Delivering Print and Digital Content with a Unique Perspective · publications to read. It provides...

2017 MEDIA KIT

Delivering Print and Digital Content with a Unique Perspective

w w w . t h e s h e l b y r e p o r t . c o m

“Shelby is the one report we rely on”

“I look forward to reading The Shelby Report to stay current on industry news and events. Our industry is made up of outstanding people and The Shelby Report is the best source to learn who they are, where they are, and what they are doing! I also find the market share information very valuable. Keep up the great work!”

Ed Crenshaw

Chairman

Publix Super Markets, Inc.

Lakeland, Florida

“The Shelby Report is the best source”

“Shelby is the one geograph-ical report across the U.S. that we rely on for up-to-date information, trends, the retail beat, openings and the financial environment. The coverage and the way they look at independent retailers has been very important to our business.”

Martin W. ArterPresident & CEO

Affiliated Foods MidwestCooperative Inc.

Norfolk, Nebraska

“The Shelby Report is a must read”

“The Shelby Report is unique in its approach & coverage”

Craig BoyanPresident & COO

H-E-BSan Antonio, Texas

Bruce A. Lucia

President

Kroger/Atlanta Division

“Our industry is competitive and full of opportunities, so it’s important to stay current. The Shelby Report is a must-read with its well-researched perspective and insight into retail grocery trends and news.”

Roger CollinsChairman & CEO

Harps Food StoresSpringdale, Arkansas

“Thanks for providing a publication offering both relevant and timely information concerning our industry and the market place. The Shelby Report is unique in its approach and coverage. Keep up the good work.”

“I use The Shelby Report to keep me up to date”

“I typically use The Shelby Report to keep me up to date on activities and trends in the Southeast region and our industry. I also pay close attention to the market share information provided.”

Reaching More Retail/Wholesale Decision-Makers

Specializing in Regional Relevance for 50 Years!

Manufacturers

Store Managers

Retail/Wholesale HQs

14,56714,567

15, 75215, 752 15,35815,358

14,16114,16116,32616,32614,567

15, 752 15,358

14,16116,326

TOTAL NUMBER ofRETAIL/WHOLESALE: 68,10630,000

20,000

10,000

0

Independents

(1-10 units)

Mid-size

(11-200 units)

National

(200+ units)

11.6%

24.5%

64%

Specializing in Regional Relevance for 50 Years!

It's been my distinct privilege since October 2003 to lead our publishing company as president and publisher, and now into 2017, Shelby Publishing's 50th Anniversary. The competition has been steady, even fierce at times, but we have methodically survived and thrived. Our truly unique publishing model—the only publication delivering national coverage via five regional editions, in both print & digital formats—came about because we have been fortunate to assemble talented, creative minds in all disciplines of our business.

Content—Lorrie Griffith, our editor-in-chief, directs an editorial staff (we like to call our "Newsroom") second to none. News, features or regional perspectives, this group of professionals squeeze every word out of a story. One prominent CEO in our industry even quipped, "If you didn't read it in The Shelby Report, it didn't happen."

From the Publisher

“Your publication is important for every executive to read because the majority of our industry are regional and indepen-dent operators. Where else is a regional chain like Stater’s, and a CEO like myself, going to get that information, except from reliable

sources like yours? So we thank you for that service to the industry.”

“It is the only industry-fo-cused news magazine that is informa-tion-packed, people- and company-focused and regional in nature. It addresses the topics and issues that are important to me in my geographical market area and relevant to my business.

“Thanks for creating such a targeted and comprehensive update on our industry every month. It saves me time and gives me what I want and need, every time I read it!”

Kevin Davis

CEO

Bristol Farms

Carson, California

Jack Brown

Chairman & CEO

Stater Bros. Markets

San Bernardino, California

“I look forward to The Shelby Report”

“The Shelby Report is an extremely useful periodical that I always look forward to reading. It keeps us well informed of happenings within the industry, our states and various markets and assists us in following people and promotions within our industry.”

Steve Smith

President & CEO

Food City

Abingdon, Virginia

“…an extremely useful periodical”

“The Shelby Report continues to be one of my favorite industry publications to read. It provides thoughtful, intriguing content that definitely gives me food for thought as my team and I strategically plan for Smart & Final’s future. Its regional focus is especially important for giving operators deeper

insight into the trends, innovations and people driving change in the markets we each operate in. I highly recommend it to all!”

Dave Hirz

President & CEO

Smart & Final

Commerce, California

“The Shelby Report is one of my favorite sources

of information”

“I rely on The Shelby Report”

Delivering the Retail Food Trade’s

Most Engaged Audience

Influencing Industry Owners

and Senior-Level Executives

The publication that I enjoy reading the most

The publication I rely on most for industry news and trends

Best overall source of relevant information

The publication I read first

The one publication I would read if I could only read one

Until 2015, The Shelby-Griffin Reports had not been included in food retailingindustry “readership” studies. In a recently released third-party, blind media consumption study conducted by Litchfield Research, the Shelby-Griffin Reports are validated as preferred media brands and valuable sources of industry information. Below are some highlights:

Category Buyers, Merchandisers,

Promotion

VPs, Directors

Owners, C-Suite, Presidents

35%23%

42%

Audience—An extremely loyal one, with print and digital subscribers averaging 76,000 every month. The only one tailored by region. No bulk or third-party fulfillment here.

Advertising—Knowing that every buying and merchandising culture differs by region, we embed a VP in each to ensure advertising and marketing initiatives are in sync with advertisers' targets, whether national or regional. Our first-class design and production department assures clients' needs are met and delivered on time.

Commitment—For 12 years now, owners Dathan and Athaleen Mitchell have invested in people and resources to foster a climate of sustainable growth.

Differentiation—The only retail food publication that’s...Region Wise. Nationwide!

Ron JohnstonPresident & Publisher

We feel fortunate to be part of the food industry.

Part of the charm is that food is a universal thing…we’ve

got to eat to live (or, if you’re like me, the opposite is

probably more true). We get to learn about new food

products every day, which is tough around lunchtime

but ultimately satisfying. We also get to sharpen our

minds with the new technology that’s flooding the industry these days, from

shopper apps to in-store beacons to warehouse automation. There’s never a

shortage of new things to learn and discover.

It’s not just that, though; we enjoy the people of the industry and getting to

know them and their stories. We have gained a reputation over the last 50

years for bringing you a larger helping of people stories than some of our

fellow trade publications, and it seems that it’s a welcome part of our content

package.

Yes, that’s right…50 years. That’s something we’ll be celebrating in 2017, with

the centerpiece being our June issues of The Shelby Report (our sister

publication, The Griffin Report of the Northeast, celebrated its 50th last year). It

will be a labor of love to try to deliver an issue that captures half a century of

publications and the people behind them (and in them). We hope it will be a

keepsake issue for many of you, and if you want to be a part of it, please call

your Shelby sales representative. If you don’t have one, call us and we’ll take

care of you.

Our late founder, Gary G. Shelby, and our current owner and chairman,

Dathan Mitchell, both had experience in the food industry—Mr. Shelby with

Kimberly Clark and Mr. Mitchell with Winn-Dixie and also a produce-centered

independent supermarket chain. Our publisher, Ron Johnston, has spent

more than three decades on the publishing side and has vast stores of

knowledge about our industry. We have a rich heritage of leadership that has

a vested interest in the industry, not just publications. And we want to see

that continue to that 100-year mark.

So that’s what drives us. (Well, that, and the need to eat.)

“The Shelby Report is a terrific resource"

“The Shelby Report is one of the tools we depend on”

“The Shelby Report is a terrific resource for staying in touch with major happenings in the marketplace—and for keeping up with old friends!”

“Keeping up with our ever-changing industry is critical to our success in the marketplace. The Shelby Report is one of the tools we depend on to bring us up-to-date, relevant information on a consistent basis. They provide diverse perspectives on all aspects of the food industry for retailers and partners, large and small. We count on The Shelby Report to keep us informed.””

For current, up-to-date knowledge of what’s happening in the grocery industry, I always look to The Shelby Report. This publication is consistently one of the most complete sources of information for the industry available to the grocer. The coverage and facts are not only timely, but extremely useful, keeping me up-to-date on a range of topics each month. I can stay apprised of our industry and gain valuable insight into the strides grocers are making across America.

“The content is relevant and all-encompassing”

“…consistently one of the most complete sources of

information for the industry”

“Whether you are seeking insight into consumer trends or inspiration from the accomplishments of industry colleagues, there is something in The Shelby Report for everyone. The content is relevant and all-encompassing, which is particularly important in an industry as fast-paced and constantly changing as ours. It has helped me stay connected in a comprehensive way.”

Lorrie Griffith

Lorrie Griffith Editor-in-Chief

LETTER

EDITOR-IN-CHIEFfrom the

Bryan KaltenbachPresident

Food 4 Less/Foods Co.Compton, California

Rick Brindle

VP-Industry Development

Mondelez International

Mike Stone

President/CEO

Mollie Stone’s Markets

Mill Valley, CA

Lori Raya

President

Albertsons|Vons|Pavilions

Fullerton, CaliforniaFeature stories and news about this explosive growth area, to include in-store restaurants,

delis, bakeries and prepared foods.

WATCHfor it

ineveryissue!

Foodservice@RetailFoodservice@RetailFoodservice@Retail

Janu

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Sept

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SFA Winter Fancy Food Show ..........1/22-24FMI Midwinter Executive Conf. ........1/28-31IDFA Annual Dairy Forum ..........1/29 - 2/1

KeHE Summer Selling Show ..............2/7-8NGA Show/IGA Global Rally.............2/10-15Convenience Distribution Association Marketplace and Expo....................2/13-15

FMI/NAMI Meat Conference .........2/19-21RFA Annual Conference ...............2/26-3/1

AFFI-CON ............................................3/4-7Natural Products Expo West ...........3/8-12Int’l. Home/Housewares Show ......3/18-21

C&S Wholesale Grocers Buying Show........TBD

SNAXPO Exhibition & Conference ........4/1-4IRI Growth Summit ............................4/3-5NFRA Executive Conference ............4/10-12NACDS Annual Meeting .................4/22-25

SIAL Canada .......................................5/2-4WAFC Annual Convention .............5/6-10SIGMA Spring Convention .................5/8-10Food Safety Summit ........................5/8-11ROFDA Spring Conference................5/19-21

NRA Show ....................................5/23-25NCA Sweets & Snacks Expo ...........5/23-25Supply Chain Conference .....................TBD

IDDBA Dairy-Deli-Bake ......................6/4-6KeHE Holiday Show ........................6/12-13FMI Connect & United Fresh ...........6/13-15

GMDC GM Conference ..................6/23-27Summer Fancy Food Show .........6/25-27

PMA Foodservice Conf./Expo...........7/28-30

NACDS Total Store Expo ..............8/19-22Western Foodservice & Hospitality Expo & Sabor Latino ..............................8/27-29C&S Wholesale Grocers West Coast Customer Buying Show ......................TBD

Expo Comida Latina .............................TBDSupervalu National Expo ..................TBDUnified Grocers Expo ......................8/9-10

GMDC HBW Conference ...................9/7-11CGA Strategic Conference ................9/24-26IDFA Dairy Show ................................TBD

PLMA Washington Conference ............TBDEnergy & Store Development Conf. ......TBD

KeHE Natural Fall Show ...................10/4-5NFRA Convention ............................10/7-10PMA Fresh Summit .......................10/19-21

The NACS Show ..........................10/17-20

Pack Expo International ........................TBDROFDA Fall Conference ................11/10-12PLMA Private Label Trade Show ..........TBD

Closes

Nov. 22016 Health & Wellness Arizona

Dec. 72016

Wholesalers &

Independent GrocersNevada

Jan. 112017

Equipment,

Services &

Technology

Southern

California

Feb. 82017

Meat,

Seafood &

Poultry

Oregon

March 82017

Dairy,

Bakery/Deli &

Fresh Prepared

Food

N/A

April 122017

The Shelby Report’s

50th Anniversary

Special Edition

Washington

May 172017 Beverages Montana

June 142017 Snacking Northern

California

July 122017

The Multicultural

Marketplace

(Hispanic, Asian, etc.)

Utah

Aug. 162017 Produce Idaho

Sept. 132017

Store Brands Wyoming

Oct. 112017

The Year in Review

&

The Sixth Annual

ROFDA Report

N/A

Features Profile Conventions

of the WEST

Unmatched national audience of

72,000 72,000 monthly.monthly.


76,000 monthly.

Business ClassificationsRetailersWholesalersManufacturersBrokers & OtherTOTAL

12,0327581,53024714,567

Retail & Wholesale News

Signature Market Shares and Profiles, grocer news, major

industry and state event coverage, columnists and faces of

the industry.

Perishables

Latest trends, products and promotions in the dairy,

produce and meat departments.

Center Store

News from the CPG world, including the GM/HBC,

housewares, pets, beverages and snack categories.

Operations

Insight and analysis on marketing,

merchandising, technology, equipment and logistics.

Nation at a Glance

Thought-provoking stories from around the country.

Foodservice@Retail

Feature stories and news about this explosive growth

area, to include in-store restaurants, delis, bakeries and

prepared foods.

FEATUREDin EVERY Issue...

AUDIENCEAUDIENCE

WATCH for it

in EVERYISSUEFoodservice@Retail

Foodservice@Retail

Foodservice@Retail

Janu

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Febr

uary

Mar

chAp

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gust

Sept

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tobe

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Dece

mbe

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SFA Winter Fancy Food Show ..........1/22-24FMI Midwinter Executive Conf. ........1/28-31IDFA Annual Dairy Forum ............1/29 - 2/1

KeHE Summer Selling Show .............. 2/7-8NGA Show/IGA Global Rally.............2/10-15Convenience Distribution Association Marketplace & Expo ....................2/13-15

FMI/NAMI Meat Conference ..........2/19-21RFA Annual Conference ...............2/26-3/1

AFFI-CON ............................................3/4-7Int’l. Home/Housewares Show ......3/18-21

SNAXPO Exhibition & Conference ........4/1-4IRI Growth Summit ............................4/3-5NFRA Executive Conference ............4/10-12NACDS Annual Meeting ..................4/22-25AWG Spring Show .................................TBDLipari Food Show...................................TBD

SIAL Canada .......................................5/2-4SIGMA Spring Convention .................5/8-10Food Safety Summit ........................5/8-11ROFDA Spring Conference ...............5/19-21

NRA Show ....................................5/23-25NCA Sweets & Snacks Expo ...........5/23-25Haddon House Spring Show ............TBD

IDDBA Dairy-Deli-Bake .......................6/4-6KeHE Holiday Show ........................6/12-13FMI Connect & United Fresh ...........6/13-15


IGIA Convention ..............................7/11-13MGA Annual Conference ....................TBD PMA Foodservice Conf./Expo ...........7/28-30

NACDS Total Store Expo .................8/19-22Supervalu National Expo .....................TBD

GMDC HBW Conference ...................9/7-11Michigan Grocers Association Annual Conference ............................................TBDNGIA Hackers & Snackers Golf Extravaganza ...TBDIFRA Annual Conference & Expo .............TBD

IDFA Dairy Show ................................TBDPLMA Washington Conference ............TBDEnergy & Store Development Conf. .....TBD

KeHE Natural Fall Show ...................10/4-5NFRA Convention ............................10/7-10PMA Fresh Summit ......................10/19-21

The NACS Show ...........................10/17-20WGA Innovation Expo ........................TBD

ROFDA Fall Conference ................11/10-12PLMA Private Label Trade Show ..........TBD

Closes

Nov. 92016 Health & Wellness Minnesota

Dec. 142016

Wholesalers &

Independent GrocersThe Dakotas

Jan. 182017

Equipment,

Services &

Technology

Nebraska

Feb. 152017

Meat,

Seafood &

Poultry

Ohio

March 152017

Dairy,

Bakery/Deli &

Fresh Prepared

Food

N/A

April 192017


50th Anniversary

Special Edition

Indiana

May 242017 Beverages Kansas/

Missouri

June 212017 Snacking Iowa

July 192017

The Multicultural

Marketplace


Michigan

Aug. 232017 Produce Wisconsin

Sept. 202017

Store Brands Illinois

Oct. 182017

The Year in Review

&

The Sixth Annual

ROFDA Report

N/A


of the MIDWEST




76,000 monthly.




the industry.

Perishables



Center Store



Operations



Nation at a Glance


Foodservice@Retail



prepared foods.

AUDIENCEAUDIENCEBusiness ClassificationsRetailersWholesalersManufacturersBrokers & OtherTOTAL

12,9111,1891,95726916,326


Foodservice@Retail

Foodservice@Retail

Foodservice@RetailWATCH for it

in EVERYISSUE

Janu

ary

Febr

uary

Mar

chAp

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ayJu

neJu

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gust

Sept

embe

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tobe

rNo

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Dece

mbe

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SFA Winter Fancy Food Show ..........1/22-24FMI Midwinter Executive Conf. ........1/28-31IDFA Annual Dairy Forum ..........1/29 - 2/1

KeHE Summer Selling Show ...............2/7-8NGA Show/IGA Global Rally............2/10-15Convenience Distribution Association Marketplace & Expo ....................2/13-15

FMI/NAMI Meat Conference ..........2/19-21RFA Annual Conference ...............2/26-3/1

AFFI-CON ............................................3/4-7SE Petro Food Marketing Expo .............3/8-9SEPC Southern Exposure ...................3/9-11Gulf Coast Food & Fuel Expo ............3/15-16Int’l. Home/Housewares Show .....3/18-21

SNAXPO Exhibition & Conference ........4/1-4IRI Growth Summit ............................4/3-5NFRA Executive Conference ............4/10-12NACDS Annual Meeting ..................4/22-25

AWG Spring Show ...............................TBDLipari Food Show..............................TBD

SIAL Canada .............................5/2-4SIGMA Spring Convention .................5/8-10Food Safety Summit ........................5/8-11ROFDA Spring Conference ...............5/19-21

NRA Show ....................................5/23-25NCA Sweets & Snacks Expo ...........5/23-25Haddon House Spring Show ............TBD

IDDBA Dairy-Deli-Bake .......................6/4-6TGCSA Convention & Expo .................6/8-9KeHE Holiday Show ........................6/12-13FMI Connect & United Fresh ...........6/13-15GMDC GM Conference ....................6/23-27

GACS Annual Convention ..............6/25-27Summer Fancy Food Show .........6/25-27

GFIA Annual Convention ................7/13-16SE Frozen & Refrigerated Conf. ........7/19-23PMA Foodservice Conf./Expo .........7/28-30LOMCSA Annual Convention .................TBD

CFIC Convention ..................................TBD AGA Annual Convention ......................TBD

NACDS Total Store Expo ..............8/19-22Supervalu National Expo .....................TBD

GMDC HBW Conference ...................9/7-11Southern C-Store & Petroleum Show ...TBDSE Produce Council Symposium ..........TBDIDFA Dairy Show ................................TBD

PLMA Washington Conf. ....................TBDEnergy & Store Development Conf .......TBD

KeHE Natural Fall Show ...................10/4-5NFRA Convention ............................10/7-10PMA Fresh Summit .......................10/19-21

The NACS Show ...........................10/17-20


Closes

Nov. 92016 Health & Wellness Georgia

Dec. 142016

Wholesalers &

Independent GrocersAlabama

Jan. 182017

Equipment,

Services &

Technology

South

Florida

Feb. 152017

Meat,

Seafood &

Poultry

Central

Florida

March 152017

Dairy,

Bakery/Deli &

Fresh Prepared

Food

N/A

April 192017


50th Anniversary

Special Edition

North

Florida

May 242017 Beverages Louisiana/

Mississippi

June 212017 Snacking Tennessee

July 192017

The Multicultural

Marketplace


Kentucky

Aug. 232017 Produce

The

Carolinas

Sept. 202017

Store Brands Virginia

Oct. 182017

The Year in Review

&

The Sixth Annual

ROFDA Report

N/A


of the SOUTHEAST




76,000 monthly.




the industry.

Perishables



Center Store



Operations



Nation at a Glance


Foodservice@Retail



prepared foods.


11,7119762,03663515,358


Foodservice@Retail

Foodservice@Retail


in EVERYISSUE

Janu

ary

Febr

uary

Mar

chAp

rilM

ayJu

neJu

lyAu

gust

Sept

embe

rOc

tobe

rNo

vem

ber

Dece

mbe

r

SFA Winter Fancy Food Show ..........1/22-24FMI Midwinter Executive Conf. ........1/28-31

IDFA Annual Dairy Forum ..........1/29 - 2/1

KeHE Summer Selling Show ...............2/7-8NGA Show/IGA Global Rally.............2/10-15Convenience Distribution Association Marketplace & Expo ....................2/13-15

FMI/NAMI Meat Conference .........2/19-21RFA Annual Conference ...............2/26-3/1Texas Food & Fuel Assoc. Texas Convenience Summit ...............TBD

AFFI-CON ............................................3/4-7Gulf Coast Food & Fuel Expo ............3/15-16Int’l. Home & Housewares Show ....3/18-21

C&S Wholesale Grocers Buying Show.......TBD

SNAXPO Exhibition & Conference ........4/1-4IRI Growth Summit ............................4/3-5NFRA Executive Conference ............4/10-12NACDS Annual Meeting ..................4/22-25AWG Spring Show .................................TBD

Lipari Food Show..............................TBDTREF Golf Tournament.......................TBD

SIAL Canada .......................................5/2-4SIGMA Spring Convention .................5/8-10Food Safety Summit ........................5/8-11SW Fuel & Convenience Expo .........5/16-18

ROFDA Spring Conference .............5/19-21NRA Show ....................................5/23-25NCA Sweets & Snacks Expo ...........5/23-25Haddon House Spring Show ............TBD

IDDBA Dairy-Deli-Bake ......................6/4-6KeHE Holiday Show ........................6/12-13FMI Connect & United Fresh ...........6/13-15


PMA Foodservice Conf./Expo .........7/28-30LOMCSA Annual Convention ..........TBD

MGA Annual Convention ..................TBD Oklahoma Super Trade Show ..............TBD

NACDS Total Store Expo ..............8/19-22 Supervalu National Expo ..................TBDUnified Grocers Expo ......................8/9-10

GMDC HBW Conference ...................9/7-11IDFA Dairy Show ................................TBDPLMA Washington Conference .............TBD

Energy & Store Development Conf. ......TBD

KeHE Natural Fall Show ...................10/4-5NFRA Convention ............................10/7-10PMA Fresh Summit ......................10/19-21

The NACS Show ...........................10/17-20


Closes

Nov. 162016

Health & Wellness New

Mexico

Dec. 212016

Wholesalers &

Independent GrocersWest

Texas

Jan. 252017

Equipment,

Services &

Technology

North

Texas

Feb. 222017

Meat,

Seafood &

Poultry

Houston

March 222017

Dairy,

Bakery/Deli &

Fresh Prepared

Food

N/A

April 262017


50th Anniversary

Special Edition

South

Texas

May 312017 Beverages On The

Border

June 282017 Snacking Arkansas

July 262017

The Multicultural

Marketplace


Colorado

Aug. 302017 Produce Oklahoma

Sept. 272017

Store Brands Texas

Roundup

Oct. 252017

The Year in Review

&

The Sixth Annual

ROFDA Report

N/A


of the SOUTHWEST




76,000 monthly.




the industry.

Perishables



Center Store



Operations



Nation at a Glance


Foodservice@Retail



prepared foods.


12,8698561,67035715,752


Foodservice@Retail

Foodservice@Retail


in EVERYISSUE

Janu

ary

Febr

uary

Mar

chAp

rilM

ayJu

neJu

lyAu

gust

Sept

embe

rOc

tobe

rNo

vem

ber

Dece

mbe

r

SFA Winter Fancy Food Show ..........1/22-24FMI Midwinter Executive Conf. ........1/28-31

IDFA Annual Dairy Forum ..........1/29 - 2/1

KeHE Summer Selling Show................2/7-8NGA Show/IGA Global Rally.............2/10-15Convenience Distribution Association Marketplace & Expo ....................2/13-15Boston Wine Expo .......................2/18-19

FMI/NAMI Meat Conference .........2/19-21New England Food Show ..............2/26-28RFA Annual Conference ...............2/26-3/1NEPC Dinner/Dance Gala .....................TBD

AFFI-CON ............................................3/4-7Int’l. Home & Housewares Show ....3/18-21Seafood Expo North America ..........3/19-21Bozzuto’s Indep. Retailer Conf. ........3/19-22

NECSA Annual Trade Show ................TBDImperial Dist. Seasonal Trade Show......TBD

SNAXPO Exhibition & Conference ........4/1-4IRI Growth Summit ............................4/3-5NFRA Executive Conference ............4/10-12NACDS Annual Meeting ..................4/22-25

Lipari Food Show..............................TBDVRGA Convention.................................TBD

SIAL Canada .......................................5/2-4SIGMA Spring Convention .................5/8-10Food Safety Summit ........................5/8-11ROFDA Spring Conference ...............5/19-21

NRA Show ....................................5/23-25NCA Sweets & Snacks Expo ...........5/23-25Haddon House Spring Show ............TBDFRANE Ryan Morrocco Golf Tournament...TBDMFA Family Convention ......................TBD

IDDBA Dairy-Deli-Bake ......................6/4-6KeHe Holiday Show ........................6/12-13FMI Connect & United Fresh ...........6/13-15


PMA Foodservice Conf./Expo .........7/28-30

NACDS Total Store Expo ..............8/19-22Supervalu National Expo ..................TBDC&S Customer Buying Show ................TBD

GMDC HBW Conference ...................9/7-11Natural Products Expo East .................TBDIDFA Dairy Show ................................TBD

PLMA Washington Conference.............TBDEnergy & Store Development Conf. ......TBD

KeHE Natural Fall Show ...................10/4-5NFRA Convention ............................10/7-10PMA Fresh Summit .....................10/19-21The NACS Show .............................10/17-20

FIA of NY Trade Summit ......................TBD


Closes

Nov. 302016

Health & WellnessMaine

Jan. 42016

Wholesalers &

Independent GrocersDelaware

Feb. 12017

Equipment,

Services &

Technology

New

Hampshire/

Vermont

March 12017

Meat,

Seafood &

Poultry

Connecticut

April 52017

Dairy,

Bakery/Deli &

Fresh Prepared

Food

N/A

May 102017


50th Anniversary

Special Edition

Massachusetts

June 72017 Beverages New York

July 52017 Snacking Rhode Island

Aug. 92017

The Multicultural

Marketplace


Pennsylvania

Sept. 62017 Produce New Jersey

Oct. 42017

Store Brands Maryland

Nov. 82017

The Year in Review

&

The Sixth Annual

ROFDA Report

N/A


of the NORTHEAST




76,000 monthly.




the industry.

Perishables



Center Store



Operations



Nation at a Glance


Foodservice@Retail



prepared foods.


10,9181,78479338214,161


Foodservice@Retail

Foodservice@Retail


in EVERYISSUE

National Ratesp e r M o n t h

Regional Ratesp e r E d i t i o n

N a t i o n a l P l a n D e a d l i n e c o i n c i d e s w i t h W e s t E d i t i o n C l o s e D a t e s

National ads run all (5) regions, same month. Ads must be the same size, but may change content in any edition.

Market Data Sponsor Banner ...................................................................................................................................................................................................... 12%

Power Cover ( Front Cover, Inside Front, Inside Back, Back Cover ) 11.375W” x 15.5”H each page, includes .25 bleed to trim on all sides ......................... $25,120

Power Center (4 Total Pages-All 4 positions) ............................................................................................................................................................... $22,025

Full Center Spread Ad (22.25”W x 15.5”H which includes .25”bleed to trim on all sides) ................................................................................................ $12,560

Front Center Spread Ad (11.375”W x 15.5”H which includes .25” bleed to trim on all sides ......................................................................................... $6,100

Back Center Spread Ad (11.375”W x 15.5”H which includes .25” bleed to trim on all sides) ................................................................................................ $5,900

Power Saddle (4 Total Pages = 2 pages front half/2 pages back half) 11.375”W x 15.5”H which includes .25” bleed to trim on all sides ....................... $12,980

Power Center Gate Fold (8 Total Pages - All 8 positions) 40”W x 15.5”H which includes .25” bleed to trim on all sides. ........................................................... $35,240

H I G H I M P A C T P O S I T I O N S

Full

Page

Jr.

Page

1/2

Page

1/3

Page

1/4

Page

1/5

Page

1 x 3 x 6 x 9 x 12 x

$13,847 $13,432 $13,016 $12,601 $12,186

$5,709 $4,995 $4,568 $4,294 $3,998

$9,694 $9,404 $9,113 $8,821 $8,531

$3,996 $3,497 $3,197 $2,997 $2,798

$9,000 $8,729 $8,460 $8,191 $7,920

$3,710 $3,246 $2,968 $2,783 $2,597

$7,200 $6,984 $6,768 $6,552 $6,336

$2,968 $2,597 $2,375 $2,226 $2,078

$6,092 $5,909 $5,726 $5,544 $5,361

$2,512 $2,198 $2,010 $1,884 $1,759

$5,539 $5,373 $5,207 $5,040 $4,874

$2,284 $1,998 $1,827 $1,713 $1,599

Front Banner (11.375”W x 3.5”H which includes .25” bleed to trim on left, bottom and right) ....................................................................................... 30%

Back Cover (11.375”W x 15.5”H which includes .25” bleed to trim on all sides) .................................................................................................................. 20%

Inside Front Cover (11.375”W x 15.5”H which includes .25” bleed to trim on all sides) .......................................................................................................... 15%

Inside Back Cover (11.375”W x 15.5”H which includes .25” bleed to trim on all sides) ...................................................................................................... 10%

C O V E R P O S I T I O N S A L L G L O S S Y

G L O S S Y P A G E S 8 0 # G L O S S T E X T • P E R E D I T I O N • D I S C O U N T S F O R F R E Q U E N C Y

CUSTOM AD DESIGN SERVICES AVAILABLE

P r e m i u m c h a r g e

P r e m i u m c h a r g e

2017 ADVERTISING RATES (Gross)

R a t e C a r d # 4 6

2017 DIGITAL RATES

Web Site Advertising

1-2 mos.

3-6 mos.

3-6 mos. 7-11 mos.

12 mos.

12 mos.

W E B S I T E

E M A I L M A R K E T I N GDaily eNewsletter

Leaderboard (300 x 100) x2

Spotlight 1 or 2(300 x 250)

Full Lower Banner(300 x 100) x2

1/2 Lower Banner (300 x 100)

Leaderboard(300 x 100) x2

Spotlight 1 or 2(300 x 250)

Full Lower Banner(300 x 100) x2

1/2 Lower Banner(300 x 100)

$3,200

$2,500

$1,350

$2,110

$1,785

$1,650

$890$3,200

Mon/Wed/Frideployment

Tues/Thursdeployment

Rates

Rates

Rates

TOP BANNER (728 x 90) $2,075 mo.

TOP SPOTLIGHT (300 x 250) $2,075 mo.

MIDDLE SPOTLIGHT (300 x 250) $1,675 mo.

1-2 mos.

$2,700 mo.

$2,700 mo.

$2,300 mo.

$2,400 mo.

$2,400 mo.

$2,000 mo.

7-11 mos.

$2,250 mo.

$2,250 mo.

$1,850 mo.

BASIC SPONSORSHIP

640 x 480

$3,075 mo.

$3,200 wk. $3,000 wk. $2,800 wk. $2,600 wk.

$2,780 mo. $2,522 mo. $2,305 mo.

ENHANCED SPONSORSHIP* $4,575 mo. $4,280 mo. $4,022 mo. $3,805 mo.

Shelby Report

High Impact Web Site Advertising

CATEGORIES• Midwest

• Northeast

• Southeast

• Southwest

• West

• Beverages

• Center Store

• Meat/Seafood/Poultry

• Produce

Health/WellnessInternational

Frozen

Private Label

Nonfood

Deli/Prepared Foods

BakeryDairy

Snacks

Merchandising

Store Equipment

Technology

Store DesignSupply Chain/Logistics•

•

•

•

•

•

•

•

•

•

•

•

•

•

$2,700

$4,500

LOWER SPOTLIGHT (300 x 250) $1,200 mo. $1,080 mo. $1,020 mo. $950 mo.

1 Category Newsletter

1x 3x 6x 9x

Surround your message with exclusive, timely and provocative content delivered to our community of more than 35,000 readers. No other digital resource provides coverageRegion Wise.Nationwide!

Deliver your message to our 35,000 subscribers with targeted custom deployments. Single sponsor communications.

Employ an eBlast to showcase your product's features and benefits or to outline/expand upon your company's services.

Enjoy recognition as an educator or thought leader with your own Custom eNewsletter. Three to five news articles on the topic of your choice and accompanying banner ads.

2017 AD REQUIREMENTS

DIMENSIONSAd Sizes

• We will only accept HIGH RESOLUTION PDFs built at 300 dpi or higher.

• Colors Black and Gray must be created using Black (K) and NOT Four Color (CMYK).

•

• Maximum Ink Density: 240

•

upload is complete. In your web browser go to www.dropitto.me/shelbyproduction. The upload

password is 2ShelbyPub8380 OR• Email to [email protected] (10mb Max) OR•

Artwork should be in CMYK format. Please use Black (K) rather than Four Color Black (CMYK) for all black or

gray colors. The trim size is 10.875”Wx15”H for a ONE PAGE AD. Please design your ads at 11.375”Wx15.5”H

Glossy center spread ads are printed on 80# Gloss Text.

Center Spread Includes the following positions:

• DIGITAL FILES ONLY

• All photos and/or logos must be submitted at 300 dpi or higher.

• Please send INDIVIDUAL, NATIVE ART FILES ONLY.

• The acceptable formats for artwork to be used to build your ads are limited to:

EPS, JPEG, TIF, PDF.

• Microsoft Word, Excel, Powerpoint, Illustrator, Photoshop, QuarkXpress, InDesign, Corel

• Ads designed for web (gif, jpeg, png, swf, etc.)

• Low Resolution Art (less than 300 dpi)

• Ads/Art comprised of mostly heavy black/dark inks. (Heavy ink coverage saturates the paper,

often causing ink transfers or smudges. Additionally, it can lead to illegible reverse type as the

Completed Ads

Submitting Your Ad: 3 Options

Glossy Center Spread Page(s) & Center Spread Guidelines

Shelby In-House Design Services

Unacceptable File Formats

• FRONT RIGHT CENTER• FULL CENTER SPREAD• BACK LEFT CENTER

OR POWER CENTER SPREAD(when you purchaseall three positions)

FINAL PUBLICATION TRIM SIZE = 10.875”Wx15”H

22.25”W x 15.5”H (includes .25” trim all sides)

11.375”W x 15.5”H (includes .25” trim all sides)

8.266”W x 10.4”H

10.375”W x 7.3”H

5.1”W x 14.5”H

8.275”W x 6”H

6.175”W x 8”H

8.275”W x 4.5”H

4.075”W x 9”H

10.375”W x 3”H

6.175”W x 5”H

Center Spread BLEED

Full Page BLEED

Junior Page

1/2 Page Horizontal

1/2 Page Vertical

1/3 Page Horizontal

1/3 Page Vertical

1/4 Page Horizontal

1/4 Page Vertical

1/5 Page Horizontal

1/5 Page Vertical

Questions? Call us Toll Free at 877-743-5291

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