In your professional life, you lead processes, you lead projects and you lead people. Professional leadership skills and understanding them are an essential feature of your career development. And especially, when you’re working in a German company or environment, you will often face situations where understanding German leadership style is a key factor for your success and a smooth collaboration with your Management and colleagues.

The one-day Training organized by the MGCC Training Academy with Management Trainer Alexander Strecker on 19 September 2013 focused on developing professional leadership skills for those who have to lead, manage, delegate, motivate and reward in alignment with German leadership style.

With presentations, checklists, exercises, individual sessions and group works, the participants were trained in identifying, recognising and understanding differences and similarities in both the Malaysian and German working cultures. Topics included amongst others Performance vs. Compassion, Individualism vs. Collectivism, Certainty vs. Risk-taking, Organisational structures, Hierarchies, Roles & Responsibilities.

Trainer Alexander Strecker, a Leadership & Marketing Training Specialist, with participants from various companies at the Professional Leadership Skills Training organized by MGCC

ProfessionalLeadershipSkills & Understanding German Management Style

“….understand more in detail the German leadership style”

“ …will communicate in a different and better way with my German colleagues”.

Feedback from Participants:

The goal of Human Resource Management (HRM) is to maximise the productivity of an organizsation by optimising the effectiveness of its employees while simultaneously improving the work life of employees and treating employees as valuable resources.

At times when unfortunately, a working relationship is not possible anymore,

HR Management Workshop: Is There A ‘Better’ Way of Handling Termination and Dismissals?

Participants at the Workshop and HR Specialist SG Cheong has served in several management & corporate positions and is highly sought-after to offer HR advice

proper and fair solutions have to be found. The MGCC Training Academy, the Training Division of the Malaysian-German Chamber of Commerce and Industry, organized a workshop on 25 September 2013 touching on important topics at the centre of HRM with a focus on managing Termination and Dismissals in the Malaysian context while maintaining fair labour and equity.

Trainer Cheong Seng Gee, a highly sought-after HR and Finance Specialist, who is also the Executive Director and Founder of P.O.D. Advisory Sdn. Bhd., provided statistics on termination cases and advice in handling these. Based on several case studies, Mr Cheong also elaborated on the different types of termination and dismissals and how to recognise them. A focal point of the workshop was what the Law has to say on termination and dismissal, i.e. is termination a one-sided or two-sided affair, and what are the rights of employees and consequently, what are the rights of employers.

“…The Speaker was excellent and straight to the point.”

“We look forward to ‘Part 2’ of a workshop by this Speaker.”

Feedback from Participants:

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What are the 3 common classifications for difficult customers and situations? What is the best way to handle a situation where you must say NO to a customer?

Running into difficult situations is an intrinsic part of the Frontline job role. But it takes a great deal of confidence and skills to effectively manage these difficult situations. The MGCC Training Academy together with OmniTouch International organized a one-day Training on 4 October 2013 on Managing Difficult Situations. Trainer Daniel Ord, Founder & Strategic Advisor of the OmniTouch International Group and Judge for the CCAM Awards 2013, guided the participants through 4 well-structured sessions titled Classifying Difficult Situations, Understanding Your Options (in saying NO), Managing Anger,

Mechatronics; Tool & Die Technology; Mould Technology; Electronics & IT; Network Security; Product Design & Manufacturing; and CNC Precision Technology were celebrated during the ceremony.

GMI received sponsorship contributions from seven MGCC member companies for the MGCC Awards of Excellence. Several German-based companies extended their contributions for the Best Project Awards, namely Infineon Technologies (M) Sdn Bhd; Elektriksola (M) Sdn Bhd; Linde (Malaysia) Sdn Bhd; SSI Schaefer Systems (M) Sdn Bhd; Supreme Didactic Sdn Bhd; FESTO Sdn Bhd; Siemens (Malaysia) Sdn Bhd; and Munger Machine Tool Pte Ltd.

Two other German-based companies-BASF (M) Sdn Bhd and YTL Power Services Sdn Bhd, also extended support through sponsorship of The Best Overall Student Awards for Production Technology Department and for German A-Level Preparatory Programme, respectively. The highlight of the ceremony was the presentation of GMI Ehrenpreis für Exzellenz Award from DMG Mori Seiki (M) Sdn Bhd.

On November 16th, 2013 German-Malaysian Institute delivered the 5000th highly skilled graduate to the nation. The 19th Convocation Ceremony was graced by the presence of H. E. Ambassador Holger Michael, also Chairman of GMI Board of Directors. Six hundred twenty-eight graduates in Process Instrumentation & Control;

Trainer Daniel Ord brings over 30 years of experience in Service Quality Management, Contact Centre Management & Service Research

Wong Yuen Khong receiving the Best Overall Student Award for Production Technology Department from H.E. Ambassador and Ms Victoria Ang, Senior Manager of Human Resource, BASF (M) Sdn Bhd

Managing Difficult Situations: Identifying and Resolving Difficult Customer Situations

Meeting the 5000th Mark

Frustration & Disappointment, and Anti-Attrition.

The Program taught how to understand root causes of difficult situations and how to apply the correct solutions with confidence and grace. The Managing Difficult Situations course is ideal to help employees manage both internal and external customers.

“…I was expecting it (the course) to be very serious. But it was a great relief that

it was something we all could relate to and speak openly about”

“Fully impressed, totally unexpected & materials delivered were excellent.”

Feedback from Participants:

27leGAl & iNvestMeNt

Revision of Regional Arbitration RulesThe Kuala Lumpur Regional Centre for Arbitration (KLRCA) is a non-profit, non-governmental international arbitration institution, established in 1978 under the auspices of the Asian African Legal Consultative Organisation (AALCO). It is the first regional centre established by AALCO in Asia to provide institutional support in a neutral and independent venue for the conduct of domestic and international arbitration proceedings in the region.

The KLRCA has amended its arbitration rules which will come into force from the 24th of October 2013.

The amendments aim to enhance the incorporation of international trends in arbitration proceedings. Further, they align KLRCA’s functions with current practices in international commercial arbitration.

The new KLRCA Arbitration Rules contain innovative additions including emergency arbitrator provisions. The emergency arbitrator provision will provide an option for parties to apply where they require urgent interim relief. This will increase autonomy, provide certainty and minimize judicial intervention. Hereafter, parties will be able to obtain the full breadth of commercial remedies within the auspices of their KLRCA administered arbitration proceedings. The power of jurisdiction for arbitrators to grant pre-award interest has also been included. Furthermore, new provisions have been added regarding consolidation of proceedings and concurrent hearings to ensure consistency with international trends. The KLRCA has also sought to enhance its confidentiality rules, restraining the cases where the matter can be disclosed. Finally, the schedule of fees and administrative costs has been revised – maintaining the KLRCA’s cost advantage over other institutions. The apportionment of fees and costs will decrease in relation to parties’ claims and counterclaims respectively. This is set to

promote fairness and equitability within the arbitration procedure.

In addition to the above amendments, according to further statements of KLRCA, the KLRCA i-Arbitration Rules (the shariah-compliant regulations) now include an important amendment pertaining to the referral of a shariah expert. Hereafter, the KLRCA i-Arbitration Rules contain an optional mechanism in a shariah related dispute which enables the tribunal to award compensation to parties for the late payment of an award. This mechanism allows parties to receive full compensation in line with shariah principles.

The KLRCA Fast Track Arbitration Rules have also seen important amendments, with revisions to the timelines enhancing expediency in procedure as well as in the completion of substantive oral hearings. Furthermore, the applicable rules for the appointment of sole arbitrator and presiding arbitrator have been changed to encourage the smooth progression of the arbitration.

Coming into force on 24 of October 2013, the KLRCA published the Arbitration Rules, Mediation Rules, Fast Track Arbitration Rules, I-Arbitration Rules, the Construction Industry Payment, the Adjudication Act 2012 and the Arbitration Act 2005 in six languages. Therefore the Arbitration Rules are now available in English, Bahasa Indonesia and Bahasa Melayu, amongst others.

Finally Yogarajah Kanaga Rajah a Senior Associate 2 in the Dispute Resolution and Arbitration Department in Zaid Ibrahim & Co (ZICO) questioned about the future of arbitration in Malaysia said, that the future of Arbitration in Malaysia is one that is bright and promising.

It is continuously gaining traction in the Asian region due to the presence of active developments in the country’s leading

arbitration institutions, updated legal structures to meet current trends and a swell of support from various governmental entities in the country. With a stark increase of 100 cases amounting to about RM 4 billion per year being submitted to the KLRCA in comparison to only 10-20 cases submitted prior to 2010, such an industry is flourishing at an astonishing speed.

Further he said that even Legislation in Malaysia also reflects such rapid development in the country as seen through the total revamp of the previous Arbitration Act 1952 which has since been repealed and replaced by the Arbitration Act 2005 which is based on Model Law.

Questioned about his hopes for KLRCA development he said, that KLRCA is a revolutionary pioneer in the arbitration industry with constant upgrades in its enforcements structures, diversity in its target groups and an uncanny ability to evolve and keep up with current trends. Even the allowance of foreign lawyers being allowed to appear and the priority in confidentiality makes it an attractive alternative to big international players in the corporate world.

With all that in mind, he really hopes for KLRCA to consolidate their rules and the existing laws on Arbitration and keep such rules in line with current trends and development in the industry. Granted that such rules are of course novel and in line with trends but some form of uniformity would be better to harmonize and standardize arbitration practice in the country for the ease of the public.

For more information, please contact the MGCC Legal & Investment Department: legaldepartment@malaysia.ahk.de

Malaysias Schiffbaubranche steuert auf Expansionskurs

28 eCONOMiCs

www.gtai.com

Malaysias Schiffbauindustrie soll nach dem staatlichen Entwicklungsplan kräftig wachsen. Vorzeigeprojekte, darunter weltweit mit die größten Baggerschiffe und „schwimmenden Hotels“, geben die Fahrtrichtung zu immer komplexeren Einheiten vor. Einer der stärksten Antriebsmotoren der Branche ist ferner der Öl- und Gassektor des Landes, der zunehmend offshore expandiert. Zu den bremsenden Faktoren zählen ein scharfer internationaler Wettbewerb und Fachkräfteengpässe.

Die Schiffs- und Werftindustrie in Malaysia kann zukünftig an Fahrt gewinnen. Durch Investitionen aus dem In- und Ausland sowie staatliche Förderprogramme soll die Branche einen neuen Kurs einschlagen. Malaysias Shipbuilding and Ship Repair Industry Strategic Plan 2020 verspricht bis dahin die Schaffung von 55.500 neuen Arbeitsplätzen. Hierbei spielen die Spezialisierung auf den Bau komplexer Schiffe und die florierende Entwicklung des Offshore-Sektors eine tragende Rolle.

Bislang war das Volumen der Wertschöpfung in der Branche moderat. So beliefen sie sich 2011 auf 7,1 Mrd. und 2012 auf 7,4 Mrd. RM (rund 1,8 Mrd. Euro; 1 RM = 0,24 Euro). Auch bei den genehmigten Investitionen zeigt sich noch kein Durchbruch. Lag das beabsichtigte Engagement, das stark von einzelnen Projekten abhängt, 2011 bei 2,3 Mrd. RM, so sackte es 2012 auf 416Mio. RM ab. Die Branche zeichnet sich durch Planung, Bau, Reparatur, Wartung und Umbau von Schiffen und Meeresausrüstung aus und umfasst annähernd 90 Werften. Maßgeblich wird der Sektor von der positiven Entwicklung des Offshore-Sektors und der damit entstehenden Zulieferindustrie getragen.

Die Regierung hat das Entwicklungspotenzial des Sektors erkannt und versucht, mit ihrem Strategieplan Schleusen für neues Wachstum zu öffnen. Die Branche ist einer

der zwölf Schlüsselsektoren, wird staatlich gefördert und genießt steuerliche Vorteile. Ziel ist es, die Wettbewerbsfähigkeit der Schiffbau- und Werftindustrie zu stärken, schließlich steht sie durch den steigenden Wettbewerb aus Singapur, Vietnam, Indonesien, der VR China, Indien und den Philippinen unter Druck.

Malaysias Werften produzierten 283 Schiffe im Jahr 2011. Ein Zehntel davon waren Offshore- Versorgungsschiffe. Mit einem Wert von 2,3 Mrd. RM steuerten sie fast ein Drittel zur gesamten Wertschöpfung der Schiffbau- und Schiffreparaturbranche bei. Kleine und mittlere Schiffe für Küstengewässer machten rund drei Viertel der Zahl an Wasserfahrzeugen aus, kamen aber lediglich auf einen Wert von 1,4 Mrd. RM. Bemerkenswert ist die Entwicklung der Tonnage (DWT - Dead Weight Tonnage) bei Güterschiffen. In der Dekade bis 2010 verdoppelte sich die durchschnittliche DWT nahezu von 6,4 Mio. auf 12,4 Mio. Der Trend der Werften, vermehrt den Bau größerer und komplexer Schiffe in Angriff zu nehmen, dürfte auch weiter anhalten.

Hierzu zählt beispielsweise der Bau eines der bisher größten Baggerschiffe der Welt durch das malaysische Unternehmen Inai Kiara Sdn Bhd. Das Schiff wurde mit einem Marktwert von 1,2 Mrd. RM von der Selat Melaka Shipbuilding Corporation Sdn Bhd gebaut - eine hundertprozentige Tochter der Inai Kiara. Lokalen Pressemeldungen zufolge peilt das Unternehmen mit dem Projekt Folgeaufträge dieser Größenordnung in Afrika, Südamerika und Europa an.

Ein weiteres Vorzeigeprojekt ist der Bau eines der weltweit größten schwimmenden Luxushotels, der Sunborn III. Das Gemeinschaftswerk der Boustead Heavy Industries Corp Bhd und der Sunborn Marine (M) Sdn Bhd kostete 462 Mio. RM und war das erste Bauvorhaben seiner Art in Südostasien.

Malaysia’s shipbuilding and repair industry is supposed to grow strongly according to the strategic development plan. Showcase projects like big dredgers and “swimming hotels” show the direction in which it goes: more complex units. One of the strongest driving forces of the industry is the oil and gas sector which goes increasingly offshore. Hindering factors are the strong international competition and the shortage of qualified labour.

von Rainer Jaensch & Carlo Herold

29eCONOMiCs

Der Export malaysischer Schiffe ist seit 2009 leicht zurückgegangen. So sanken die Devisenerlöse von 2009 auf 2010 von rund 1,5 Mrd. auf 1,1 Mrd. RM. 2011 konnte die Branche wieder Aufwind verzeichnen und steigerte ihre Ausfuhr auf nahezu 1,3 Mrd. RM. Malaysias Exportvolumen in Bruttoregistertonnen (GRT, Gross Register Tonnage) ist von 2008 bis 2011 mit durchschnittlich 50.000 GRT ungefähr konstant geblieben. 79% der Exporte gingen in die ASEAN-Region mit Singapur und Indonesien als Hauptabnehmer, gefolgt von Australien mit 14%.

Die Sparte Schiffsreparatur und Umbau erwirtschaftete 2011 ein Einkommen von 1,3 Mrd. RM und damit 18% des gesamten Branchenumsatzes. Hierbei profitiert der Umbausektor von der boomenden Öl- und Gasindustrie. Die Nachfrage nach Umbauten von Rohöltankern, den sogenannten Very Large Crude Carriers (VLCCs), zu Rohölverarbeitungsschiffen

(FPSO - Floating, Production, Storage, Offloading) hielt weiter an. Um dem wachsenden Bedarf gerecht zu werden, ist Malaysias größte Werft, die Malaysia Marine & Heavy Engineering, ein Joint Venture mit der französischen Technip eingegangen. Damit führt die Werft das Umbaugeschäft an und hat 2011 nach eigenen Angaben Aufträge im Wert von 69 Mio. RM abgewickelt. Der Offshore-Sektor zählt zu den am schnellsten wachsenden Märkten der Schiffbau- und Werftindustrie.

Anfang 2012 haben der staatliche Öl- und Gasgigant Petronas und Shell Malaysia Ltd Investitionsverträge in Höhe von 38 Mrd. RM für eine verstärkte Ölgewinnung abgeschlossen. Dabei werden 13 Ölplattformen in Ostmalaysia mit Technologien für „Enhanced Oil Recovery“ ausgestattet. Diese Entwicklung treibt die Nachfrage nach Offshore-Schiffen, Plattform- Versorgungsschiffen, Wohn- und Lastkähnen sowie Ankerziehschleppern in die Höhe.

Die Herstellung von Schifffahrtausrüstung in Malaysia ist noch auf eine schmale Basis von 27 Unternehmen beschränkt, die 2011 Einnahmen von etwa 1,2 Mrd. RM generierten. Davon gingen lediglich 20% in den Export. Malaysia ist bemüht, seine Schifffahrt-Infrastruktur zu stärken. Schon jetzt zählen zwei der malaysischen Häfen (Port of Tanjung Pelepas und Port Klang) weltweit zu den „Top 20“ Umschlagplätzen für Container. Milliardenbeträge werden in den Ausbau der Häfen investiert. Dadurch erhält auch die lokale Schiffbauindustrie Auftrieb.

Zukünftig könnte jedoch die Verfügbarkeit von Fachkräften einen Engpass darstellen. Zwar versucht Malaysia verstärkt, in die Ausbildung zu investieren, jedoch mangelt es an Fachkräften mit speziellen Fähigkeiten. Insbesondere gut ausgebildete Schiffsplaner, Ingenieure, Schweißer und Werkstofftechniker werden händeringend gesucht.

wertschöpfung im schiffbau- und schiffreparatursektor 2011

segmente schiffbau reparatur Ausrüstung Andere Gesamt

Wertschöpfung (in Mrd. RM) 4,0 1,3 1,2 0,6 7,1

Quelle: Malaysian Shipbuilding/Ship Repair Industry Report 2013/14

www.mercedesbenz-malaysia.com

To unite different people you have to find a common language.Daimler supports music and the harmony it brings to our world.

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MBM-Music.ai 11/4/09 2:23:29 PM

30 eCONOMiCs

MalaysianConsumerPriceIndex in September 2013The Consumer Price Index (CPI) for the period January to September 2013 increased by 1.8% to 106.6 compared with that of 104.7 in the same period last year. Compared with the same month in 2012, the CPI for September 2013 registered an increase of 2.6% from 105.2 to 107.9 and when compared with the previous month, the CPI increased by 0.8%.

The index for food & non-alcoholic Beverages and Non-Food for the month of September 2013 showed increases of 3.9% and 1.9% respectively as compared to the same month in 2012. For the period January to September 2013, the index for food & non-alcoholic beverages and non-food increased by 3.4% and 1.1% respectively. Compared with the previous month, the index for food & non-alcoholic beverages and non-food increased by 0.3% and 1.1% respectively.

CPi changes for the period January – september 2013 / 2012The 1.8% increase in the CPI was brought about by increases observed in the indices of all the main groups except those of clothing & footwear and communication by 0.7% and recreation services & culture (-0.1%). notable increases among these main groups with high weights were food & non-alcoholic beverages (+3.4%); housing, water, electricity, gas & other fuels (+1.6%) and transport (+1.0%). other increases were alcoholic beverages & tobacco (+3.0%); education (+2.4%); restaurants & hotels (+2.3%); health (+2.0%), furnishings, household equipment & routine

household maintenance (+1.5%) and miscellaneous goods & services (+0.6%).

Monthly Changes for CPiWhen compared with the previous month, the CPI for September 2013 increased by 0.8 per cent. Increases were for main groups transport (+4.8%); alcoholic beverages & tobacco (+0.5%); restaurants & hotels (+0.4%); food & non-alcoholic beverages; clothing & footwear and health by 0.3% respectively; furnishings, household equipment & routine household maintenance and miscellaneous goods & services by 0.2% respectively and education (+0.1%). On the other hand, decreases were for recreation services & culture by 0.1%. the indices for housing, water, electricity, gas & other fuels and communication remained unchanged at 105.7 and 98.3 respectively. The 0.3% decrease in the index for food & non-alcoholic beverages in September 2013 compared with that of the previous month was the result of increases in the index for food at home (+0.4%); food away from home (+0.3%) and coffee, tea, cocoa & non-alcoholic beverages (+0.1%).

A reclassification of items according to their durability and services rendered showed increases in the index for non-durable goods (+1.9%); semi-durable goods (+0.3 %) and services (+0.1%) while the index for durable goods remained unchanged at 98.2.

Source: Department Of Statistics Malaysia

Consumer Price index for Main Groups, Malaysia (2010=100)

Group

TOTAL 100.3 105.2 107.0 107.9 104.7 106.6 0.8 2.6 1.8

Food & Non- 30.3 108.0 111.9 112.2 107.3 111.0 0.3 3.9 3.4 Alcoholic Beverages

Non-Food 69.7 104.0 104.9 106.0 103.6 104.7 1.1 1.9 1.1

wt.

index

sep 2012

Jan – sep 2012

Jan – sep 2013

Jan – sep 2013 / 2012

sep 2013/ Aug 2013

sep 2013/ sep 2012

Aug 2013

sep 2013

% Change

31eCONOMiCs

inflation rate slightly downConsumer prices in Germany rose by 1.4% in September 2013 compared with September 2012. The inflation rate as measured by the consumer price index had been 1.5% in August 2013. The increase in prices thus slowed down slightly. Compared with August 2013, the consumer price index remained unchanged in September 2013. The Federal Statistical Office thus confirms its provisional overall results of 27 September 2013.

The inflation rate in September 2013 was mainly due to the price development of mineral oil products (−6.5%). The year-on-year price decrease for both heating oil (−5.8%) and motor fuels (−6.7%) had a downward effect on the overall inflation. Not considering mineral oil prices, the inflation rate in September 2013 would have been +1.9%.

Overall energy prices in September 2013 decreased slightly by 0.2% from September 2012. Contrary to the favourable price development of mineral oil products, however, electricity prices (+11.5%) and solid fuel prices (+6.1%) in September 2013 were considerably up on a year earlier.

Food prices in September 2013 (+4.7%) were again markedly higher than the overall inflation rate. Consumers had to pay considerably more than a year earlier for edible oils and fats (+13.6%; including butter: +29.2%). For many other food products, too, considerable price rises were recorded (for example, fruit: +6.8%; vegetables: +6.6%; dairy products and eggs: +6.7%; meat and meat products: +4.2%).

Total goods prices rose by 1.3% in September 2013 compared with September 2012. Apart from some energy products and food, prices were also up, for example, for newspapers and periodicals (+5.0%) and tobacco products (+3.9%; including tobacco: +6.3%; cigarettes: +3.7%). For some goods, prices were markedly down from a year earlier, for example, coffee (−4.5%), consumer electronics (−5.7%) and information processing equipment (−11.3%).

Total service prices rose by 1.6% in September 2013 compared with September 2012, which was a larger increase than for goods prices. This development was mainly caused by net rents exclusive of heating expenses (+1.4%), for which households spend a good fifth of their consumption expenditure on average. Marked price rises were observed, for example, for hairdresser services (+3.7%), transport association tickets (+3.8%), recreational and sporting services (+3.9%) and games of chance (+21.3%). Prices were down on a year earlier only for a small number of services (for example,

telecommunications services: −1.5%; out-patient health services (−12.2%).

Change in september 2013 on August 2013Compared with August 2013, the consumer price index remained unchanged in September 2013. For seasonal reasons, especially prices of heating oil (+3.2%) and clothing and footwear (+5.4%; including clothing: +6.3%) were up in the reference month. Relevant factors for the latter were especially the changeover from the summer to the autumn/winter collection and the end of seasonal sales.

Month-on-month price decreases, too, were mainly due to seasonal factors. Here, prices were down for air tickets (−2.2%) and package holidays (−11.4%) in September 2013. The main reason for the decrease in food prices (−0.4%) was the seasonal fall in vegetable prices (−2.4%; including potatoes: −10.2%; tomatoes: −6.8%).

ConsumerPricesfor Germany in September 2013

Source: Federal Statistical Office (Destatis)

Consumer price index for Germany

2011 A 102.1 2.1 –

2012 A 104.1 2.0 –

2012

September 104.6 2.0 0.1

October 104.6 2.0 0.0

November 104.7 1.9 0.1

December 105.0 2.0 0.3

January 104.5 1.7 -0.5

February 105.1 1.5 0.6

March 105.6 1.4 0.5

April 105.1 1.2 -0.5

2013 May 105.5 1.5 0.4

June 105.6 1.8 0.1

July 106.1 1.9 0.5

August 106.1 1.5 0.0

September 106.1 1.4 0.0

Overall index

Year / Month

Change on the preceding

month

Change on the same period a year earlier

index 2010 = 100

in per cent

The harmonised index of consumer prices (HICP) for Germany, which is calculated for European purposes, rose by 1.6% in September 2013 on September 2012. Compared with August 2013, the index remained unchanged in September 2013. The provisional HICP results of 27 September 2013 were thus confirmed.

32 eveNts

The GermanAmbassador’s Oktoberfest

Green Technology

for Malaysian and German Business Community in Malaysia

– The Alternative Solution for Cleaner and Better Future

Once again we celebrated The German Ambassador’s Oktoberfest in the celebratory tent for the 4th consecutive year on 25 and 26 September 2013 at Ciao Ristorante Kuala Lumpur. The event that continues to be ever so popular among Germans residing here in Malaysia. More than a thousand guests from the Malaysian-German business community gracing the event, introducing the Malaysian guests to the Bavarian culture while to some Germans, reminiscing their Oktoberfest days back in

Germany. The 2-day event was officially launched by the German Ambassador to Malaysia, H.E. Holger Michael with the former German Ambassador to Malaysia, Dr Guenter Gruber by the traditional tapping of the beer keg. Guests were served with the traditional Southern German cuisine accompanied by specially brewed Oktoberfest beer. Throughout both evenings, guests were entertained by the Paulaner Musikanten flown exclusively for this festive celebration.

On 3 October 2013, Thomas Brandt, the General Manager of MGCC, was invited to present “Greentech – The German Example” at Sime Darby Managers Seminar themed Five Pillars towards 6/900. The seminar saw 240 participants, which includes the board of directors and palm oil plantation managers of Sime Darby.

In his speech, Mr. Brandt emphasised on the importance of Renewable Energies in Germany. He further explained by using Freiburg as an example, where almost 100% of the energy demand in Freiburg is supplied by renewable energy sources.

Brandt also showed that Malaysia has a great potential in renewable energies because of the vaste supply of biomass and biogas. At the end of his presentation, Brandt made a prediction that big plantation companies like Sime Darby will be “The Petronasses of the future”.

The Paulaner Musikanten flown exclusively for the 4th German Ambassador’s Oktoberfest. The German Ambassador to Malaysia, H.E. Holger Michael with the former German Ambassador to Malaysia, Dr Guenter Gruber, welcomed a thousand guests at the festive celebration.

Thomas Brandt presented “Greentech – The German Example” at Sime Darby Managers Seminar

33eveNts

Sundowner24 October 2013

Guests took the opportunity to network even before the event started.

Kuala Lumpur Convention Centre was MGCC Sundowner’s Venue Partner and the participation was overwhelming. From left to right : Prof Dr Nik Abdullah Nik Mohamad (Provisional Director, German Academic & Career Centre), Brian Trenaman (Principal Consultant, German Academic & Career Centre), Francis Lee (Member of the Board, MGCC)

MGCC’s newly elected Member of the Board, Francis Lee, the General Manager of TRUMPF Malaysia Sdn Bhd gave his first welcome remark at MGCC Sundowner.

From left to right : Dr Wolfram Spelten (Economic Counselor, German Embassy), Sven Schneider (Assistant Manager, SSIC Berhad), Mohd Faiz Hakim B. Hj Husain (Head, Strategic Initiative Management, Northport (Malaysia) Berhad), Niels Strohkirch (CEO, Kinslager (M) Sdn Bhd), Roland Folger (Member of the Board, MGCC)

From left to right : Kanagesan Kalayan (Director, German Education Consultant Sdn Bhd), Dr Volker Wolf, Heidi Giebel (Economic Representative, German Embassy), Loi Yoke Bong (Managing Director, Metrolink Properties)

From left to right : Annie Chia (Account Manager, AF Travel Sdn Bhd), Azrizal Abd Aziz (Marketing Manager, Malaysian Furniture Promotion Council), Sarimah Mohamad Sabudin (CEO, Malaysian Furniture Promotion Council), Jennifer Yee (Senior Account Manager, AF Travel Sdn Bhd), Trina Sim (Sales Manager, Lufthansa German Airlines)

From left to right : Nabilla Yusoff (Assistant Sales Manager, GTower Hotel), Annette Wong (Trademark Executive, KASS International Sdn Bhd), Samini Thiruchelvam (Patent Executive, KASS International Sdn Bhd), Celine Tan (Sales Manager, Atlantic Forwarding (M) Sdn Bhd)

Venue ParTner

34 MeMbers

Eid al-Fitr; or more commonly known as Idul Fitri - falls on Wednesday, 8th August 2013. Malaysia, Indonesia, Singapore, Thailand and most of South East Asian countries celebrate this festive season specially for Muslims. a. hartrodt Malaysia (HQ) held a massive pot-luck gathering and celebrated the August birthday babies, too. Variety of foods were served and majority of the delicacies were home-made by the staff. Not to forget “Traditional Costume” was chosen to be the theme on that evening and it had brightened up the cheerful ambience with colorful traditional dresses.

Bayer honored eleven university students for making a difference and leading their generation to become stewards of the environment through their individual environmental projects at the Bayer Award Presentation Ceremony held recently. Bayer also named Chia Wen Shin from Universiti Putra Malaysia and Loh Hong Khai from Universiti Tunku Abdul Rahman as the top two Bayer Young Environmental Envoys who will represent Malaysia at a weeklong study tour of Germany. While in Germany, these two envoys will be observing environmentally sound practices of the country as well as the environmental facilities and climate protection measures at Bayer in Leverkusen.

At the same event, Bayer also honored and awarded 14 young children, age 7 to 14, for their outstanding achievements as the national winners of the 22nd International Children’s Painting Competition on the Environment.

The Bayer Young Environmental Envoy Program and International Children’s Painting Competition on the Environment are part of the activities under the Bayer-UNEP partnership.

More than 900 children ‘discovered the world of chemistry’ at the recently held BASF Kids’ Lab 2013 through fun and educational experiments, the ‘Red Cabbage Indicator’, ‘Superabsorbent’, and ‘Sun Loves Skin’.

“BASF Kids Lab brings this hands-on experience of Chemistry via specially designed experiments that relate to products and solutions we use in our daily lives,” said Daniel Loh, Managing Director of BASF (Malaysia) Sdn Bhd.

The Deputy Minister of Education, YB P. Kamalanathan, who launched the event said, “BASF shares our vision in bringing the joy of science to Malaysia’s next generation. BASF Kids’ Lab is a great way to cultivate this interest at an early age. Programs like this motivate and inspire the spirit of innovation which further supports our ambition to develop Malaysia into a knowledge based economy.”

This was further supported by HE Holger Michael who said, “That events such as Kids’ Lab carry a very important message to children in Malaysia and worldwide that through science we can develop many technologies which will enhance our lives and ensure sustainability for generations to come.”

a. Hartrodt Malaysia Celebrated Aidilfitri & August Birthdays For Staff During The Open House

‘Discover the world of Chemistry’ at BASF Kids’ Lab 2013

Bayer Honours Young Malaysians’ Outstanding Achievements and Commitment to the Cause for the Environment

Pn. Aida Baharuddin (left) & Mohd Hatta Yatim (right) were lighting up the birthday cake candles for the August babies.

(Left) HE Holger Michael, Ambassador of the Federal Republic of Germany, Dato’ Sean Ng, Managing Director of Mammoth Empire Holding Sdn Bhd, Daniel Loh, Managing Director of BASF (Malaysia) Sdn Bhd, and YB P. Kamalanathan, Deputy Minister of Education assisted the kids on the ‘Red Cabbage Indicator’ experiment.

Thomas Steffen (7th from left), Managing Director of Bayer Co. Malaysia, with the national winners of the 22nd International Children’s Painting Competition on the Environment, organised by Bayer and UNEP

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CST_MGCC_Horse Ad A4 (OL).pdf 1 27/11/2013 5:15:21 PM

36 MeMbers

As the region’s largest green technology and eco products exhibition, the IGEM series has created awareness beyond the industrial and commercial stakeholders in promoting Malaysia as the regional green technology hub. IGEM2014 will further accelerate the motions to drive changes in adopting green technology as the main component towards growing the green economy, while addressing environmental issues.

Themed “Creating Green Wealth”, IGEM2014 should be marked in the calendar as a not-to-be-missed gathering for all like-minded green industry exhibitors, visitors and others. IGEM2014 promises to be another platform where business transactions are entered, opportunities and networks established leading to new markets within the country and the region for green wealth creation.

Targeting at quality trade visitorship, IGEM2014 is a premium showcase of a diverse range of ingenious solutions and latest green innovations that are commercially viable and readily available for adoption and application.

IGEM - Creating Green Wealth

The Honorable Prime Minsiter of Malaysia, YAB Dato’ Sri Mohd Najib Tun Haji Abdul Razak, accompanied by the Minister of Energy, Green Technology And Water, Malaysia, YB Datuk Seri Panglima Dr. Maximus Johnity Ongkili leaves his mark at IGEM2013 by placing his signature on the official backdrop.

A group of Cheng Hua members have stepped out of their routine hectic work to create a close knitting connection with children and folks from Persatuan Penjagaan Kanak-Kanak Cacat Klang.

With the inspiration from a close company friend, Mr. EK Lim and our Director Ms Lim HC; under the leadership from our Purchasing Manager Ms Chu PH, a charity committee – Connecting Dots was formed 2 weeks prior to the event date. When caring hearts, creative minds and noble souls come together, Magic happens!

49 Cheng Hua members and external volunteers came together, successfully brought 21 physically and mentally challenged folks to experience and have fun with the water games at Sunway Lagoon on sunny Sunday, 1st Sept 2013.

The day was filled with laughter and enjoyment. Every tired and happy heart went home, totally connected. Happiness and smiles were on the Kanak-kanak’s faces.

In celebration of Hilton Worldwide’s second annual Global Week of Service that happened October 6 – 12, 2013, 150 volunteers from DoubleTree by Hilton Kuala Lumpur supported the community. The activities planned for the week included the kick off of the “Lend A Hand” hospitality project, where the volunteers passed on their skills and knowledge of hotel management to the underprivileged teens and adults of House of Joy, who are operating a newly opened hotel. This was followed by a “Food & Book Distribution”, during which 40 children from HOPE worldwide Malaysia received a week’s worth of lunch items and a “Port Dickson Coastal Clean Up” where 83 volunteers picked up enough clutter to fill over 20 garbage bags from the Port Dickson Beach. Global Week of Service is Hilton Worldwide’s largest annual volunteer service initiative and brings together Team Members helping to strengthen the company’s connections with its communities.

70LovingPeople Connecting & M.A.D

DoubleTree by Hilton Kuala Lumpur Celebrates Hilton’s Annual Global Week of Service 2013

Cheng Hua members & children having great water fun at Sunway Lagoon.The “Food & Book Distribution” project saw 40 children from HOPE worldwide Malaysia receiving goodie bags with a week’s worth of lunch items and books, in conjunction with Global Week of Service 2013.

The Malaysian Furniture Promotion Council (MFPC) will be participating in the SPOGA+GAFA 2013 (The Garden Trade Fair) which is one of the largest Outdoor and Garden Furniture Exhibition in the European region.

MFPC will be jointly exhibiting local Sabah garden furniture with Worldtrend Garden Furniture Sdn. Bhd. which will be represented by Ms. Sharon Tsang. Our local garden furniture is 100% made in Malaysia and designed exclusively for the modern global lifestyle.

The world’s demand for garden furniture made from Acacia Wood is increasing rapidly and Malaysia is currently growing these raw materials in abundance.

MFPC is actively promoting Malaysian garden furniture via Germany’s well established market exposure especially during this SPOGA+GAFA 2013 This will help boost Malaysia’s garden furniture export to the World and promote our local Acacia Wood resource.

In the joyful spirit of Hari Raya Aidil Fitri, Mercedes-Benz Malaysia created a meaningful celebration for the 140 children at Rumah Kanak-Kanak Sultanah Hajjah Kalsom.

The team kicked off the day’s activities with a hearty lunch. The highlight of visit to the home was the fun and games, which saw the participation of both children and the Mercedes-Benz Malaysia team. Through Mercedes-Benz Malaysia’s adopt-a-child programme, each child received ‘baju raya’, fun new toys and stationery sets.

Vice President of the Production Plant, Sebastian Streuff added, “The Mercedes-Benz Malaysia plant in Pekan has been operating

since 2004, and we consider these children as our very own. Today was a very meaningful day for all of us and we thank Rumah Kanak-Kanak Sultanah Hajjah Kalsom for opening their doors and hearts to us. We hope that we have helped in some small way to make Hari Raya more joyful for the children.”

Polyparts Sdn. Bhd. is proud to be awarded the Golden Eagle Award as one of the 100 Excellent Enterprises in Malaysia for 2013, organised by Nanyang Siang Pau. It was presented by the Minister of Finance II, Dato’ Seri Ahmad Husni Mohamad Hanadzlah, on 18 October 2013 at the Genting International Convention Centre. The Golden Eagle Award is awarded to excellent enterprises that have outstanding achievements as recognition and encouragement for them, and at the same time to serve as success role models to inspire other enterprises.

Polyparts is an ISO 9001 & ISO 14001 certified company, providing integrated engineering solutions and manufacturing services including CAD design, precision mould making, injection moulding of high performance plastics, sub-assembly & secondary processes for local MNCs and exports to markets worldwide.

Honoured to be holding one of the most prestigious annual business awards in Malaysia, Polyparts aims to reach greater heights in future.

MfPCtoParticipateintheSPoGA+GAfA 2013 in Germany

Hari Raya Open House with Rumah Kanak Kanak SultanahHajjahKalsom

The Golden Eagle Award 2013 –AnExcellentAchievementforPolyparts

President and CEO, Roland Folger and Vice President, Sebastian Streuff welcoming the children to the hari raya open house.

Mr. Ian Liew, Manufacturing Manager & representative of Polyparts Sdn Bhd, receiving the Excellent Eagle Award from Dato’ Seri Ahmad Husni Mohamad Hanadzlah.

37MeMbers

38 MeMbers

On 17th September 2013, Ramsay Sime Darby Health Care (RSDHC) - the joint venture entity of Sime Darby Berhad and Australia’s largest private hospital group, Ramsay Health Care Limited - officially opened its first hospital, ParkCity Medical Centre (PMC). Located in Desa Park City, the new hospital will set the momentum for RSDHC’s expansion strategy in Asia.

YAB Dato’ Sri Najib Tun Razak, Prime Minister of Malaysia officiated the opening of the hospital and also launched the new logo of the joint venture company.

Specialising in women, children and elderly healthcare services, PMC offers full inpatient and outpatient medical and surgical services, advanced medical technology such as digital

PrimeMinisterLaunches New Ramsay Sime Darby Health Care Hospital

Prime Minister Dato’ Sri Najib Tun Razak being shown a model of the ParkCity Medical Centre facil-ity by Ramsay Sime Darby Health Care Chief Executive Officer, Malaysia, Elaine Cheong

mammogram with tomosynthesis and low dose CT scan which is safe for children. The hospital was also awarded with the “Excellence in EMR (Electronic Medical Records) Implementation Award” at the 2013 Frost & Sullivan Malaysia Excellence Awards.

Prince Hotel & Residence Kuala Lumpur is pleased to introduce Chef Aspazali @ Arie as the hotel’s new Japanese Sous Chef at Enju. Chef Arie will be responsible for the menu development of Enju which offers a la carte and seasonal highlights, while overseeing daily kitchen operations.

Chef Arie started his career as a cook at one of Kuala Lumpur’s prestigious hotels in 1993. Through years of experience, he has developed his skills and learned various tastes and techniques through the exchange of knowledge that he had gain along the way. He received his training in Japanese cuisine at Zipangu Super Dining Tokyo, Japan.

With more than 20 years of experience in the kitchen from 5-Star hotels and independent restaurants, Chef Arie aims to introduce the authentic taste of Japan Cuisine to a wider range of customers in Kuala Lumpur.

Kevin Saint-Jean Kristensen is the new Chef De Tournant at Renaissance Kuala Lumpur Hotel team. Armed with 12 years of international culinary experience, this 28 years old Danish chef is new to the Kuala Lumpur culinary landscape.

As a teenager arriving at a crossroad in life, Kevin chose to take a culinary course at the Copenhagen Hospitality College in Denmark which turned out to be the best step forward for Kevin as in the kitchen is where he found his true vocation.

Working his way up from a culinary trainee at Hotel D’Orleans in the Albi area, France; Kevin has worked in Denmark, Italy, Australia and China.

With his hands-on experience in the area of western cuisine, Kevin will be an asset to the culinary team where he will focus on the western food aspects of the restaurants and the Banquet & Catering food preparation.

PrinceHotel&Residence Kuala Lumpur Appoints ChefAspazaliAsEnju’sJapaneseSous Chef

Wonderfully New atRenaissance Kuala Lumpur Hotel

Chef Arie, ready to serve you at Enju!

Kevin Saint-Jean Kristensen, the all new Chef de Tournant at Renaissance Kuala Lumpur Hotel

In collaboration between Chef Association Malaysia (CAM) and MAGGI, the “Amazing Inspirations” recipe book has been launched. The cookbook aims to highlight the best chefs in the nation and to serve as an inspiring platform for the younger chefs in the culinary industry. It was one of the Malaysia’s most anticipated and remarkable cookbook launches with guest of honour, Yang Bahagia Dato Mirza Mohammad Taiyab, Director General of Tourism Malaysia, who graced by and officiated the event that was held at Kuala Lumpur Convention Centre. Director of Culinary, Restaurant & Bar, Chef Rajesh Kanna from Sheraton Imperial Kuala Lumpur and 14 other top chefs have collaborated on this book.

More than 200 staff and invited guests of Trienekens (Sarawak) Sdn. Bhd. recently attended the company’s annual Health, Safety and Environment (HSE) Day event, held over several sessions at the company’s Kuching and Bintulu branches. Themed “Driving HSE Forward”, the event highlighted the importance of continuously sustaining a strong safety culture in order to preserve the health and safety of the company’s employees, customers, contractors, business associates and the community at large.

Chief Executive Officer, Ting Ching Zung officiated the launching ceremony in Kuching, and later presented special HSE excellence awards to outstanding groups and individuals, including the top two HSE performance awards for competing operating units. Both the “Lost Time Injury (LTI) Free Achievement” and the “Best Overall Performance in HSE” awards for 2012/2013 were awarded to the Kuching Logistics Division.

A Double Culinary Collaboration for the Anticipated Debut of the MAGGI Cookbook, ‘Amazing Inspirations’

Trienekens Drives HSE Forward With Annual Event

Exemplary... (from right) Mohd Ridzuan Abdullah, Roger Lunggan and Mira Jambau were the proud recipients of the “Outstanding Safe Long Haul Driving Performance” awards. They were amongst the 8 staff who received HSE excellence awards under the outstanding individuals’ category.

Chef Rajesh Kanna & 14 Other Top Chefs have collaborated on Amazing Inspirations Recipe Book

39MeMbers

Based on the motto ‘Communication is the Key’, TRUMPF Malaysia Sdn Bhd organized its first internal Communication Training in October 2013.

As an international and multicultural company, the communication between the overseas offices is as important as the communication between local customers.

The aim of better communication between all parties is to improve and speed up of workflow. The participants sharpened their skills over the weekend, to recognize different ways of communication and to better react in suitable ways towards customers, business partners and colleagues. With the help of self-analysis, teamwork, role-plays and general communication tasks, a lot of important

Communication is the Key

Intercultural communication in an international group

tools have been learnt and used for both work purpose and in personal daily life. With the knowledge acquired, the participants will continue to improve their communication skills.

The ultimate aim to business growth with our valuable costumer is achieved with successful communication.

local authorised representatives (LARs), importers and distributors have one year to obtain an establishment licence from the Malaysian Medical Device Authority (MDA).

Before a medical device is finally registered by the MDA, the application for its registration must be certified by a registered conformity assessment body such as TÜV SÜD. Foreign manufacturers that do not have a branch office in

The new Medical Device Act (Act 737) has been in effect in Malaysia since 1 July 2013. Medical device manufacturers in Malaysia now have to register their medical devices within two years. Foreign manufacturers,

First Medical Device Act in effect

Malaysia need a local authorised representative (LAR) to carry out the registration on their behalf and perform post-market surveillance.

The transition period for establishment licences will end on 30 June 2014. Registration of medical devices, including those that have already been sold in Malaysia and all new devices, must be completed by 30 June 2015.

40 MeMbers

Volkswagen Georgetown opened its doors to the public on 27 October 2013, strengthening the brand’s presence in Penang and increasing the total number of Volkswagen dealership in Malaysia to 28 outlets.

Operated by Goh Brothers Motor, which appointed as a Volkswagen dealer in May 2007, Volkswagen Georgetown marks its fifth dealership in the northern region of Peninsular Malaysia.

The 2-storey 20,000 square feet dealership is a 3S centre providing Sales, Service as well as Spare parts available for purchase. Striving to provide complete customer service, the centre is complemented with comfortable lounges, parking bays, merchandises, free wifi access, reading materials, complimentary beverages and “Think Blue.” fuel-saving booklets.

“The launch of this 3S centre demonstrates Volkswagen’s commitment in providing Malaysians a closer reach to its unique brand and customer experience. It reflects our expanding presence in the northern part of Malaysia and also mirrors our growth strategy,” said Dr Zeno Kerschbaumer, Managing Director of Volkswagen Group Malaysia.

A group of enthusiastic customers turned up in the early morning of 6 October 2013 to join ZF Sales & Service (Malaysia) Sdn Bhd team for a healthy and fun-filled cycling event at Taman Botani Negara, Shah Alam.

The programme, aimed at fostering closer ties among our customers and ZF team, kicked off with fun warm-up exercises and safety briefing at the amphitheatre. Participants then set off in nine groups on a cycling tour to Idyllic Village, Fishing Village, Ornamental Plants Museum and Animal Garden. There were two games, “Balloons Challenge” and “Coconut Bowling”, and they provided light-hearted relief and healthy team competition.

All teams gathered again at the checkpoint during the midday for a delicious buffet lunch and award ceremony to acknowledge the winners of the competitions held.

We would like to thank all participants for their support! We hope to see everyone again in our next event!

28th VOLKSWAGEN Dealership Opens in Malaysia

ZfCaresforYourHealth!

The 28th Volkswagen Dealership with Sales, Service and Spare parts for utmost customer experience.

Impression of ZF Cycling Event: We care your health ~ Cycle with the ZF Team!

Ms Nelly Yong is now officially appointed as the Managing Director of TUV Rheinland Malaysia.

Prior to joining TUV Rheinland Malaysia in 2006, she has worked in the field of Quality Control and Management Systems for 11 years.

Within TUV Rheinland Malaysia, she has held a number of responsibilities including a Manager for Training & Consulting and a Manager for Environmental Technology.

Since 2010, Nelly has been the deputy to the Chief Operating Officer, Mr. Manfred Lottig.

Management Change in TUV Rheinland Malaysia Sdn Bhd

Ms. Nelly Yong, new Director and CEO

41MeMbers

We welcome you to our services:

in Advanced Technology, WE are the piece that makes it complete

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: +603-8921 9191/9045, : +603-8921 9003, : www.gmi.edu.my, : marketing@gmi.edu.my

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Industrial Services & Consultancy

Short Courses& CustomizedProgrammes

Teacher Education& Development

(TED)

DiplomaProgrammes

German A-LevelPreparatoryProgramme

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GMI GERMAN-MALAYSIAN INSTITUTETraining for Advanced Technology

42 MeMbers

MGCC Welcomes New Membersbristol technologies sdn bhd

German education Consultant sdn bhd

esmo automation (M) sdn bhd

Contact person:Ms leeza YeoDeputy Managing Director, Sales and Marketing

Ms wei Mee liewSenior Sales Manager

Lot 5178, Balakong Jaya Light Industrial Park 43300 Seri Kembangan Selangor

Tel: +60 3 8962 3233Fax: +60 3 8962 6322Email: sales@bristol.com.myWeb: www.bristol.com.my

Contact persons:Mr Kanagesan KalayanFounder & CEO Email: kanagesan@gstc.com.my+60 19 2100 189

Ms santhi MuniandyConsultant Email: santhi@gstc.com.my+60 19 6500 023

No. 94.1, Jalan Dato Bandar Tunggal70000 Seremban Negeri Sembilan

Tel: +60 6 765 5040/765 5041Fax: +60 6 765 5042Email: gec.consultancy@yahoo.deWebsite: www.gstc.com.my

Contact person:Mr ben GoeuriotGeneral Manager & Director

Plot 7A, Hilir Sungai Keluang 4Bayan Lepas Free Industrial Zone, Phase IV11900 Penang

Tel: +60 4 643 4881Fax: +60 4 643 5004Email: contact-asia@esmo-automation.comWebsite: www.esmo-automation.com

Established since 1983, Bristol is one of the leading office system furniture manufacturers in Asia. Our presence globally is either thru our own sales offices in Penang, Singapore, Thailand, Indonesia and India or dealer representation. 

Our strength remains in our innovative designs that understand the changing needs of our customer.

Today our clientele spreads through a range of industries including, government and privately owned companies from the financial, education, information technology, telecommunications and oil and gas industry e.g. CIMB, Petronas, Matrade.

German Education Consultant Sdn Bhd (GEC), was established in October 2010 and having partnership with various institution in Germany, for Skill Training. GEC’s benchmark is spelled as German Skill Training Centre.

GEC establish and develop skill technique and academic exchange and co-operation in teaching, training, research and development, promote and exchange in various areas. GEC also establish current demand in the field of Pilot to enhance for A320, Air Craft Maintenance, Automotive Mechatronic and Welding.

GEC is also organized an Vocational Education visit for Malaysian from various Departments, Private Companies and Non Governmental Bodies and Universities to German companies and Institutes last year.

Since its foundation in 2001, esmo group has quickly become a globally operating enterprise with subsidiary companies and branch offices in Germany, Singapore, Penang (Malaysia), China, and the USA. Esmo automation was established in Penang Island in the year 2011; with staff strength of 50 people and growing. esmo automation offers a comprehensive range of services in the area of customized equipment for production automation.

Esmo automation is a competent and strong partner to service international customers in projecting, conceptualizing, developing, and prototyping individual solutions for custom equipments. Our activities are visible in the semiconductor, medical, consumer goods and oil and gas industry.

We develop innovative custom solutions from design stage up to on-site

installation of the equipment with one objective in mind: to provide a total solution to customers. Automation is the focus of our business, substituting manual labor with automated equipments to increase production output and quality.

Contact persons:Mr. Mohd Faiz hakim husainHead of Strategic Initiatives Management

Mr. Mohammad Ali Abdul hussainHead of Commercial

Jalan PelabuhanPelabuhan Utara42000 Port KlangSelangor

Tel: +60 3 3169 8888Fax: +60 3 3169 8793Email: ccd@northport.com.myWebsite: www.northport.com.my

Contact person:Mr Francois schefmanGroup Representative for Malaysia

Level 15, Menara Darussalam12, Jalan Pinang50450 Kuala Lumpur

Tel: +60 3 2178 6330Email: francois.schefman@thyssenkrupp.comWebsite: www.thyssenkrupp.com

Contact person:rasila hamzahPresident and CEO

No. 26-3, Jalan 28/70ADesa Sri Hartamas50480 Kuala Lumpur

Tel: +60 3 2300 0795Fax: +60 3 2300 0295Web: www.russconsulting.com.my

Northport, situated at Port Klang Malaysia, is operated by Northport (Malaysia) Bhd, a fully Malaysia-owned and one of the largest private port operating companies in the region. The parent company of Northport is NCB holdings Berhad (NCB), a logistics conglomerate listed on the local bourse, also owns the largest container road haulage company in Malaysia.

Northport comprises dedicated and modern multipurpose port facilities and services located at two locations, namely Southpoint for conventional cargo handling facilities are located. Northport Logistics further adds value to the business entity.

ThyssenKrupp has 150,000 employees in over 80 countries working with passion and expertise to develop solutions for sustainable progress. Their skills and commitment are the basis of our success. In fiscal year 2012/13 ThyssenKrupp generated sales of approx. EUR 40 billion.

Innovations and technical progress are key factors in managing global growth and using finite resources in a sustainable way. With our engineering expertise in the areas of “Material”, “Mechanical” and “Plant”, we enable our customers to gain an edge in the global market and manufacture innovative products in a cost and resource friendly way.

Act as public relations, advisory and event management consultant for clients’ events. Expert in managing several others field of activities including, corporate responsibility, media profiling, branding, investor relations, crisis communication, reputation management and stakeholder management.

Established in 2007, RUSS Consulting Sdn Bhd is an Integrated Communications consultancy which the team combines international professional experience spanning Branding, Publishing, Media, Public Relations, Investor Relations, Corporate Communications, Corporate Governance, Marketing Communications. Our consultants have worked in industries as diverse as property, technology, corporate, fashion, tourism, non-profit, government, lifestyle, automotive, healthcare and green technology. We have a strong network of media, government and corporate contacts in Malaysia, Indonesia

Northport (Malaysia) berhad

thyssenKrupp Malaysia sdn bhd

russ Consulting sdn bhdand Singapore. This network extends exponentially through our international partners/affiliates including Perth-based Truscott Crisis Leaders, Advisory Dubai-based Brash Brands, Melbourne-based Qualvin and London-based Mettle Consulting. Through Truscott Crisis Leaders, we have a presence in 7 countries including Malaysia, Singapore, Indonesia, Thailand, India, China and Australia.

43MeMbers

44 GerMAN iNstitutiONs

From 8 – 10 October 2013, the Putra World Centre hosted the LabAsia 2013, the leading exhibition for laboratory equipment in this region.

Organized by the Nürnberg Messe, more than ten German companies showcased the latest lab innovations, German precision and high-tech equipment. For two days the German pavilion was highly in demand.

On October 9th, German Ambassador Mr Holger Michael hosted a reception for the delegation in the Renaisance Hotel. The exhibitors mixed and mingled with a selected group of guests, and everybody greatly enjoyed the international food selection and German wine and beer.

GermanPavilionat LabAsia 2013

Ambassador Holger Michael with Datuk Dr. Soon Ting Kueh, President Malaysian Institute of Chemistry

Representatives from Miele Germany and Malaysia

Kaeser Kompressoren Sdn Bhd has

presence in all industries that

recognized its engineering

capacity and limitless capacity.

As a technical vendor whose

compressors and air treatment

products are still completely

engineered and made in

Germany, their performance and

reliability comes second to none.

Although our array of clientele is

broad, our primary interest and

focus is in the petrochemical,

marine and power plant industry.

Nothing feels better than being

able to deliver ideal and unique

KAESER KOMPRESSOREN SDN BHDThe global compressed air systems provider

E-mail : info.malaysia@kaeser.com

solutions to our customers.

Our ability to configure and deliver

remains our pride.

We are the technical and

fabrication focal point for

all South East Asia.

Kaeser Kompressoren Sdn Bhd

is certified for ISO9001,

14001 and OHSAS18001.

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Beside economic advantages, the safety aspects and reliable availabilityof your applications and data are the main arguments for our SAP Outsourcing Services.

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Malay, English, German, Japanese orMandarin with you if it need be. Last butnot least your data are mirrored to aDual Data Center if required, so that youcan continue working even in the case ofa total system breakdown – better safethan sorry!

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AZ_Malaysia_2011_210x297 28.12.11 12:29 Seite 1

46 trADe FAirs

Every year, more than 2,400 international exhibitors present their latest products from the segments of Outdoor, Ski, Action und Performance Sports at ISPO MUNICH to over 81,000 visitors from more than 109 countries. For over 40 years the global leader has provided a comprehensive overview of the entire range of sporting goods, athletic footwear and fashions, as well as the latest trends from these segments. Year for year the custom-tailored trade show concept with special communities and authentic side events guarantees a very unique, personalized and communication-rich atmosphere. As the only multi-segment trade show the event also offers its participants an

opportunity to discover discipline-overlapping synergy and cross-selling potential, as well as recognize new segments and trends in advance.

In 2014, ISPO is bringing new exciting segments to the companies. The ISPO AWARD has established itself as the quality seal for extraordinary sporting goods. With its selection of winners, the award provides a competent summary of the best innovations on the sports market. The ISPO Textrends Forum offers designers and product managers a dependable overview of the best innovations from the sectors of fiber, membrane, zipper production and other

ISPoMunich201426–29January2014:MUNICH, GERMANYInternational Sports Business Trade Show

components required in the sportswear manufacturing sector. In addition, ISPO recognizes and supports newcomers to the industry. The world’s largest young sports entrepreneurs’ competition, ISPO BRANDNEW, honors the best newcomers from the international sports business. Manufacturers which have been in the business for not more than four years and have never before exhibited at ISPO MUNICH are encouraged to participate.

for more information, please contact:Ms sherena Wong of MGcctel: +603-9235 1800 fax: +603-2072 1198email: sherena.wong@malaysia.ahk.de

47trADe FAirs

With the topic “How to Get Customers into Your Shop – Successful Pricing, Presentation and Selling”, the Global Toy Conference of the Spielwarenmesse demonstrates what parameters business owners can adjust for the future. According to the current topics from the toy industry, there will also be Toy Business Forum on various topics presented daily during the 6-day trade fair. In addition, Spielwarenmesse eG will be presenting ToyAward in four categories for specific age groups this year.

Spielwarenmesse 201429January–3february2014:NUREMBERG, GERMANYInternational Fair for Toys, Hobbies And Leisure

Spielwarenmesse, organised by the fair and marketing services provider Spielwarenmesse eG, creates a comprehensive communication and ordering platform for 2,700 national and international manufacturers. The presentation of new products and the extensive industry overview provide a valuable pool of information for annual market orientation for 73,500 buyers and toy traders from over 100 nations.

The International Toy Fair 2013 triggered enormous interest and many discussions with its top theme Toys 3.0, because the combination of traditional toys with digital play functions not only polarizes the toy industry. With the advancing digitization of society and the increasing spread of suitable applications among toys, this trend will be far more than a fad.

for more information, please contact:Ms sherena Wong of MGcctel: +603-9235 1800 fax: +603-2072 1198email: sherena.wong@malaysia.ahk.de

48 trADe FAirs

International Green Week Berlin

International Exhibition for the Food, Agricultural And Horticultural Industries

17 – 26 January 2014

INHORGENTA MUNICH 2014Jewelry, Timepieces, Lifestyle

14 – 18 February 2014

EUROGUSSInternational Trade Fair for Die Casting:

Technology, Processes, Products14 – 16 January 2014

Chillventa Rossija Russia’s International Trade Fair

for Refrigeration, Air Conditioning & Heat Pumps for Commercia

and Industrial Applications4 – 6 February 2014 (Moscow, Russia)

BIOFACH World’s Leading Trade Fair

for Organic Food12 – 15 February 2014

VIVANESS International Trade Fair

for Natural Personal Care12 – 15 February 2014

fairs&moreGo Global with US

January-February 2014

For further information on Trade Fairs, please contact MGCCTel: (+60)3 9235 1800 Fax: (+60)3 2072 1198

E-mail: info@malaysia.ahk.de

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Delivering solutions.

DB Schenker new logistics facility at Nusajaya SILC, represents its strategy of expanding warehousing foot print in

Southern Malaysia serving consumable, furniture, food industries, heavy industries, solar and semi-con market.

Schenker Logistics (Malaysia) Sdn Bhdwww. dbschenker.com.my