Delight Fashion Approach Document
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LIFESTYLE BRAND AGENCY ESTABLISHING A NEW BRAND REPOSITIONING AN ESTABLISHED BRAND MAINTAINING BRAND EQUITY SEASONAL COMMUNICATION SEGMENTATION ABOUT US OUR SERVICES FASHION
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Transcript of Delight Fashion Approach Document
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
F A S H I O N
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Lifestyle Brand Agency
L IFESTYLE BRAND AGENCY
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
WE ARE DELIGHT.
A lifestyle branding agency who join the dots between fashion, travel, food and interiors.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
We are all about communicating the experience of the moment. The moment when the rush of all your senses
come together to inspire that feeling of Delight. We know that anyone with an interest for fashion is no stranger to that
feeling – we know we certainly aren’t.
We believe that by placing ourselves at the intersection of fashion, travel, food and living, we have a stronger advantage to engage with the mindset of the modern
consumer. Just think about your own interests and how you like to spend your time.
With that aim we produce the kind of rich brand communication that combines style with substance,
brand clarity and desirability to truly engage the hearts and minds of your audience. We build deep and loyal
relationships with your customer that will set you apart from your competitors.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Style Substance
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
In this document we talk about our approach, insight and the services we offer to brands working in the
fashion industry:
Establishing a new brand
Repositioning an established brand
Maintaining brand equity
Brand and category segmentation
Seasonal brand communication tool kits
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Establishing a new brand
ESTABLISHING A NEW BRAND
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICESThey say you only get one chance to make a first impression.
You’ve started a new brand, it’s really exciting but money is tight, with very little spare and some stiff competition out there.
We can help you establish a clear brand direction with unique stand out in your market and with your customer.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Our first questions would be ‘who is the customer?’ and ‘where do you want to position yourself in the market?’
Successful brands have a very clear signature and seamless integration between product, marketing and visual identity. To achieve this we believe in working
very closely with our clients in an inclusive and rigorous strategic process.
A process that always works best when all key stake holders in the business are involved and are in full
agreement at every stage of development and of the final outcome.
By establishing a strong brand model that describes your unique personality, values and goals we can get
to work on the creative direction and identity for your brand. Your logo, tone of voice, photography style, choice of models, indeed every aspect of how your
brand will be perceived. Providing you with a complete brand document which is a very powerful tool to
engage and communicate with not only everyone in your business but also the partners, suppliers, press and retailers you will be working with to launch your
brand. Putting us in a position to develop all your required brand and seasonal assets you will need to
run your business.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Repositioning an established brand
REPOSIT IONING AN ESTABLISHED BRAND
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
There can be many reasons to want to reposition your brand.
You may have acquired an old heritage brand and be looking to reintroduce it to the market, perhaps your brand has grown tired and needs reinvigorating or you may be looking to radically move it forward in a new direction.
Either way when a brand is already established in the market it will have a history, legacy and perception with which you will need to work.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICESWe identify the core strengths of your brand, what is worth holding on to and what you should either
let go of or look to communicate differently. We believe in working closely with our clients through
a rigorous, inclusive and strategic process. The best way for this work is when all stake holders are involved with the process, to agree at all stages of
development and the final result.
From establishing a new brand model to describe your unique values, personality and goals we can get to work on the creative direction and identity of your brand. We can also provide a comprehensive brand document, a brand
blueprint to communicate your new position with your partners and retailers.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Maintaining brand equity
MAINTAINING BRAND EQUITY
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Successful brands continually renew while firmly managing a consistent brand identity.
This can be easier said than done when there are many forces pulling a brand in different directions. The bigger you get the more diluted your brand message can become.
Ironically it can often be a brand’s success and growth that will undermine its equity.
It’s important to understand how far your brand can stretch without breaking.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
How can you enter new markets and engage new customers while maintaining brand integrity?
Long standing successful brands avoid this by remaining steadfast to their unique values and
personality. Communicating with absolute consistency while offering newness and relevance to their
customer. To do this successfully you need a clear line of communication throughout your business
and with your partners.
We have a great deal of experience of working with large, successful global brands. We understand
the importance of working within boundaries of their identities while looking to bring the newness and
creativity needed to stay fresh. Working across new lines and categories, aimed at different consumers
while still communicating the core essence of the brand.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Seasonal communication
SEASONAL COMMUNICATION
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
While it’s not the prerogative of all brands to chase fashion it’s always important to remain relevant to the market and your customers. With every season you are looking to engage and grow your customer by offering them something new, often with a new way of presenting and communicating it.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
We pride ourselves on creating rich and engaging creative campaigns through a strong understanding
of our clients brands and a passion for their products. Campaigns that have a 360° approach, working
across all your channels and lines of communication. Targeting where your customer spends their time and the media they consume. To support this we
create comprehensive tool kits describing the creative concept, guidelines, assets, strategy and activation to
share with your partners.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Segmentation
SEGMENTATION
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
When you have a strong brand there is always the opportunity to extend into new product lines, markets and consumers.
You may have a successful menswear brand and you want to do womenswear – or a successful apparel brand and you want to do footwear. We can help you develop the tools to do this.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Successful brands grow by creating segmented ranges targeting different consumer groups through a variety of product ranges, distribution and marketing.
How far you can successfully stretch your brand depends on how close you can stay within your original
brand values, maintaining credibility and perceived identity. Convincing the consumer and often your
distribution channels of this requires careful planning and positioning.
We have the experience and know-how to help you define and establish new categories within your
brand, along with the right creative communication to appeal to the consumers you wish to target.
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
About us
ABOUT US
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
Creative Director, Will Shorrocks has over 20 years experience working on brand strategy, art direction and design across international fashion, retail and sport lifestyle brands. Including; Lacoste, Speedo, Ted Baker, Boxfresh, Clerk & Teller, Topshop and Topman.
“ He challenges you to think beyond the future while at the same time delivering on cue”Iain Ainsworth, White Line Hotels
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
“He takes his time to understand your product and the people behind it.”Caroline Conaty, Hazlitt’s
Managing Director, Dan Shaw has delivered everything from large scale projects for international big players to niche ventures for dynamic start ups. 20 years in the design industry has made him appreciate the power of pre-emptive, strategic planning, although it has also made him a pretty skilled problem solver.
Our Services
Working with lifestyle brands from strategic concept, through realisation of assets, to implementation. We are strategically-minded
creatives collaborating with a network of skilled stylists, photographers, film makers, printers and web developers. Giving us the freedom and versatility to create consistent rich brand communications across all
platforms and points of contact.
C O N C E P T
Brand Strategy
Brand Direction
Brand Identity
R E A L I S AT I O N O F A S S E T S
Art Direction
Design
Copy writing
Film & Moving Image
Website & Digital
I M P L E M E N TAT I O N
Advertising
Digital
Social Media
OUR SERVICES
LIFESTYLE BRAND AGENCY
ESTABLISHING A NEW BRAND
REPOSITIONING AN ESTABLISHED BRAND
MAINTAINING BRAND EQUITY
SEASONAL COMMUNICATION
SEGMENTATION
ABOUT US
OUR SERVICES
