Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April...
Transcript of Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April...
![Page 1: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/1.jpg)
Jim Shaw!General Manager EMEA, [email protected], +44 786 654 4576!Twitter: @jbpshaw!
Delivering Social Business Strategy in the Enterprise Demanding Requirements for the Web
![Page 2: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/2.jpg)
The Speed Of The Web…
![Page 3: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/3.jpg)
Social Breaks The Bank
![Page 4: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/4.jpg)
Social In Your Pocket
![Page 5: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/5.jpg)
Recruiting Marketing Army
![Page 6: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/6.jpg)
Social Customer Service
![Page 7: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/7.jpg)
CMO CIO
Art Science
Tale Of Two Agendas
![Page 8: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/8.jpg)
Why Is It So Hard?
![Page 9: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/9.jpg)
There Has To Be A…
![Page 10: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/10.jpg)
Engaging Community
![Page 11: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/11.jpg)
Engaging Customers
![Page 12: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/12.jpg)
Engaging Contributors
![Page 13: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/13.jpg)
eCommerce
Drupal !Commerce!
Commerce
Social Business Software
Community
Commons!
WCM
Coltrane!
Content
Retain!Sell!Influence!Associate!Engage!Attract!
Customer!Strategy!
Market! Segments!
Solutions!
Platform! DRUPAL!
Customer Journey
![Page 14: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/14.jpg)
April 2012
March 2012
February 2012
Open Source Innovation @ The Speed Of The Web
![Page 15: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/15.jpg)
Social Doesn’t Break The Bank
![Page 16: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/16.jpg)
Acquia is the Enterprise Guide to Drupal
• 220% 3 year CAGR • 2400+ customers • 240 employees • Global: − Boston, London, Portland,
Washington DC, Paris
• $68.5M raised capital: − North Bridge Venture Partners,
Sigma Partners, Tenaya Capital
Partners!
Customers!
Awards!
![Page 17: Delivering Social Business Strategy in the Enterprise · Platform! DRUPAL! Customer Journey! April 2012 March 2012 February 2012 Open Source Innovation @ The Speed Of The Web! Social](https://reader035.fdocuments.in/reader035/viewer/2022081406/5f171e98cbe28f75e2060b56/html5/thumbnails/17.jpg)
THANK YOU Q&A?
www.acquia.com/nl