Deliverable D7.2 Initial Cross4Health Communication Report · 2019-06-06 · Deliverable D7.2...

Deliverable D7.2

Initial Cross4Health

Communication Report

Dissemination Level: PU Deliverable Type: R

Date: 31 May 2018 Distribution: WP7

Editors: Ester Sancho, Irene Robles Contributors: Cross4Health Partners

*Dissemination Level: PU= Public, CO= Confidential, only for members of the Consortium (including the Commission services), EU-RES= Classified information: RESTRAINT UE (Commission Decision 2005/444/EC), EU-CON= Classified Information: CONFIDENTIEL UE (Commission Decision 2005/444/EC), EU-SEC= Classified Information: SECRET UE (Commission Decision 2005/444/EC)

** Deliverable Type: R= Document, Report, DEM= Demonstrator, pilot, prototype, DEC= Website, patent fillings, videos, etc., OTHER, ETHICS= Ethics requirement

Abstract: This document contains the Initial Communication Report on the Cross4Health project. Its purpose is to detail the communication and dissemination actions that all consortium partners have carried out to address the specific objectives in D7.1 during the first period of the project. This includes communication channels set up and used; events organized and attended by partners; promotional material designed; and consideration of the effect and scope of the actions carried out. Finally, information on the foreseen dissemination actions by each partner for the next period is detailed.

PROJECT Nº H2020 - 731391 Cross4Health

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DISCLAIMER

The work associated with this report has been carried out in accordance with the highest technical

standards and CROSS4HEALTH partners have endeavored to achieve the degree of accuracy and

reliability appropriate to the work in question. However, since the partners have no control over the

use to which the information contained within the report is to be put by any other party, any other

such party shall be deemed to have satisfied itself as to the suitability and reliability of the information

in relation to any particular use, purpose or application.

Under no circumstances will any of the partners, their servants, employees or agents accept any

liability whatsoever arising out of any error or inaccuracy contained in this report (or any further

consolidation, summary, publication or dissemination of the information contained within this report)

and/or the connected work and disclaim all liability for any loss, damage, expenses, claims or

infringement of third party rights.


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TABLE OF CONTENTS

TABLE OF CONTENTS ..................................................................................................................... 3

LIST OF AUTHORS .......................................................................................................................... 5

DOCUMENT HISTORY .................................................................................................................... 5

LIST OF FIGURES ............................................................................................................................ 6

LIST OF TABLES .............................................................................................................................. 6

GLOSSARY ...................................................................................................................................... 6

EXECUTIVE SUMMARY .................................................................................................................. 8

1. INTRODUCTION ..................................................................................................................... 9

1.1. Cross4Health Project ..................................................................................................... 9

1.2. WP7 Communication and Dissemination ...................................................................... 9

1.3. D7.2 Initial Cross4Health Communication Plan ............................................................ 9

1.3.1. Scope of the deliverable ........................................................................................ 9

1.3.2. Methodology of the deliverable............................................................................ 9

1.3.3. Intended audience of the deliverable ................................................................. 10

1.3.4. Relation with other WP 7 deliverables ................................................................ 10

2. COMMUNICATION DEVELOPMENT IN REPORTING PERIOD ............................................... 10

2.1. Communication objectives of the reporting period .................................................... 10

2.2. Communication Tools ................................................................................................. 12

2.2.1. Cross4Health Website ......................................................................................... 12

2.2.2. Mailing Lists ......................................................................................................... 14

2.2.3. Social Media ........................................................................................................ 14

2.2.4. Newsletter ........................................................................................................... 20

2.2.5. Press Release ....................................................................................................... 21

2.2.6. Promotional Material .......................................................................................... 22

2.3. Communication Activities ........................................................................................... 27

2.3.1. Events organized ................................................................................................. 27

2.3.2. Participation in conferences, workshops and other events ................................ 28

2.3.3. Direct contact with stakeholders (face-to-face meetings) .................................. 28

2.3.4. Communication with stakeholders (via email, social media, phone, website

form, etc…) .......................................................................................................................... 29

2.3.5. Media coverage ................................................................................................... 30

2.3.6. Liaison with other projects, networks & initiatives ............................................ 30

3. MEASUREMENT OF COMMUNICATION PLAN EFFECTIVENESS ........................................... 31


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4. CORRECTIVE ACTIONS FOR ACHIEVING THE KPIs ................................................................ 33

5. COMMUNICATION ACTIONS PLANNED FOR THE NEXT PERIOD ......................................... 33

ANNEX 1 ...................................................................................................................................... 41

I. Public Website ............................................................................................................. 42

II. Cross4Health Newsletters ........................................................................................... 45

III. Promotional Material .................................................................................................. 47


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LIST OF AUTHORS

PARTNER AUTHORS EUROB Ester Sancho, Roberto Gimenez, Irene Robles

NHT Mette Aastad, Waqar Ahmed

AV Clotilde Nadé

BIOTECYL Anna Jorquera, Mercedes Becerra

HCN Edit Sebestyén, Joanna Lane

ZENIT Juan Carmona-Schneider, Anne-Lise Hohenstatt

IS Emmy Bertholdsson

DOCUMENT HISTORY

DATE VERSION EDITORS STATUS

March 2018

0.0 Ester Sancho Draft

18 May 2018

0.1 Ester Sancho Draft

28 May 2018

0.2 Irene Robles Draft

31 May 2018

0.3 Joanna Lane and Edit Sebestyen

Final draft review

31 May 2018

0.4 Irene Robles Final version


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LIST OF FIGURES

Figure 1: C4H private website users by country ......................................................................... 13

Figure 2: C4H Public Website Analytics – page visits per country .............................................. 14

Figure 3: C4H Tweets nr of impressions ...................................................................................... 15

Figure 4: C4H Progression of number of tweets and number of followers over time. ............... 16

Figure 5: C4H Outstanding tweets examples .............................................................................. 16

Figure 6: Reach of facebook posts .............................................................................................. 17

Figure 7: Two examples of Cross4Health Facebook posts .......................................................... 19

Figure 8: Sample of the C4H Newsletter Coordination ............................................................... 20

Figure 9: Option to join C4H Newsletter as seen in the homepage of public website. .............. 21

Figure 10: Press release published on NHT webpage ................................................................. 21

Figure 11: C4H kickoff on NHT Facebook Page ........................................................................... 22

Figure 12: Team Building Web Banner (EUROB) ......................................................................... 22

Figure 13: Flyer ............................................................................................................................ 23

Figure 14: Rollup ......................................................................................................................... 24

Figure 15: 1st Open Call web banner .......................................................................................... 24

Figure 16: 1st Open Call Informative Webinar Web Banner ....................................................... 25

Figure 17: 1st Open Call Informative Webinar Web Banner ....................................................... 25

Figure 18: ECICE Web Banner ..................................................................................................... 26

Figure 19: ECICE Web Banner ..................................................................................................... 26

Figure 20: BIOTECYL Dissemination Event Web Banner ............................................................. 27

Figure 21: 1st Open Call Web Banner ......................................................................................... 27

LIST OF TABLES

Table 1: C4H Public Website Analytics - data general overview ................................................. 13

Table 2: Mailing list users ............................................................................................................ 14

Table 3: C4H Facebook & Twitter pages ..................................................................................... 15

Table 4: Description of consortium actions directly with Stakeholders ..................................... 29

Table 5: Description of consortium partners efforts with other projects, networks and initiatives

..................................................................................................................................................... 31

Table 6: Key performance indicators and current status of activities ........................................ 33

Table 7: Cross4Health Dissemination activities per consortium partner ................................... 40

GLOSSARY

ACRONYM MEANING

€ Euro

% Percent

& And

ABEIM Aerospace, Biotechnology, Energy, ICT and Medical Devices

CV Curriculum Vitae


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C4H Cross4Health

D Deliverable

EU European Union

H2020 Horizon2020

ICT Information and Communication Technology

IT Information Technology

k Kilo (thousand)

KPI Key Performance Indicator

M Month

Nº Number

SME Small and Medium Enterprise

WP Work Package

PARTNER SHORT NAME

PARTNER FULL NAME

NHT Norway Health Tech

AV Aerospace Valley

BIOTECYL Cluster de Salud de Castilla y Leon

EUROB Eurob Creative

HCN Health ClusterNET

IS Innovation Skane AB

ZENIT Zenit Zentrum fur Innovation und Technik in Nordrhein-Westfalen GMBH


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EXECUTIVE SUMMARY

This report compiles the results and status of the communication and public display of

Cross4Health and its elaborated materials, number of followers in media networks and specific

actions for projects promotion from M1 to M9.

The document summarises the execution of the previously accepted dissemination plan, the full

design, creation and diffusion of publicity materials, as well as the active participation in

specialized media. In particular it covers how it is ensured that all the entities that could be

interested in Cross4Health (SMEs, entrepreneurs or even investors) are well-informed about the

project and able to take part in it. The promotion and dissemination activities of the 1st Open

Call are specifically reviewed. The report also presents the (i) promotional and communication

activities of project level and other local events, (ii) elaborated and disseminated promotional

materials of Cross4Health, (iii) the appearance in specialized media, blogs and social networks,

(iv) the contacts made with stakeholders using various channels. Social media management is

also described.

Within the reporting period D7.1 The Communication plan was developed, which was followed

by the present D7.2 Communication report. The Cross4Health website (public and private) was

launched in M1, and since then its structure, content and design was continuously updated to

make it even more user friendly. Within the private website 116 users (representatives of our

target groups), and 38 experts (potential jury members at C4H events and external evaluators

in the open calls) registered. The public website had 5727 unique visitors, and the number of

visits is continuously growing. The mailing list for newsletters has 116 contacts so far. The 2 key

social media accounts were created in M2: Facebook and Twitter where posts and tweets are

shared regularly. Newsletters that consist of various news items will be regularly published; so

far there were 3 issues circulated by E-mail and populated on the website. Relatedly several

promotional materials were developed both at project and partner levels. Between M1-M9 a

total of 7 events were organised locally and at project level. The main project events in this

period that required targeted communication and dissemination actions from all the partners

were the Toulouse ECICE, the 1st Team Building Event, and the 1st Open Call. The project was

also presented and disseminated in a few events organised by external parties. Contacts with

key stakeholders are made via face-to-face meetings organised by cluster partners, via E-mails

using specific mailing lists of networks of the consortium partners, phone, social media, own

website, and other media appearance in specialized media. Informative webinar was a special

tool to disseminate information about the 1st Open call to stakeholders. Liaisons with other

related projects, networks, and initiatives are not only help promoting the project and its agenda

but involving stakeholders outside of the consortium with the goal of enlarging its scope and

multiply the effects of dissemination. Communication and dissemination activities of the next

period are also planned and summarised.


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1. INTRODUCTION

The aim of this first section is to briefly present the Cross4Health project, the WP7

Communication and Dissemination and its deliverables, and the structure, methodology and

objectives set for the dissemination of the project.

1.1. Cross4Health Project

The focus of Cross4Health is to move beyond of the state-of-the-art practice of regional clusters,

by unlocking the crossover potential of innovations developed in the aerospace and energy

sectors for utilisation in the health sector. Specifically, by facilitating collaboration with SMEs

from Biotechnology, ICT and Medical Devices – an ABEIM collaboration. The purpose is to

generate innovative solutions, business models and work-flows that enhance patient-centered

personalized care for tackling societal challenges in health. This will be delivered through

crossover value chains and networks in which the evolving Medical Devices sector is likely to be

the primary interface with end-users.

The mechanisms envisaged for ensuring this purpose are based on the concept of Open Calls

and specific related events (Ideas Contest Events, Hackathons, Workshops, etc.).

1.2. WP7 Communication and Dissemination

The first objective of WP7 is to disseminate the project information to all relevant entities and

other stakeholders, while at the same time aiming to maximise the profile of the project and

associated publicity all Cross4Health events, workshops and activities. Towards this aim, WP7

involves the design, implementation and execution of dissemination methods which involve the

collaboration of all consortium partners to ensure that all entities that could be interested in

Cross4Health (including SMEs, entrepreneurs or even investors) are well-informed about the

project and able to take part in it.

The second objective of WP7 is to procure the necessary IT support tools that the project needs,

such as the main project website (both private and public) and social media accounts. These

tools support Cross4Health to carry out its communication and dissemination activities

throughout the project.

1.3. D7.2 Initial Cross4Health Communication Plan

1.3.1. Scope of the deliverable

The scope of this deliverable is to present the communication activities performed by all project

partners during the first 9 months, keeping in mind the guidelines established for the consortium

partners in the D7.1 Cross4Health Communication Plan and Public Webpage and the objectives

to be achieved through the project communication.

1.3.2. Methodology of the deliverable

The strategy followed by the members of the consortium by the first 9 months is completely in

accordance with what was planned within the D7.1. Target groups and goals have been defined

by the partners in order to create messages that clarify their intent which will enable continuity


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in the stakeholder dialogue that all the Cross4Health members are engaged in. In particular, one

of the main objectives of Cross4Health communication activities is to generate interest among

targets (mainly SMEs) through communication tools, which will be developed and explained in

one of the following sections. Finally, these tools will serve the named objectives through

communication activities which will also be developed within this deliverable.

1.3.3. Intended audience of the deliverable

Deliverable 7.2 is public and will try to reach a relatively broad audience. The first logical target

is the European Commission, since it has to be informed of all the development of the

Cross4Health project. Similar EU projects are to a lesser extent also targeted in order to permit

the discussion and the sharing of good practices between European project managers.

Eventually, potential stakeholders such as SMEs will benefit from this deliverable to be informed

of all communication channels used by the consortium members.

1.3.4. Relation with other WP 7 deliverables

This deliverable is closely related to the following deliverables:

D 7.1: The deliverable D7.1 can be understood as the basis of D7.2 since it is the whole

communication plan of the project. D7.2 is written in line with what has already been said within

the D7.1.

D 7.3 and D7.4: These two deliverables are respectively the mid-term and the final Cross4Health

communication reports, and are gathering the data which provide a conclusion to the actions

and activities planned through the D7.2, as well as a checking of the used communication

instruments.

2. COMMUNICATION DEVELOPMENT IN REPORTING PERIOD

2.1. Communication objectives of the reporting period

Cross4Health is using a systematic and planned approach to communication. The overall aim of

communication and dissemination is to promote project actions and its results, by providing

targeted information to multiple audiences (including the media and the public), in a strategic

and effective manner. This involves engaging in a two-way exchange with the target group while

aligned with the grant agreement. This is a general expectation for such large scale European

initiates.

The specific aims for our target groups are:

• To create awareness in relevant sectors of the need for interesting technologies that

can help create new medical devices for use in healthcare.

• To support understanding of new and upcoming technologies from different sectors

that could inform new medical devices.

• To engage a critical mass of innovative SMEs to use the new technologies that have

transfer and utilisation potential

• Stimulate collaboration with other relevant EU projects

In the first phase of the project (M1-M9) the project worked to deliver:


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• Awareness - To make our target groups aware of Cross4Health, its overall aims, its

activities (like for SMEs, entrepreneurs or even investors) by general communication

activities and messages that were relevant to the entire target audience of the project.

o Website, E-mails, social media, publicity materials, newsletters, blogs etc. all

served to achieve this goal.

• Understanding - To make our target groups understand more deeply what

Cross4Health does, what opportunities and services it offers in what support

framework.

o This is the area where sending targeted information using the relevant channels

and project and partners level specific events were the most useful.

To promote awareness and build understanding, the project sought to share project information

to all relevant stakeholders and to achieve the maximum publicity and spread of Cross4Health

main activities and events during this period. Specifically, for the 1st Idea Contest Event in

Toulouse, the 1st Team Building event, and the 1st Open Call.

The specific practical steps undertaken were:

1) To develop the basic guiding documents for WP7

a) The overall communication plan (D7.1) for the project to guide the communication and

dissemination activities throughout the project timeline highlighting the key messages

to use in communication by the Consortium, the designed project identity and branding,

promotional materials plans, and monitoring activities.

b) The action plans to guide monthly project level communication and dissemination

c) The event plan to follow during the course of the project

2) To set up the IT background of the project

a) The project website

i) Public part for the general target groups

ii) Private part for consortium partners, external evaluators, interested SMEs (and in

the future sub-granted SMEs)

b) Other IT supporting tools

3) To set up social media accounts

4) To design and create the project publicity materials

5) To promote the project during the respective period using the various channels and tools

a) general information about Cross4Health

b) intensified targeted promotion and dissemination of Cross4Health events until M9

c) intensified targeted promotion and dissemination of the 1st Cross4Health Open Call.

Guided by its basic documents (the project plan in the Grant Agreement and the WP7

Communication Plan) the target groups for Cross4Health were well-informed about the project

and were able to engage in its activities, events and preparation for the 1st Open Call. The

communication and dissemination activities were pursued in several interrelated domains: the

IT background, social media appearances and the events organised according to the event

calendar.


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2.2. Communication Tools

An overview of the communication tools used by Cross4Health Consortium Partners during the

reporting period (M1-M9) in order to increase the visibility of the project is provided in this

section.

2.2.1. Cross4Health Website

The Cross4Health website was launched in M1 of the project and it is hosted at:

https://www.cross4health.eu/.

It is the cornerstone of the Communication Strategy, where all relevant information and

documentation related to the project is gathered and shared. This enables us to inform our

stakeholder communities about the development of the project and latest news, while at the

same time attracting new users or potential visitors.

Cross4Health Web has two separated sites for two specific purposes:

1) Public Website is a means of conveying all project information to a wide range of

audiences. It was conceived as the main project point of reference for any possible

interested actor.

2) Private Website can only be accessed after being registered, validated and logged. A

different private site has been designed for each different profile of visitor. At present

there are 2 profiles running:

a. Admin (Consortium partners)

b. User (participants who want to join the project)

As the project evolves, further profiles will be implemented if necessary. Through the

private part and depending on the visitor's profile, it is possible to carry out actions such

as: applying for an open call or event in the case of users, or managing all the proposals

received, checking their eligibility, etc. in the case of admins.

The Cross4Health website has been continuously updated with new content and structure.

Additional sites and been linked and functionalities extended as demand requires:

• Information and Registration sites for Cross4health Events: Toulouse ECICE.

• Information and Registration sites for 1st Open Call.

• Registration to become a Cross4Health External Expert Site.

• Information and Registrations for Team Building Event.

• At present, we are working on the development of a blog to post the most interesting

news related to the project.

ANALYTICS:

The website is monitored using AWStats. The data available dates from November 2017 and

covers almost the whole 9 months of this reporting period.

PRIVATE WEBSITE:

According to the data retrieved from the back end of the Cross4Health website, there are a total

of 116 users registered and engaged to the project (SMEs, research centers, etc.). Additionally,

through the Cross4Health Call for Experts site we have received 38 CVs from experts who want

https://cross4health.eu/contest-event.html

https://cross4health.eu/call4experts.html

https://cross4health.eu/team-building.html


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to participate in large events and become C4H Jury members and 56 CVs from experts who want

to participate as external evaluators during the Open Call evaluation process.

Figure 1: C4H private website users by country

PUBLIC WEBISTE:

Since the beginning of the project C4H public website has attracted 5,727 unique visitors. In the

following Table 1 can be seen how the number of visits to the website has gradually increased

as the project activity intensified.

Unique visitors Number of visits

Month 2017 2018 2017 2018

Jan 622 959

Feb 932 1359

Mar 1020 1433

Apr 1317 1763

May 1311 1539

Jun

Jul

Aug

Sep

Oct

Nov 123 227

Dec 402 615

TOTAL per year 525 5202 842 7053

TOTAL 5727 7895 Table 1: C4H Public Website Analytics - data general overview

Italy France Spain Israel

Germany Austria Finland United Kingdom

Greece Switzerland Turkey Estonia

Portugal Norway Netherlands Denmark

Sweden


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Analyzing the visits received by countries we have detected that there is a great variation

between 2017 and 2018, in any case the most frequent visitors are from Spain and France.

Figure 2: C4H Public Website Analytics – page visits per country

2.2.2. Mailing Lists

Once registered on the C4H website, users become part of a specific C4H mailing list. Through

C4H' s mailing list, only project-related information of great interest to users is sent, such as

notices about the end of the period to apply for the open call or the possibility of participating

in any C4H event.

For the first 9 months, only users registered on the C4H website received the C4H newsletter

that the project elaborates monthly. In May 2018, a specific section has been added to the

Homepage of the CROSS4HEALTH website so that anyone interested can enter their email and

join the newsletter mailing list.

Field Data

Newsletter mailing list 116

Table 2: Mailing list users

2.2.3. Social Media

Social media profiles play a promotional role for the project and aims to increase the visibility of

the project to a wide range of audiences. Their popularity, ease of access and rapid information

flow identify them as very effective online dissemination tools.

Twitter and Facebook accounts were both launched during October 2017 (M2) and are regularly

updated with posts and different publications related to the project activities, achievements and

other possible news that might be of interest to our stakeholders.

The table below presents the number most important indicators related to the Social Media, so

far.

0 1000 2000 3000 4000 5000 6000 7000 8000

Spain

France

United States

Norway

Greece

Spain France United States Norway Greece

Nr. Pages visited 7616 919 543 528 440


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FIELD FACEBOOK TWITTER

Project

Month of

creation

M2 M2

URL

https://www.facebook.com/Cross4Health/

https://twitter.com/Cross4Health

Status 32 followers, 31 likes 29 tweets, 109 followers,

Table 3: C4H Facebook & Twitter pages

• TWITTER

The analysis of the C4H Twitter profile was done according to the Twitter Analytics data.

In early 2018, a greater effort was made to communicate, particularly through Twitter.

According to the analyzed data, the impact of the published tweets has a strong correlation with

the most important events carried out, i.e. the ECICE of Toulouse (Feb-2018) and the closure of

the first Open Call (May-2018).

Figure 3: C4H Tweets nr of impressions

Further analysis on the rate at which the followers for the Cross4Health project have increased

in Twitter was performed and is shown below:

0

5000

10000

15000

20000

25000

Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18

Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18

Tweet Impressions 3924 1418 105 2639 19200 10400 11100 23500

https://twitter.com/Cross4Health


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Figure 4: C4H Progression of number of tweets and number of followers over time.

Hereunder can be seen a couple of examples of the most outstanding tweets.

Figure 5: C4H Outstanding tweets examples


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• FACEBOOK

The Cross4Health Facebook page is not updated as frequently as Twitter. It’s updated with posts

about the relevant events happening in the project like: 1st Idea Competition, 1st Open Call

launch and closing, Team Building event and Informative Webinar. A list of all post below:

Figure 6: Reach of facebook posts

Screenshots of our most popular posts are seen below:


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Figure 7: Two examples of Cross4Health Facebook posts


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2.2.4. Newsletter

The C4H Newsletters is also considered as a main dissemination tool to spread the latest news

about the project work and progress.

Our newsletter typically contains two types of news:

• Project news: these are developed by the consortium partners and typically informs

about the C4H initiatives, as well as the project achievements, etc. in order to raise

awareness and encourage stakeholders to engage in the project

• Short news: in this section we share news from other projects, organizations or specific

media that can be interesting to our audience.

A Newsletter Coordination Excel sheet is used for the planning and follow-up of contents and its production. It is available in the owncloud for all partners for consultation and suggestions.

Figure 8: Sample of the C4H Newsletter Coordination

There are also templates for the Project News and Short news in order to ease the Newsletter

production for all partners.

During the reporting period (until March 2018) we have developed 3 different Newsletters. The

first one was published at the early beginning of February in order to introduce the project and

another at the end of February announcing the ECICE in Toulouse. The 3rd one was published in

April 2018 and we are currently working on this month Newsletter.

As aforementioned, there are currently 116 users subscribed to our newsletter. The recent

development of including an option for any interested visitor of the website to join our

newsletter is expected to increase this number and increase the dissemination possibilities

offered through this channel.


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Figure 9: Option to join C4H Newsletter as seen in the homepage of public website.

2.2.5. Press Release

One press release about the Cross4Health Kickoff was published on the Norway Health Tech

Website 25.10.2017. http://www.norwayhealthtech.com/news/cross4health-successful-kick-

off/ It was disseminated in NHT Social Media Channels:

Figure 10: Press release published on NHT webpage

http://www.norwayhealthtech.com/news/cross4health-successful-kick-off/

http://www.norwayhealthtech.com/news/cross4health-successful-kick-off/


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Figure 11: C4H kickoff on NHT Facebook Page

2.2.6. Promotional Material

Below we present some of the promotional materials which the consortium partners have used

to disseminate and gather interest on the Cross4Health project, its events and Open Call. These

materials have been promoted through mailing lists, Facebook and Twitter posts, as roll-ups or

fliers, depending on the event and opportunity. A more complete collection of the promotional

material used by each partner is included in Annex 1.

Figure 12: Team Building Web Banner (EUROB)


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Figure 13: Flyer


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Figure 14: Rollup

Figure 15: 1st Open Call web banner


25

Figure 16: 1st Open Call Informative Webinar Web Banner

Figure 17: 1st Open Call Informative Webinar Web Banner


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Figure 18: ECICE Web Banner

Figure 19: ECICE Web Banner


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Figure 20: BIOTECYL Dissemination Event Web Banner

Figure 21: 1st Open Call Web Banner

2.3. Communication Activities

2.3.1. Events organized

During the first 9 months of the project, the Cross4Health consortium members developed a

total of 6 events. These events where aimed at presenting the C4H project to interested parties

(SMEs, entrepreneurs, stakeholders, hospitals, healthcare institutions, etc.).

- IS organized an event on the third of September to present the recently launched project

to stakeholders and interested parties.


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- On October 1st IS organized a ‘Finding and Need Specification Workshop’ where

stakeholders were invited in order to identify some of the most pressing health-care

related needs. The goal was to discern possible challenges for the Cross4Health Open

Calls.

- On October 20th IS organized a workshop for Cross4Health stakeholders.

- NHT organized on November 7th, 2017 a ‘Pumps and pipes workshop’ in Stavanger. The

audience were mainly stakeholders, as the event’s goal was to gather them to drive idea

creation and matchmaking.

- BIOTECYL developed a Matchmaking event for Cross4Health on February, 9th, 2018. This

event was organized in collaboration with ICE (Enterprise Competitivity Institute) (≈ 40

attendees).

- NHT presented Cross4Health in their NHT Funding Seminar, on 1st March, 2018.

2.3.2. Participation in conferences, workshops and other events

The Cross4Health consortium members also disseminate the project in external events,

organized by external parties. This broadens the scope of our reach at a regional, national and

even international level. 4 events were attended and used for dissemination until the end of

March.

- On December 5th, 2017 NHT presented the Cross4Health Project during their NHT

Members Christmas Party (≈ 80 attendees).

- During the Norwegian Research Council’s H202 conference on January 16th, 2018, NHT

presented the project’s structure and goals. (≈ 200 attendees).

- BIOTECYL presented Cross4Health to their cluster members and other interested parties

during their Cluster Assembly and posterior Open Doors day, on March 6th, 2018.

- BIOTECYL presented Cross4Health during the Interclusters Meeting in Zaragoza, in

March 20th, 2018.

2.3.3. Direct contact with stakeholders (face-to-face meetings)

Partner What Location When Description

BIOTECYL Open Doors

Meeting

Spain 6 March 18 Project

dissemination in

BIOTECYL’s Open

Doors Meeting

NHT Waffle Hangout Norway 26 Apr 2018 Dissemination of

open Call for

members of

Medical Growth

House

NHT Christmas

Gathering

Norway 5 dec 18 Introduction and

dissemination of

the project as


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acceleration

program in NHT

NHT Funding

opportunities

seminar

Norway 1 March 18 Dissemination of

the Cross4Health

project as funding

opportunity for

NHT members

NHT Technoport

conference

Norway 28 feb 2018 Dissemination of

the project.

NHT Health in Horizon

2020

Norway 16 jan 2018 Dissemination of

the project at

event hosted by

Norwegian

Research Council

ZENIT Horizon 2020

Conference,

Successful R&I in

Europe

Germany 15 March 18 Dissemination of

project and copies

of info in

conference folder

Table 4: Description of consortium actions directly with Stakeholders

2.3.4. Communication with stakeholders (via email, social media, phone,

website form, etc…)

Apart from the direct contact with stakeholders as described above, consortium partners have

made continuous efforts to keep in touch and inform stakeholders via email, social media, phone

or website. We can highlight specific actions regarding dissemination activities through mailing

lists, webinars, social media groups.

Mailing lists

Sending information to mailing lists with a specific interest for the Cross4Health activities and

topics is an effective way to reach and inform a broad audience about the project’s activities

and open calls. Some examples of the efforts done by partners on this respect are:

• ZENIT emailed the Healthcare experts of the Enterprise Europe Network on 26th January

2018, reaching the list’s 170 members.

• EUROB sent information on Cross4Health Team building events to TicBiomed newsletter

on 15th March 2018, reaching both SMEs and experts for the promotion of the

Cross4Health organized events.

• All consortium partners have regularly emailed the members of their respective clusters,

effectively disseminating information on Cross4Health to interested parties.


30

Webinars

Webinars have been used in Cross4Health Project as an informative tool for SMEs and other

interested stakeholders, who have been able to sign up prior to the date thanks to the

aforementioned efforts of disseminating the project via email.

• The 1st Informative Webinar was given by BIOTECYL on 18th March 2018, covering the

explanation and information on the Cross4Health 1st Open Call.

• In April 2018, a 2nd Informative Webinar was again offered by BIOTECYL on the same

topic.

• An additional webinar on the 1st Open Call process, requirements and opportunities was

given by EUROB on the 20th April 2018.

Social media groups:

• Part of the LinkedIn group of the Sector Group Healthcare of the Enterprise Europe

Network, comprised of around 700 members.

• All other social media efforts including Facebook posts, tweets, retweets, shares and

likes as described in above sections are not included here, but nevertheless contributed

to the contact with interested stakeholders.

Although there is currently no record of phone call conversations by partners with interested

parties it must be noted that all members of the consortium have presented, discussed and

informed about Cross4Health project on a regular basis with stakeholders, members of their

clusters or of local entities. This also has had an important positive impact on the communication

of the Cross4Health activities.

2.3.5. Media coverage

• IS published the Open call challenges and information on the Materials BusinessCentre

webpage.

• ZENIT published a public article on LinkedIn about the Cross4Health project on 23rd

January 2018, which had received 27 views by the 20th February.

• EUROB - Cross4Health Team Building event was advertised in Planetic website, a Spanish

technology platform for the adoption and dissemination of electronic, information and

communication technologies.

2.3.6. Liaison with other projects, networks & initiatives

Partner Who When What

NHT Innlandet Hospital, Hamarregionen

development, Terningen Network,

VR/AR Association, VR Forum

Innlandet

2 March

2018

Collaboration to engage

challenge owners from the

hospital in joint satellite event

with Hamarregionen

development


31

NHT Norway Pumps and Pipes, Validé,

University of Stavanger, Stavanger

Næringsforening, Kind Group,

NSCC, Statiol, IRIS, Siemens

Healthineers, Norwegian Smart

Care Cluster

7 Nov

2018, 23

Jan 2018

Collaboration in Open

innovation Space Workshop in

Stavanger, Norway. Using

their network to get more

SMEs engaged

NHT GCE Node, EYDE Cluster, GCE

Subsea, NCE Media,

Innovation Norway

17 Apr

2018

Explore collaboration

opportunities and how to best

disseminate the Cross4Health

opportunities all around

Norway (outside Oslo),

engaging the SMEs

constituency from other

clusters.

NHT NIFRO – Norwegian Space Industry

Forum, Norsk Romsenter

13 Feb

2018

Attendance of the Yearly

Seminar of NIFRO -

collaboration to approach

SMEs and other actors in the

aerospace industry in Norway

to engage them in the team

building and other events of

Cross4Health.

NHT Norwegian Research Council and

Innovation Norway

27 Apr

2018

Discussions on how

Cross4Health can be included

in their communication

towards SMEs and future

collaborations in Open

Innovation Spaces and

Satellite events

Table 5: Description of consortium partners efforts with other projects, networks and initiatives

3. MEASUREMENT OF COMMUNICATION PLAN EFFECTIVENESS

In this section we refer back to each of the KPIs established in D7.1 and evaluate the

performance for each of them from September 2017 through to May 2018. The results are

summarized in the following table.

Key Performance Indicator Measure of effectiveness

Website

One Project Website Website launched in Month 1, hosted at:

https://www.cross4health.eu/

https://www.cross4health.eu/


32

Website updated regularly to reflect

upcoming events and open calls.

At least 100k visits by the end of the project By the time of writing this report, the public

website has been visited by:

- 5727 unique visitors

- 7895 total visits.

The private website currently has 116 users.

Social Media

Three Social Media channels Twitter: 29 tweets, 109 followers

Facebook: 32 followers

LinkedIn: A public LinkedIn profile has not yet

been published for the Cross4Health Project,

since it has not been considered as relevant

for the first stage of the project, compared to

the more massive social media

communication channels Facebook and

Twitter.

More than 2k followers in Twitter account Twitter: 109 followers

Dissemination events and actions

At least 15 In the first 9 months there have been a total

of 6 dissemination actions and events. All

partners have already planned various more

events in upcoming months.

Having already planned various future

events, the consortium is on track to reach

the minimum of 15 events as planned.

Public Deliverables

All Public deliverables published in project

website and project social media

D3.1 and D4.1 are already available in the

“About Us” section of the CROSS4HEALTH

website and all upcoming public deliverables

will continue to be included in this section

when completed.

Newsletters

At least 24 newsletters In the first 9 months of the project there have

been a total of 3 newsletters so far. The rate

of publishing of the newsletters will be

increased in order to reach the expected

result.


33

At least 1000 subscribers to newsletter There are currently 116 subscribers to our

newsletter. This number is expected to

increase through the recent action of making

the registering process to our newsletter

public.

Table 6: Key performance indicators and current status of activities

4. CORRECTIVE ACTIONS FOR ACHIEVING THE KPIs

Communication activities are on track and have served their purpose. To reach our KPIs we will

focus on corrective actions complementary to the communication activities.

As mentioned above, some communication actions will be enhanced in the following months

and towards the second open call in order to further increase the dissemination capacity of the

Cross4Health Project. Some of these include:

• Increase the number of publications and promotional material published on Twitter and

Facebook, as well as an active participation of all partners sharing these materials. This

can allow for a rapid increase of followers nearing Open Call period and throughout the

rest of the duration of the project.

5. COMMUNICATION ACTIONS PLANNED FOR THE NEXT PERIOD

Norway Health Tech

WHAT WHEN WHY WHERE WHO

NHT General

Assembly

12 Jun 18 Yearly opportunity to

create interest for the

project

Oslo,

Norway

NHT

Members

Waffle Hangout TBD Dissemination Oslo,

Norway

NHT

Members

and

Medical

Growth

House

network

Presentations Continuously Interest for the project At the

different

meeting

places, we

present our

cluster. The

project is

always

presented

NHT

Members

and

Healthcare

sector,

Universit-

ies etc.


34

as one of the

acceleration

programs

our

members

should take

interest in.

Christmas

Gathering

Dec 18 Yearly opportunity to

create interest for the

project

Oslo,

Norway

NHT

members

and

network

Social media Ongoing Create interest for the

project

Online NHT and

C4H

network

Aerospace Valley


Participation to

a Summer

University on

eHealth

July, 4th To present the

Cross4Health project to

local ecosystems

Castres,

Tarn, France

Castres-

Mazamet

Technopole

Featuring news

and information

about

Cross4Health

events and open

calls on AV

website

Ongoing Disseminating

information about

Cross4Health to the

visitors of AV website and

members of the AV

cluster.

Online AV

Promotion of

Cross4Health

Project to

Cluster

members

Ongoing Maintaining cluster

members informed about

our project, events,

opportunities, open calls,

for a broad engagement

of stakeholders and

interested entities.

Social

media,

mailing lists,

phone, in

person

AV

ZENIT


Promotion of

Cross4Health

through

Ongoing, and in

November 2018

To disseminate

information about

cross4Health project and

Online,

mailing lists

ZENIT


35

Newsletter of

the Clusters in

North-Rhine

Westphalia,

Germany

for Open Call

promotion

Open calls to interested

parties and potential

applicants

Promotion to

Enterprise

Europe

Network, and

particularly SG

Healthcare

Ongoing To promote Cross4Health

actions and potential and

distribute information

about C4H Open Call

Online ZENIT

Social Media

Dissemination

Ongoing Regular updates on

LinkedIn, XING, Facebook

and Twitter will help

spread the word and

impact of Cross4Health

Online ZENIT

Update Zenit

Website with

relevant

information

about

Cross4Health

project

Ongoing/when

scheduled

Promotion of the

organized Cross4Health

events and Open Calls on

Zenit website will help

reach a broader audience

and increase participation

Online ZENIT

Promotion of

Corss4Health

Project through

ZENIT’s

newsletter

Ongoing/When

scheduled

Including information on

Cross4Health news and

events on ZENIT

newsletter will reach

stakeholders and relevant

potential applicants

Online ZENIT

Direct contact

with cluster

members

Regularly Opportunity to inform,

answer questions and

effectively disseminate

information about

Cross4Health and

promote collaboration

Düsseldorf ZENIT

Promotion of

Cross4Health at

Medica

Brokerage Event

12-15 November

2018

Contact with interesting

and interested companies

and the opportunity to

promote Cross4Health at

the leading international

trade fair for the medical

sector

Düsseldorf ZENIT


36

Cluster de Salud de Castilla y León


CROSS4HEALTH

workshop for

medical devices:

Design thinking

& end-users

journey mapping

4th quarter 2018 To drive idea creation for

following Open Call and

intersectoral contact and

collaboration

Castille and

Leon

BIOTECYL

/RTDI

Dissemination

Events

1st quarter 2019 Broaden communication

scope and reach

Castille and

Leon

BIOTECYL

Website

dissemination

Constant Project and events

dissemination

Online BIOTECYL

Social media

dissemination

Constant Project and events

dissemination

Online BIOTECYL

External parties’

events

dissemination

TBD Project and events

dissemination

TBD BIOTECYL/

TBD

Eurob Creative


Promotion of

Cross4Health

Second Open Call

through AMETIC

newsletter

November 2018 Spread word of C4H

project to technological

associations in Spain

Online

(mailing list)

EUROB

Promotion of

Cross4Health

Project and

Second Open Call

through

TicBiomed

newsletter/websi

te

November 2018 Spread the word of C4H

projects and upcoming

Open Call to potential

applicants

Online

(mailing list)

EUROB

Promotion of 2nd

Open Call through

La Salle Business

School Newsletter




applicants

Online

(mailing list)

EUROB


37

Dissemination of

Project events

and opportunities

on social media

Ongoing Disseminate project aims

and events to a broad

audience

Online EUROB

Promotion of 2nd

Open Call on

Planetic

Newsletter




applicants

Online

(mailing list)

EUROB

Update website

with information

of C4H events and

activities

Ongoing/when

schedule

Disseminate the events

organized and promote

registering

Online EUROB

2nd Open Call

Winners

published on

website

When schedule Inform, promote and

disseminate C4H activities

Online

(project

website)

EUROB

Health ClusterNET


Promotion of the

project, planned

events and

second open call

June 20-21 2018 The ESI Funds for Health

project has 6 thematic

workshops for ESIF

managing authorities and

beneficiaries. HCN is the

lead partner for ‘Research

& Innovation’ and will use

this to profile C4H and

engage ESIF managing

authorities specifically

Breda HCN

Featuring

Cross4Health

project on a

separate page in

HCN website, and

in the context of

3 fields of

expertise of HCN:

'Clinic-industry

cooperation',

'Patient-oriented

health care and

Ongoing

Disseminate general

information about the

project (context and

content) to HCN website

visitors interested in

health innovations, EU

funds for health, regional

development, local health

economies, and health

inequalities

On-site,

Remote

(HCN

website)

HCN


38

'Stimulating local

health

economies'

Promoting

Cross4Health

actions via

regular news

items in HCN

website (e.g.

results of the 1st

call, the

acceleration

period, Open

Innovation

spaces, Local

node events,

innovative

webinars, 2nd

Open call, Idea

contest,

Hackathons, Boot

camps for young

innovators, UNIV-

SME

Competition)

Ongoing

HCN site visitors (see

above)

On-site,

Remote

(HCN

website)

HCN

Publishing further

news items will

be published on

project

publications,

results when

timely

Ongoing HCN site visitors (see

above)

On-site,

Remote

(HCN

website)

HCN

Publishing C4H

newsletters on

HCN website

linked to news

items/Circulating

Cross4Health

Newsletters

When

Cross4health

Newsletters are

published/every

semester using

the HCN contact

database by E-

mail

Disseminate project

information to HCN

contacts from health &

social sector, European

regions, regional

development agencies,

the health inequality field,

health related R&D

organisations,

universities, international

(network/umbrella)

Europe, E-

mail

HCN


39

organisations from the

health field, SMEs, fields

of management,

economy, technology,

innovation, financing,

strategy development

Writing blog

articles based on

HCN theoretical

work in the

project

Linked to HCN

key tasks &

Deliverables

Disseminate learning of

Cross4Health to website

users

On-site,

Remote

(HCN

website)

HCN,

EUROB

HCN is also responsible for the standard review procedure for all the texts and documents of

Cross4Health that will be shared publicly. When completing key project materials to be

published on the project website or in social media, the final steps includes editing and proof-

reading by HCN.

Innovation Skåne


Satellite events

recognation

Aug/sep/oct

(for Is events)

Pending for

project

partners

Spread knowledge and

interest of participation

regarding C4H satellite

events.

Email

Social media,

webpage

End users,

SMEs

Second open call

and team building

Oct 2018 – Jan

2019


interest of C4H. Raise

and create interest for

participating in the

second open call and

the team building

events

Email, social

media,

webpage,

newsletters etc.

SMEs

(experts

for the

team

building

events)

C4H session

during other

meetings/events

Pending (we

will make a

inventory of

fall/winter

events and

meetings in

our region)


interest of C4H.

Direct contact SMEs,

Need

owners,

Students

etc.


40

Webinars

recognation

Pending

(dates for all

planned

webinars?)


interest of participation

regarding C4H

webinars.

Email, social

media,

webpage,

newsletters etc.

SMEs,

clusters, IS

employees,

IS network

Is webpage

update

Ongoing Keep the C4H part of IS

webpage updated with

information, events etc.

IS Webpage SMEs,

clusters, IS

network, IS

employees

C4H recognation Ongoing Spread knowledge

about the whole project

C4H

Email Clusters

and IS

network

Table 7: Cross4Health Dissemination activities per consortium partner


41

ANNEX 1


42

I. Public Website

Public Website main page


43

Cross4Health website – Open Call page


44

Cross4Health public website – Event advertising


45

II. Cross4Health Newsletters

Cross4Health Newsletter February 2018

Cross4 Health first newsletter


46

Cross4Health Newsletter April

2018


47

III. Promotional Material

Eurob

Material .1 Cross4Health – Web Banners-up

Descriptio

n

In order to promote the different Cross4Health initiatives, different Web

Banners have been developed for promotional purposes. All have been shared

through social media or in other related media. Hereunder are collected several

examples.

Item 1st European Ideas Contest in Toulouse:

1st Team Building Event:

1st Open Call Promotion:


48

BIOTECYL

Material .1 Cross4Health – Web and Social Media Banners-up

Descriptio

n

In order to promote the different Cross4Health initiatives, different Banners

have been developed for promotional purposes. All have been shared through

social media or in other related media. Hereunder are collected several

examples.


1st Satellite Event BIOTECYL:


49

BIOTECYL

Material .1 Cross4Health – Dissemination Fact Sheet (BIOTECYL Version)up

Descriptio

n

A modified Fact Sheet was printed and used for the 1st Open Call dissemination

Item


50


51

Norway Health Tech

Material .1 Cross4Health Flyer

Description A general flyer with information about the project, open calls and big events

were developed to disseminate the project in our premises and at various

events.

Item

Norway Health Tech

Material Rollup

Description Rollup design for printing made in advande of the 1st Idea Competition in

Toulouse. The rollup is general for the project and meant for dissemination at

our premises and events where the project will be presented.


52

Item

Aerospace Valley

Material .1 Cross4Health – Web Banners-up

Descriptio

n

In order to promote the different Cross4Health initiatives, different Web

Banners have been developed for promotional purposes. All have been shared

through social media or in other related media. Hereunder are collected several

examples.

The ones below were used to promote meetups and events organised by AV for

Cross4Health project.



53

1st Satellite Event:

Comment recevoir jusqu'à 60k € pour

financer votre diversification santé ?

Meetup, Toulouse

06 Mars 2018 - du 17:00 au 19:00

Aerospace Valley

Material .2 Cross4Health – Dissemination Fact Sheet

Descriptio

n

A Fact Sheet was printed and used for the 1st Open Call dissemination


54

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Deliverable D7.2 Initial Cross4Health Communication Report · 2019-06-06 · Deliverable D7.2...

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