TITLE: Delivering Services Using an OSGi GatewayPresenter: Bruce Horowitz, TeliaSonera03-10-23

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Finding New Revenue StreamsA Telco PerspectiveDelivering Services

Creating ServicesTelia’s Trial

Starting the Connected HomeThe plumbing

Initial Customer GroupEconomics of the Networked HomeShaping the Future Market

Agenda

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Who are the Telco’s?

Communication services are our core businessHigh optimized OSS to enhance core businessDesire reliability at same level as dial toneDo not sell CPEPrefer partners with track record

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70’s Telco switchDependency on switch venderClass services7 years time to market

80´s INStill proprietary solutionNo third party innovationLack of securityBusiness structure slow to handle numerous small ops

90’sInternetUMServices created outside the core network

History

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Capture 3rd party innovation

Open service architecture Not bound to core network / businessSecurity

Requirements

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Traditional Service DeliveryDeliver one service at a timeISDN is a different product than PSTNBroadband is a different product than modem access

Customer Centric Service DeliveryService ProvisioningService ManagementService Distribution

The Connected Home = Service Delivery

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Customer Oriented Services No change in customer behavior

Meet the needs of Service Providers providing Home Services

Service ProvisioningService ManagementService Distribution

Service Provider Network OperatorCustomer

New Revenue Streams

Service

Network

User

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Meeting the needs of services providersNo new boxesResidential users, both MDU + Single HomeNetwork:

IP basedSupport for QoS and Multicast

Telia’s Trial

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A network component that interconnects network domains (e.g. Home network and Internet). Some uses include:

Contains service logic for requesting network servicesEnhances connectivity based services like voice, internet, multimedia communicationApplication Server for high value home services like energy management, security, health care monitoring, e-commerce

Service Gateway: A Definition

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ProblemsRequires installationDial tone reliability, security … NOTBottleneck between home and accessShort technical life spanTrying to do 2 things in the same platform

Residential Gateway as a Service Gateway

Service

Internet

Home networkAccess network

IP core network

platform

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SolutionsRequires no installationDial tone reliability, securityNot a bottleneck between home and accessCan have incremental upgrades

Network Based Service Gateway

Serviceplatform

Home networkAccess networkIP core networkInternet

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ADSL

ADSL

Gigabit Ethernet Access networkInternet

Telia-Backbone

NetworkServiceGateway

VoDService

IPTService

Server LAN

IPTVService

IP-access Terminator

AAAPolicyDNS

Controlsystem

Router

Physical Implementation

Starting the Connected Home

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2 Phase Deployment

IP Access Control SystemIP address Pools (Public/Private)Network LoginDynamic Router Configuration

Network Service GatewaySession InitiationService Monitoring= Service Usage

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Service ManagementLife CycleDRM

User AuthenticationSingle Sign OnUser – Location – Terminal

Service MeteringUsage basedNetwork-On-Demand

Service Discovery

OSGi Service Gateway

Core Services

Home Services

ServiceServiceService

Service Service Service Service Service

OSGi Service Gateway

Core Services

Home Services

ServiceServiceServiceServiceServiceService

ServiceService ServiceService ServiceService ServiceService ServiceService

Virtual Service Gateway

Service Gateway Plumbing

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Broadband Customers66% Households have Internet (dec 2002)

15% Households have Broadband (or 23% of Internet customers). (dec 2002)

Rapid growth. 425K to 654K households (dec 2002)

VDSL (10+ meg) being introducedNetwork Providers

InternetService Providers for Home Services

B2C

Initial Customer Group

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Network ServicesTechnicaly feasable to run large number of services like TV, IP-tel, surf in same networkNew network services in a few days

Home ServicesIncremental buildNot an easy sell: Change in infrastructureBegin with cost cutting services. Continue with new revenue services

Economics of the Networked Home

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Plug and play Internet connectivity

From vertical to horizontal solutions

Push for home services must come from Service Providers for Home Services … not just Network Operators

Home Networking: What’s Next?

Questions?