Delivering fast and accurate name and address data Presented by: James Foster Date: 13 th February...

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Delivering fast and accurate name and address data Presented by: James Foster Date: 13 th February 2007

Transcript of Delivering fast and accurate name and address data Presented by: James Foster Date: 13 th February...

Delivering fast and accurate name and address data

Presented by: James FosterDate: 13th February 2007

Challenges of capturing data

Complexity of Irish address data

Non-existent postcodes

Streets run through 2 areas

Resident address vs. official postal address

Inaccurate data

Poor format

Inability to deal with customers efficientlyPoor data impactingperformance and decision makingTime wasted searching on incorrect or incomplete data

Challenges for the individual

Challenges for departments

Projects are negatively impacted

Sales targets are harder to meet

Reduced effectiveness of marketing campaigns

Difficult to plan ahead accurately

Greater strain on department resources

Cost, profit and revenue

Loss of customers

Organisation reputation and brand perception

Challenges for the organisation

Data collection

Web

Your Organisation

LetterPhone

Document Scanning

In Store Email

Data capture tools

Dublin Area Codes and the 62 Townlands

Resident preferred addresses

Ability to search on and return Gaelic addresses

DEMO

Online data capture

Desktop

Browser-based applications

Websites

Benefits of accurate address data

Confidence in the integrity of your data

Enhance database analysis

Reduce mailing wastage and postage discounts

Improve customer service

Reduce data administrative costs

Increase marketing ROI

Next steps

Speak to your account manager

Look at existing data strategy

Demos, case studies and literature available

James Foster  Business Development Executive  _____________________________t: +44 (0) 131 311 4607 f: +44 (0) 131 311 4601m: +44 (0) 7713 784794www.qas.com

Thank you for listening

Presented by: James FosterDate: 13th February 2007

www.qas.com