Delight 2014 | Design As If Your Life Depended Upon It!
-
Upload
delight-conference -
Category
Business
-
view
68 -
download
0
Transcript of Delight 2014 | Design As If Your Life Depended Upon It!
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Christopher Stapleton!Creative Venture Catalyst Simiosys Real World Collaboratory
@Simiosys #eXMedia
ChristopherStapleton
Pioneering the Future of Experiential Media
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @SimiosysChristopher Stapleton
Pioneering the Future of Experiential Media
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
What do I do?…Take Creative Leaps: Make Memories
1991 1995 20022001
2003 2008 2013 2014Converging media, technology, disciplines, culture, industries
across the “Virtuality Continuum”…
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Film & Television
Interactive Computer GraphicsBroadwayTheater
Conventions & Conferences
1980’sFrom Presentation to Participation…
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Resorts & Cruises
Food & Merchandise
Rides & Shows
Arcades & Playgrounds
1990’sFrom Presentation to Participation…
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Can Media Be Experiential?
Reality
Virtuality
: Experience
: ImagineExperiencing!Media
Experiential!Media
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
IMAGINALITY: Dreams Memories Visions Hallucination Delusions
REALITY: All
Senses Directions
Dimensions Realities
VIRTUALITY (Cyberspace): A consensual hallucination experienced daily by billions of legitimate operators, in every nation… William Gibson
VIRTUALITY CONTINUUM
Can Media Be Experiential? Melting Boundaries…
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
HeartH
ead
Hands VIRTUAL
IMAGINEDREAL
STORYPLAY
GAMECan Media Be Experiential? Heads, Hands & Hearts..
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Heart
Head
Han
ds
VIRTUAL
IMAGINEDREAL
STORYPLAY
GAME
ProcedureParticipatory
Pathos
Experiential Media Conventions
Can Media Be Experiential? Story, Play and Game…
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
IR
V
Book
VI R
Film
VI R
Game
IR VReal Virtual Imagined
Park
VI
R
Can Media Be Experiential? Mixing Realities…
Story Flow Game Flow Play Flow
3 Realities2 RealitiesExperiencing Media vs Experiential Media
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Passive: Absorb
Engaging: Think/feel
Active: Participate
Reactive: Choose
Experiential: Lives
Interactive: Contribute
Can Media Be Experiential? User Experience (UX)
Experiencing Media vs Experiential Media3 Realities2 Realities
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
3 Dimensions5 Senses
360˚ Field of View2 Dimensions2 Senses
10˚-30˚ Field of View
Senses!Visual Audio
Dimensional FOV!Focal Stereo
Haptic Olfactory
Gastronomic Wonder
Peripheral Tangential
Creepy
Can Media Be Experiential? Sensory Perception…
Experiencing Media vs Experiential Media3 Realities2 Realities
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Real World Lab: Technological playground of ideas & dreams !Experiential Make-Overs: Infinite Story in a Finite Space !Phydgital InterSpace: Smallest moments = Biggest memory !Innovation PlayTank: Like a think-tank, but with PLAY! !Human Experience Modeler: Measure transforms meaning !Promotypes: Science meets Fiction to shift paradigms !!
Pioneering the Future of Experiential Media
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
MELTING THE BOUNDARIES
ISMAR Symposium & Expo 2009 October� 19-‐22� •� Orlando,� Florida,� USA
ISMAR International Symposium on Mixed and Augmented Reality
REALITYDREAMS
MELTING THE BOUNDARIES
SPONSORED BY IEEE COMPUTER SOCIETY VISUALIZATION AND GRAPHICS TECHNICAL COMMITTEE Experiential Media Design Research
Real World Lab: Technological playground of ideas & dreams
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Heart
Head
Han
ds
VIRTUAL
IMAGINEDREAL
STORYPLAY
GAME
AssessmentStrategy
Objectives
INTERPLAY Strategy
Experiential Learning
Experiential Make-Overs: Big experience in a small space
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Experiential Make-Overs: Infinite Story in a Finite Space
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Feel like a film, play like a game and immerse like a theme park
Experiential Movie Trailer
Experiential Make-Overs: Infinite Story in a Finite Space
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Virtual Showroom
Experiential Make-Overs: Infinite Story in a Finite Space
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Achieving vs Consuming Education
Phydgital InterSpace: Smallest moments = Biggest memory
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
DigitalFidget
Physical
InterFace
Alison Frank
White Verandah
Bruce On Games
Puddle
JunkYard
Simulation
Phydgital InterSpace: Smallest moments = Biggest memory
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
DigitalFidgetPhysicalPhydgitalInterFaceInterSpace
Alison Frank
White Verandah
Bruce On Games
Riddle Keeper
Playing is Educational
Puddle
JunkYard
Simulation
Phydgital InterSpace: Smallest moments = Biggest memory
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
GUI
Infinite Imagination
Sense of Wonder Summer Camp
Learner
Infinite StoryNASA Shuttle Launch
Virtuality
Phydgital InterSpace: Smallest moments = Biggest memory
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Visual Portal
Infinite Story
Infinite Imagination
Learner
Focal Perception
Peripheral PerceptionPeripheral Perception
Tangential Perception
Visual Depth & DirectionAudio 360 degree SenseHaptic 2-way SenseOlfactory Direct MemoryTaste Publicly Sensual
REALITY
Phydgital InterSpace: Smallest moments = Biggest memory
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Visual Portal
Infinite Story
Infinite Imagination
Learner
REALITY
VIRTUALITY
IMAGINALITY
Virtual Character
Imaginary Character
Interactor Co-Learner
Telepresent
Other Zone
Phydgital InterSpace: Smallest moments = Biggest memory
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Reference Portal
Infinite Story
Infinite Imagination
Learner
REALITY
VIRTUALITY
IMAGINALITY
Simulation Portal
↑ Phydgital Scopes & Vials←InterSpace→ Vernal Pool
Virtual Biologist
Phydgital InterSpace: Smallest moments = Biggest memory
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Phydgital InterSpace: Smallest moments = Biggest memory
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Play-tested Phydgital InterSpace with an Innovation PlayTank in Storefront Laboratory
Innovation PlayTank: Like a think-tank, but with PLAY!
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Human Experience Modeler: Measure transforms meaning
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Reality (Tools)
Virtuality (Media)
Imaginality (Mental Model)
Insights
Feedback
Skills
Act/Do
Plan/Decide Cognitive Skills
Know/Sense Communication
Team Skills
Technical Skills
InterPLAYSTOR
YPLA
YGAM
E
Human Experience Modeler: Measure transforms meaning
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
BehaviorSpaceTime
Machine
Methods
Measure
Context
Meaning
Simulate, Capture, Analyze, Adapt, Innovate…
Human Experience Modeler: Measure transforms meaning
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Virtual Kitchen separate
CAVEHMD excludes therapist
VR HMD
Kitchen not familiar
LIVE
No natural gestures
VIRTUAL
TBI Cognitive
Rehabilitation SIMULATIONS
Human Experience Modeler: Measure transforms meaning
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Interact with TherapistTHERAPIST
Capture home environment
HOME
Add personal appliancesAPPLIANCE
Apply to Module Kitchen
CLINIC
VS. MIXING REALITIES
Cognitive Rehabilitation SIMULATIONS
Human Experience Modeler: Measure transforms meaning
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Total Time to Complete Cereal Making Task
240
158
315
177
236
379
341
0
50
100
150
200
250
300
350
400
Pre VE 1 VE 2 VE 3 VE 4 VE 5 Post
Session
Tota
l Tim
e (S
econ
ds)
Total Time
Location Target Pre VE 1 VE 2 VE 3 VE 4 VE 5 Post
Pantry Cereal 58 (1) 112 (4) 76 (4) 119 (4) 80 (2) 18 (3) 8 (4)
Cabinet Bowl 13 (2) 38 (1) 26 (1) 43 (1) 28 (3) 27 (1) 18 (1)
Refrigerator Milk 14 (3) 44 (3) 24 (3) 12 (3) 7 (1) 14 (4) 14 (3)
Drawer Spoon 3 (4) 15 (2) 15 (2) 3 (2) 6 (5) 5 (2) 3 (2)
Counter Make Cereal 73 (5) 120 (5) 84 (5) 41 (5) 40 (4) 37 (5) 51 (5) Total Time (s) 240 379 315 341 236 177 158 Total Time (m:s) 4:00 6:19 5:15 5:41 3:56 2:57 2:38
Retrieval OrderTime to Complete
Interact with TherapistTHERAPIST
Training Transfer to the Home
Human Experience Modeler: Measure transforms meaning
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
IDEATION
INVENTION
PromotypeRecognize
PrototypeValidate
ProductDiffuse
Practice
TheoryDesign
Opportunity
Industry Training
INNOVATION
Promotypes: Science meets Fiction to shift paradigms
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Prod
uctiv
ity
Time
System Adoption Return on Investment
+Poor
Anticipated
Design Training
Mitigating
Current Transfer of Training Productivity Loss/Gain
Asse
ssm
ent
Asse
ssm
ent
Asse
ssm
ent
Asse
ssm
ent
Asse
ssm
ent
Poor
Industry Training Promotypes: Science meets Fiction to shift paradigms
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Promotype
Design Research Tool: Aphasia Therapy Promotype
Promotypes: Science meets Fiction to shift paradigms
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Promotypes: Science meets Fiction to shift paradigms
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Aphasia Therapy
Reality (Tools)
Virtuality (Media)
Imaginality (Mental Model)
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Experiential Media can… Save a life… Transform a life… Prepare a life… Enhance a life… Augment a life… Share a life to future lives… Give a second chance in life…
In Designing Experiential Media…The smallest moments can make the biggest memories!
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Virtual World Society: At Home with Experiential MediaShowroom Classroom
Healing RoomGame room
Lifelong Learning Livingroom
@VRWorldSociety
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Christopher Stapleton!Creative Venture Catalyst Simiosys Real World Collaboratory
@Simiosys #eXMedia
ChristopherStapleton
Pioneering the Future of Experiential Media
KEYNOTE: Immersion, Imagination & Innovation
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
To experience many of my designs, you will certainly need safety restraints. When designing thrill rides or creating training scenarios for surgeons and soldiers, I need to take you to the edge of death and back again. When simulated experiences are transformative, I have done my job. Translating the power of a brand’s significance into everyday experiences is the same challenge for companies. Your ability to provide memorable experiences has life and death consequences for brand loyalty. Brand experience can and must engage all senses, in all directions, dimensions and realities to make a memory for a lifetime. Now with experiential media and marketing, we transcend the 19th Century QWERTY keyboard, lose the 1960’s point and click mouse, expand beyond the keyhole displays of little devices with the full bandwidth of the social human experience. By melting the boundaries between reality, virtuality and imaginality, we enter a future that is experienced as more real than real. What does that mean for your brand? Design & usability are no longer “keeping it simple, stupid,” or “ease of use.” The InterPlay of Story, Games and Play becomes a new metaphor to challenge the user in more complex, but intuitive user experiences that are hard to forget.
Pioneering the Future of Experiential Media
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
My users have the lives of their users in their hands… Surgeons, soldiers, teachers, operators, roller coaster designers Their work is a matter of life and death… Hospitals, battlefields, factories, theme parks, classrooms That makes my design work a matter of life and death… Training, working, thrill-seeking, learning, rehabilitation, marketing This means the design methodology is different…
Pioneering the Future of Experiential Media
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
• Their work is complicated, so I can’t “Keep it simple, Stupid!” • Its not about “Ease of Use.” creative problem-solving is difficult! • I can’t compromise on quality, cost or time (some pick two). !Its about being intuitive, making failing fun, limits sparking creativity,
This is done with the next-generation of Experiential Media…
Pioneering the Future of Experiential Media
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
Real World CoLaboratory: Experience Design Research
@Simiosys [email protected] Copyright © 2014
Design as if your life depended upon it!
Questions: #eXMedia @Simiosys
B’way to Theme Parks: from presentation to participation Real World Laboratory: Down the Rabbit hole Experience Design Research: from participation to purpose Innovation PlayTank: Dialogue of Innovation Experiential Learning: from Purpose to Passion Experiential Make-Overs: Interplay of story, play & games Training/Rehabilitation: from Passion to Performance Human Experience Modeler: Measure is Meaning Mixed Reality: from Performance to Paradigm Shift Promotypes: Science meets Fiction User Experience Interface: from Paradigm Shift to Practice!Phydgital InterSpace: Transforming Lives
Paradigm Shifts Across the Virtuality Continuum…