Delivering Great Presentations Master of Management Program AdaptNet Cambridge College Source:...

Delivering Great Presentations

Master of Management Program

AdaptNet

Cambridge College

Source: Adapted from the work of: New Venture Challenge 2002, Waverly Deutsch, Ph. D.

MMG 693 Professional Seminar 2

No-one is a born speaker, therefore practice is critical

Apparently, when we listen to other people speak 7% of our attention is on the words used 38% of attention is on the voice And 55% is focussed on non-verbal body

language

Public Speaking


First, get the content right by answering the following five questions

Why are you speaking? define your objective(s)

What are you going to say? write down your ideas

Who are you speaking to? know your audience: refine your ideas /

content and order with this in mind


Where are you speaking? know the venue (technology, acoustics

etc) and its limitations How are you going to deliver the

material? visuals, style

First, get the content right by answering the following five questions


Delivery – going back to basics

You need to make your audience sit up and listen and capture their interest

How do you start? Capture the audiences ATTENTION

Why listen to you? Give them some tangible BENEFIT

Who are you? If necessary give them your CREDENTIALS – tell

them why you are qualified to speak on the subject


The Basics

Which way? Give the audience the DIRECTION, in short: Tell them what you’re going to tell them Tell them And then tell them what you’ve just said


As always there should be a logic to the structure of your presentation

Regardless of the type of presentation there should be a beginning middle end


From a delivery point of view the introduction should start small and build

Beginning…


Middle…

The middle will contain the bulk of your presentation Remember to use the spoken word Gradually build momentum Be aware of keeping sentences short and

changing pace to hold your audience’s attention


End…

A great presentation can be lost by a poor finish End by summarizing what you have said Make sure your ending has impact


Two Key Elements

Semantics – What you want to say Content

Syntax – How you say it effectively Structure Slides Delivery


Content

Everything you know about your subject

Does not equal your presentation


Elevator Pitch

Purpose: Catch listener’s attentionTools: Two sentencesContent: Clear statement of what you do

Make a promise, be clear engaging, and then deliver.


Selecting Content

Audience Make-up Size Interactivity

Time available

•Theme•Key take-aways•Data


Example of a 20 Minute Business Plan Pitch Theme: This is a good business investment

Elevator Pitch provides the content –purpose, tools, content

Key Take-Aways:

We solve an important problemProblemSolution

We have momentumPatents/PrototypesBeta customersManagement team

We are a good investmentMarket sizeRevenue projectionsBarriers to entry/competitive advantage

Then Ask: What do you need from this audience


Preparation is vital, and ideally you should rehearse with an audience

Don’t miss out on preparation and rehearsal even if you are short of time

Practice with your visuals and with what you plan to say If ever you are in doubt about an aspect of

your material remember: “if in doubt – leave it out!”


Prep Time

Think carefully about timing during preparation Don’t over-run It is always better to under-run than over-

run Ideally you should rehearse with an

audience Get critical and constructive feedback


Notes on Slides

Intro and Agenda slides are required Personal preference dictates reuse of agenda

slide for transitions between key points Less is more

1-2 minutes per slide minimum High information to ink ratio

Informative titles Clean 1-2 line bullets Graphics require time and explanation

Speak to the slide, don’t skip over content


Notes on SlidesLess is more. Don’t make your audience work

too hard.

Bullets are useful... But don’t write out your whole bullet. Always have

more to say than is written on your slide. Make sure you use large fonts. A rule of thumb is 18pt minimum for a small room, 28pt minimum for a large room. Use sans serif fonts (fonts which do not have little tails on the letters – exp. Arial not Times New Roman).

Simplestyle

Cleartext

Meaningfulgraphics

Greatslides


Notes on SlidesLess is more. Don’t make your audience work too

hard.

Style is important… But don’t choose complex backgrounds that

make it hard to find your content. Always use either light text on a dark background or dark text on a light background. Red and Green are bad colors for text. Always, always, always double check all spelling – nothing makes you look less professional than spelling and grammatical errors.

Simplestyle

Cleartext

Meaningfulgraphics

Greatslides


Notes on SlidesLess is more. Don’t make your audience work too

hard.

Graphics add variety...

And can make many points better than text. Keep graphics simple and always build them as you make the point of the graphic. Animation, while fun, is distracting to the audience. They stop listening to you and start trying to figure out what is going on. Avoid clipart that doesn’t help you make your point. Decorations are pure distraction

Simplestyle

Cleartext

Meaningfulgraphics

Greatslides


Delivery Styles

Educator Teaching

Academic settings

Business conferences

Introducing complex new material

Evangelist Persuading

Consultant to client

Change maker to management team

Legal settings/Some political settings

Motivator Inciting Action

Key note speeches

Motivational workshops

Political campaign speeches

Salesperson Closing the Deal

Sales calls, Trade show

Fundraising meeting

Business plan presentation

Presenter’s Role Goal Situations/Material


The Issues of the Unwritten Code

Don’t make judgments based on unstated behavior or prejudice

First impressions are important and endure Get practice at presenting to become

comfortable Be yourself Leave behind printed information related to

the key issues Establish a follow-up schedule


Delivery Tools

Voice Clarity Volume Pace

Body Language Eye contact Movement Gestures


Remember the value of silence

When in doubt say nothing The power of silence

Pause at the beginning of the presentation Pause when moving on from one point to the next A dramatic pause mid-sentence is extremely

powerful If for any reason you lose your audience’s

attention during the presentation a dramatic pause is very good way of getting them back


Useful Practice Techniques

Divide up the presentation and practice sections

Practice in front of the mirror Recruit at least two test audiences Use tools

PowerPoint’s timer Tape recorder Video


Summary Example: Selling a business plan

Content – sell the business Versus describing technology

Structure Solution to a problem Momentum evidence Return on investment

Slides 10-15 for a 20 minute presentation Graphics to illustrate product and milestones, present

financials and market size Delivery

Salesperson, closing style – make the ask! Work the transitions, especially the handoffs between team

members


Conclusions

Being able to deliver a good presentation is important but requires thought, practice and preparation

Being able to deliver good presentations is vital managers and leaders


Conclusions

First get your content right and always remember to Tell them what you are going to tell them Tell them, and then Tell them what you have told them

Think carefully about timing and impact


Conclusions

Preparation is compulsory – find a friendly but critical audience

Practice, practice, practice at every opportunity

Delivering Great Presentations Master of Management Program AdaptNet Cambridge College Source:...

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