Delivering fast and accurate name and address data Presented by: James Foster Date: 13 th February...
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Transcript of Delivering fast and accurate name and address data Presented by: James Foster Date: 13 th February...
Delivering fast and accurate name and address data
Presented by: James FosterDate: 13th February 2007
Challenges of capturing data
Complexity of Irish address data
Non-existent postcodes
Streets run through 2 areas
Resident address vs. official postal address
Inaccurate data
Poor format
Inability to deal with customers efficientlyPoor data impactingperformance and decision makingTime wasted searching on incorrect or incomplete data
Challenges for the individual
Challenges for departments
Projects are negatively impacted
Sales targets are harder to meet
Reduced effectiveness of marketing campaigns
Difficult to plan ahead accurately
Greater strain on department resources
Cost, profit and revenue
Loss of customers
Organisation reputation and brand perception
Challenges for the organisation
Data capture tools
Dublin Area Codes and the 62 Townlands
Resident preferred addresses
Ability to search on and return Gaelic addresses
Benefits of accurate address data
Confidence in the integrity of your data
Enhance database analysis
Reduce mailing wastage and postage discounts
Improve customer service
Reduce data administrative costs
Increase marketing ROI
Next steps
Speak to your account manager
Look at existing data strategy
Demos, case studies and literature available
James Foster Business Development Executive _____________________________t: +44 (0) 131 311 4607 f: +44 (0) 131 311 4601m: +44 (0) 7713 784794www.qas.com