Delivering Innovation on the M.O.VE
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C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 Delivering Innovation on the M.O.VE Cisco’s V 2 oLTE Seamless Evolution of Voice, SMS, and Video to LTE CKN: SP Mobility- Deploying V 2 oLTE Nov 29, 2011 SMS
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Transcript of Delivering Innovation on the M.O.VE
C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
Delivering Innovation on the M.O.VE
Cisco’s V2oLTE Seamless Evolution of Voice, SMS, and Video to LTE
CKN: SP Mobility- Deploying V2oLTENov 29, 2011
SMS
C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
Agenda
Market Overview
Deploying V2oLTE
Q&A
C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3C97-645084-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Three-Fold Cisco SolutionMonetize, Optimize, and Deliver an Enhanced Video Experience
Get the Most from Your Network Investment and Improve Profitability
• Premium offerings• Partnerships• Differentiated services
• Optimal transport• Network awareness• Subscriber intelligence
Across Devices, Networks and Content
M.O.VE™
Cisco Mobile Videoscape™ Experience
Monetization Optimization
C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4C97-645084-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Cisco M.O.VE Solutions Framework for the Mobile Internet Architecture
Cisco® Service
Provider Wi-Fi
CiscoMobile
Videoscape™
Policy and Charging
Enhanced Unified Radio
Access Network
(RAN) Backhaul
Voice and Video over Long Term Evolution (V2oLTE)
Cisco Adaptive Intelligent Routing
(AIR)M.O.VE™
C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
Traditional Services~80%
Why Invest in an Intelligent Mobile Internet Solution?
CapEx Spending
RNCRadio
MobileInternet~20%
M.O.VE Your Network
IP Core Data Center
CloudEPC and
EdgeIP RAN=Profitability Engine
Voice andMessagingVoice andMessaging
C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
“““
“It is clear now – if there was ever any real doubt – that IMS is the preferred choice of mobile operators to support voice service in LTE networks”
“The acceleration of VoLTE adoption is welcomed news to IMS industry, which have been looking for a catalyst to jump start growth for roughly the past five years.”
“The adoption of IMS by wireless operators for LTE will drive the scale that the industry has been looking for”
Gabriel Brown / Heavy Reading (Jan 26, 2011)
Joe McGarvey / Current Analysis (April 1, 2011)
Diane Meyers / Infonetics (May 9, 2011)
C97-665212-01 | © 2011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
Poll Question #1
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved.
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