Photo by Luis Hernandez - D2k6.es - Creative Commons Attribution License https://www.flickr.com/photos/25062265@N06 Created with Haiku Deck

By Elena(Hyeyong) Park

Photo by Squire of Cydonia - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/71917754@N04 Created with Haiku Deck

Photographs have

become

a new way of

Storytelling1

Photo by Chapendra - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/63614902@N00 Created with Haiku Deck

Our society has

shifted from

communicating

by TELL to SHOW2

Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck

In 2013, 50% of Facebook News

Feed were photos, that’s a 30%

increase from 20113

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“The types of stories that we tell

when we communicate with a photo

as opposed to text are completely

different.” -Mark Zuckerberg-

4

Photo by dulnan - Creative Commons Attribution License https://www.flickr.com/photos/28896953@N08 Created with Haiku Deck

Those who read

newspapers are continuously decreasingand now a percentage

of them read

newspapers digitally5

Photo by zilverbat. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25228175@N08 Created with Haiku Deck

Humans

process visual

information

much faster

than written

information7

Photo by Steve Corey - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/22016744@N06 Created with Haiku Deck

65% learn visually6

Photo by byronv2 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/7512717@N06 Created with Haiku Deck

Research shows that

humans now have a

shorter attention span of…7

Photo by josullivan.59 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/97373666@N00 Created with Haiku Deck

8 seconds,

one less

than of a GOLDFISH

7

Photo by Federico Coppola - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/25597246@N00 Created with Haiku Deck

Internet

users today,

lack patienceand deep thinking

8,14

Photo by fatboyke (Luc) - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8264376@N03 Created with Haiku Deck

32% of Internet users abandon a site

even if it loads1-5 seconds slowly8

Photo by NTLam - Creative Commons Attribution License https://www.flickr.com/photos/76546717@N00 Created with Haiku Deck

This led to the

current

generation where

photos are the

key in getting

people’s attention

or to deliver a

message

Photo by Tsahi Levent-Levi - Creative Commons Attribution License https://www.flickr.com/photos/86979666@N00 Created with Haiku Deck

Photos can convey one’s

message, feelings or ideas 6, 10

Photo by m01229 - Creative Commons Attribution License https://www.flickr.com/photos/39908901@N06 Created with Haiku Deck

Companies, non-profit organizations and others use this TREND to their

advantage 13,15

Photo by Poster Boy NYC - Creative Commons Attribution License https://www.flickr.com/photos/26296445@N05 Created with Haiku Deck

Companies use

photos for their

advertisements and

visual marketing6,13

Photo by monaxle - Creative Commons Attribution License https://www.flickr.com/photos/27593687@N06 Created with Haiku Deck

Non- profit organizations use photos

and social media to fundraise and

to raise awareness 9, 10, 12, 13, 16

Photo by Niklas Wikström - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/40622859@N04 Created with Haiku Deck

People use photos to SHARE their message through social

media more effectively than

writing text to explain 3,6,9

Photo by martinak15 - Creative Commons Attribution License https://www.flickr.com/photos/64636777@N03 Created with Haiku Deck

Whether it is expressed a single photo,

infographic, meme, or a video,6, 10

Photos can quickly

become a

message,

symbol or a

personal story 11

“There can be no words without pictures”

-Aristotle-2

2

Image by Silvia Lonardo (flickr)

Online Resources1. "Smile: People Like Your Picture More Than Your Words." AllThingsD. March 22, 2013. Accessed June 5, 2015. http://allthingsd.com/20130322/smile-people-like-your-picture-more-than-your-words/.

2. Moritz, Donna. "The Shift to Visual Social Media - 6 Tips for Business [Infographic]." Socially Sorted. December 14, 2012. Accessed June 5, 2015. http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic/.

3. Shontell, Alyson. "Here's Why Facebook Completely Changed Its Core Feature Today [CHART]." Business Insider. March 7, 2013. Accessed June 6, 2015. http://www.businessinsider.com/heres-why-facebook-completely-changed-its-core-feature-today-chart-2013-3.

4. Isaac, Mike. "In Facebook’s News Feed Redesign, the Focus Is on the Photos." AllThingsD. March 7, 2013. Accessed June 5, 2015. http://allthingsd.com/20130307/in-facebooks-news-feed-redesign-the-focus-is-on-the-photos/.

5. "In Changing News Landscape, Even Television Is Vulnerable." Pew Research Center for the People and the Press RSS. September 27, 2012. Accessed June 5, 2015. http://www.people-press.org/2012/09/27/in-changing-news-landscape-even-television-is-vulnerable/.

6. Schaffer, Neal. "The Power of Visual Content in Social Media Marketing." Maximize Social Business. November 11, 2014. Accessed June 5, 2015. http://maximizesocialbusiness.com/power-visual-content-social-media-marketing-16465/.

7. Pilieci, Vito. "Canadians Now Have Shorter Attention Span than Goldfish Thanks to Portable Devices: Microsoft Study." National Post Canadians Now Have Shorter Attention Span than Goldfish Thanks to Portable Devices MicrosoftstudyComments. May 12, 2015. Accessed June 6, 2015. http://news.nationalpost.com/news/canada/canadians-now-have-shorter-attention-span-than-goldfish-thanks-to-portable-devices-microsoft-study.

8. Weatherhead, Rob. "Say It Quick, Say It Well – the Attention Span of a Modern Internet Consumer." Theguardian. February 28, 2014. Accessed June 5, 2015. http://www.theguardian.com/media-network/media-network-blog/2012/mar/19/attention-span-internet-consumer.

9. Barnes, Chris. "Eight Ways Non-Profit Organizations Can Maximize Their Facebook Page." The Huffington Post. May 8, 2014. Accessed June 6, 2015. http://www.huffingtonpost.com/chris-barnes/eight-ways-non-profit-org_b_5290906.html.

10. Askanase, Debra. "Infographics for Nonprofits: The New Storytelling | Social Media Strategy for Nonprofits and Businesses." Infographics for Nonprofits: The New Storytelling | Social Media Strategy for Nonprofits and Businesses. September 6, 2011. Accessed June 5, 2015. http://communityorganizer20.com/2011/09/06/infographics-for-nonprofits-the-new-storytelling/.

11. News, CBC. "Syrian Girl's 'surrender' to Photographer Caught in Heartbreaking Image." CBCnews. April 1, 2015. Accessed June 6, 2015. http://www.cbc.ca/news/trending/syrian-girl-s-surrender-to-photographer-caught-in-heartbreaking-image-1.3018051.

Resources (readings)

12. Adhikari, Abhay. "How Charities Can Use Social Media for Digital Campaigning." Theguardian. April 5, 2012. Accessed June 1, 2015.

13. Kielburger, Craig, and Marc KIELBURGER. "A Click Is Not Enough to Have Impact on World." Canoe.com. April 5, 2015. Accessed June 1, 2015.

14. Faw, Larissa. "Are Millennials Lazy Or Avant-Garde Social Activists?" Forbes. October 23, 2012. Accessed June 9, 2015.

15. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. August 20, 2014. Accessed June 1, 2015.

16. Swallow, Erica. "How Social Games Are Changing the World." Forbes. March 23, 2013. Accessed June 1, 2015.